{%'' ■ -M it. Jk 4 4 4^44 WMk«ii ..**- • A \iii4''' 44r> l I w> ■■*’“ r®* 1 The attractive lobby of the new Martin Rialto Theatre in Atlanta, Ga., features, not only a graceful stair- way, but also an escalator to the second-floor auditorium of the theatre which is part of an office building complex built on the site of the former Rialto which was razed. Architect for the project was Finch, Alex- ander, Barnes, Rothschild and Paschal. The Rialto, operated by Martin Theatres of Georgia, seats 1,178. produced by DENIS HOLT directed by DANIEL M. PETRIE screenplay by JESSAMYN WEST music by MORT LINDSEY executive producers STUART MILLAR and LAWRENCE TURMAN a production of MIRISCH FILMS LIMITED -BARBICAN FILMS LIMITED COLOR BY DE LUXE jaura Pember...? They say her shimmering gowns and shining jewels ...her glittering social whirl of Mayfair and Monza hide a tormenting terror locked Actually Filmed In The Playgrounds Of The International Jet Set! THRU LETTERS Sees 'Silver Lining' in TV Clouds As an exhibitor in the late ’40s, I learned first-hand the troubles which can beset a theatre owner, even in relatively good times. Later, as a broker, I learned from other exhibitors how to appreciate the vari- ous factors which bring about the success or failure of a theatre. If the following words give encouragement to those smaller exhibitors who feel that they are at the edge of the cliff, then my purpose here shall have been accomplished. Surely, the recent release of many more post-1948 features to television has wrinkled many an exhibitor’s brow. But, isn’t each mass-release of features to tele- vision actually bringing the industry nearer and nearer to a final normalization of distribution? The backlog of features yet unreleased to television is becoming smaller and smaller. One or two more mass sales to television will reduce the backlog effectively to zero. What then? I see several good results : 1. Producers, with no backlog remaining, will have to devise a stable and equit- able method of serving theatres and television. The distribution of product will become orderly. The voice of the exhibitor will be more effective, be- cause all product will be current and subject to here-and-now negotiation. 2. When the backlog has been expanded, television’s access to product will be reduced to that mere trickle of feature film available for current presentation. Hence the price of films offered to television may logically increase many- fold. The wholesale presentation of theatre -quality features on television may be expected to diminish greatly, due to this cost increase. 3. When the backlog has disappeared, television will suffer from an un- precedented shortage of theatre-quality entertainment. It must be remembered that the average metropolitan TV sta- tion needs 18 hours of new material each day to fill its schedules. This is 126 hours per week. The average metropolitan theatre, on the other hand, needs perhaps three hours of fresh material weekly. Put in another way, the television station must have almost 42 times as much material each week as a theatre in the same city must have. The condition gives the theatre a preponderant mathematical advantage in the matter of filling product needs. The theatre can suc- ceed on quality, selectivity. Television faces the never-ending struggle to fill those 126 hours each and every week. Let the deed be done! Let the backlog be sold, expended ! For, only when this has been accomplished, can the distribution of motion pictures be truly stabilized. When that day arrives, when the backlog is no more, the competition of television will be put in its true perspective. RALPH J. ERWIN Business Analyst, Tulsa, Okla. 3 THE NATIONAL FILM WEEKLY Published in Nine Sectional Editions BEN SHLYEN Ediior-in-Chief and Publisher DONALD M. MERSEREAU, Associate Publisher & General Manager JESSE SHLYEN ....Managing Editor HUGH FRAZE Field Editor AL STEEN Eastern Editor I. L. THATCHER Equipment Editor MORRIS SCHLOZMAN Business Mgr. Publication Offices: S25 Van Brunt Blvd. Kansas City 24, Mo. Jesse Shlyen, Man- aging Editor; Morris Schlozraan, Business Manager; Hugh Fraze, Field Editor; 1. L. Thatcher, Editor The Modern Theatre Section. Telephone CHestnut 1-7777. Editsrial Offices; 1270 Sixth Ave., Rocke- feller Center, Mew York 20, N. Y. Donald M. Mersereau. Associate 1‘ubllsher & General Manager; Al Steen. Eastern Edi- tor. Telephone COlumbus 5-6370. Central Offices: Editorial — 920 N. Mich- igan Are., Chicago 11, 111.. Frances B. Clow, Telephone Superior 7-3972. Adver- tising— 5809 Noith Lincoln, Louis Didier and Jack Broderick, Telephone LOngbeach 1-5284. Western Offices: Editorial and Film Adver- tising— 6362 Hollywood Bird., Hollywood 28. Calif.. Syd Cassyd Telephone Holly- wood 5-1186. Equipment and Non-Film Advertising — New York IJfe Bldg., 2801 West Sixth St., Los Angeles 57, Calif. Bob Wettsteln, manager. Telephone Dun- kirk 8-2286. London Office: Anthony Gruner, 1 Wood- berry Way, Finchley, N. 12. Telephone Hillside 6733. The MODERN THEATRE Section Is In- cluded in the first issue of each month. Albany: J. S. Conners, 140 Stale St. Atlanta: Mary Charles Watts, 205 Walton St.. N. W. Baltimore: George Browning, 119 E. 25th St. Boston: Guy Livingston, 80 Boylston, Boston, Mass. Charlotte: Blanche Carr, 301 S. Church. Cincinnati: Frances Hanford, UNiversity 1- 7180. Cleveland: W. Ward Marsh, Plain Dealer. Columbus: Fred Oestrelcber, 52% W. North Broadway. Dallas-. Mable Guinan, 5927 Winton. Denver: Bruce Marshall, 2881 S. Cherry Way. lies Moines: Pat Cooney, 2727 49th St. Detroit: 11. F. Retes, 906 Fox Theatre Bldg., WOodward 2-1144. Hartford: Allen M. Widem. CI1. 9-8211. Indianapolis: Norma Geraghty, 436 N. Illinois St. Jacksonville: Robert Cornwall, 1199 Edge- wood Ave. Manchester, N. H.: Guy Langley, P.O. Box 56. Memphis: Null Adams, 707 Spring St. Miami: Martha Lummus, 622 N.E. 98 St. Milwaukee: Wm. Nlchol, 2251 8. Layton. Minneapolis: Jon Pankake, 729 8th Ave. S.E. New Orleans: Mrs. Jack Auslet, 2268% 8t. Claude Ave. Oklahoma City: Sam Brunk, 3416 N. Virginia. Omaha: Irving Baker, 5108 Izard St. Philadelphia: Al Zurawski, The Bulletin. Pittsburgh: R. F. Kllngensmlth, 516 Jean- ette, Wllklnsbutg. 412-241-2809. Portland, Ore.: Arnold Marks, Journal. St. Louis: Joe & Joan Pollack, 7335 Shaftsbury, University City, PA 5-7181. Salt Lake City: II. Pearson, Deseret News. Sa» Francisco Dolores Barusch, 25 Tay- lor St., (Midway 3-4813; Advertising: Jerry Nowell. 417 Market St., YUkon 2- 9537. Washington: Virginia 11. Collier. 2308 Ashmead Place, N. W., IlUpont 7-0892. In Canada Montreal: Room 314, 625 Belmont St., Jules Larochelle. 8t. John: 43 Waterloo, Sam Babb. Toronto: 2675 Bayvlew Ave., Wlllowdale, Ont. W. GLadlsb. Vancouver: 411 Lyric Theatre Bldg. 751 Granville St., Jack Droy. Winnipeg: The Tribune, Jim Peters. Member Audit Bureau of Circulations Second Class postage paid at Kansas City, Mo. 8ectlonal Edition, $3.00 per year National Edition. $7.50. OCTOBER 7, 1963 Vol. 83 No. 24 A GAP TO BE BRIDGED FROM time to time and from within the industry, itself, the admonition is heard that the people in it should take stock of themselves — to do some self- examination. And it’s good advice, for all too often there Is a proneness to blame everything else for shortcomings that may be one’s own; to blame out- side factors when it’s our own business that is at fault. Those who are willing to make this self-examination and, if the findings do not tally to a satisfactory score, do some- thing toward making the necessary im- provements, will find that something CAN be done to bring about the more desirable conditions. Pertinent is the following letter from M. B. Smith, vice-president in charge of advertising and publicity for Common- wealth Theatres in the Midwest: “I think your last two editorials are full of raw, rugged ‘meat’ for the in- dustry. I’m quite aware of the fact that a few newspapers do help us, but I also am aware that far too many look upon the industry as a decadent one. However, one of the great faults that exists in exhibition is the failure of many exhibi- tors to really cultivate newspapers. “I am quite amazed when I check into individual operations to find that a lot of exhibitors never take the time to ob- tain scene cuts, or to prepare good material for the local newspaper. The pressbooks are loaded with good material — yet all too many of those in the ranks of exhibition fail to take advantage of the availability of the material. “I am grateful to you for the interest you take in the current industry pro- blems.” Mr. Smith is absolutely right — there is a great deal of material provided in the pressbooks which, if brought to the atten- tion of local newspaper editors and/or amusement editors, will find its way into print. And there is much newsworthy material provided by the industry’s trade- press that will be of interest to the public, as well as be of service to the trade. The downbeat stories that all but buried this industry a while back — the reports of mass theatre closings and other gloomy items that made their ap- pearance in newspapers — were never adequately countered with the good things that could be said about the busi- ness. Certainly, there NOW is upbeat news aplenty of the industry’s emergence from its “dark days” of ten years ago into a period of light and progress that its millions of followers will be glad to hear. Certainly, the news of big, new and far-advanced theatre structures and the general upsurge in building, remodeling and modernization that is taking place across the country is of public interest. It tells the story of a “winner” and, as is well known, everyone likes to be on the winner’s side. Some of this sort of news is creeping into news and editorial columns, as we have reported. But it needs to be made more widespread and more penetrating. And that’s a job that each and every the- atre owner or manager can best do for himself in his own community. While the Motion Picture Association of America is pondering what course to take in implementing an effective public relations program, the exhibitor at the local level can lay a groundwork for im- proving the “climate” at his own point- of-contact with the public. And he can draw on the sources aforementioned — the pressbooks and the tradepress — and other channels of information available to him. Just two months ago, in Boxoffice of August 5, 1963, there appeared our semi- annual theatre building survey. This re- port contained facts and figures of the continuing upsurge in new theatre con- struction, both indoor and outdoor houses and, as well, in the burgeoning shopping center field, that can be the basis for the kind of upbeat stories the industry needs continually to be telling. Not only did this article show what is being done nationally to provide more and better theatre facilities, but state by state. We mention this, because in that regional breakdown there is basic material on which exhibitors can build good news stories for their particular areas. The architects, the contractors and materials suppliers can furnish added details that will enhance the interest therein. This is but one facet of creating a better image for the motion picture and its places of exhibition. Yet it can serve as a solid foundation for the many other “parts” necessary in rebuilding the whole of the industry structure, showing, as it does, that the industry has not only made a “comeback” but is continuing on the rise. Production and distribution fit into the overall task, but the spadework must be done by the exhibitors. Stembler Cites Basis For Bright Future RESERVATIONS REACH RECORD VOLUME T OA Convention to Offer Program of Wide Interest ATLANTA — Reviewing industry events of the last ten years, John Stembler stated here Monday (30) that “only by looking at what has gone on in the past, only by be- ing aware of what is happening in the pres- ent, can we anticipate what is possible in the future.” Stembler, president of Theatre Owners of America, delivered the keynote address at the joint convention of the theatre own- ers of Georgia, Alabama and Tennessee at the Dinkier Plaza Hotel and pointed out that the past decade had been one of great changes for exhibition. The TOA president cited the increase in the number of theatres, the rise of the shopping center theatre, the transition to summer as the best season of the year, the showing of almost new pictures on tele- vision and the static position of pay TV. The upcoming TOA national convention in New York will have as its theme “The Big Look Ahead,” Stembler said, explain- ing that the conclave would be based on today’s experiences and requirements, con- cerning itself with product needs, theatre construction, ticket-selling and art theatre operation. He said the slogan contained the promise of the potential growth of ex- hibition to meet the entertainment needs of a gi’owing population. Stembler said the only prediction he could make was that the industry would be subject to change in the future as it had been in the past. In conclusion, he said: “If we keep our theatres clean and com- fortable, if we build new theatres when and where needed, if our suppliers produce a sufficient number of quality motion pic- tures for our needs, then exhibition will, I believe, continue in its present form far into the future, and ‘The Big Look Ahead’ will prove to be not merely a slogan, but a reality in years to come.” Anti-Defamation League To Honor Barney Balaban NEW YORK — Barney Balaban, presi- dent of Paramount Pictures, will be hon- ored for his contri- butions to the fight against racial and re- ligious prejudices and discrimination at the 50th anniversary luncheon of the Anti- Defamation League at the Americana Ho- tel November 1, ac- cording to Benjamin Melniker, vice-presi- dent of MGM and this year’s chairman of the amusement di- vision of the League. The ADL luncheon will spotlight the League’s drive for $3,940,000 for the de- velopment of a five-point educational and research program. Balaban has for many years been a leading force of the League, which was founded in 1913 “to secure jus- tice and fair treatment for all citizens.” A part of the League’s program for this year will be the preparation of dozens of one-minute TV announcements featuring Frank Sinatra, Nanette Fabray, G. Marshall, Chuck Connors and others. NEW YORK — An advance look at the convention agenda of Theatre Owners of America indicates that the program is one of the most com- prehensive in exhibi- tion history and that no facet of show- manship and theatre operation has been neglected. As of mid- week, more than 700 rooms at the Ameri- cana Hotel had been reserved for the con- vention, October 28- 31. According to Joseph Alterman, TOA ex- ecutive secretary, the convention will be drawing theatremen who never had at- tended a convention before, many of them coming from very small towns in Montana, Washington and other western states. Describing the convention as one that will have “depth and variety,” Alterman said there would be something of interest for every exhibitor and that the programs would have new techniques and ap- proaches, never before attempted at an ex- hibitor gathering. Every industry prob- lem will be faced “realistically,” he said, among them being construction trends, art theatre operation, censorship, showman- ship, pay TV, small and big-town manage- ment, drive-in operations, product, new equipment and concessions. TO SCREEN CLIPS FROM FILMS As to product, several companies will screen clips from pictures they will release from now until Easter. The accent will be on open discussions of all matters and there will be a minimum of speeches. It was noted that many previous conventions had been slowed down by an overflow of speeches; this year, they will be held to a minimum in order to offer ample oppor- tunities for the exchange of information. It was noted that the TOA convention offered the only opportunity for exhibitors to inspect new equipment and concession items and to talk with the manufacturers. In addition to the serious business ses- sions, an extensive social program has been mapped out, each loaded with stars, star- lets and other personalities. Edward Fabian, convention chairman, said the agenda now was complete, with no holes to fill, unless there should be some last-minute, unavoidable cancellations of speakers. Some important “name” speak- ers are still to be announced, strictly be- cause of the need to await formal confir- mation. In other respects, the convention, still three weeks off, is “ready to go.” Here is the agenda, subject to only minor changes : On Saturday, October 26, the nominat- ing committee will hold a luncheon meet- ing, with Roy Cooper presiding. This will be followed by a session of the finance committee, headed by Myron Blank. Registration will start the next morning, Sunday, and the board of directors and executive committee will meet throughout the day, breaking only for a luncheon of tribute to Herman Levy, retiring general counsel. ‘SURPRISE’ AT OPENING The official opening of the convention at 10 o’clock Monday morning will have some “surprises,” according to the convention committee. It will be a novel curtain- raiser, it was said, but details were being kept under wraps for obvious reasons. The address of welcome will be delivered by Edward Fabian, with follow-up comments by John H. Stembler. There will be dis- cussions by Richard A. Smith of Boston on “The Progressive Exhibitor Looks Ahead”; Philip F. Harling and E. Lamar Sarra on pay television and legislation and Drew Eberson, noted theatre architect, on the- atre trends. At this session also, Eugene V. Klein, head of National General Corp., will reveal plans for the unveiling of Talaria, its closed-circuit theatre television system. National Screen Service will be the host of the opening day luncheon, with Julian Rifkin of Boston as toastmaster. Guest speakers will be Louis Nizer, noted industry attorney; Burton Robbins, NSS president, and Mel Gold, NSS general sales manager. That night, Joseph E. Levine will pre- sent a cocktail reception and dinner under the title of “A World of Showmanship for the Showmen of the World,” for which he has promised some surprises. Following a continental breakfast Tues- day morning, an art theatre seminar will lead off the morning business session, with Norman Levinson, Dallas, as chairman. This session will cover advertising and publicity, public relations and a panel dis- cussion on the rise of today’s art theatre. Speakers will be Bosley Crowther of the New York Times, Richard Brandt, Mel Brown and Sidney Deneau. Under the heading of “The Big Look Ahead,” the slogan of the convention, the delegates will witness a massive trailer type of presentation which will show high- lights of upcoming pictures from the major companies. This will be held at the Rivoli Theatre under the direction of Nat Fell- man of New York. MPAA TO HOST LUNCHEON The Tuesday luncheon will be hosted by the member companies of the Motion Pic- ture Ass’n, with Arthur Tolchin of Loew’s Theatres as toastmaster. A very prominent industry personality will be introduced at this event. Other guest speakers will be Henry “Hi” Martin, vice-president of Uni- versal Pictures, and Ralph Hetzel, acting head of the MPAA. Columbia Pictures will offer a “surprise package” as the evening social affair. The theme of the Wednesday business sessions will be “Tomorrow’s Theatres and Concessions Today,” which will be moder- (Continued on page 15) Barney Balaban Joseph Alterman BOXOFFICE :: October 7, 1963 5 RELEASE LINEUP REVEALED AT SALES MEETING Universal Charts 14 Films For First Halt of '64 NEW YORK — Universal will place 14 new features and two rereleases into do- mestic distribution during the first six months of 1964, Henry H. “Hi” Mar- tin, vice - president and general sales manager, told the company’s branch managers and sales executives at the opening of the for- mal sessions of the week-long sales meet- Henry “Hi” Martin in^ at the Waldorf - Astoria Hotel, Wednesday (2). The pictures, which are the company’s own releases, produced either by Universal or in association with independent pro- ducers, represent “the greatest boxoffice potential in the history of the company,” Martin pointed out. Leading off the list is “Charade,” the Stanley Donen production in Technicolor, starring Cary Grant and Audrey Hepburn, which will have Christmas prerelease open- ings in key cities, following its world pre- miere at the Radio City Music Hall in New York. This will be followed by “Young and Willing,” produced by Betty E. Box and di- rected by Ralph Thomas, and “Dark Pur- pose,” the Brazzi-Barclay-Hayutm pro- duction in color, starring Shirley Jones, Rossano Brazzi, George Sanders, Micheline Presle and Georgia Moll, which was pro- duced by Steve Barclay in Italy. Then will come “The Dream Maker,” a musical in Eastman Color, starring Tommy Steele, followed by “Man’s Favorite Sport,” the Howard Hawks-Gibraltar-Universal co- production in Technicolor, starring Rock Hudson, Paula Prentiss and Maria Perschy. “Hide and Seek,” produced by Hal E. Chester, starring Curt Jurgens, Janet Munro, Ian Carmichael and Hugh Griffith, will be followed by “Captain Newman M.D.,” in Eastman color, starring Gregory Peck, Tony Curtis, Angie Dickinson, Bobby Darin and Eddie Albert. Martin noted that this last will have an Academy Award qualifying engagement in Los Angeles, starting at Christmas time. Martin then listed “He Rides Tall,” the Gordon Kay and Associates film, starring Tony Young, Dan Duryea, Jo Morrow and Madlyn Rhue; “The Brass Bottle,” the Universal-Starus production in color, star- ring Tony Randall, Burl Ives and Barbara Eden, and “Nightmare,” a Hammer Film production, produced by Jimmy Sangster, with David Knight, Marvin Redman and Brenda Bruce. Then will come “The Chalk Garden,” the Ross Hunter production, in Technicolor, based on the stage play by Enid Bagnold, starring Deborah Kerr, Hayley Mills, John Mills and Dame Edith Evans; “The Raid- ers,” an outdoor drama; “Wild and Wonderful,” the Harold Hecht production, Universal Sets a 26-Week Drive in Honor of Martin New York — A 26-week sales drive among domestic regional sales managers, branch managers, salesmen and bookers will be conducted by Universal Pictures during the first six months of 1964. The event will be in honor of Henry H. “Hi” Martin, vice-president and general sales manager, who, next year, will be observ- ing his 30th year with the company. The “Hi Martin Sales Drive” was an- nounced at the concluding sessions of the company’s national sales meeting on Friday (4). The slogan of the campaign will be “Universal Has More in Store for ’64 than Ever Before.” in Eastman Color, starring Tony Curtis and Christine Kaufmann and, finally, “Bed- time Story,” previously titled “King of the Mountain,” a Stanley Shapiro comedy, in Eastman Color, starring Marlon Brando, David Niven and Shirley Jones. The rereleases will be two record-break- ing comedies, “Operation Petticoat” and “Pillow Talk,” a package with Cary Grant, Tony Curtis, Rock Hudson and Doris Day as stars. The merchandising of motion pictures today requires custom-handling of each individual pic- ture, David Lipton, vice - president in charge of advertising and publicity, point- ed out in outlining promotion plans on this product Friday (4). “Advertising can- not do the job alone,” he reminded the sales and promotion executives. “In to- day’s market, where our motion pictures compete for the pub- lic’s time, dollars and interest with the great leisure-time activities that are part of our daily routine, it takes more than ad- vertising dollars to sell an audience. To- day, our advertising budgets are effective only if they are part of a total marketing plan conceived for the needs of and the audience for each individual picture. A carefully constructed marketing plan is the key to successful merchandising of mo- tion pictures, for it provides publicity, pro- motion and advertising realistic objectives,” Lipton told the assembly. Lipton pointed to the marketing and promotion plans on “Charade” as an ex- ample of the publicity and promotional op- portunities made available through long- range planning and the resultant pre- selling impact at the local level on the mass motion picture audience for the Christmas holidays. He recalled that the advance screening campaign started in mid-July, when the first rough cut print was screened for the editors of national magazines who work far ahead, assuring unprecedented coverage in the November- December issues on both Grant, Miss Hep- burn and the picture. With the first opening of “Charade” still two months away, there was a con- tinuing flow of national newspaper pub- licity through syndicated columnists and feature writers. The merchandising pro- motions include the campaign on the Mancini music, record albums, the Audrey Hepburn fashions, publisher tieups on the special edition of the paperback book and a series of promotional activities for the key city openings, Lipton said. Lipton stressed the national magazine advertising, which will have “Charade” in three issues of Life and Look, two issues of the Saturday Evening Post, the Ladies Home Journal and Redbook, as well as single issues of Good Housekeeping and Seventeen, Parents’ and fan magazines. Lipton told the distribution executives that the same kind of intensive advance advertising, publicity and promotional planning was underway on “Captain New- man, M.D.,” with months available for ad- vance work, and he urged the distribution representatives to stress these pre-selling opportunities to their exhibitor customers with advance lobby displays, teaser trailers and local level theatre tie-ins. Hetzel Answers Times' Editorial on U.S. Films NEW YORK — An editorial in the New York Times, claiming that American films were not artistic or thoughtful, were re- ferred to as “product” and that the indus- try had an “aura of contempt for the public” brought a reply from Ralph Hetzel, acting head of the Motion Picture Ass’n of America. In a move to set the record straight, Hetzel, in a letter to the Times, said that the editorial did not conform with the facts and that the editorial writer had added to the “oversupply of misinforma- tion about so-called art films.” He wrote that foreign producers had no monopoly on films of special quality and interest and that only outstanding pictures made abroad were seen in the United States. “A look at the facts,” Hetzel said, “will show that American producers and dis- tributors turn out as high a percentage of quality films as any country in the world. Of course, there are many run-of-the-mill films produced here, just as there are hundreds of books and plays of small stature produced in any given year. “Every year many American films are produced that equal or surpass the best imported films by any standard, not for- getting the basic quality of entertainment.” Hetzel then listed a group of pictures which had been recognized as outstanding in their respective categories, such as “To Kill a Mockingbird,” “Hud,” “Days of Wine and Roses,” “A Child Is Waiting,” “Cleopatra,” “Lawrence of Arabia,” “Nine Hours to Rama,” “Freud,” “David and Lisa” and “The Manchurian Candidate.” He pointed out that there used to be a cer- tain snob appeal in remarks in some circles that people only saw foreign pictures. Such a statement today, Hetzel said, could only reflect a narrow and uniformed criticism. 6 BOXOFFICE :; October 7, 1963 — / ft > with an UPc Sfisurge in production prize plays . . . famed books . . . a parade of big boxoffice hits I and the ihowmanship that capitalizes on all promotional avenues to pre-sell audiences! Digitized by the Internet Archive in 2015 https://archive.org/details/boxofficeoctdec183boxo UPCOMING FOR OCTOBER! The hottest favorite on the entertainment scene in his first starring role in films . . . advertised over radio, TV and in mass-circulation medial CURRENT! The most exciting personalities in show-business today, in a drama of our time... backed by the first concentrated national television campaign for a movie I A STORY OF ONE DRAMATIC, DEVASTATING NIGHT ... in the glamorous private world of the very rich, the very famous, the very beautiful. ..the “Very Important Persons"! METRO-GOLDWYN-MAYER PRESENTS THE IDOL OF MILLIONS AS DR. KILDARE NOW IN HIS FIRST STARRING ROLE ON THE GIANT MOTION PICTURE SCREEN! LOUIS JOURDAN ELSAMARTINELLI MARGARET RUTHERFORD MAGGIE SMITH ROD TAYLOR ORSON WELLES A GOO BALLING. JUKE BOX CHICK Jf, YOUNG « GREEDY AND VICIOUS A G AND X THE HANDSOME ; YOUNG LAWYER ar~wm 'VAS Nt,r IN PANAVISION* AND METROCOLOB RAW I BOLDI POWERFUL I AN ADULT THEME OF SHOCKING REALISM! IAYMATE* “BQTEGEE SCREENPLAI 8ft LINDA CHRISTIAN TERENCE RATTIGAN • ANTHONY ASQUITH ANATOLE OE GRUNWALD miklos rozsa He really wasn't out to make $1,000,000. He'd already made that! exciting minutes suspense ReA/iick Garner Edward g. based on screenplay by PANAVlSlON’and LJECOMING FOR NOVEMBER! UPCOMING FOR DECEMBER! A razzler-dazzler of a twosome... and a brilliant Bl A best-seller becomes a big boxoffice winner off-beat cast... in a romantic comedy that rates II scheduled for those December holiday dates and will receive unique advance handlinal II when you demand an extra-important attraction. UP! r AND MORE MORE MORE COMING UP IN ’641 “HIS AND HIS”. . . The two hottest Broadway stars . . . Robert Goulet and Robert Morse ... in their motion picture debut. It’s a laugh-triumph! “SUNDAY IN NEW YORK”. . . Dedicated to the proposition that all girls receive sooner or later! Starring Cliff Robertson, Jane Fonda, Rod Taylor. A Seven Arts Co-production. “THE UNSINKABLE MOLLY BROWN”. . . The smash Broadway musical filmed with Debbie Reynolds and Harve Presnell in the starring roles. “OF HUMAN BONDAGE”. . . Kim Novak and Laurence Harvey in the masterpiece of human emotion by Somerset Maugham. A Seven Arts Co-production. “SAY IT WITH MUSIC”— Irving Berlin’s greatest songs of all - in one marvelous musical. “NIGHT OF THE IGUANA”— Tennessee Williams’ latest success presented with a brilliant cast. Richard Burton, Ava Gardner, Deborah Kerr, Sue Lyon. John Huston directs this contingent. A Seven Arts Co-production. , “DOCTOR ZHIVAGO”. . . An international event! | The Nobel Prize novel by Boris Pasternak. “A GLOBAL AFFAIR”. . . Bob Hope and a bevy of Global Girls all involved with an abandoned baby. A Seven Arts Co-production. *"fiM IS ON THE MOVE I i I I ■t Ulf'i UP' up! UP! UP' UP! UP' up! UP! UP! UP! Printed in U.S.A. 'Adrian Messenger' Contest Winners Are Announced NEW YORK — Winners in the contest among theatre managers for the best pro- motion campaigns on Universal’s “The List John Stembler (center), president of TOA, holds one of the winning cam- paigns as Herman Kass (left) and Philip Gerard of Universal’s advertis- ing-publicity department look on. of Adrian Messenger” have been announced and awarded by Universal and Theatre Owners of America, sponsors of the contest. The winner of the first prize, $300, in the category of cities of more than 100,- 000 population, was W. Hastings, RKO Orpheum, Denver. Second prize of $200 went to Tom J. Mitchell, Paramount The- atre, Baton Rouge, La. The $100 third prize was won by Irving Gold of the RKO 86th St., New York City. The fourth, fifth and sixth prizes of $50 each went to Law- rence Knee, Stanley Theatre, Pittsburgh; Buford Cranch, Loew’s Vendome, Nash- ville, and Ansel Winston, RKO Keith’s, Dayton. In towns of under 100,000, the first prize winner of $300 was Wayne Berkley, Viking Theatre, Appleton, Wis. ; $200 sec- ond prize, William Wyatt, Virginian, Charleston, W. Va.; $100 third prize, Melvin Katz, Embassy, Johnstown, Pa.; fourth, fifth and sixth prize of $50 each, H. Denial, Wyandotte, Wyandotte, Mich.; Ted Conley, World, Billings, Mont., and Hayden “Bud” Owen, Vic, Green Bay, Wis. TOA to Give Herman Levy Testimonial Luncheon NEW YORK — Herman M. Levy, who will bow out as general counsel of Theatre Owners of America on November 1, will be honored at a testi- monial luncheon on October 28, on the eve of the start of TOA’s annual con- vention. The affair will be held at the Americana Hotel, with Stuart Aarons, house counsel for Stanley Warner Corp., as toastmaster. Cochairmen of the luncheon will be Myron Blank, George G. Kerasotes, Arthur H. Lockwood, E. D. Mar- tin, Albert M. Pickus, Samuel Pinanski, Walter Reade jr„ Ernest Stellings and Mitchell Wolfson, all TOA past presidents. Herman M. Levy TOA -N AC Convention Program (Continued from page 5) ated by Lee Koken of RKO Theatres. Charles Baker, vice-president of Pepsi- Cola, will talk on the value of tie-in mer- chandise, while Louis Collins, executive vice-president of Crush International, will talk on quality and quantity control. Diet drinks for entertainment and fun spots will be the topic for discussion by W. E. Uzzell, vice-president of Royal Crown Cola, and Wesby Parker, chairman of the board of the Dr Pepper Co., will talk on the impact and value of brand names. Concessions and vending in art and con- ventional theatres will be the subject of a talk by John Johnson, director of conces- sions and vending of Walter Reade-Ster- ling, Inc., Oakhurst, N.J. Phil Lowe, head of Lowe Merchandising Service, Newton Center, Mass., will talk on drive-in conces- sions and vending. “How to Plus Refresh- ment and Pood Sales” will be the subject of a talk by William Fishman, executive vice-president of Automatic Retailers of America. Jack Fitzgibbons jr„ Theatre Confections, Ltd., Toronto, will talk on the subject of “Putting Our House in Order.” There then will be questions from the floor, followed by addresses by Pat O’Malley, president of Automatic Canteen Co. of Chicago; Thomas J. Deegan, public relations counselor and chairman of the executive committee for the New York World’s Fair; L. V. Burrows, director of planning for Eastman Kodak at the World’s Fair, and Addison Verrill, presi- dent of Dale Systems, Inc., who will dis- cuss security and means of halting em- ploye thefts. CURTISS CANDY HEAD TO TALK Charles V. Lipps, president of the Curtiss Candy Co., Chicago, will speak at a busi- ness session of NAC on Thursday, October 31, on “What the Candy Industry Is Do- ing to Merchandise Candy for Concessions.” Lipps, who joined Curtiss in 1959 as ex- ecutive vice-president and in 1960 was elected its president, has 30 years of ex- perience in direct selling, marketing and sales management. A legal advisory roundtable meeting will be held concurrently by Herman M. Levy, general counsel. The Wednesday luncheon will be spon- sored by Motion Picture Advertising Serv- ice of New Orleans, with J. J. Rosenfield of Spokane, Wash., serving as chairman. Guest speakers will be Rev. Msgr. Little of New York and producer Carl Foreman of London. Pepsi-Cola will be the host at the dinner that night in the Imperial Ballroom of the Americana. The leadoff session on Thursday will be a seminar on small-town theatre opera- tions, to be chaired by Arnold Haynes, ex- hibitor of Naples, Fla., who will be assisted by Paul Ricketts, president of the United Theatre Owners of Heart of America; J. T. Hitt, president of Independent The- atre Owners of Arkansas; Virgil Odell, president of Mountain States Theatre Owners; Ross Campbell, Sheridan, Wyo., and Mel Gold, National Screen Service. A1 Donahue of Great Falls, Mont., will lead a panel discussion on drive-in opera- tions and concessions, aided by Tom Smiley, Denver; Claude Schlanger, Doyles- town, Pa., and David Kamsky, Richmond, Va. “How to Oil the Ticket Machine, or the Science and Showmanship of Selling” will be the theme of a big panel discussion to be led by Robert W. Selig, of National General Corp., in the last half of the Thursday business session. He will be aided by Ernest Emerling, Loew’s Thea- tres; James Corbett, Scranton, Pa.; M. B. Smith, Kansas City, and Ronnie Otwell, Martin Theatres of Georgia. American International Pictures will be the host of the final luncheon session. Guest speakers will be James Nicholson, AIP president; Samuel Arkoff, vice-presi- dent, and C. D. Jackson, publisher of Life SPEAKERS AT NAC SESSION Wesby R. Parker Thomas J. Deegan Magazine, New York. A reception by National Carbon Co. will precede the annual President’s Banquet of which Coca-Cola will be the host. Sumner Redstone will be the toastmaster. Awards will be made to Cary Grant and Angie Dickinson at the affair. The tradeshow will run through the convention daily from 2 p.m. to 5 p.m. The ladies’ program will start on Tues- day, October 29, with a champagne brunch in the Georgian Room of the Americana, followed by a tour of the city. Another tour has been arranged for Wednesday and a guided tour of the United Nations, where luncheon will be served in the Delegates Room. The Thursday feature will be a luncheon and fashion show at El Morocco. Two Feature Films Retitled HOLLYWOOD — The title of Warner Bros.’ “The Long Flight,” has been changed to “Cheyenne Autumn,” title of Mari Sandoz’ historical narrative. “Bedtime Story” was set as the new title for the Universal-Pennebaker-Lankershim production previously titled “King of the Mountain.” Lincoln V. Burrows BOXOFFICE October 7, 1963 15 History of Movies to Highlight Banquet at Allied Convention NEW YORK — “A History of the Movies” will be a feature of the final banquet of the 34th annual con- vention of Allied States Ass’n on Octo- ber 24 at the Ameri- cana Hotel. Irving Dollinger, convention chairman, said the presentation, written, produced and directed by Morton Sunshine, would put emphasis on the de- velopment and growth Irving Dollinger °f the motion picture theatre and would have the participation of several outstand- ing film personalities. There also will be personal appearances of many other stars of the early days of the film industry. Dollinger said the banquet would be notable because there would be no speeches. Harry Brandt, pioneer New York ex- hibitor and perennial president of the Independent Theatre Owners Ass’n, will be honored as the “showman of the year” at the windup banquet. Eight major companies will sponsor the welcoming dinner for representatives at the Allied convention on October 21. The dinner will be followed by screenings of new pictures at the companies’ homeoffice screening rooms. Dollinger said that the dinner and screenings would be limited to those who registered in advance of the convention program. Participating companies will be Columbia, Metro-Goldwyn-Mayer, Paramount, Uni- versal, United Artists, Warner Bros., Allied Artists and Buena Vista. The pictures tentatively scheduled for showing are Para- mount’s “Who’s Been Sleeping in My Bed?”, United Artists’ “Pink Panther,” Universal’s “Captain Newman, M.D.,” and MGM’s “The Prize.” Coca-Cola will sponsor the final banquet and the Carbon Products Division (National Carbon Co.) of Union Carbide Corp. will hold a cocktail party preceding the dinner. Pepsi- Cola will present a private dinner and special show at the Latin Quarter on the evening of October 23. Nicholson and Arkoff to Sponsor Allied Luncheon on October 23 NEW YORK — American International again will sponsor a luncheon Wednesday (23) at Allied States convention, and Nicolas Reisini, president and board chair- James Nicholson Samuel Z. Arkoff man of Cinerama, Inc., will be the featured speaker at the concluding convention session. James H. Nicholson and Samuel Z. Ar- koff, AIP heads, have taken an active part in Allied States convention activities and will receive the “1963 Producer of the Year” award on the final day of the meet. Reisini will address the Allied group on “Cinerama and the Motion Picture In- dustry Program for Tomorrow.” Thanksgiving NGC Plans to Extend Talaria Showings HOLLYWOOD— The pay TV field is boil- ing over with activity in California, par- ticularly in Holly- wood. This includes both boxoffice the- atre systems and home subscription sets, with proponents and opponents both opening offices here. Of current interest is the new plan of Na- tional General Corp. to extend the series of demonstrations of its Talaria, big screen color TV system. Irving Levin, NGC’s boxoffice theatre network head, will announce dates and places of the new demonstrations this week. Levin told Boxoffice that the com- pany is rapidly making deals for full pro- gramming 365 days of the year to the 100- theatre network it proposes next year. “We have our own business,” stated Le- vin, “and are proceeding according to the schedule we have set.” Space has been rented at 1313 N. Vine St., Hollywood, by Subscription-TV, the home system now headed by Sylvester “Pat” Weaver. The studio building, for- merly the home of RKO General’s local television station and at one time occu- pied by both CBS and Mutual, is modern and equipped with all television cable out- lets, and micro-wave facilities, and is lo- cated only two blocks from the Pacific Telephone Co. television building. On October 9, the Hollywood Press Club will host Paul Adorian, managing director of Associated Rediffusion, Ltd., London. Billed as a dinner speaker, Adorian is ex- pected to answer some questions about his firm’s 5,000 wired homes in England for pay TV. Roy Cooper, West Side Theatre head, is expected to present a copy of the proceed- ings of “The Crusade for Free TV” at the forthcoming TOA convention and ask that this approach be adopted for other states, he told Boxoffice. The projects involve using a two-pronged attack, one based on taking the issue to the voters of each state by getting an initiative petition on the ballot, and the other proceeding through the legislature. Reward for Films Recovery HOLLYWOOD— Reporting the theft of several prints of films he is distributing, Russ Meyer is offering $100 reward for information leading to their recovery. The thefts, he says, occurred at the Rocking- ham Theatre, Rockingham, N.C., on Au- gust 28-29. The films involved there were “Eve and the Handyman,” “The Naked Camera” and “Wild Gals of the Naked West.” Additionally, prints of “Europe in the Raw!” and “Heavenly Bodies” are re- ported to have been taken from the Sun- set Theatre in Hollywood on September 28. New MGM Manager in Indianapolis INDIANAPOLIS — Effective October 7, John McMann, formerly with MGM sales in Detroit, replaces Valmar Klaiber as MGM manager in Indianapolis. Irving H. Levin 16 BOXOFFICE :: October 7, 1963 Coca-Cola Formally Shows Satellite Beverage System NEW YORK — A totally new concept for a pressurized beverage dispensing system has been formally introduced here, de- veloped by The Coca-Cola Co. The new beverage system was presented to a gathering of the press held at the Sa- voy Hilton Hotel. George A. Callard, vice- president for fountain sales, The Coca- Cola Co., who personally presented the Satellite beverage system, said that it was, “. . . the newest and brightest star in a full line of dispensing equipment.” Satellite offers more than a single new dispenser, it is a complete line of inter- changeable and flexible components de- signed to perform an assortment of bever- age assignments for high volume locations, including drive-in restaurants, variety stores, drug stores, theatres and amuse- ment centers to mention a few. The new system has been engineered to fit in, with minor adaptation, with much existing equipment in the field. Incorporating the unique capability for multiple placement of individual dispens- ers, Satellite introduces a radically new concept on behalf of the soft drink indus- try to help solve the growing space, profit and volume problems confronting the high volume, fast service outlets. This type sys- tem, with its patented positive syrup flow control device coupled with top refrigera- tion performance assures the dealer of a strong profit and quality story year round. Because its syrup and gas tanks can be remoted, Satellite saves the dealer valuable selling space at the point of sale. Five gallon pressurized syrup tanks are utilized by the system which dispenses Coca-Cola plus two additional carbonated or non-carbonated drinks. It has a jet, or fine stream, plus outlets for carbonated water and plain water, making an impres- sive total of six selections from a single unit. Prior to the development of Satellite it was necessary to regulate syrup flow manually by needle valves or gas pressure on virtually all known pressure systems. The necessity triggered the search to find and develop an automatic flow control de- vice for the all important syrup side of the system. The engineering and fountain sales de- partment of The Coca-Cola Co. developed the new dispensing system in conjunction with The Dole Valve Co., Selmix Dispens- ers, Inc., and Dixie Narco Co. Stanley Kramer in N.Y. For Final 'Mad' Plans NEW YORK — Stanley Kramer, producer- director of “It’s a Mad, Mad, Mad, Mad World,” arrived Sunday (29) to discuss the final sales plans and the New York premiere with United Artists executives. Kramer had been in Chicago, where he announced that the picture will open there at the McVickers Cinerama Theatre and at the Boston Cinerama Theatre November 19, two days following the New York open- ing at the New Warner Cinerama Theatre. The world premiere will be in Los Angeles at the newly-built Cinerama Theatre No- vember 7. Milton E. Cohen, United Artists national director of roadshows and in charge of the special handling for Kramer’s picture, left September 29 for a final week’s tour of American cities, including Los Angeles, Salt Lake City, Portland and Phoenix. BRANSON MOVES EAST— Burton E. Robbins, right, chief executive officer of National Screen Service, welcomes Walter E. Branson to the company’s home office in New York, where the latter is now making his headquarters as NSS vice-president in charge of distribution. For the past year he had been acting head of the company’s Hollywood studio. He joined NSS in 1960 as executive assistant to the late Herman Robbins. Branson formerly was general sales manager for RKO- Radio. 3 Warner Executives Named To Sales Drive Committee NEW YORK — Bernard Goodman, vice- president of Warner Bros. Distributing Corp.; Larry Leshansky, coordinator of field sales activities, and Sam Keller, su- pervisor of exchanges, have been named by Morey “Razz” Goldstein, WB vice- president and general sales manager, to a drive committee for the company’s five- month “Winners From Warners” sales drive. The drive, which offers $35,000 in cash prizes, started September 29 and will con- tinue to Feb. 29, 1964. Quarter and 36-Wk. Net For Wometco Is Up MIAMI — Wometco Enterprises, Inc. re- ported that its net income after taxes for the 12 weeks ended September 7, was up 17.4 per cent to $470,608 over the $400,834 reported for the same period in 1962. Per share earnings was 32 cents, up 14.3 per cent as compared to the 28 cents reported in 1962, after adjustment for the 30 per cent stock dividend paid Dec. 21, 1962. Gross income for the 12-week period was $4,876,176 as compared to $4,184,814 in 1962. Wometco also reported that for the first 36 weeks of 1963 its net income after taxes was up 15.1 per cent over the same period in 1962. Net income after taxes for the 36 weeks was $1,514,068 as compared to $1,- 317,031 reported in 1962. Per share earnings for the 36-week period ended September 7, was $1.04, up 13 per cent over the 92 cents earned through the third quarter of 1962. Per share earnings have been adjusted for the 20 per cent stock dividend paid Dec. 21, 1962. Gross income for the 36-week period was $14,826,918, up 13.2 per cent as compared to $13,099,915 in 1962. Estimated federal income taxes for the period amounted to $1,380,000. This figure was $1,187,900 in 1962. The interim report shows that $453,177 or 30 per cent of earnings has been paid in dividends and that $1,060,891 or 70 per cent has been retained in the business. Cash flow generated from earnings amounted to $2,359,731, which was $1.63 per share for the past 36 weeks. Wometco Vending of Jacksonville, Inc., is the successful bidder for the vending machine operation in the Florida exhibit of the 1964-65 New York World’s Fair, the Florida World’s Fair Authority. A spokes- man for the Authority said the contract was awarded after nearly eight months of negotiations during which time many pro- posals were given full consideration. from 2 Oth in COLOR by DELUXE BOXOFFICE :: October 7, 1963 17 Screening Campaign Spurs NEW YORK — A “screening campaign” on “Lilies of the Field” has created thou- sands of press agents for the picture, it was brought out at a meeting with Ralph Nel- son, producer of the film, at the United Artists homeoffice Wednesday (2). Nelson's introduction to the press was preceded by a word of explanation from UA's Gabe Sumner who said that by showing the picture to various civic and religious groups and opinion makers, the film had made such an impression that each viewer had virtually become a sales- man for it. Nelson, who had had a long career in television before starting his own Rainbow Productions, said a moderately budgeted picture often forced the use of greater 'Lilies' Public Interest imagination in its production. “Lilies” had a budget of $250,000 on a 15-day shooting schedule. Nelson said the picture was brought in for $247,000 and was shot in 141/a days. He stressed that it was the quality that counted, pointing out that the picture had been selected as the official U.S. entry in the Edinburgh Film Festival and that Sidney Poitier, its star, won the top acting award for his role at the Berlin Film Festival. Although Poitier is a Negro and the story concerns his work with a group of nuns, the picture was neither a racial nor a religious film, he said. “Lilies of the Field” was Nelson’s first picture as an independent producer. He currently is discussing two other film proj- ects for possible release by UA. V. C. Officers to Meet In N.Y. October 8-12 NEW YORK — A four-day meeting of the officers of Variety Clubs International is scheduled to be held at the Hilton Hotel here starting October 9. Officers from the United States, Canada and Great Britain will at- tend the sessions which will concern themselves with fund- raising, charitable en- deavors, tent opera- tions, plans for the sixth annual Variety Week, the 1964 con- vention in Buffalo and general business items. The meetings will be conducted by Rotus Harvey, International chief barker. Scheduled to attend the meeting are James Carreras, first assistant Interna- tional chief barker, London; Ralph Pries, second assistant, Philadelphia; J. J. Fitz- gibbons, property master, Toronto; Joseph Podoloff, dough guy, Minneapolis; George C. Hoover, executive director, South Miami, and Philip Gerard, press guy, New York. Members of the International executive board will be John H. Harris, big boss; John H. Rowley, George W. Eby, C. J. Latta, Jack Beresin and Edward Emanuel, chairmen. The International representatives to at- tend will be D. J. Goodlatte, Nat Nathan- son, Robert L. Bostick, Henry Kodinsky and W. M. Brizendine. Knorr to Dr Pepper Ad Dept.; Teitler Is Elevated DALLAS — Thomas H. Knorr jr., has been named cooperative advertising manager for Dr Pepper Co. Knorr replaces Howard Teit- ler, who is being elevated to the position of advertising projects manager. Before joining Dr Pepper Knorr was with Compton Advertising, Inc., in Chicago. Prior to that he was with the Chicago Tribune as ad- vertising salesman. Teitler has been with Dr Pepper as co- operative advertising manager for the past three years. $100.00 reward; for information leading to the recovery j • of three (3) 35mm color prints, stolen i ; from the Rockingham Theatre, Rock- J - ingham, North Carolina, on Aug. 28-29, | 1963: \ > “EVE AND THE HANDYMAN” \ “THE NAKED CAMERA” / “WILD GALS OF ■ THE NAKED WEST” ' Stolen from the Sunset Theatre, Hollywood, Calif., on Sept. 28, 1963: “EUROPE IN THE RAW!” “HEAVENLY BODIES” CONTACT: RUSS MEYER 8886 Evanview Drive HOLLYWOOD 69, CALIF. NOW BOOKING IN TOP THEATRES AND DRIVE-INS EVERY- WHERE ▲ EXCLUSIVE WORLD-WIDE DISTRIBUTORS DAVIS FILM DISTRIBUTORS, INC. 824 STATLER OFFICE BLDG., BOSTON 16, MASS. Phones: HA 6-2274, HA 6-0717-18 Rotus Harvey 18 BOXOFFICE ;; October 7, 1963 By SYD CASSYD ONLY two months of the year left it can be noted that overall feature production this year is 10 per cent above 1962 figures, though still far below the normal Hollywood production cycle. To date, 119 features have gone into produc- tion for the year. Perhaps, worthy of note, is the fact, that of 15 starts this month, only two are scheduled for overseas. ALLIED ARTISTS THE IRON KISS. Leon Fromkess’ pro- duction for Allied Artists release repre- sents another in the cycle of Samuel Fuller stories which have been written for his own direction and production. The picture, which is being made at Samuel Goldwyn studios, is a modern melodrama of a re- generation of a prostitute, with the locale set in a small town in the midwest. The cast of seven principals is involved in the fight toward respectability by the leading character. As this is being written, the final cast has not been chosen. COLUMBIA FIRST MEN IN THE MOON. Charles Schneer is shooting this H. G. Wells story, which though written long ago, is now in the current interest category because of space exploration keeping up high interest on the part of the public. Ray Harryhausen lends his special effects background in act- ing as coproducer. Nathan Juran will direct the Panavision-Dynamation-Technicolor story, with a cast of Edward Judd, Martha Hyer and Lionel Jeffries. THE NEW INTERNS. Producer Robert Cohn has set John Rich to follow the success of the first film in this group which also gets exposure in television utilization of hospital material. Michael Callan, Dean Jones and Stefanie Powers head the cast of this dramatic story behind the city life of a young intern. Telly Savalas also has been signed. THE TRAVELING LADY. Under the in- triguing guise of Boardwalk Productions, Alan J. Pakula and director Robert Mul- ligan have taken the play by Horton Foote and set him to do the screenplay as well. The drama is set in Texas and the stage play will be used as the starting point. MAJOR DUNDEE. Charlton Heston will look well in Panavision and an unnamed color in this Jerry Bresler produced original story and screenplay by Harry Julian Fink. It covers the adventures of post-Civil war adventures of the major in the violent west of that period, and is being filmed in Hollywood and on location. METRO-GOLDWYN-MAYER LOOKING FOR LOVE. A Ruth Brooks Flippen original and screenplay is called “a comedy with music,” the music being eight musical numbers. Miss Flippen has built her screenplay on the story of a singer who doesn’t want to pursue the thrush career, and goes to Wall Street, where she gets a job in a brokerage firm. While there, she invents a trick coat hanger, which is given its publicity through an inventor’s show, and the whimsical singer sings on it, in addition to displaying her wares, and so becomes famous as a — yes, a singer. Joe Pasternak has set director Don Weis to direct Connie Francis, Jim Hutton and Joby Baker in the Panavision-Metrocolor film. KISSIN’ COUSINS. Elvis Presley will be directed by Gene Nelson, in this Sam Katz- man comedy, in a group he is making for Metro. It involves the saga of a “loner,” an independent Tennessean who fights the government when ordered to lease his land for an ICBM installation. He gets up his dander and refuses to be budged until a government employe, for- merly from the area, cons him into the deal. Presley gets to play a dual role in this short story by Gerald Drayson Adams which has been scripted by the director Nelson and Adams. The comedy brings in 13 vivacious beauties, too. HIS AND HIS. This original comedy, set on a vacation and honeymoon island, will be produced by Pandro Berman and di- rected by Henry Levin. Robert Goulet, Robert Morse and Nancy Kwan are set for the involvement when two bachelors leave for the honeymoon island after one has been jilted and can’t return his tickets. With his best man they go to the area, and one falls for the woman life-guard, the other witnesses his New York boss ar- riving with his girl, and they go on from here. Panavision and Metrocolor. SIGNPOST TO MURDER. Producer Lawrence Weingarten with director George Englund will do this widescreen picture with Stuart Whitman and Joanne Woodward. No story has been released. THE AMERICANIZATION OF EMILY. Producer Martin Ransohoff has changed both cast and leading actor. With William Holden and William Wyler out of the pro- duction, all we can learn about it is that it will be filmed in London, starting this month. UNIVERSAL THE RICHEST GIRL IN TOWN. Ross Hunter stars Sandra Dee in this original Oscar Brodney comedy with final script by Bob Fisher and Arthur Marx. It is the story of a rich girl involved with two suitors, with her grandfather taking steps to see that there is smooth sailing. Miss Dee will be wearing Jean Louis gowns. Casting is still proceeding, with the end of the month set for a start. WARNER BROS. THE OUT OF TOWNERS. This Martin Manulis production will be one of the first to be shot off the Warner lot because of lack of shooting space and will be lensed on an old Warner lot, in what is now the Paramount-Sunset studio. Delbert Mann will have Geraldine Page and Glenn Ford in a drama of a young postmistress from a small town, who goes to New York for the typical last fling at life before marriage. It doesn’t turn out that way when she falls for city slicker Glenn Ford. ROBIN AND THE 7 HOODS. This satirical comedy is set in Chicago in the 1920s and concerns a hood who steals from the rich to give to the poor, a defensive mechanism for the spoils, when the guy realizes how nice it is to be a benefactor. The original by Evelyn and Richard Condon will be scripted by tongue-in-cheek writer John Fenton Murray. Bing Crosby, who loans his house to Presidents, will play a Sher- wood Forest type of character, appropri- ately named, “All A. Dale,” surrounded by Frank Sinatra, Dean Martin, Sammy Davis jr. and James Darren. Gene Kelly produces and Gordon Douglas directs. In Panavision and Technicolor. THE UNDEFEATED. A post-Civil war drama from a novel with screenplay by Casey Robinson and Stanley Hough will be shot on location in the town of Caretta, Mexico, by producer-director Henry King. A mov- ing band of defeated soldiers becomes news when they cross the border for further ad- ventures. SEX AND THE SINGLE GIRL. With Tony Curtis and Natalie Wood cast in this Wil- liam T. Orr story to be directed by Rich- ard Quine we learn that the light frothy comedy by David Schwartz will be based on Helen Gurley Brown’s nonfiction best seller. The book undermined the idea that every girl should be married, and provided means for single girls to fulfill their des- tinies as good bachelors. How they go from this premise is up to the writer and this will be kept quiet for some time. One of the first feature films to meet the threat of the John Birch Society head on, and cover pressures from the left side of the political sphere, will be written by Gore Vidal in Rome. Vidal told Boxoffice that “America the Beautiful,” would be started next May. Billed as a script which handles a young New Frontier bureaucrat, trapped by the far-right “fringers” and involved with factions of the left, Vidal, who was an important adjunct to the New Frontier group when it started, is supposed to base his story on reality, combined with fiction. Locations will be in the midwest and Hol- lywood. Famed writer W. R. Burnett reports to the Culver City Metro-Goldwyn-Mayer lot to work on an original comedy melodrama for producer Ted Richmond . . . “The Agony and the Ecstasy” best-selling book to be produced by a combination with 20th- Fox finds Darryl Zanuck in Rome to con- tinue talks on the film about Michelangelo, which started in New York. The scope of the film, due to the subject matter, will be on a grand scale, with color film reaching its greatest heights, because of the mastery of the art of color by the artist, whose works are in Italy . . . Following the suc- cess of “The Great Escape,” will be another story with a war background to be produced by 20th-Fox. Based on the published memoir of Felice Benuzzi, “The Other Side of the Mountain,” will be scripted for Elmo Williams’ supervision in England by Joseph Heller and Jerome Chodorov. The book was published in 1953 under title of “No Picnic on Mt. Kenya,” setting the auto- matic location for the adventure-drama. Sol Saks comes back to feature writing when he joins Stanley Roberts to work with Joe Pasternak at Metro on an assignment. He is marketing his stage production, “Balloon Going Up,” for another production. Another Pasternak move has been to snag Danny Thomas and Johnny Carson for “Looking for Love.” BOXOFFICE :: October 7, 1963 19 DIVERSIFICAr In this scene from "The V.I.P.s," Paul Andros (Richard Burton) joins his wife Frances (Elizabeth Taylor) and Marc Champselle (Louis Jourdan) at the airport restaurant having just learned they have planned to elope. Other important roles are played by Elsa Martinelli, Margaret Ruther- ford, Rod Taylor and Orson Welles. Anthony Asquith directed this Anatole de Grunwald production. 'Diversification of themes marks the productions on Metro- Goldwyn-Mayer's program in the coming months, according to an analysis of the lineup. The product ranges from serious drama to light, sophisticated comedy to fabulous musicals, all with the accent on boxoffice entertainment. On the immediate schedule are "The V.I.P.s," "The Prize," "Twilight of Honor" and "The Wheeler Dealers," to be followed by "Sunday in New York," "A Global Affair," "Doctor Zhivago," "Night of the Iguana," Irving Berlin's "Say It With Music," "Of Human Bondage," "The Unsinkable Molly Brown" and "His and His," but not necessarily in that order. Currently, the spotlight is on "The V.I.P.s" which appears to be destined to fill the coffers of both MGM and the the- atres, judging by the early returns. Already, the picture is nudging records at Radio City Music Hall where waiting lines have con- tinued since it opened on September 19. Filmed in London and starring a cast headed by Elizabeth Taylor and Richard Burton, the story tells of what happens when one of the famous London fogs closes in the airport and delays the departure of a group of passengers for the United States, changing the lives of each of the Very Important Persons. The other stars in the picture, produced by Anatole de Grunwald and directed by Anthony Asquith, are Louis Jourdan, Elsa Martinelli, Margaret Rutherford, Maggie Smith, Rod Taylor, Linda Christian and Orson Welles. The musical score was by Miklos Rozsa, who scored "Ben-Hur." "The Prize" has been produced against the Old World pageantry and formality of Nobel Week in Stockholm where six Nobel Prize winners live out some exciting days in the public eye. In the top roles are Paul Newman, Diane Baker, Edward G. Robinson and Elke Sommer. The story is based on Irving Wallace's hit novel as a hard cover book and now in circulation as a paperback. It is a Pandro Berman production, directed by Mark Robson from a screenplay by Ernest Lehman. It is in Panavision and Metrocolor. "Twilight of Honor" is a tense story of courtroom intrigue and political pressure and presents Richard Chamberlain in his first screen-starring role. Chamberlain, who rocketed to star- dom as television's "Dr. Kildare," has been given a complete Sets the Pattern of Thei Production Program Fro change of characterization, becoming a hard-hitting defense at- torney who battles prejudiced public opinion in a small town at the risk of his career to save his client from the gas chamber. He is surrounded by a capable cast including Nick Adams, Joan Blackman and Claude Rains and introducing Joey Heatherton, a talented young actress from the Broadway stage. A Perlberg- Seaton production, the film was directed by Boris Sagal in Pana- vision. A gay story about the stocks and bonds game is "The Wheeler Dealers," a Martin Ransohoff production, based on a novel by George J. W. Goodman and a screenplay by Goodman and Ira Wallach. Produced in Panavision and Metrocolor, the picture has James Garner, Lee Remick and Chill Wills in the top roles and was directed by Arthur Hiller. "Sunday in New York" is based on the Broadway comedy hit which scored heavily at the Cort Theatre during the 1961-62 season. Produced by Everett Freeman and directed by Peter Out of some hilarious legal tangles, James Garner and Lee Remick come out the winners romantically. And so does Texas. Just some of the fun in "The Wheeler Dealers" in which three Texans (in back- ground), namely Chill Wills, Phil Harris and Charles Watts, add to the comedy. 20 BOXOFFICE :: October 7, 1963 ION [ for the Forthcoming Metro-Goldwyn-Mayer Tewksbury, the film has Cliff Robertson, Jane Fonda and Rod Taylor in the starring roles. It is the story of how three couples get into some comical complications on a Sunday in New York. There is a serious theme behind a very light-hearted comedy in "A Global Affair," which stars Bob Hope and a bevy of inter- national beauties. When a 15-month-old baby is found abandoned in one of the United Nations buildings, the tot is placed in the custody of Bob Hope who lives in an apartment which doesn't allow children. A great deal of the antics revolve around his necessity to smuggle the child in and out of the building. A Hall Bartlett production, the film was directed by Jack Arnold from a screenplay by Charles Lederer, Arthur Marx and Bob Fisher. Many of the scenes were shot at the United Nations in New York. "Of Human Bondage" is the story of a young man's en- slavement to an unworthy and unrequited love and is one of Somerset Maugham's most brilliant novels. Brought to the screen by MGM in association with Seven Arts Productions, the motion picture stars Kim Novak as Mildred, the Cockney waitress who is out for what she can get, and Laurence Harvey as Philip, the sensitive medical student whom she entices and rejects. Co- starred are Robert Morley and Siobhan McKenna. It was filmed in Ireland. James Woolf is the producer and Ken Hughes the director. The outstanding Broadway musical comedy, "The Unsinkable Molly Brown," gains a broad added entertainment dimension in the motion picture adaptation. This is the ability of the camera to range far beyond the limits of the legitimate theatre to realistically recreate the colorful life and fabulous times of Molly Brown, the gold camp girl who became one of America's wealthiest and most controversial women. Debbie Reynolds por- trays Molly, while Harve Presnell, who created the role on the stage, is Leadville Johnny Brown. Others in the cast are Ed Begley, Jack Kruschen, Martita Hunt and Hermione Baddeley. It was di- rected by Charles Walters and produced by Lawrence Weingarten, with a score by Meredith Willson, of "Music Man" fame. The balance of the pictures in the lineup shows a wide range of subject matter, tailored to the tastes of the large majority of audiences. In a dramatic chase sequence which highlights "The Prize," based on Irving Wallace's best-selling novel, Paul Newman is the man on the run. Others in top roles are Edward G. Robinson, Elke Sommer, Diane Baker and Micheline Presle. It was produced by Pandro S. Berman, with Mark Robson directing from Ernest Lehman's screenplay. Rod Taylor tries to explain an inexplicable situation to Cliff Robertson as Robert Culp and Jane Fonda look on in this scene from "Sunday in New York," which is based on the Broadway comedy, produced by Everett Freeman and directed by Peter Tewksbury. With daring defiance, Richard Chamberlain, as a young attorney, risks his future pleading for the life of his client, Nick Adams, who is accused of murder. Claude Rains, Joan Blackman, James Gregory and newcomer Joey Heatherton fill the other key roles in "Twilight of Honor," a Perlberg-Seaton production directed by Boris Sagal. BOXOFTICE :: October 7, 1963 21 BOXOFFICE BAROMETER This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) Beach Party (AIP) 170 150 250 200 135 160 170 125 150 90 115 145 200 175 160 Captain Sindbad (MGM) 150 250 175 190 400 300 175 180 130 100 175 202 Caretakers, The (UA) 175 200 125 125 100 120 180 150 100 125 85 135 Castilian, The (WB) 105 100 95 135 90 105 Cattle King (MGM) 100 100 100 100 100 85 100 90 100 150 103 Cleopatra (20th-Fox) 190 400 300 250 250 400 400 300 700 750 300 700 250 200 385 Condemned of Altona, The (20th-Fox) 160 95 90 120 130 75 no 140 90 112 ‘Corridors of Blood (SR) 100 100 90 100 90 90 130 100 Day Mars Invaded Earth (20th-Fox) 100 90 100 100 65 100 100 85 75 100 92 Dime With a Halo (MGM) 100 200 120 90 90 120 8 Vjj (Embassy) 130 200 195 250 325 225 210 275 300 225 160 225 200 225 For Love or Money (Univ) 130 130 125 150 200 135 275 75 300 110 100 165 175 135 135 150 156 Great Escape, The (UA) 220 225 190 175 200 160 160 300 200 250 200 135 210 190 200 200 201 Haunted Palace, The (AIP) 150 90 160 100 150 100 150 129 Haunting, The (MGM) 140 200 95 80 230 200 110 175 170 100 190 105 90 145 House of the Damned (20th-Fox) 100 100 90 80 100 94 In the Cool of the Day (MGM) 110 155 100 80 70 105 120 100 85 80 80 90 125 80 100 99 King Kong vs. Godzilla (Univ) 150 175 170 175 110 250 135 100 205 125 120 156 Love at Twenty (Embassy) 110 175 115 100 65 50 90 100 175 300 128 Marilyn (20th-Fox) 135 75 105 90 150 90 120 109 Mondo Cane (Times) 130 200 200 150 110 150 125 120 330 300 300 190 200 140 300 196 Mouse on the Moon, The (Lopert) 150 165 170 110 230 200 180 150 100 195 145 200 166 No Exit (Zenith) 125 125 135 90 105 100 125 90 160 150 121 Of Love and Desire (20th-Fox) 75 115 90 120 90 250 123 Playboy of the Western World (Janus) 200 95 100 90 150 127 PT 109 (WB) 125 175 150 100 95 190 130 250 140 200 150 115 120 150 150 175 135 150 7 Capital Sins (Embassy) 250 155 100 130 90 125 125 150 90 150 190 300 155 Sparrows Can't Sing (Janus) 170 125 85 110 100 115 185 127 Strinoer, The (20th-Fox) 100 160 150 150 110 125 125 250 110 120 100 90 105 150 100 150 100 no 128 Tarzan's Three Challenges (MGM) 100 115 125 120 115 80 90 106 This Snorting Life (Conit'l) 175 165 205 125 125 195 200 170 Thrill of It All, The (Univ) 150 200 250 250 275 210 190 200 220 175 225 200 200 200 210 210 150 190 206 Ticklish Affair, A (MGM) 130 120 150 90 100 105 125 100 150 95 90 90 no 95 100 150 113 Toys in the Attic (UA) 200 175 230 150 115 150 170 175 175 100 140 200 120 162 Ugly American, The (Univ) 150 200 125 250 110 175 150 115 265 285 200 125 no 100 195 no 150 175 166 Wall of Noise (WB) 110 135 115 90 75 100 100 90 100 90 130 80 101 ‘Werewolf in a Girls' Dormitory (SR) 150 100 90 70 100 90 90 100 99 : Women of the World (Embassy) 135 170 150 100 220 350 250 100 165 210 155 200 120 179 I TOP HITS OF THE WEEK Individual runs, not an average. Listings are confined to opening week figures on new releases only. 1. Women of the World (Embassy) Milwaukee 250 2. V.I.P.s, The (MGM) New York 225 3. This Sporting Life (Cont'l) Cleveland 205 4. Lord of the Flies (Cont'l) Boston 200 5. Suitor, The (Atlantic) New York .200 6. Wives and Lovers (Para) Boston 200 7. Conjugal Bed, The (Embassy) New York 195 8. Haunting, The (MGM) New York 190 9. In the French Style (Col) New York 185 TO. Toys in the Attic (UA) Milwaukee 175 H ::S i 1 mmmmmmwm. INDUSTRY VIGOR IN STRUGGLE WITH TV STRESSED BY SKOURAS The 30th annual convention of Allied Theatres of Wisconsin brought out a whopping attendance of 250. Left, a chat before the banquet, left to right: Ed- ward Johnson, re-elected president; Bernie Strachota, who emceed the convention; Spyros Skouras, 20th-Fox chairman, and Ben Marcus, Wisconsin circuit owner. At right, Marcus is shown presenting the Showman of the year award to Wayne Berkley. Seated are Strachota, on the left, and Skouras. The woman is unidentified. Ed Johnson Re-Elected President of Allied Of Wisconsin MILWAUKEE — There literally was standing room only in the display rooms and meeting halls during the 30th an- nual convention of Allied Theatre Owners of Wisconsin here last midweek at the Pfister Hotel. There were more than 250 at the closing dinner, according to Edward E. Johnson, who was re-elected president. Among the industry personalities at- tracting interest, and attendance, at the convention was Spyros Skouras, who com- mented: “Caesar was assassinated, Mark Anthony committed suicide and Spyros Skouras was beheaded — all by Cleopatra.” Skouras moved out as 20th-Fox president during the company difficulties stemming from delays and mounting costs of the film spectacular “Cleopatra.” Others elected included Gerry Franzen of Cinema Corp. here, vice-president; Otto Settele, See-More Theatre at Seymour, secretary, and Larry Beltz, Grand at Wau- sau, treasurer. Ben Marcus is chairman of the board. THE DIRECTORS The directors are Robert Gross, Elm Grove; Larry Beltz, Wausau; Alfred Berg- man, Ashland; Don Deacon, Wisconsin Dells; S. J. Goldberg, Wausau; Roland Koutnik, New Berlin; Ranee Mason, Houghton; Dean Fitzgerald, Milwaukee; Frank Lesmeister, Mineral Point; James Suick, Antigo; Jack McWilliams, Portage, and F. J. McWilliams (honorary), Portage. Henry Kratz, in his first year as executive secretary; president Johnson; Rudy Kout- nik, the convention chairman; Franzen, Sig Goldberg, Don and Shirley Perlewitz, Ed Johnson and Lydia Fox, Ben Marcus and others organized what perhaps was Wisconsin Allied’s most impressive conven- tion. Bernie Strachota, past chief barker of the Variety Club, did an excellent job as master of ceremonies. Skouras said “Cleopatra” would become one of the most profitable productions in the history of the industry, adding that “Cleo” and Darryl F. Zanuck’s “The Long- est Day” have put 20th-Fox back solidly in the movie business. “Fox plans call for an epic to be shown at roadshow prices every year,” he said. Skouras warned exhibitors that free television competition is increasing. The free TV gross income in the U. S. last year was one billion, 400 million dollars. Skouras said, five times what it was ten years ago. On the other hand, he pointed out, the gross from films worldwide last year was less than 90 billion. “But despite the terrific growth of TV, exhibitors have constructed since 1960 al- most 5,000 more indoor and outdoor the- atres,” Skouras said. “Today the U. S. has 21.000 theatres- — 15,000 indoor houses and 6.000 drive-ins — whereas in 1960 there were 16,991 theatres, consisting of 12,291 four-wallers and 4,700 drive-ins.” This is a tribute not only to exhibitor courage, but also to the basic strength and soundness of the motion picture in- dustry, showing that it possesses the tre- mendous vitality necessary to assure a growth in the face of such heavy compe- tition, Skouras declared. Robert Y. Robb, associate professor of Marketing at Wayne State University, De- troit; Jack Armstrong, National Allied president, and Ben Marcus, Wisconsin Al- lied chairman, headed the list of speakers. Milton London, National Allied executive director, was unable to attend the conven- tion. SHOWMANSHIP FORUM Henry B. Toilette, general manager of the Marcus circuit, was moderator of the showmanship forum. The panel included Otto Settele, Pulaski theatreman; Ben Katz, Chicago, Universal publicist, and Ralph Barnes, radio station WOKY, Mil- waukee. Wayne Berkley of the Viking Theatre at Appleton won Allied’s Showman of the Year Award, and a $100 savings bond. Second place went to Walter Holt, Rialto, Kaukauna, $50 bond, and third to George Andrews, Rivoli at LaCrosse, $25 bond. Honorable mention went to Elmer Brennan, West at Green Bay, and William Hooks, Rainbow at Milwaukee. Robb recalled that over nine months had gone by since he reported the results of a survey, made among Detroit theatre- goers, at the National Allied convention in Cleveland last December. CHECK YOUR V.I.P.s “If I had been a theatre owner,” he said, “I would have been disturbed and would have given my V.I.P.s a thorough study . . . Did that survey set you to mind- ing your V.I.P.s, the very important points I refer for your consideration today.” He summarized them as 1. Principles, 2. Policies, 3. Program, 4. Public, and 5. Profits. “What has happened to your Very Im- portant Profits . . . What has happened to your Very Important Principles — of sound finance, entertainment of public service, of public relations, of salesmanship, of showmanship? “What about your Very Important Poli- cies? Do you have a policy to provide your patrons with satisfying film entertain- ment in a comfortable theatre? To seek improvements in your physical plant and equipment? (Continued on next page) BOONTON, N. J. Large Core Greater Crater Area means MAXIMUM LIGHT Evenly Distributed Wisconsin — NATIONAL THEATRE SUPPLY, 1027 N. 8th Street, Milwaukee 3, Wisconsin BOXOFFICE :: October 7, 1963 NC-1 Industry Vitality in Competition With TV Is Stressed by Skouras • Continued from preceding page) "Do you have a Very Important Program? Do you have a concrete program as an as- sociation of theatre owners? As an in- dividual owner? “What ever has happened, during your pursuit of profits since December 1963, to your Very Important Projects? And your projects will be of three types: Manage- ment, Personnel and Plant. "How about your movie advertising? Have you been trying to improve it? Are your ads in good taste? Are they effective? Turn to the ‘Cleopatra’ ads, see what a tremendous impact they have. It is well nigh impossible to present a film that will satisfy everyone, especially when the au- dience consists of preachers, perverts, pro- fessors, parents, presidents and policemen. "What about projects involving the com- munity, public service and public rela- tions? There are thousands of public re- lations projects for you to undertake. Of- fer scholarships, provide use of your audi- torium for civic meetings, announce awards, offer lobby space, sponsor educational films for school use, take an active part in promoting local events. Any theatre nurseries in Milwaukee, anywhere in Wis- consin? "What has happened to the Very Im- portant Public? Very Important People? Very Important Person? Very Important Passerby? Very Important Patron? You must continue to pamper them. There’s a fortune to be made in the youth market! Are you getting your share? To these young sophisticates, the movie spectaculars are a bust!” Allied president Armstrong pointed out that all studios in Hollywood are active, that they’re using young people, with young ideas. He said National Allied couldn’t get along without Wisconsin Allied and other local groups, but that there was a need for a bit more cooperation on the part of the individual theatre owner. ENDLESS BURNS THE ENTIRE POSITIVE ROD Savo Carton Coat I. 1 MTRItvmt MioiunoNur moifcioR Wait Coast Thootro Sarvica Marcus, chairman of the executive com- mittee of National Allied, declared that dis- tributors were beginning to understand that selling film for prime time showing on tele- vision is threatening the existence of the- atres. "I can understand that some studios were forced to sell to TV to survive,” he said, “but supplying television for prime time showing is something else. But distribution is beginning to listen to us ... In the mean- time we must fix up our theatres. Distribu- tion will appreciate this, and in time we can get better deals.” He insisted there is plenty of product “if they would only release them before we miss the boat.” "I have been against pay TV, but have almost become a convert to it. The public isn’t going to pay for something they had for free, so let’s have it and find out how successful it will be for our industry. I’m convinced that the motion picture theatre is the only form of entertainment that will satisfy the people, and we’re here to stay.” In discussing terms, Marcus related how it has gone up 40, 50, and 60 per cent. “They say if it doesn’t do well, we’ll make an ad- justment.” Marcus called the 70 per cent “the deaf and dumb policy — a blockbuster with no loopholes.” Marcus blamed distribution for making exhibition a seasonal business. He listed the pictures on release from September through November, and 17 for Christmas, commenting: “They can’t get them all up the hill. You can play only one on Christ- mas and one on New Year’s . . . We must make entertainment available at all times, not certain periods, or we won’t get our pa- trons back.” Pepsi-Cola sponsored the Wednesday luncheon; Coca-Cola hosted the Thursday breakfast and noon luncheon; the Presi- dent’s cocktail party was sponsored by The- atres Candy Co., Film Service, and Motion Picture Advertising Service, and the Nite Cap Fun was hosted by National Carbon Dealers. MILWAUKEE yai j. Wells, executive secretary of the mayor’s motion picture commission, appearing before the city budget examining committee, explained that the recent wave IF YOU ARE NOT USING THE "LITTLE MISER" CARBON SAVER YOU ARE LOSING SEVERAL HUNDRED DOLLARS EACH YEAR Just twist the stud in and out No grinding — No dirt 4 sizes, 9-10-1 1 mm, $3.00 ea. 13.6mm, $4.50 ea. In stock at most theatre supply houses. If not in stock NEW AN ILLUMINATED SCREW DRIVER for working on speaker post after dark . . . Com- plete with 4 driver bits; two sizes flat head and Phillips head and two No. 135 batteries, $3.35 each. LOU WALTERS Sales and Service Co. 4207 Lawnview Ave., Dallas 27, Texas Phone EV 8-1550 Post paid when check is sent with order, at your local supply house — you may order direct. of foreign films has resulted in “more tripe and garbage than you can shake a stick at.” He said the commission reviewed 49 pictures so far this year and rejected 12, with some of them having been screened four or five times before being placed on the objectionable list. “Some of those foreign films contain more bed hopping than ever,” he said. “Films made in this country have become more adult.” Al- though the commission is purely advisory, Wells said that local theatres cooperate in following its recommendations. A budget of $3,960 was approved by the budget com- mittee. The wife of L. F. Gran, theatre owner, died recently. Gran operates the Juneau Theatre here, and the Wisconsin at Wis- consin Rapids . . . Don Johnson, outdoor editor, and James Meyer, photographer for the Milwaukee Journal, returned from Great Bear Lake far up north where they took motion pictures for a forthcoming documentary. Johnson said the fishing was out of this world, and that they threw back any trout weighing less than 12 pounds! Milwaukee Mayfair Will Open October 10 MILWAUKEE — Prudential’s Mayfair, the first motion picture house to be built here in more than ten years, will open October 10 with a patio cocktail party and a ribbon cutting ceremony. Mayfair merchants will distribute free tickets for a children’s matinee October 11, 12. John Roche, Modjeska manager, is slated to manage the new theatre. M/A/A/EAPOZ./S |rrepressible Morrie Steinman, St. Paul’s contribution to movie press agentry, was recently the subject of an entire Bob Murphy column in the Minneapolis Star, and a good one it was, too. Morris is cur- rently beating the movie drums out of New York, and his adventures selling “Corridors of Blood” and “Werewolf in a Girls’ Dormi- tory” along the eastern seaboard are at least as entertaining as his products . . . The current movie cycle for psychological thrillers finally brought a superior (in this writer’s opinion) product to town in “Shock Corridor.” Radio advertising is being used here to help direct customers to the doors of Minnesota Amusement’s Lyric Theatre, currently screening the flick. Mel Dahl of the Minneapolis Auditorium says the trend in stage showbiz this sea- son will be toward more roadshow one- nighters by name entertainers than we’ve had for many years ... A unique feature will be offered by the Ted Mann organiza- tion this week at its Orpheum house. It’s “The Crowning Experience,” a color musical based on the life of the Negro educator Mary Bethune and featuring a cast of Broadway stage performers. The picture has previously played over 37 different nations and reviews from The New York Times proclaim it a message film of very high quality. Captain Ray Williamson of the Mill City police department is co- author of the venture along with the Mann group. NC-2 BOXOFFICE :: October 7, 1963 Sweepingly Universal Remember when you had to think twice as to which projection lamps you had to buy to match your projectors, your screen width, the film gauge? Well, at last there’s a lamp that fills the requirements of all theatres . . . the beautiful Strong FUTURA I (11 mm, 75-105 amps.) and FUTURA II, with automatic crater positioner (11 mm, 100-125 amps., or 13.6 mm, 120-160 amps). First surface TUF-COLD or silvered reflectors. New economy of operation. The price? Sur- prisingly lowr. jbon't buy auotheo. pMyeclia+t lamp, until you actually toy the ^lutuoa. See. one of the Stoouy dealeoi beloiu jpo. a demonstration. IOWA DES MOINES — Des Moines Theatre Supply Co., 1121 High St. MINNESOTA DULUTH — National Equipment Co., 7 E. Michigan St. MINNEAPOLIS — Minneapolis Thea- tre Supply, 51 Glenwood Ave. National Theatre Supply Co., 56 Glenwood Ave. NEBRASKA OMAHA— Ballantyne Co., 1712 Jackson St. Quality Theatre Supply, 1511 Davenport St. SOUTH DAKOTA SIOUX FALLS — American Theatre Supply Co., 207 S. Main Ave. WISCONSIN MILWAUKEE— Theatre Sound, 5159 N. Hollywood. National Theatre Supply Co., 1027 N. Eighth St. BOXOF7ICE :: October 7, 1963 NC-3 James H. Nicholson Honored in Omaha OMAHA — James H. Nicholson, president of American International Pictures, was honored by the Omaha Businessmen's Ass’n at its 50th anniversary celebration. Tues- day (1> as the city’s top “hometown boy who made good.” Nicholson was accompanied here by Mrs. Nicholson and Peter Lorre, A3P star. Mrs. Nicholson also is a native of Omaha, where she met her husband while working as an usherette in a theatre he operated in the city. QJVjA_HA Qrville Muntz, who has the Paramount Theatre at Rock Port, Mo., and his wife have just returned from a visit with their son-in-law and daughter, Mr. and Mrs. Franklin Rash jr., at Pueblo. Frank- lin went to Grand Junction a year ago to manage the theatre there in the Westland circuit headed by Larry Starsmore of Colo- rado Springs and now is running the New Chief at Pueblo. Muntz returned to bump into promotion woes for “Little Boy Blue.” A monkey and its trainer were supposed to make appearances in this area but they were involved in an auto wreck in Texas and couldn’t get here in time. ( MODERN! THEATRE mm mm WRfffRfwa SECTION Looking for the RIGHT SCREEN —212s. RIGHT PRICE? THE WORLDS FINEST THEATRES RELY ON HURLEY SCREENS f SUPEROPTICA Lenticulated pearl surface SUPERGLO Non- lenticulated pearl surface MATTE WHITE Gef quality projection, reol economy See your independent theatre supply deoler Or write HURLEY SCREEN COMPANY, INC 96-17 Nerthtr* Bh.d Corona. N Y. 11368 Pat Halloran announced that plans are in the making for the annual awards din- ner that winds up the year for the Variety Golf League . . . Opal Woodson Raser, former United Artists office manager, is now enrolled fulltime at the University of Omaha. She plans to expand her work in assisting handicapped children. The Rasers also are looking for a house. Her husband Clark has an electric organ and they don’t have room for it in an apartment. Most drive-ins in the territory have gone to weekend operations and several of the smaller situations have been closed, al- though the weather remains generally ex- cellent . . . Exhibitors on the Row in- cluded Nebraskans Frank Hollingsworth, Beatrice; Art Sunde, Papillion; Phil Lan- non, West Point; Sid Metcalf, Nebraska City, and Iowans Vern Brown, Missouri Valley, and Arnold Johnson, Onawa. 'West' Nearly Double Average in Omaha OMAHA — The 19th and final week of “Lawrence of Arabia” at the Cooper The- atre scored an even 100 per cent to round out a highly successful stay at the Cooper Foundation theatre here. Other theatres reported average or slight-under figures for the week, although the Indian Hills nearly doubled average as “How the West Was Won” completed its 17th week there. (Average Is 100) Admiral — The Haunted Palace (AIP) 110 Cooper — Lawrence of Arabia (Col), 19th wk 100 Indian Hills — How the West Was Won (MGM- Cinerama), 17th wk 195 Omaha — The Condemned of Altona (20th-Fox) . . . . 1 00 Orpheum — For Love or Money (Univ), 2nd wk 95 State — The Clown (MGM); The Yellow Cab Man (MGM), reissues 90 DES MOINES ^^eather or not dept: As of October 1, some drive-ins here and there were shuttering for the shiver season, some others were going to a weekend-only sched- ule, but many were open for business as usual. Unseasonably warm days, which turn into near-frost, chilly autumn nights help nature’s outdoor “spectacle of leaves.” The same conditions pose a question for the outdoor theatreman . . . All Des Moines airers still were on a seven-night sched- ule . . . But “yule” never guess who visited Central States drive-in at Fremont, Neb., wearing a bright red suit, white beard and a pack on his back. Manager Ken Shipley booked “Santa” for a September Christmas night — with gifts for the kids, and a “Ho- ho-ho” to boot. Jean Post, well-known former Universal booker here, was in for a visit with old Filmrow friends. Post left the film business for the Marines during war days, and for a number of years was with the U.S. State Department. He now is retired, lives in Alexandria, Va., and plans a leisurely ca- reer of hunting . . . Bert Thomas, B&I booking agency, has been commuting be- tween the office and Iowa Methodist Hos- pital. It is hoped by this time Bert’s en- gagement at the hospital has ended, and that he’s back for a long run of good health. Sebastian Cabot was in Des Moines on a promotion round in connection with United Artists’ “Twice Told Tales.” In addition to a number of radio and TV appearances here and in Ames, the actor spent some time at the Drake University drama de- partment where he talked with aspiring young thespians . . . Ralph Olson, Universal manager, attended a week-long sales meet- ing in New York City . . . Dubuque’s Grand Theatre has undergone its fifth and most dramatic facelifting in the former Opera House’s 73-year history. The familiar old landmark has lost its stonework ginger- bread to take on a spanking-new, sleek look of a new era. Together Again for MGM From Western Edition HOLLYWOOD — Anatole DeGrunwald and Terence Rattigan who were the pro- ducer and writer of “The V.I.P.s” for MGM, will reteam for the studio on “The Yellow Rolls Royce.” 'The Terror/ 'Dementia 13' 150 As Milwaukee Combo MILWAUKEE — As the weeks roll along, “Cleopatra” and “How the West Was Won” naturally are levelling off. Yet both road- shows wound up with 175 per cent for the week, the 12th for “Cleopatra” and the 24th for “How the West Was Won.” Next best was the 150 per cent for the first week of “The Terror” and “Dementia 13” combo and the second week of “Toys in the Attic.” Downer — Room at the Top (Cont'l); Saturday Night and Sunday Morning (Cont'l), reruns ....125 Palace — How the West Was Won (MGM- Cinerama), 24th wk 175 Riverside — Don't Give Up the Ship (Para); Rock-a- Bye Baby (Para), reissues 115 Strand — Cleopatra (20th-Fox), 12th wk 175 Times — Some Kind of a Nut (SR); Wild Straw- berries (SR) 125 Tower, Oriental — Toys in the Attic (UA), 2nd wk. . .150 Towne — Hootenanny Hoot (MGM); The Main Attraction (MGM) 90 Warner — The Terror (AIP); Dementia 13 (AIP) ..150 Wisconsin — Women of the World (Embassy), 2nd wk 150 'The V.I.P.s' Standout New Entry in Minneapolis MINNEAPOLIS — Other than an aus- picious debut for “The V.I.P.s,” which opened to the tune of a 170 week at the State, there is little to report from the Mill City other than that business was slow and slower, and exhibitors found the 100 per cent mark of normality an elusive one. “Cleopatra,” “How the West Was Won” and a sleeper, “Johnny Cool,” also kept the cash registers from forming cobwebs at local houses. Academy — This Sporting Life (Cont'l) 90 Century — Cleopatra (20th-Fox), 14th wk 200 Cooper — How the West Was Won (MGM- Cinerama), 29th wk 190 Gopher — Johnny Cool (UA), 2nd wk 125 Lyric — Shock Corridor (AA) 75 Mann — The Great Escape (UA), 8th wk 90 St. Louis Park — The Thrill of It All (Univ), 10th wk 90 State— The V.I.P.s (MGM) 170 Surburban World — Bluebeard (Embassy) 80 World — Ima La Douce (UA), 12th wk 100 Take A Tip From Santa Merchants' Holiday Greeting Manual , Ready Now Start Selling Merchant Holiday Greeting Trailers Early START SELLING TODAY, YOU'LL BE GLAD YOU DID For Speed And Quality Order From Dependable 1327 S. WABASH UUtnaoh CHICAGO 5. ILL. SOMETHING NEW FROM FILMACK Merchants Christmas Trailers Photographed On Beautiful Holiday Greeting Cards NC-4 BOXOFFICE :: October 7, 1963 featuring k projection and -Sound Pleased with the installation of the new Strong Futura projection arc lamps at the Jesse James Drive-In Theatre, Toledo, are, from left, William White, field representative of The Strong Electric Corp., Clifford Callender, sales manager of Strong's motion picture division, Arthur J. Hatch, Strong president, and Jack Armstrong, head of the Armstrong Circuit, owner of the Jesse James. NOW AVAILABLE FOR DRIVE-INS IN 70mm! “BEST PICTURE OF THE YEAR” Winner of 7 Academy Awards! WHENCE OF ARABIA . . . the fabulous Sam Spiegel-David Lean Academy Award winner, has been released to drive-ins. This first general release of a 70mm film to outdoor theatres is setting the trend for similar availability of other 70mm attractions now ready or being planned. The reason for this is obvious. Nothing less than the 70mm process can show these films the way they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor screen — think how much more effective it is on the even bigger outdoor screen! 70mm pro- jection is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future of drive-in projection is increasingly and inevitably to the larger process. With Norelco’s advanced model AAII Universal 70/35 projector, you not only have the world’s finest 70mm equipment — but in less than 4 minutes you also have the most modern, rugged and trouble- free 35mm mechanism. For today and tomorrow, Norelco 70/35 is your wisest investment. The 1962 Academy of Motion Picture Arts and Sciences presented this award for outstanding achievement to the North American Philips Company for the design and engineering of the Norelco Universal 70/35mm motion picture projector. © AMPAS ®REG. UNITED STATES PATENT OFFICE BY NORTH AMERICAN PHILIPS COMPANY. INC. NORELCO IS KNOWN AS PHILIPS IN CANADA. 100 E. 42nd Street, New York, N.Y. • Phone: 212-OX 7-3600 2 The MODERN THEATRE SECTION What projection lamp is so good looking and has so many beneficial advantages? THE HISTORY-MAKING I ■ Fills the requirements of all indoor theatres with screens up to 65 feet and all drive-ins with screens up to 120 feet. Available in three ratings: FUTURA 1 for economy of operation with 11mm carbon trim burning at 75-105 amperes, and the FUTURA 11, with automatic crater positioner for 13.6mm carbon trim burning at 120-160 amperes, or 11mm carbon trim burning at 100-125 amperes. The optical system matches the requirements of all projectors, 35mm or 70mm with simple interchangeability for either film width. 18-inch Strong TUF-COLD reflector for operation above 95 amperes, silvered reflectors for opera- tion below 95 amperes. Burning economical 20-inch carbons, an extra reel can be projected per carbon length. The price? Surprisingly low. Send for brochure now— The Electric Corporation 11 City Park Avenue Toledo 1, Ohio BOXOFFICE :: October 7, 1963 3 OCTOBER 7, 1963 Where, this month, can theatremen and concessionaires go to see and learn so much that will help them to operate more efficiently and more successfully during the rest of this year and in 1964? The answer, of course, is the motion picture industry tradeshow to be held October 27-31 in connection with the conventions of the Theatre Owners of America, Theatre Equipment admit patrons to the Stanton for ten cents just to see it. Patrons are seated in a special section of the theatre and once the preview scenes are over, they can leave at once without disturbing the regular patrons. The picture itself will not be shown at the Stanton, but at the New Theatre. The “Women of the World” peep show started August 12, a month before its opening at the New. A “Bye Bye Birdie” Fan Club, organized four weeks in advance, worked great as a kickoff promotion for the showing at the New Theatre in Baltimore, managed by Pete Stewart. And it’s a stunt that in- volves very little cost. The club, numbering 100 enthusiastic teenage girls, was gotten together with the help of a radio station and an attractive list of prizes. The station broadcast that the first 100 girls calling the theatre would receive free passes to the downtown JF circuit theatres for four straight weeks and many valuable prizes. For four weekends, Stewart had the girls and their guests, each with signs and pla- cards reading, “Bye Bye Birdie, We Love You! . . . Come Along With Us to the New Theatre,” parade through downtown. Once inside the theatres — JF operates the Charles, Mayfair Stanton and New in Baltimore — the girls would raise all sorts of merriment when the “Bye Bye Birdie” trailers were being shown. Finally on open- ing day, the entire club assembled at the Stanton and made a two-hour march through downtown, winding their way all over the area, to the New. Following them was a soundtruck which played the “Bye Bye Birdie” song, “We Love You Conrad.” “This part really worked great because it looked exactly like the girls themselves were singing,” Stewart reports. “All in all, it was a good promotion and caused a lot of talk. The RCA Victor distributor fur- nished us with 100 records as prizes for the girls, while Hochchild-Kohn Co. gave us a wardrobe for the lucky grand prize win- ner, and Luskins donated a ladies watch for the runnerup, all chosen by drawing lots. “All it really cost us was a little time and effort. The girls, in addition to going through all the street ballyhoo and putting on the in-theatre merriment on the week- ends before opening, also distributed some 10,000, 4x4-inch “Bye Bye Birdie” stickers for us, posting them all over the city and suburbs.” Sun Gazers Warned Alert staffers in the advertising depart- ment of Tri-States Theatres at Des Moines heard eye people and astronomers caution against eye damage and even blindness to persons who viewed the midsummer eclipse by peeking at the dimmed sun. So Tri- States ads on the morning of the July 20 eclipse had this header: “MOM . . . DAD . . . KIDS ! ... Go Out to a Movie This Afternoon . . . Protect Your Eyes . . . DO NOT Watch the Eclipse of the Sun!” Ballyhoo for 'Party' On opening day of “Beach Party” at the Waco (Tex.) Theatre, two girls in bathing suits walked the downtown area carrying a valise and towels. Copy on the valise read, “We’re on our way to BEACH PARTY . . . Waco Theatre . . . Midnight Show Tonight.” Publicist on Radio, TV For Reissue Twin Bill Morrie Steinman, MGM publicist, per- sonally took to the radio and television to get in some plugs for the reissue combo of “The Great Caruso” and “Showboat” at Atlanta. He appeared on the WSB Bob Van Camp Key Word program, WAOK’s Zenas Sears show and on the WAII and WSB television stations, recounting some of the interesting exploits during his quar- ter of a century in the press-agentry busi- ness. Occasionally he got in mention of the reissue double bill, which opened at Loew’s Grand in Atlanta. A Caruso’s restaurant was renamed “The Great Caruso” for the week’s run, and it served a special Mario Lanza dish. Steinman also had tieups with the Little Italy and other Italian bistros in the city. Sam Wallace of the RCA Victor Dis- tribution Co. and Bill Brinkley of the Southland MGM record distributing firm helped in a saturation coverage of record shop windows, shopping centers and de- partment stores. Patron Artists Compete John Scanlon arranged a “Patron Ar- tists” contest in the lobby as a promo- tion of “PT 109.” BOXOFFICE Showmandiser :: Oct. 7, 1963 — 157 — 1 Showmen's Common Market' Wins Boxoffice Successes Great Plains UTO Launches Its Third Campaign Of 'Massive Selling in Depth/ By Using the Profit Making Ideas of Area's Best Showmen The Great Plains Boxoffice Builders program, which was launched last March at United Theatre Owners of the Heart of America's Show-A-Rama VI convention, is going into its third concerted-effort cam- paign with a record of encouraging progress. “Rampage” (Warner Bros.) , release date October 9, is the attraction selected for power-packed promotion as detailed step by step in the Boxoffice Builders kit pre- pared by collaboration of the top adver- tising and exploitation men in the Great Plains area. The title has been amplified to “Jungle Rampage.” Previous campaign programs, each com- plete with ad mats, radio and television copy, and step-by-step procedure — on “Dr. No,” United Artists, and “Beach Party,” American International — were distributed by the BB office in Kansas City to more than 200 theatres in the Great Plains area from Indiana to Colorado, from the Da- kotas and Minnesota, south to Louisiana, Texas and New Mexico. A GROWING TEAM Advertising-promotion directors of ma- jor theatre companies, all among the lead- ers in their field, form the neucleus of a growing team which supplies professional know-how and boxoffice-tested ideas for the Business Builders campaigns. Among these are Richard Orear and M. B. Smith, Commonwealth Theatres, which operates approximately 120 theatres in Missouri, Kansas and surrounding states; Harry Greene, Welworth Theatres, Min- neapolis; Eddie Forester, Frontier Thea- tres, Texas and New Mexico; Gordon Mc- Kinnon, Pioneer circuit, Iowa; Tom Smiley, Wolf berg Theatres, Denver; Larry Starzmore, Westland Theatres, Colorado Springs; Everett Seibel, Minnesota Amuse- ment Co., Minnesota and surrounding states; Fred Souttar, Fox Midwest, and others. MAJOR CIRCUITS USE KITS And more than 12 circuits are using Business Builders in selected groups of theatres where booking schedules permit. They include, of course, the circuits named above plus Paramount Gulf, Louisiana; Dickinson Theatres, Kansas City; Fox West Coast, in situations in New Mexico; Fox Intermountain, Colorado, Wyoming and Dakotas; United Theatres, Little Rock, Ark.; Durwood Theatres, Missouri and Kansas; Y&W Management Corp., in Gary, Ind.; Mid- America Theatres, St. Louis area. Independent exhibitors also are using the cooperative promotion program. The purpose of Business Builders, like the Marcus and the COMPO plans, is, as its name implies, to help exhibitors, par- ticularly those operating the average, smaller size theatres, do a more intensive job of selling tickets, individually and collectively, by giving them expert tools and supervisory suggestions. The main difference is in the emphasis. The COMPO plan emphasizes distributor cooperation; while Business Builders, while in no way minimizing or passing up distributor pressbooks and other aids, concentrates on area teamwork and sharing of profit- making ideas. The end is the same — each showman get- ting on the ball, working with the help of the best talent and material available, and increasing his grosses on selected book- ings. A COORDINATOR NOW “UTO’s Boxoffice Business Builders is a showmen’s Common Market,” declares Darrel Presnell, former advertising-pub- licity director for Fox Midwest Theatres, who has joined the UTO office at Kansas City as ad-publicity coordinator for the showmanship project. “Mass presentation to the public allows each participating theatre to take ad- vantage of the total advertising budget. This is marketing at its highest level, for it is massive and it has much needed depth. The public response has proved the tech- nique is sound. “Many of the most active exhibitor cir- cuits are participants and these are joined by a great number of enthusiastic independent owners. The combined show- manship is prodigious. Boxoffice Builders, as much as possible, makes use of this ad- vertising-publicity talent for each cam- paign through advertising seminars. Top showmen combine their talents to produce that material which is most effective for the Great Plains area. “Each campaign is constructed point by point to arrive at a showmanlike conclu- sion. Full care is given to each facet of the presentation. Copy for the newspaper ads are written on the spot. Art and illus- tration details are concluded at the same time. Decisions about the use of radio and television are made and the selling theme is set. PRODUCT OF SEVERAL MINDS “Exploitation and publicity come in for their share of attention, then all the in- gredients are composed into a logical pro- gression and set down on a fact sheet that goes out to each participating member along with the finished advertising aids. Everything is hand weighed and in some cases, it is necessary to develop the whole concept from a completely new selling point of view.” Generally, each phase of the campaign is assigned to a different advertising man. He completes his assignment and sends it in to the UTO office where Presnell as- sembles and prepares the total campaign for delivery. As nearly as possible the ad- vertising kit is put in the hands of ex- hibitor at least four weeks in advance of Ev Seibel Eddie Forester Harry Greene M. B. Smith Here are four leading showmen of the Great Plains area who have joined Boxoffice Business Builders. Ev Seibel is advertising-publicity director for Min- nesota Amusement Corp., Minneapolis; Eddie Forester, Frontier Theatres, headquartered at Dallas; Harry Greene, Welworth Theatres, Minneapolis, and M. B. Smith, Commonwealth Theatres, Kansas City. Other top circuit and independent showmen contribute their ideas to the Business Builders specially tailored cam- paign kits. his playdate. This is to allow plenty of time for vital penetration of the campaign. “The Boxoffice Builders project has ful- filled another important function,” Pres- nell reports. “Through periodic bulletins from the Kansas City office UTO members and participants are kept informed about a great number of specific things that af- fect their business. New or supplementary ad campaigns are made available, informa- tion about special bookings, combination programs, exploitation and publicity ideas are shared. SHARE THEIR IDEAS “Much benefit comes from a sharing of ideas. Members contribute those activi- ties that have been successful for them- selves and thus share in the ideas of others.” Business Builders is available at no cost other than the expense of mats, printed material, etc., in the kits to UTO members. Nonmembers may share in this nonprofit service by subscribing as as- sociate UTO members at a fee of $15. Each campaign kit is provided at production cost, generally $5 each. At the present time, eight or ten cam- paigns are planned. How successful is this new industry ex- periment initiated by the UTO Show-A- Rama, which has become one of the larg- est gatherings of industry people in the nation, at this early stage after only two “test runs?” Doug Lightner, general manager of the (Continued on following page) of ead .dO 3P- :aps -re- 2 — 158 — BOXOFFICE Showmandiser Oct. 7, 1963 Thrill of Living Like Millionaire Contest Best for Thrill of It AH'; Radio Is Sponsor A bit of Paris came to Oak Lawn avenue in Dallas when the Esquire Theatre opened its own sidewalk cafe to serve champagne for the opening of "Irma La Douce." According to the Dallas Morning News, which reported this event via a two-column picture, the model serving a glass of the bubbly stuff to Faison Smith as seen above is Glenda Denham. Common Market . . . (Continued from preceding page) 120-odd theatre Commonwealth circuit, re- ports “Beach Party” grossed 200 per cent of average in the situations where the Business Builders campaign was carried out. This, he says, was well over the returns averaged elsewhere. Earl Dyson, AIP manager at Kansas City, reports “Beach Party” was well ahead in his territory of the national average due to the Boxoffice Business Builders concentrated campaign. And the first film promoted, “Dr. No,” exceeded the national record in Business Builders theatres, according to Kansas City UA manager Ralph Amacher. The UTO office is striving to perfect its “Common Market” showmanship program, polish its techniques, improve its campaigns and intensify enthusiasm and skill among showmen, all build boxoffice. Eventually it is hoped that participating theatres will reach around 1,000. UTO’s Boxoffice Business Builders can be reached at 114 West 18th St., Kansas City, Mo. Place Mats Imprinted With Theatre, Film Copy Since people are eating out more and more, they spend more time in a restau- rant. So Donald L. Uskiewicz, manager of the Ready Theatre in Niles, Mich., a Butterfield Theatres operation, has come up with a restaurant place mat herald, which he supplies without charge to a list of eating places. Donald’s “place mats” are truly im- pressive— approximately 9 inches and printed in ink of different colors for the change of films. Two-thirds of the place mat is devoted to the film and the other third to institutional copy about motion pictures and the Ready Theatre. A “Thrill of Living Like a Millionaire” contest was the best among many promo- tions earned out for “The Thrill of It All” at the Paramount Theatre in Syracuse, N.Y., by Schine city manager George Brown and Max Rubin, of the Paramount. The main sponsor was Ron Curtis of WHEN, leading radio personality in the area, who announced the contest details at least once an hour every hour for a week, then hosted the winners at the presenta- tion of the prize — dinner for two at a res- taurant of their choice, guest tickets to see the picture and transportation that night in a chauffeur-driven Rolls-Royce. BEST LETTER WINS The winner was chosen on the basis of the best letter, in 25 words or less, written at the invitation of WHEN and newspapers on “Why I would like to live like a mil- lionaire.” Pictures and stories showing the arrival of the winners at the theatre in a Rolls-Royce were published by both papers. In advance, a Rolls-Royce was parked in front of the theatre along with a 40x60 dis- play explaining the contest details. There is a bit of soap in the film — a soap manufacturer sponsors the radio program in the story — so Brown went to the local branch of the big Lever Bros. Co. and ob- tained 1,000 bars of the new Praise soap bar. These were properly sniped with copy and distributed by a pretty model at some of the busiest intersections in town. The copy: Enjoy the Thrill of Praise . . . The New Idea in Skin Care ... A Miracle of Mild- ness . . . And Enjoy the Frothy . . . Fresh Comedy of THRILL OF IT ALL . . . Doris Day . . . James Garner, etc.” Showman Brown tried to make everyone in Syracuse aware of this smart comedy. NEWSPAPERS: Critics of Herald-Journal and Post- Standard, who had been invited by Uni- versal to New York to interview James Garner, came through with approximately three columns each, plus illustrations, well in advance. The Herald-Journal went for a classified ad tieup, devoting approximately 12 inches of space each day (2 cols., 6 inches) for better than a week plugging the film and want ads. Copy included: “You will get a thrill at the results your classified adver- tisement will get for you . . . Doris Day, James Garner, starring in ‘The Thrill of It All’ ... If your name appears in today’s classified section you will win two guest tickets . . . Call in person at the Herald - Journal classified department, etc.” A scene mat and “Now plays at Schine’s Paramount Theatre” were included in each ad. Still of Doris Day modeling a Jean Louis gown was used on Post-Standard fashion page. The “O Happy Day!” pressbook layout was used in all Brown area papers. The above was in addition to regular entertainment page stills and reviews. Max Rubin, left, manager of the Paramount Theatre in Syracuse, N.Y., greets Mr. and Mrs. Henry Charl- ton, winners of the "Thrill of It All" contest who were chauffeured to the theatre in a Rolls-Royce, after having dinner at the Hotel Syracuse. RADIO: “D-Day Is Coming” campaign arranged on WOLF and WNDR, with deejays play- ing Doris Day records and using the teaser phrase, “D-Day Is Coming,” which was ex- plained two days before opening by men- tioning the picture. TELEVISION: The Jean Louis fashion featurette used on the Kay Russell WSYR-TV show, a popular woman’s program. Time obtained on WHEN-TV through a trade in which a snipe from the What’s My Line program was used on the Para- mount screen. Other promotions included an exchange deal with the big Suburban amusement park, with the theatre passing out ride dis- count coupons and the park okaying the posting of 50 theatre cards. ‘THRILL’ SUNDAES, TOO “Thrill of It All” sundae posters, prop- erly sniped, were put up in Whelan and Walgreen drugstores. A windfall was the discovery that John Alderman, a Syracuse native, had a part in the film, which led to illustrations and a story in the Herald-Journal. Chief Hats to Youngsters Ruth Colvin, Loew’s Poli, Hartford, Conn,, lined up a promotion with WHNB- TV for “Savage Sam,” to award Indian chief headdresses to three lucky youngster participants. Del-Tones on Boston Stage Dick Dale and his Del-Tones, who ap- pear in “Beach Party,” appeared at the Center Theatre in Boston for one per- formance on Saturday after opening. BOXOFFICE Showmandiser :: Oct. 7, 1963 — 159 — 3 Shown in front of the Plaza Theatre's Wurlitzer are, left to right: Theatre Organ Club publicity director Walt Hanlon, Interstate city manager John Paxton, organist John R. Thomas, and organ maintenance chief Jim Connor. Renovated Mighty Wurlitzer Draws Over 1,000 to Morning Concert at Theatre Over 1,000 enthusiastic listeners ap- plauded heartily to each selection as John R. Thomas made the Mighty Wurlitzer pipe organ in the Plaza Theatre in El Paso, Tex., sound off on Labor Day morn- ing after many years of silence. This response to the hour and a half concert was effective proof for the Theatre Organ Club of El Paso, which sponsored the event, and the Plaza Theatre manage- ment that pipe organs remain a drawing card at theatres. The free concert was scheduled away from movie time so that the management could get an accurate idea on the drawing power of the organ. Despite a concert time of 10 a.m. on Labor Day morning when most local people were out of town, the pipe organ still drew 1,000 persons. CONCESSIONS DO WELL “I was a little afraid to open the conces- sion stand for the event,” said Plaza Man- ager Bill Chambers, “but even with a morning audience, we were most surprised and pleased to do really excellent business at the stand.” John R. Thomas, who has been playing theatre organs for the last 43 years, start- ing in Chicago where he played in the Chi- cago, Marboro and Oriental theatres and many others of the Balaban & Katz cir- cuit, was engaged for the Plaza Theatre concert. Some of his engagements in- cluded the Fox Midwest and West Coast theatre circuits; WDAF, Kansas City, from Loew’s Midland; WJR, Detroit, and WLW in Cincinnati. More recently he has ap- peared on the three Dallas TV outlets, KRLD-TV, WFAA-TV, and WBAP-TV. He has held daily radio shows in Albuquerque and, in El Paso, Thomas was heard weekly on KHMS and KTSM-FM. When asked about the concert, Thomas said; “It was really a blast; the organ sang at its best and the crowd was right with me all the way. I tell you, when the console started down in the pit playing “When Day Is Done” and that tremendous burst of applause rang out and continued for sev- eral minutes, I had a lump as big as a Wurlitzer console in my throat.” The Monday morning concert marked the second time that the Plaza Theatre pipe organ was used for a concert since the instrument was restored. It had been used regularly until the be- ginning of World War II, when organists suddenly were no longer available. It fell into a state of disrepair and remained under cover until 1959, when restoration work was begun by Jim Connor of El Paso. Three years later, with the help of six men who became interested and do- nated their time and talent along with Asa Booksh, manager of the RKO Orpheum in New Orleans, and Carol Alexander, left, representative for the Alexander Furniture & Appliance store, pre- sent a new Frigidaire refrigerator to Mrs. J. E. Manning of Gretna, a New Orleans suburb, first prize winner in Booksh's promoted merchandise give- away which he arranged for RKO Theatres Salute to Hollywood summer promotion. More than 100,000 coupons with names and addresses were dropped into boxes in the Orpheum Theatre and the Alexander store. An air conditioner, a portable hi-fi and other prizes also were given away. Connor, the organ was readied for public performance. The first organist after the restoration was Dave Schutt, who was seen and heard at the organ every Sunday evening. He left El Paso in 1960, and Don Shearer be- gan playing the Wurlitzer. He has played it every Sunday evening since 1960. This Monday morning show, however, of marked only the second time that the ’ad organ has been used for a concert length program since the restoration. At 10 o’clock sharp, the house lights dimmed, and Thomas came out of the pit at the organ playing a rousing rendition of “There’s No Business Like Show Busi- ness.” He began his program with “Bye Bye Blues” and continued with “Someone to Watch Over Me,” “Indian Summer” and “Parade of the Wooden Soldiers.” He played a medley of South American music and a medley of tunes in the style of Jesse Crawford which included “When the Organ Played at Twilight,” “End of a Perfect Day,” “Beloved,” “Indian Love Call,” etc. POSTERS IN MUSIC STORES The Plaza Theatre placed posters an- nouncing the concert in all the music stores in the city a week before the con- cert. There were radio interviews with the organist over KTSM, KIZZ and KROD, and KROD-TV interviewed Theatre Organ Club publicity director Walt Hanlon dur- ing an afternoon program. There was a story and picture in the en- tertainment section of the El Paso Times a day before the concert. “We did not have to spend anything on advertising,” Bill Chambers said, “because the media felt that the item was genuine news and deserved the publicity.” ^ John Paxton, city manager for Interstate ?p_ Theatres, commented: “We have found our theatre organ to be a wonderful draw- ing card to the Plaza Theatre.” Here's Copy for Spooker Called Nervo-Rama! Loy Hensley of the Colonial Theatre in Canton, N.C., featured a NERVO-RAMA SPOOK SHOW on a midsummer Friday and Saturday with The Mummy, Blood of the Vampire and Black Museum on the screen. He made up heralds, printed one side on 8y2xl2 V2 color stock. Admission was “only 25 cents ... 50 cents ... 5 full hours.” Copy included: How Much SHOCK Can You Stand — 1 Hour, 2 Hours or 5 Full Hours of Savage Terror Never Before Shown to Mankind or Woman. WE WARN YOU — These Pictures Are In Color . . . The Blood Is Red — The Screams Are Yours. SEE— VINCENT PRICE, PETER CUSHING. SEE . . . MORE HORROR THAN EVER BEFORE . . . YOUR HEART WILL POUND . . . YOUR BLOOD WILL FREEZE. Horrifying . . . Blood Chilling . . . Monstrous. Medical supplies in lobby at all time. Nerve-Shattering Shock! SEE. After seeing This Monsterpiece 5 out of 6 will pull the cover over their head. Ray Sparklin of the Milford (Del.) The- atres sold a two-night benefit showing of “A Summer Place” to the Milford Hospital Student Nurses Club. • :aps School Supplies Given Away -re- The Community, Walter Reade-Sterling theatre in Kingston, N. Y., staged a Back- to-School matinee on the last Saturday in August. “Free School Supplies for Every- one” was advertised; also fun and prizes, plus Jo-Jo the Clown and screen enter- tainment. Student Nurses Rental 4 — 160 — BOXOFTICE Showmandiser :: Oct. 7, 1963 BOX OFFICE O O I D E An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department also serves as an ALPHABETICAL INDEX to feature releases. © is for CinemaScope; (v) VistaVision; ® Panavision; © Technirama; (§) Other anamorphic processes. Symbol Q denotes EOXOFFICE Blue Ribban Award; © color photography. Legion of Decency (LOD) ratings: A1 — Unobjectionable for General Patron- age; A2 — Unobjectionable for Adults or Adolescents; A3 — Unobjectionable for Adults; A4 — Morally Unobjectionable for Adults, with Reservations; B — Objectionable in Part for all; C — Condemned. For listings by company in the order of release, see FEATURE CHART. Review digest AND ALPHABETICAL INDEX ff Very Good; + Good; — Fair; — Poor; — Very Poor. a RJ a. CL O 3 “viewed Issue ID Rating aj o x >* >v ‘re O E O V O » >. re E E al P cc h-' o cc £ _| CO > u. xcc zo in 2767 All the Way Home (103) Dr . . Para 9-30-63 A2 + ff + 4+ Arturo's Island (90) Drama (sub titles) . MGM 2-23-63 B + + + +t 5+ 2736 Atom Age Vampire (87) Ho. •Topaz 6- 3-63 ± 1+1- — B — ©Ballad of a Hussar, The (94) Operetta . Artkino 7-29-63 + + 2+ 2739 ©Battle of the Worlds (84) SF . .Topaz 6-17-63 ■±2 1+1- 2750 ©Beach Party (100) ® Com... . . AIP 7-22-63 A3 If ff ff + ±2 + 9+1- 2750 Big Risk, The (111) . .Susp-Dr . . . .UA 7-22-63 A3 + 2+1- 2718 ©Birds, The (120) Ho Dr ... . . . Univ 4- 1-63 A2 + + ff ff + ft 9+ 2732 Black Fox (89) Doc'y 5-20-63 Al ft + ff ff + 8+ 2733 Black Gold (98) Action . . .WB 5-27-63 Al + + + + ± 5+1- 2732 Black Zoo (88) ® Shock Dr.... . . . AA 4-29-63 A2 + + — 4+3— ©Bluebeard (Reviewed as Landru) (114) Com-Dr (subtitles) ..Embassy 5- 6-63 B ft + ff =h ft 8+1- 2705 Bomb for a Dictator (73) Ac .. Medallion 2-18-63 + 1+ 2727 Break, The (75) Ac Dr . . . .SR 5- 6-63 + 1+ 2764 Burning Court, The (102) Drama Trans-Lux 9-16-63 A2 + ft ±: + 5+1- 2720 U©Bye Bye Birdie (111) ® Musical Col 4- 8-63 A3 ft ff ft ff + ft 11+ — s- — 2737 '©Call Me Bwana (103) Comedy . . . UA 6-10-63 A2 ft ff ff ff + + 10+ Candide (90) Satire (sub titles) 2-18-63 B + ± + 3+1- 2748 Captain Sindbad (85) Adv-Dr.. . MGM 7-15-63 Al ft + + + ft + 8+ 2757 Caretakers, The (97) Melodrama . . . .UA 8-26-63 A3 ff ff + — 6+2- 2749 Carry On Regardless (87) Com Gov. Films 7-22-63 + + 2+ 2743 ©Cattle King (89) West-Dr.. . .MGM 7- 1-63 Al + ff ft 7+2- 2751 ©Checkered Flag, The (83) Dr. . . .MPI 7-29-63 + 2+1- Ciske the Rat (88) Melodrama (sub titles) Bakros 8-26-63 + 1+ 2742 ©Cleopatra (221) Todd-AO Hist-Spectacle 20th-Fox 6-24-63 B ff ff ft ff + ft 11+ 2705 ©Cleopatra’s Daughter (93) © Adv Spectacle Medallion 2-18-63 + 1+ 2734 ©Come Blow Your Horn (115) ® Comedy Para 5-27-63 A3 + + ff ft + 7+ 2719 ©Come Fly With Me (109) ® Romantic Comedy MGM 4- 8-63 A2 ft + ft + + + 8+ 2764 Condemned of Altona, The (114) © Drama 20th-Fox 9-16-63 A3 ff ff ff ft 8+ 2720 ©Critic’s Choice (100) ® Com. . . WB 4- 8-63 A3 + — + + 5+3- 2704 Crooks Anonymous (87) Comedy . .Janus 2-11-63 A3 ff 2+ Cross of the Living (90) Drama. . . . Cari 4-22-63 + — 2+2— — D— 2735 Day in Court, A (70) Eng-dubbed Episodes Ultra 6- 3-63 A3 + ±: 3+3- 2722 ©Day of the Triffids, The (94) © Science-Fiction- Horror AA 4-15-63 A2 ff + ff + ff 9+1- 2753 Defiant Daughters (91) Melodrama . .Times 8- 5-63 ff 2+ 2718 Dime With a Halo (94) Com-Dr . MGM 4- 1-63 A3 + + ±: 6+4— 2742 ©Donovan’s Reef (109) Com-Dr. ... Para 6-24-63 A2 ff + ff + + + 8+ 2751 Double Deception (101) Melodr UMP0 7-29-63 + 1+ 2717 ©Dr. No (111) Adv Dr UA 4- 1-63 B + + ff -H- ff 8+ 2725 ©Drums of Africa (92) © Adv... MGM 4-29-63 Al + — + + -f- ■± 5+3- 2721 ©Duel of the Titans (90) © Ad ... . Para 4-15-63 A2 + + — 5+4- 2704 During One Night (84) Dr Astor 2-11-63 C + 1+ 8/z (135) Dr-Fantasy Embassy 7-15-63 A4 ff + + + ff 8+1- 2762 ©Erik the Conqueror (90) © Ad . AIP 9- 9-63 A2 + + 2+ 2725 ©European Nights (82) Tour of Europe's night spots Burstyn 5-13-63 + + + 3+ 2703 Fatal Desire (80) Melodrama Ultra 2-11-63 A3 + + 2+1- Fiasco in Milan (104) Comedy. .. .A-T-U 5-20-63 + + ±2 4+2- 2730 ©55 Days at Peking (150) © Adventure Drama AA 5-13-63 Al ff + ff ff ff ff 11+ 2707 Five Miles to Midnight (110) Drama UA 2-25-63 A3 + + + 5+2- 2708 Five Minutes to Live (80) Crime. .Astor 2-25-63 B ± 1+1- Flamboyant Sex, The (76) Drama Shawn Int’l 9-30-63 + 2+1- 2728 ©Flipper (92) Drama MGM 5- 6-63 Al ff + + + ff + 8+ 2744 ©For Love or Money (108) Comedy Univ 7- 1-63 B ff + + ff + ff 9+ 2708 Four for the Morgue (84) Action.. MPA 2-25-63 + 1+ 2694 Freud: The Secret Passion (120) Drama Univ 12-24-62 A4 + ff ff ff ff ff n+ 2729 Fruit Is Ripe, The (90) Eng-dubbed Melodrama Janus 5-13-63 + 1+ 2749 Fury of the Pagans (86) Hist Spec Col 7-22-63 A2 1+1- — G— 2737 Garbage Man, The (86) Com-Satire. . CDA 6-10-63 + 1+ 2738 ©Gathering of Eagles, A (115) BOXOFFICE BookinGuide :: Oct. 7. 1963 In the summary ft is rated 2 pluses, — as 2 minuses. 2* " re p G- ,E f— ° - § | O 13 rviewed Issue )D Rating >v o $= O O CD 11 o g o I'l >s E E ol \Z cc h- o cc 5. _j CD > Ll. X cc z c in Air Drama . . . . Univ 6-10-63 Al ff + ff + ft ff 10+ 2741 Get On With It (88) Comedy. 2766 ©Giant of Metropolis, The Governor 6-24-63 + i+ (91) Sc-Fiction Se.en Arts 9-23-63 + i+ 2753 ©Gidget Goes to Rome (101) Com .Col 8- 5-63 Al ff ff + + + 8+1- 2738 Girl Hunters, The (103) ® Cr.. Colorama 6-10-63 + + + + 5+1- Golden Plague, The (95) Melodrama (sub-titles) . . . . . . Bakros 8-26-63 ff 2+ Great Battle of the Volga, The (75) Doc'y . Artkino 6-10-63 + 1+ 2724 ©Great Escape, The (168) ® Dr UA 4-22-63 Al ff ff ff ff ff ff 12+ 2752 Greenwich Village Story (95) Drama Shawn Inti 7-29-63 + + + 4+1- Grown-Up Children (75) Comedy . Artkino 5-13-63 1+1- — H— Hand in the Trap (90) Drama. . . .Angel 8- 5-63 ff ff 5+1- 2751 Harbor Lights (68) Ac Dr. . . . 20th-Fox 7-29-63 A2 — 2+3- 2759 ©Haunted Palace, The (85) ® Dr. AIP 9- 2-63 ff ff ff 6+ 2758 Haunting, The (112) ® Mys-Dr . . MGM 8-26-63 ff ■±: + + ff + 8+1- 2750 Heavens Above (105) Com... 2726 ©Hercules and the Captive . . .Janus 7-22-63 A3 ff + 4+1- Women (93) © Adv . Woolner 4-29-63 Al + 1+ Hidden Fortress, The (90) Melodr. . Albex 7-29-63 + + 2+ 2762 Hootenanny Hoot (91) Folk Mus..MGM 9- 9-63 + + + 3+ 2716 House of the Damned (62) © Suspense Drama House on the Front Line, 20th-Fox 3-25-63 A2 + 2+1- The (105) War Drama . Artkino 9-23-63 ff 2+ 2686 ©How the West Was Won (165) Cinerama Historical Drama MGM- Cinerama 11-26-62 Al ff ff ft ff ff ff 12+ 2729 Hud (112) ® W’n Drama . . . .... Para 5-13-63 A3 ff + ff ff ff 9+ 2714 ©I Could Go on Singing (99) ® Drama/Songs UA 3-18-63 A3 + -4- ff ff + + 8+1- Idiot, The (165) Melodrama. .Shochiku 5-20-63 + ff 5+2- 2747 ©In the Cool of the Day (88) ® Drama MGM 7-15-63 B — ff ± 5+4- 2765 In the French Style (105) Drama.. Col 9-23-63 A3 ff ff ff + + ff 10+ 2765 ©Invincible Gladiator, The (96) Adv Spec Seven Arts 9-23-63 + 1+ 2761 Invitation to Murder (65) Sus Melodr Atlantic 2740 ©Irma La Douce (146) ® Com UA 9- 9-63 6-17-63 B + ff + ff ff + 1+ 9+1- 2724©lsland of Love (101) ® Comedy.. WB 4-22-63 B + ff + ± 7+3- 2723 ©It Happened at the World's Fair (105) ® Com-Romance/Songs. . MGM 4-22-63 A2 + + + ± 5+2- 2737 ©Jason and the Argonauts (104) Dynamation Fantasy Adv . . Col 6-10-63 Al + + ff + + ff 8+ 2741 Just for Fun (72) Teenage Mus. . . . . Col 6-24-63 A2 ± ± 2+3- 2764 Just Once More! (78) Melodrama. .Janus 9-16-63 ff 2+ — K— 2740 ©King Kong vs. Godzilla (91) Horror Spoof Univ 6-17-63 Al + + + — 5+3- 2754 ©Kiss of the Vampire (88) Hor — L— 2715 ©Lafayette (110) © 70 -Dr. . Univ 8- 5-63 A2 ff ff + 5+ Historical Drama .... Maco 3-25-63 Al ff + ff + 6+ 2698 l|©Lawrence of Arabia (204) Super ® 70 Adv. Drama Col 1-21-63 A2 ff ff ff ff ff ff 12+ Lazarilla (100) Com-Dr . . . . Union 5-13-63 A2 + + ff 4+ 2755 ©Leopard, The (165) © Period Drama 20th-Fox 8-19-63 A3 ff ff ff ff + 9+ 2752 Lilies of the Field (94) Drama.... UA 7-29-63 Al ff + + ff ff 8+ 2736 List of Adrian Messenger, The (98) Mystery Drama . . . Univ 6- 3-63 Al + + ff -±_ ff ff 9+1- 2674 41 Longest Day, The (180) © War Drama 20th-Fox 10-15-62 Al ff ff ff ff ff ff 12+ 2741 L-Shaped Room, The (124) Drama Col 6-24-63 A4 + ff ff + ff ff 10+ 2758 Lord of the Flies (90) Drama 2694 Lo.e in a Hot Climate Cont'l 8-26-63 + + -f- 3+1- (70) Romantic Drama . .Hoffberg 12-24-62 + 1+ 2712 ©Love Is a Ball (111) ® Comedy. . UA 3-11-63 A3 ff + ff ff + 9+1- 2687 Lovers on a Tight Rope (S3) Suspense Drama Ellis 12- 3-62 B + 2+1- — M— 2715 ©Magic Voyage of Sinbad, The (79) © Adv Spect Filmgroup 3-25-63 + 1+ 2728 ©Magnificent Sinner (91) Eng-dubbed Period Drama.. Film-Mart 5- 6-63 A3 + 4+3- 2730 Maid for Murder (89) Comedy . . . .Janus 5-13-63 ff 2+ 2739 ©Main Attraction, The (85) Dr. .MGM 6-17-63 B + + + + 6+2- 5 REVIEW DIGEST AND ALPHABETICAL INDEX In the summary t+ is rated 2 pluses. — as 2 minuses t Very (iood; f Ciood; — Fair; — Poor; — Very Four. = >» 1! 3 >v Q O O OJ 'i g o X s o S’ m > lZ xc 5-20-63 + 4- 8-63 A1 44 + 44 ± 6-17-63 B + + 44 2+2 8-12-63 A3 44 44 + 9- 9-63 44 + 44 44 12- 3-63 B + 5-20-63 + 3-25-63 A3 -H- + 44 4- 8-63 A1 + 44 + 4-15-63 A4 + 44 = 6- 3-63 A1 ± + 44 + 8-26-63 A1 44 + 44 + 9- 2-63 4+ 7-15-63 A2 + zt 8- 5-63 A2 44 — + 8-26-63 4+ 44 3-11-63 A1 + 2+2 44 44 9-30-63 -4- + + 9-16-63 2± 8-19-63 2+2 9- 2-63 44 -f- 44 44 2-25-63 A3 + + 44 44 1-21-63 B + 3-11-63 2+2 5-20-63 A1 44 2+2 44 + 9- 2-63 B 44 + + 44 7-22-63 zt 4-15-63 B + + 9- 9-63 + Hh 4-22-63 A2 + + 44 + 6-10-63 + + 9-23-63 44 5- 6-63 + 44 7- 1-63 A2 5-27-63 A2 + 7- 8-63 C + 5-27-63 A3 Hh + 8- 5-63 + 3-25-63 A1 + 44 44 12- 3-62 A3 44 + 5-27-63 2+2 + - 9-16-63 44 7- 8-63 2+2 + + 8-26-63 B + — + 9-23-63 44 + 44 10- 1-62 A1 + - 44 + 9-24-62 A2 + + 44 2+2 2- 4-63 A3 + 4-15-63 A3 + 2+2 44 8-19-63 -4- 11-12-62 + + + 12-17-62 9-30-63 A3 44 44 44 44 4-29-63 + 2+2 7- 8-63 A2 + 44 44 6- 3-63 A1 + — 44 44 8-12-63 + 1-28-63 — + 2-18-63 C 44 44 + 12-10-62 -4- 7-15-63 B + — + + " <* s • - re ra i a) ro 0.5,20 2732 Man and His Woman (S3) Dr. . Starkey-SR 2720 Man From the Diners' Club. The (96) Farce Comedy Col 2739 ©Marilyn (S3) © Compilation 20th-Fox ©Marriage of Figaro. The (105) Fr. Classic Union 2761 ©Mary. Mary (126) Comedy WB 26S7 Maxime (93) Comedy-Drama Ellis 2731 ©Mill of the Stone Women (94) Horror Drama Parade 2715 Mind Benders. The (99) Dr AIP 2719 ©©Miracle of the White Stallions (11S) Drama BV 2721©Mondo Cane (102) Documentary. . Times 2735©Mou;e on the Moon. The (82) Comedy Lopert 2758 Murder at the Gallop (SI) Mystery-Corn MGM 2670 Murder Can Be Deadly (63) Sus. Melodr Colorama 2748 Murder on the Campus (61) Mys-Melo Colorama My Name Is Ivan (97) Melodr. .Sig Shore My Hobo (98) Comedy Toho 2712 ©My Six Loves (101) Comedy .... Para 2767 ©My Son, the Hero (111) Ac Dr. . UA — N — 2765 ©Nature's Sweethearts (63) Ikay 2755 ©Nero's Mistress (86) © Period Comedy MFI 2760 ©New Kind of Love, A (110) Com .. Para 2708 ©Nine Hours to Rama (125) © Suspense Drama 20th-Fox 2697 No Exit (85) Drama Zenith 2711 No Time to Kill (70) Melodr. . . ADP-SR 2732 ©Nutty Professor, The (107) Comedy Para — 0 — 2759 ©Of Love and Desire (97) Drama 20th-Fox Of Love and Lust (109) Com-Dr F-A-W 2722 Operation Bikini (84) War Dr... AIP 2761 Ordered to Lo.e (65) Drama. .Transocean — PQ— 2723 Paranoiac (80) Mystery Dr Univ Pickpocket (75) Drama Delahaye 2766 Pair of Briefs, A (90) Comedy. . . Davis 2727 Pillar of Fire (75) Eng-dubbed War Action Drama Noel Meadow 2744 Play It Cool (74) Teenage Mus AA 2734 ©Playboy of the Western World, The (100) Corn-Drama Janus 2745 Please, Not Now! (74) © Rom-Com 20th-Fox 2733 Police Nurse (64) Action 20th-Fox 2753 Prelude to Ecstasy (84) Sus Melo Manson 2716 ©PT 109 (140) ® War Dr WB 2687 Quare Fellow, The (85) Drama. .. .Astor 2733 Quick and the Dead, The (90) War Drama Beckman — R— 2765 ©Rage of the Buccaneers (90) © Colorama 2746 Raiders of Leyte Gulf (80) Ac-Dr Hemisphere 2757 ©Rampage (98) Adv-Drama WB 2765 Reach for Glory (89) War Dr Col 2760 Reluctant Saint, The (105) Drama Davis-Royal 2667 Requiem for a Heavyweight (87) Drama Col 2701 ©Rice Girl, The (90) © Drama. . Ultra 2722 Rififi in Tokyo (89) Cr Dr MGM 2755 Right Hand of the Devil, The (72) Farce Cinema-Video 2681 ©Roommates (91) Comedy. . . . Herts-Lion 2692 Run Across the River (74) Ac.. Citation 2768 ©Running Man, The (103) ® Dr . Col — S — 2725 Sadist, The (94) Psycho Dr. ... Fairway Sanjuro (96) Adv-Dr Toho 2736 ©Savage Sam (103) Outdoor Com. . . . BV Secrets of the City (88) Melodr . Bakros 2699 Seducers, The (88) Melodrama. . . . Brenner 7 Capital Sins (113) Episode Comedy (sub titles) Embassy 2689 Seven Daring Girls (76) Action Manson 2748©Shock Corridor (101) Psycho-Dr. .AA 1+ + ± 7+2- + + 7+ 7+ 1+ 1+ ± 44 8+1- 41 2+1- 2+1- 5+1- + 5+ + 9+1- ± 4+2— 1+1- 1+1- 7+1- 3+3- 1+1- - + 7+1- 1+1- — ± 4+3- 2+2- ± + 7+1- ± 3+1- 2+ 3+ + + 3+1- + 2+ 1+ 2+2- 1+ + 44 »+ + 4+ 3+2- ± 3+1— 5+3- 3+2- + 6+ 7+1- 2+2— 4+1— 3+3- 3+ 1+1- 8+ 3+2- 8+1- 8+1- 1+ 2+2- 5+1- 1+1- 2721 Showdown (79) Western Univ 2756 ©Siege of the Saxons (85) Adv Dr. . . Col 2731 Sin You Sinners (73) Melodr .... Brenner 2731 ©Slave, The (102) © Adv MGM 2757 Small World of Sammy Lee, The (105) Com-Dr Seven Arts 2684 Smashing of the Reich (89) Documentary Brigadier 2735 Sparrows Can’t Sing (93) Comedy Janus 2713 Speaking of Murder (80) Eng-dubbed Dr UMPO 2709 ^©Spencer’s Mountain (118) ® Drama WB Stray Dog (122) Drama Toho 2727 Stripper, The (95) © Dr 20th-Fox 2744 ©Summer Magic (108) Period Com..BV Sundays and Cybele (110) Dr Davis-Royal 2728 ©Sword of Lancelot (reviewed as Lancelot and Guinevere) (116) ® Adv Dr Univ — T — 2730 ©Tammy and the Doctor (89) Comedy-Drama Univ 2745 ©Tarzan’s Three Challenges (92) © Adv-Dr MGM ©Temptress and the Monk, The (87) Drama Hakim 2762©Terror, The (81) © Horror AIP Third Lover, The (85) Drama. .Atlantic 2740 ©13 Frightened Girls (89) Action Mystery Col 2704 30 Years of Fun (85) Comedy Compilation 20th-Fox 2753 This Sporting Life (129) Dr....Cont’l Three Fables of Love (76) Episode Comedy Janus 2760 Three Stooges Go Around the World in a Daze, The (94) Comedy Col 2738 ©Thrill of It All (108) Com Univ 2747 ©Ticklish Affair, A (89) ® Rom-Com MGM Time Out for Love (91) Drama. .Zenith 2692 To Kill a Mockingbird (129) Dr. . Univ 2746 Toys in the Attic (90) ® Drama. . . . UA 2746 Traitors, The (71) Spy Dr Univ 2696 Trial and Error (91) Comedy. ... MGM 2710 Trial, The (118) Drama Astor 2767 ©Twice Told Tales (119) Horror.. UA 2768 Twilight of Honor (105) ® Dr.... MGM Two Daughters (114) Com-Dr ... .Janus — UV— 2718 4£©Ugly American, The (120) Dr.. Univ 2752 ©Violated Paradise (67) Doc.... Times 2759 Violent Midnight Sus. Melodr Times Film 2756 ©V.I.P.s, The (119) ® Drama.. MGM — W— 2756 Wall of Noise, The (112) Ac Dr WB We Have Only One Life (90) Rom Melo Greek 2703 West End Jungle (60) Prostitution Documentary Atlantic 2765 What a Woman ! (92) Films Around the World 2766 ©Wheeler Dealers, The (106) ® Comedy MGM When a Woman Ascends the Stairs (111) Melodr Tojo 2706 Wild Is My Love (74) Drama. . Mishkin Winter Light (80) Drama (sub titles) Janus 2743 Wild Guitar (S7) Musical .. Fairway Int’l 2754 Wives and Lovers (103) Com Para 2749 ©Women of the World (107) Doc Embassy 2658 ©Wonderful World of the Brothers Grimm (135) MGM-Cinerama 2723 Wrong Arm of the Law, The (91) Farce-Comedy Cont'l — XYZ— 2768 ©"X” — the Man With the X-Ray Eyes (80) © Science-Fiction . . Amer Int'l 2726 Yellow Canary, The (93) © Mystery Drama 20th-Fox 2734 Young and the Brave, The (84) War Action MGM 2742 ©Young Racers, The (84) Ac-Dr.. AIP 2745 ©Your Shadow Is Mine (90) Dr Cont’l S= 5 cc E _| 4- 15-63 A2 8-19-63 5- 20-63 > + ± + + + '".iloz = roc o.E !zo + + 4+1- ± 4+1— 1+1- 5-20-63 A2 + 2+2 + ± 6+4 — 8-26-63 C 44 + 44 44 7+ 11-19-62 + - 44 4+2- 6- 3-63 A3 + + 44 + 5+ 3-18-63 44 2+ 3- 4-63 A3 44 + 44 44 44 10+1— 9-30-63 + 1+ 5- 6-63 B + 44 + + + 7+1- 7- 1-63 A1 + 44 44 44 7+ 2-11-63 A3 44 44 44 44 + 9+ 5- 6-63 A2 + + 44 + + 6+ 5-13-63 A1 + 44 44 44 8+1- 7- 8-63 A1 + + 44 + + 44 s+ 7-15-63 B + + 2+ 9- 9-63 A2 + 1+ 7-22-63 -4- ■±2 3+3— 6-17-63 A1 "4- - 2±z + + 5+4- 2-11-63 A1 + 44 + + 44 7+ 8- 5-63 A4 + 44 44 44 7+ 9-23-63 44 3+1- 9- 2-63 44 44 44 6+ 6-10-63 A2 44 44 44 44 44 44 12+ 7-15-63 A1 -4- 2+z 44 44 8+4 5-20-63 B ± — 2+3- 12-17-62 A2 44 44 44 44 44 44 12+ 7- 8-63 A3 44 -4- 44 2+2 + + 8+1- 7- 8-63 A1 Hh -+- 2±2 3+3— 1- 7-63 A3 -r- + + 2+2 + 44 7+2- 3- 4-63 A3 + 44 -t- + + 6+1- 9-30-63 + + 2+ 9-30-63 44 44 + 5+ 5-27-63 A1 44 44 44 6+ 4- 8-63 A1 44 + 44 44 44 44 11+ 7-29-63 + + 2+1- 9- 2-63 44 2+ 8-19-63 A3 44 44 44 44 8+ 8-19-63 B + + + + - + 5+1- 9-23-63 44 2+ 2-11-63 + 1+ 9-16-63 44 2+ 3-23-63 A2 44 + 3+ 8- 5-63 44 + + 4+ 2-18-63 -4- 2+2- 5- 6-63 A3 + + + + 44 64- 7- 1-63 ± — 1+2- 8- 5-63 B 44 + 44 44 44 + 10+ 7-22-63 C + 44 2+2 — + 5+2 8-20-62 A1 44 44 44 44 44 44 : 12+ 4-22-63 A3 + + + + + 5+ 9-30-63 44 44 + 5+ 4-29-63 A2 + 2+2 + 44 44 7+1- 5-27-63 A1 + 2+2 3+2— 6-24-63 A2 -4- + 3+2— 7- 8-63 — 2+2 2+3— 6 BOXOFFICE BookinGuide :: Oct. 7, 1963 1 Feature productions by company in order of release. Running time is in parentheses. © is for CinemaScope; ® VistaVision; ® Panavision; - ©Bluebeard (114) CD. .311 <1 (Dig-dubbed) . . Michele Morgan, ? | Danielle Darrieux (Reviewed as “Landru”) Gentle Art of Murder (122) . . D . .215 (French) .. Danielle Darrieux ©Women of the World (107) © Doc . 318 Narrated by Peter Ustinov I 9/2 (135) D .317 (Italian) . Marcello Mastroianni, Claudia Cardinale. Anouk Aimee ©Three Penny Opera (. .) © D. .313 Sammy Davis jr. , Curt Jurgens, Hildegarde Neff, June R.tchie The Conjugal Bed (..).... D . . (Italian) . .Ugo Tognazzi. Marina Vlady, Walter Giller The Light Fantastic (84) . . D 308 Danielle Darrieux Only One New York Doc . . 5 l fit l 5 Type Rel. No. PARAMOUNT | £* r- “ z 20TH-FOX I F— ocz UNITED ARTISTS | ^ h- CCZ ©Seven Seas to Calais (102) © D. .309 Rod Taylor, Keith Michell ©Follow the Boys (95) ® CD.. 320 Connie Franc.s, Paula Prentiss, Dany Robin, Russ Tamblyn ©The Courtship of Eddie's Father (117) © C . .321 Glenn Ford. Shirley Jones ©Papa’s Delicate Condition (98) C. .6212 Jackie Gleason. Glynis Johns, Laurel Goodwin, Chas. Ituggles 30 Years of Fun (85) C..308 Comedy compilation . . Charlie Chaplin, Buster Keaton House of the Damned (62) © D . .313 Ronald Foster, Merry Anders Five Miles to Midnight (110) D 6306 Sophia Loren, Anthony Perkins ©Diary of a Madman (96) Ho. .6308 Vincent Price, Nancy Kovack ©Love Is a Ball (111) ®. C. .6309 Glenn Ford, Hope Lange ©Come Fly With Me (109) ® C 322 Dolores Hart, Hugh O'Brian, Pamela Tiff.n. Karl Boehm, Karl Malden ©It Happened at the World’s Fair (105) © C/M.. 323 Elvis Presley, Joan O'Brien Rififi in Tokyo (89) D . .324 Karl Boehm. Barbara Lass ©My Six Loves (101) ...©..6213 Debbie Reynolds, Cliff Robertson, David Janssen, Eileen Heckart ©Nine Hours to Rama (125 © D 307 Horst Buchholz, Jose Ferrer, Diane Baker, Robert Morley Police Nurse (64) D..316 Merry Anders, Ken Scott ©1 Could Go on Singing (99) © D/M.. 6311 Judy Garland, Dirk Bogarde ©In the Cool of the Day (88) © D..325 Jane Fonda, Peter Finch ©Drums of Africa (92) © Ad. .327 Frankie Avalon, Mariette Hartley Hud (112) © 0D. .6216 Paul Newman, Patricial Neal, Melvyn Douglas, Brandon de Wilde The Yellow Canary (93) © My .315 Pat Boone, Barbara Eden ©Dr. No (111) Ad . 6307 Sean Connery, Ursula Andress, Joseph Wiseman ©Cattle King (89) 0D..331 Robert Taylor, Joan Caulfield ©Tarzan's Three Challenges (92) © Ad.. 333 Jock Mahoney, Woody Strode ©Flipper (92) Ad. .330 Chuck Connors, Luke Halpin ©Main Attraction, The (85) D. .070 Pat Boone, Nancy Kwan ©The Nutty Professor (107) C .6219 Jerry Lewis, Stella Stevens ©Duel of the Titans (90) © S. .6217 Steve Reeves, Gordon Scott The Stripper (95) © D .309 Joanne Woodward, Richard Beymer ©Cleopatra (221) Todd-AO . . HiD Elizabeth Taylor, Richard Burton, Rex Harrison (Special release) ©Call Me Bwana (103) C. .6314 Bob Hope, Anita Ekberg, Edie Adams ©Amazons of Rome (93) Ac . 6310 Louis Jourdan, Sylvia Syms ©The Slave (102) © ..Adv.,328 Steve Reeves, Jacques Sernas ©Captain Sindbad (90) ...Ad.. 326 Guy Williams, Heidi Bruehl ©A Ticklish Affair (89) © C..224 Shirley Jones, Gig Young Dime With a Halo (94) . .C/D. .318 Rarbara Luna. Paul Langton ©Donovan's Reef (109) . . Ad . 6220 John Wayne, Lee Marvin, Dorothy Lamour, Elizabeth Allen vyiThe Longest Day (ISO) © D. .221 All-Star east general release Harbor Lights (68) © ...Ac . 317 Miriam Colon, Curt Jurgens ©The Great Escape (168) © Ac.. 6312 Steve McQueen, James Gamer, Richard Attenborough ©Irma La Douce (146) © C. .6313 Jack Lemmon, Shirley MacLaine, Herschel Bernardi The Young and the Brave (84) Ac.. 336 Rory Calhoun, Wm. Itendix, Rich- ard Jaeckel, Manuel Padilla Hootenanny Hoot (91) . . . M . .406 Tire Brothers Four. She!) Wooley, Johnny Cash ©Come Blow Your Horn (115) © C. 6221 Frank Sinatra, Lee J. Cobb, Barbara Rush, Molly Picon, Jill St. John ©Of Love and Desire (97) © D. .319 Merle Oberon, Curt Jurgens, Steve Cochran Lassie's Great Adventure (103) D . .322 June Lockhart, Hugh Riley, Lassie ©The Leopard (165) © . .0.311 Burt Lancaster, Claudia Cardinale, Alain Deion (Special release) Toys in the Attic (90) ®. .D. .6316 Dean Martin, Geraldine Page, Wendy Hiller, Yvette Mimieux The Caretakers (97) D..6315 Robert Stack, Joan Crawford, Polly Bergen, Janis Paige ©The Haunting (112) D..401 Julie Harris, Claire Bloom. Richard Johnson, Russ Tamblyn ©The V.I.P.s (119) C/D . . 402 El zabeth Taylor, Richard Burton, Louis Jourdan, Elsa Martinelli, Margaret Rutherford, Rod Taylor ©The Young Swingers () © M. .325 Rod Lauren, Molly Bee Lilies of the Field (94) . . D. .6321 Sidney Poitier, Lilia Skala Tiko and the Shark (107 . D..407 Tahitian Cast ©The Golden Arrow Tab Hunter, Rosanna Podesta (..) © Ad . 408 Twilight of Honor (..) ... D . 409 Richard Chamberlain, Nick Adams Wives and Lovers (103) . . C . .6303 Janet Leieh, Van Johnson, Shelley Winters, Martha Hyer ©A New Kind of Love (110) C. .6304 Patd Newman, Joanne Woodward, Thelma Ritter, Maurice Chevalier The Condemned of Altona (109) © D .312 Sophia Loren. Maxmillian Schell ©Marilyn (S3) © Doc . 302 Narated by Rock Hudson ©Thunder Island (65) ©. D. .326 Gene Nelson, Fay Spain ©The Leopard (165) © . D .311 Burt Lancaster, Claudia Cardinale (General release) ©Twice Told Tales (119) H 6318 Vincent Price. Mari Blanchard Johnny Cool (101) D..6319 Henry Silva, Elizabeth Montgomery ©Stolen Hours (100) D.. Susan Hayward, Michael Craig, Diane Baker, Edward Judd ©My Son, the Hero (111) C..6320 Pedro Armendariz, Jacqueline Sassard MGM’s Big Parade of Comedy ( . . ) C .410 Comedy stars of the past ©Gladiators Seven (92) . D..411 Richard Harrison, Loredana Nusciak ©The Wheeler Dealers (106).. 404 James Gamer, Lee Remick All the Way Home (103) .. D . .6307 Robert Preston, Jean Simmons ©Fun in Acapulco (97) M. 6305 Elvis Presley, Ursula Andress ©Take Her, She’s Mine ( .) © C .323 James Stewart, Sandra Dee ©McLintock! (125) ©.CD.. 6322 John Wayne, Maureen O’Hara ©It’s a Mad, Mad, Mad, Mad World (..) Cin C Spencer Tracy, Milton Berle ©The Prize © D . Paul Newman, Edward G. Robinson, Elke Sommer Who's Minding the Store? (..) C 6306 Jerry Lewis, Jill St. John, Agnes Moorehead Who’s Been Sleeping in My Bed? (103) C 6310 Dean Martin, Elizabeth Montgomery, Carol Burnett ©Move Over Darling © C. . Doris Day, James Gamer ©Kings of the Sun Ad.. Yul Brynner, George Chakiris ©Sunday in New York © . . C. . Cliff Robertson, Jane Fonda, Rod Taylor Children of the Damned . D . Ian Hendry, Alan Badcl ©Paris When It Sizzles. . CD . 6314 William Holden, Audrey Hepburn Lady in a Cage (93) D. .6311 Olivia de Havilland ©Love With the Proper Stranger C . . 6312 Natalie Wood, Steve McQueen ©The Man in the Middle ©..D.. Robert Mitchum, France Nuyen The Ceremony (108) D . . Laurence Harvey. Sarah Miles 8 BOXOFFICE BookinGuide :: Oct. 7, 1963 FEATURE CHART UNIVERSAL F— CC.ZL IWARNERI BROS. QTo Kill a Mockingb rd (129) D . .6306 Gregory Peck, Mary Badliam, Phillip Alford, John Megna cc z ©The Birds (120) D..6307 ©Crit c's Choice (100) 0 C. .259 Rod Taylor, Tippi Hedren Bob Hope, Lucille Ball Suzanne Pleshette, Jessica Tandy Q©The Ugly American (120) D . 6308 Marlon Brando, Sandra Church, Eliji Okada, Pat Hingle, Jocelyn Brando Paranoiac (SO) D..6309 Janette Scott. Oliver Reed, Sheila Burrell ©Island of Love (101) © C..264 Robert Preston, Tony Randall, Georgia Moll Showdown (79) 00.. 6310 Audie Murphy, Kathleen Crowley, Charles Drake, Harold J. Stone ©Tammy and the Doctor (89) CD.. 6311 Sandra Dee, Peter Fonda ©Sword of Lancelot (116) © Ad. .6312 Cornel Wilde, Jean Wallace, Brian Aherne ©A Gathering of Eagles (115) D .6313 Rock Hudson, Rod Taylor The L:st of Adrian Messenger (98) My.. 6315 (TOA Hollywood Preview May 29) Geo ge C. Scott, Dana Wynter, plus several surprise guests ©King Kong vs. Godzilla (91) HoC.. 6314 Michael Keith. Harry Holcomb ©The Thrill of It All (ICS) C..6316 Doris Day, James Garner, Arlene Francis, Edw. Andrews The Traitors (71) D..6317 Pa.t'ick Allen, James Maxwell, Freud: The Secret Passion (formerly titled Freud) (120) D . .6301 Montgomery Clift, Susannah York, (General release) ©Kiss of the Vampire (88) Ho.. 6318 CliTord Evans, Jennifer Daniels, Ed.vard De Souza Black Gold (98) D. .263 Philip Carey, Diane McBain 4}©Spencer’s Mountain (118) © D . .265 Henry Fonda, Maureen O'Hara, James MacArthur. Wally Cox, Donald Crisp, Mimsy Farmer ©PT 109 (140) © D. 266 Cliff Robertson, Ty Hardin, James Gregory, Robert Culp, Grant Williams ©The Castilian (129) © AD . 352 Cesar Romero, Frankie Avalon, Broderick Crawford, Alida Valli Wall of Noise (112) Ac. .351 Suzanne Pleshette, Ty Hardin, Dorothy Provine ©For Love or Money (108) C. .6319 Kirk Douglas, Mitzi Gaynor, Gig Young, Thelma Ritter ©Rampage (98) Ad 353 Robert Mitchum, Elsa MartinelU, Jack Hawkins ©Dark Purpose (..) D Shirley Jones, Rossano Brazzi, George Sanders Pre-release ©Charade © MyC.. Cary Grant. Audrey Hepburn, Walter Matthau, James Coburn ©Man’s Favorite Sport? C Rock Hudson, Paula Prentis, Maria Perschy ©Mary, Mary (126) C..354 Debbie Reynolds, Barry Nelson Michael Rennie ©Palm Springs Weekend (..).. CD . . Troy Donahue, Connie Stevens ©Four for Texas D . . 356 Frank Sinatra. Dean Martin, Anita Ekberg, Ursula Andress America America D Stathis Giallelis, Elena Karam nei. Date A.DT>7 PRODS. -SR No Time to Kill (70) Dr.. Mar 63 John Ireland. Ellen Schwiers ASTOR (APEX) l ha Quare Fellow (85) D Feb-63 Patrick McGoohan, Sylvia Syms During One Night (84).. D.. Don Borisenko, Susan Hampshire Fi e Minutes to Live (80) Cr. . Johnny Cash. Donald Woods 1 he Trial (118) D Feb 63 Anthony Perkins, Romy Schneider, Orson Welles, E’sa Martinelli ATLANTIC PICTURES West End Jungle (60) .. Doc .. Feb-63 London's prostitution problem Invitation to Murder (65) Sus. . M . .Jun 63 Robert Beatty, Lisa Daniely CAPRI FILMS Black Fox (89) . . . . Doc. . May 63 Nar ation Marlene Dietrich CINEMA DISTRIBUTORS OF AMERICA The Garbage Man (86) C . Jun 63 Toney Naylor. Joseph Lincoln CINEMA-VIDEO The Right Hand of the Devil (72) Ho. Jul 63 Aram Katcher, Lisa McDonald COLORAMA The Girl Hunters (103). .My. .Jun 63 Mickey Spillane, Lloyd Nolan Murder Can Be Deadly (60) My. July 63 L'z Fraser, Kenneth Griffith . . Murder on the Campus (61) My. .June 63 Terence Longdon, Donald Gray, Diana Clare CROWN-INTERNATIONAL Stakeout (81) D . . Dec 62 Bing Russell, Bill Hale Terrified (81) Ac.. May 63 Rod Lauren, Tracy Olsen As Nature Intended (64) D . May 63 . Pamela Green DAVIS-ROYAL The Reluctant Saint (105).. CD.. Maximilian Schell, Ricardo Montalban The L-Shaped Room (124) D . Jun 63 Lesli ■ Caron, Tom Bell ELLIS Two Before Zero (78) . . Doc . . Oct 62 Lovers on a T ght Rope (83) D Dec 62 \nnie Girardot. Francois Perier EMERSON FILM ENTERPRISES A Swingin' Affair (85) . . M . . May 63 Arline Judge, Bill Wellman jr. , Dick Dale & the Dell Tones ©The King's Musketeers (96) Ac.. Jul 63 Sebastian Cabot, Jeffrey Stone, Marina Berti Two Living, One Dead (..) D.. Jul 63 FAIRWAY INT'L The Sadist (94) Ac.. Jun 63 Arch Hall jr., Helen Hovey FILMGROUP ©Mermaids of Tiburon MISCELLANEOUS (75) © Ad. . Dec 62 Diane Webber, George Rowe GOVERNOR Carry On Regardless (87) C . Jul 63 Sidney James, Kenneth Connor Get On With It (88) . .C. .Jun 63 Bob Monkhouse, Kenneth Connor, Shirley Eaton HERTS-LION INT'L Escape to Berlin (75) . . . D . . Aug 63 Christian Doermer, Suzanne Korda ©Dungeons of Horror (80) Ho Aug 63 Ituss Harvey ©Gorilla (90) © Dr Sep 63 Gia Retry JANUS Crooks Anonymous (87) . . C . Feb 63 Leslie Phillips, Stanley Baxter The Fruit Is Ripe (90) . . D . . (Eng-dubbed) . . Scilla Gabel Maid for Murder (89) . . C . . Mar 63 Bob Monkhouse, Hattie Jacques ©The Playboy of the Western World (100) CD Apr 63 Siobhan McKenna, Gary Raymond Sparro.vs Can’t Sing (93) C . Jun 63 James Booth, Barbara Windsor Heavens Above (105) . . . . C . . Jun 63 Peter Sellers, Cecil Parker, Brock Peters JOSEPH BRENNER ASSOCIATES Karate (80) Ad.. Joel Holt, Frank Blaine The Seducers (88) . . . D. . Dec 62 Nnclla Dierking, Maik Saegers LOPERT FILMS ©The Mouse on the Moon (82) C Jun 63 Margaret Rutherford, Terry-Thomas MACO FILM CORP. ©Lafayette (110) © 70 HiD . . May 63 (Eng-dubbed) . .Jack Hawkins, (Irons Welles, Lilo I’ulver, Edmund Purdotn MANCUNIAN-PLANET-SR The Break (75) D. Apr 63 Tony Britton, William Lucas MEDALLION ©Cleopatra’s Daughter (93) © Ad . . Feb 63 Debra Paget, E. Manmi, Iinbt. Alda Bomb for a Dictator (73) Ac. Feb 63 Pierre Fresnav. Michel Auclair MOTION PICTURE INVESTORS The Checkered Flag (83) . D July 63 Evelyn King. Charles G. Martin MPA FEATURE FILMS Four for the Morgue (84) . Ac Stacy Harris, Louis Sirgo OLYMPIC INT'L FILMS 1 he Fesival GirU (80) . C . . Feb 63 Barbara Valentine. Alex Ii'Aify PARADE RELEASING ORG. ©Mill of the Stone Women (94) Ho. .Mar 63 (Eng-dubbed) . .Scilla Gabel ©Cavalry Command (84) Ad . Oct 63 John Agar, Richard Aden, Myron Healy ©Ballad of a G unfighter Rel. Date (84) Ad.. Sep 63 Marty Robbins PREMIER PICTURES Nude in Charcoal (75) Dr. .Mar 63 Richard Kronold, Sally Ardrey, Peter Craig SHAWN INTERNATIONAL Greenwich Village Story (95) D July 63 Robert Hogan, Melinda Plank, Tani Seitz STARKEY ASSOCIATES-SR Man and His Woman (83) D. .Jun 63 John Haveron, Mary Ilarrigan, Lisa Holland TIMES FILM ©Mondo Cane (102) . Doc . . Feb 63 "World-wide film portrayal of real life” E a (..) D Mar 63 Jeanne Moreau, Stanley Baker Def ant Daughters (92) D . Apr 63 Barbara Rutting, Fred Tanner ©Pagan Hellcat (62) ..D.. Apr 63 Tumata Teuiau Violent Midnight (90) . . My. . May 63 Lee Philips, Shepperd Stmdwick V.olated Paradise (67) Doc . July 63 Narration: Thomas L. Row, Paulette Girard TOPAZ FILMS Atom Age Vampire (87) Ho. .Jun 63 Albert Lupo, Susanme Loret ©Battle of the Worlds (84) SF . Jun 63 Claude Rains, Bill Carter TRANS-LUX Horror Hotel (76) Ho . Oct 62 Dennis Lotis, Christopher Lee TRANSOCEAN FILMS Ordered to Love (82) D . . Aug 63 Maria Perschy, Harrv Meyen ULTRA PICTURES CORP. ©Rice Girl (90) © D . Feb 63 Elsa Martinelli (Eng-dubbed) Fatal Desire (80) D Feb 63 Anthony Quinn, May Britt, Kerima, Ettore Manni (Eng-dubbed) A Day in Court (70) Ep-C. .May63 Sophia Loren. Alberto Sordi ©2 Nights With Cleopatra ( • ■ ) ©. .Jun 63 (Eng-dubbed) .. Sophia Loren, Alberto Sordi, Ettore Manni UNION FILM DISTRIBUTORS Two and Two Make Six (89).. C .. George Chakiris, Janette Scott UMPO Double Deception (101) My. .Jul 63 Jacques Riberolles, Alice Kessler, Ellen Kessler WOOLNER BROS. ©Haunted World (89) © D Oct 63 Christopher Lee, Reg Parks, Leonora Ruffo ©Hercules and the Captive Women (93) © . . . . Ad . . Apr 63 Reg Park. Fay Spain ZENITH INT'L No Exit (85) D Dec 62 Viveca Lindfors, Rita Gam FOREIGN LANGUAGE ARGENTINA Hand in the Trap (90) .... 8- 5-63 ( Angel) .. Elsa Daniel, Francisco Rabal DENMARK A Stranger Knocks (81) . 4-22-63 (Trans-Lux) Birgitte Federspiel FRANCE Army Game, The (87) .... 5-27-63 (SR) C. de Tiliere, Ricet-Barrier Ciske the Rat (88) 8-26-63 (Bakros) Dick van de Velde, Kees Brusse Counterfeiters of Paris (99) 4-22-63 (MGM) . .Jean Cabin. Martine Carol Cross of the Living (90) . . 4-22-63 (Cari) . .Karl Boehm, Pascale Petit Marriage of Figaro, The (105) 8-12-63 (Union) . .Jean Plat, Micheline Boudet Pickpocket (75) 6-10-63 (Delahaye) . .Martin LaSalle Sundays and Cybele (110) . . 2-11-63 (Davis-Royal) .. Hardy Kruger, Patricia Gozzi, Nicole Courcel Third Lover, The (85) . . 7-29-63 (Atlantic) . .Jacques Charrier Three Fables of Love (76) . . 9-29-63 (Janus) Leslie Caron, Rossano Brazzi GERMANY Ciske the Rat (88) 8-26-63 (Bakros) .. Dick van der Velde Faust (121) 5-27-63 ( Divina-Traut) . . Will Quadflieg Secrets of the City (88) . . 8-12-63 (Bakros) . . Annemarie Dueringer The Golden Plague (95) . . 8-26-63 (Bakros) . .Ivan Desny GREECE Alice in the Navy (90) .... 4- 1-63 (GMP)..Aliki Vouyouklaki Electra (110) 1-14-63 (Lopert) .. Irene Papas Policeman of the 16th Precinct 5-13-63 (GMP) Costas Hadjichristos We Have Only One Life (116) 7-22-63 (Greek M P.) . .Dimitri Horn, Yvonne Sanson INDIA Devi (The Goddess) (95) 11-12-62 (Harrison) . .C. Biswas, S. Chatter ee Two Daughters (114) ... 5-27-63 (Janus) . -A. Chatterjee, C, Banerjee ITALY Arturo's Island (90) 1-21-63 (MGM).. Keg Kerman, Key Meersman Eclipse (123) 2-11-63 (Times) . .Alain Delon, Monica Vitti Fiasco in Milan (104) .... 5-20-63 (A-T-U) Vittorio Gassman Four Days of Naples, The (124) 3-25-63 (MGM).. Jean Sorel. Lea Massari, Georges Wilson. Regina Bianchi II Grido (The Outcry) (115) 11-12-62 (Astor) Steve Cochran, Valli, B. Blair Love and Larceny (94) .... 3-11-63 (Major) . .Vittorio Gassman, Anna Maria Ferrero, Peppino de Filippo JAPAN Ballad of a Hussar (94) . . 7-29-63 (Artkino) . .Larissa Golubkina, Hidden Fortress. The (90) 7-29-63 (Albex) . .Toshiro Mifune, Misa Uehara Date Review ©My Hobo (98) 8-26-63 (Toho) . . Keiju Koabayashi Sanjuro (96) 7- 8-63 (Toho) .. Toshiro Mifune The Idiot (165) 5-20-63 (Shochiko) . . Setsuko Hara ©Temptress and the Monk, The (87) 7-15-63 (Hakim) . .Yumeji Tsukioka When a Woman Ascends the Stairs (111) 8- 5-63 (Toho) . . Hideko Takamine POLAND Partings (101) 12- 3-62 (Telepix) . .Maria Wachowiak RUSSIA Ballad of a Hussar, The (94) 7-29-63 (Artkino) .. Larissa Golubkina Great Battle of the Volga (75) 6-10-63 (Artkino) . .Documentary Grown-Up Children (75).. 5-13-63 (Artkino) .. A. Gribov, Z. Fedorova House on the Front Line, The (105) 9-23-63 (Artkino) . Larissa Luzina, Leonid Bykov My Name Is Ivan (97) .... 8-5-63 (Sig Shore) Kolya Burlaiev SPAIN Lazarillo (100) 5-13-63 (Union) . .Marco Paoletti, Juan Jose Menendez, Memmo Carotenuto SWEDEN Of Love and Lust (109) . . 7-22-63 (F-A-W).-Mai Zetterling, Anita Bjork Winter Light (80) 5- 6-63 (Janus) .. Ingrid Thulin, Gunnar Biornstrand, Max von Sydow BOXOFFICE BookinGuide :: Oct. 7, 1963 9 Q. z or Q BUENA VISTA (All in color) FEATURETTE SPECIALS 5049 Yellowstone Cubs (47) May 63 114 The Hound That Thought He Was A Raccoon (48) 118 Horse With the Flying Tail (48) 150 Yellowstone Cubs (48) 0094 Legend of Sleepy Hollow (33) . . REISSUE CARTOONS 18201 Winter Storage (7) 18202 Frank Duck Brings Em Back Alive (7) 18203 Crazy With the Heat (7) .. 18204 Light Housekeeping (7) 18205 Pluto’s Quin-puplets (7) 18206 Canine Patrol (7) 18207 Plutopia (7) 18208 Cold Turkey (7) 18209 How to Fish (7) 18210 Tennis Racquet (7) 18211 Tomorrow We Diet (7) 18212 Brave Engineer (7) SINGLE REEL CARTOONS 125 Aquamania (9) 123 The Litterbug (7) 101 How to Have an Accident at Work (7) 149 Toot, Whistle, Plunk & Boom TWO-REEL CARTOON SPECIALS 1 27 Donald and the Wheel (18) . . 119 Saga of Windwagon Smith (14) . . 102 Noah’s Ark (20) 0097 Goliath II (15) 139 A Symposium on Popular Songs (20) THREE REEL LIVE ACTION SPECIALS 106 Mysteries of the Deep (25) . . . 10$ Islands of the Sea (28) 0099 Eyes in Outer Space (26) .... THREE REEL CINEMASCOPE 0071 Wales (24) 0072 Scotland (25) 0079 Japan (28) 0086 The Danube (27) THREE REEL REISSUE 127 Bear Country (33) 131 Water Birds (31) 137 The Olympic Elk (27) COLUMBIA ASSORTED & COMEDY FAVORITES (Reissues) 7425 She’s Oil Mine a7t/2) Apr 63 7426 Meet Mr. Mischief (171/2) May 63 7436 Pardon My Terror (161/2) June 63 4421 Down the Hatch (17i/2) Sep 63 4431 Kids Will Be Kids (16) Oct 63 CANDID MICROPHONE (Reissues) 7555 No. 5. Series 4 (11). Mav 63 7556 No. 6. Series 4 (91/.) Jul 63 4551 No. 1. Series 5 (Iff/,) Sep 63 COLOR FAVORITES (Technicolor Reissues) 7612 Let’s Go (71/,) Apr 63 7613 Gerald McBoing Boing (7) Mav 63 7614 Bon Bon Parade (8) ..Jun63 7615 Madeline (7) .lul 63 4601 Carnival Conraqe (7) . .Sep 63 4602 Woodman Spare that Tree (71/,) Sen 63 4603 Up’n Atom (6) Oct 63 LOOPY rie LOOP (Color Cartoons) 7707 Watcha Watchin’ (7) . A nr 63 770* Fallible Fahle (7) May 63 7709 Sheep Stealers Anonymous (7) Jun 63 7710 Wolf in Sheep’s Clothing <1 ' lul 63 4701 Not in Noftinnham (7) Sen 63 4752 Maqoo’s Check Uo (6V,) MR. MAGOO REISSUES (Technicolor) 7756 Manno Goes Overheard (6) 0© and standard) . Mar 63 7757 Bwana Manoo (6) . . . Mav 63 776S! Matador Manoo (6).... Jul 63 4751 Destination Magoo («•/,) Sep 63 4752 Magogs Check Up (&/?) Oct 63 ONE-RFEL SPECIALS 46cl d'Three Stooges Srranhook (8) Sen 63 SPrriAL COLOR FEATURETTES 7444 Wonderful Africa (18) Mar 63 7445 Wonderful New York (18) Mav 63 7446 Wonderful Beaulieu (18) Jul 63 4441 Swiss Water Paradise (18) Sep 63 SERIALS (15 Chapter-Reissues) 7140 Roar of the Iron Horse Mar 63 7160 Gunfinhters of the Northwest Jul 63 STOOGE COMEDIES (Reissues) 7406 Hot stuff (16) . .. A nr 63 cc a 7407 Scheming Schemers U6) May 63 7408 Commotion in the Ocean (17) Jul 63 4401 Pest Man Wins (16) ..Sep 63 4402 A Missed Fortune (16 1/2) Oct 63 WORLD OF SPORTS 7801 Hunting Unlimited (9>/2) Jun 63 7802 Rasslin’ Rampage (9/2 Jul 63 CROWN INTERNATIONAL COLOR SUBJECTS The Plucky Plumber (18) . . . . Oct 62 M-G-M TOM AND JERRY CARTOONS All 1.75-1 Rati# (Color— All New) C6431 Dickie Moe (7) C6432 Cartoon Kit ( . . ) C6433 Tall in the Trap (..> C6434 Sorry Safari (7) C6435 Buddies Thicker Than Water ( . . ) C6436 Carmen Get It (..) GOLD MEDAL REPRINTS (Tom and Jerrys) W6561 Yankee Doodle Mouse (8).. W6562 Mouse Trouble (7) W6563 Mouse in Manhattan (8) . . . W6564 Two For Tee (7) W6565 Flirty Birdy (7) W6566 Qu et Please (8) W6567 Springtime for Thomas (8) . . W6568 The Milky Waif (7) W6569 Trap Happy (7) W6570 Solid Serenade (7) W6571 Salt Water Tabby (7) W6572 Mouse in the House (8) W6573 The Invisible Mouse (7) W6574 The Truce Hurts (8) W6575 Kitty Foiled (7) PARAMOUNT COMIC KINGS HIGH TOPPERS (Single Reel-B&W) T22-1 Thin Along (10) Feb 63 MODERN MADCAPS (Technicolor) M 23-1 Harry Happy (7).... Sep 63 M23-2 Tell Me a Badtime Story (7) Oct 63 M23-3 The Pig’s Feat (7) Oct 63 M 23-4 Sour Gripes (7).... Oct 63 M23-5 Goodie Good Deed (7) Nov 63 M23-6 Muggy- Doo Boycat (7) Dec 63 NOVELTOONS (Technicolor) P22-7 A Sight for Squaw Eves (7) Mar 63 P23-1 Gramps to the Rescue (7) Sep 63 P23-2 Hobo’s Holiday (7) . Oct 63 P23-3 Hound for Pound (7) Oct 63 P23-4 The Sheepish Wolf (7) Nov 63 P23-5 Hiccup Hound (7) . . Nov 63 P23-6 Whiz Quiz Kid (7) . . Dec 63 POPEYE CHAMPIONS E23-1 Beach Peach (7) Sep 63 E23-2 Jitterbug Jive (7).... Sep 63 E23-3 Popeve Makes a Movie (7) Sep 63 E23-4 The Fly’s Last Flight (7) Sep 63 E23-5 How Green Is My Spinach? (7) Sep 63 E23-6 Gym Jam (7) Sep 63 SPECIALS (Color) AA22-1 Soortarama (65) May 63 SPORTS IN ACTION (Simile Reel-Color) D-22-1 Gun Play (9) Apr 63 TRAVELRAMA (Single Reel-Color) T21-4 Swingin’ West (10) . .April 63 LESTER A. SCHOENFELD FEATURETTES Jessy (30) Mar 63 ©Travel Game (30) Jun 63 ©Home Made Car ( 30) .... Jul 63 ©Three Is Company (30) . . . .Aug 63 ONE-REELERS ©Ravenna (12>/a) Mar 63 Thed Heath and His Orchestra (10) Jun 63 Modern Rhythm (10) Jul 63 ©Color Symphony (10) . ...Aug 63 ©Pictures in the Fire (10) Sep 63 ©Michelangelo and Raphaello (10) Sep 63 TWO-REELERS (All in color) People of the Rock (14) . . . Mar 63 ©Wedding of the Year (22). .Jun 63 ©Greek Rock (17) Jun 63 ©Extravaganza (15) Jul 63 ©Jackaroo (20) Jul 63 ©Holiday (18) Aug 63 Chris Barber Jazz Band (15) Aug 63 ©Yorkshire Sands (15) . . . .Sep 63 ©Thousand Island Summer Q- z tr o (15) Oct 63 ©Cattle Ranch (20) Oct 63 20th CENTURY-FOX MOVIETONE CINEMASCOPES (Color, unless specified) 7302 Maine, U.S.A. (10) ..Mar 63 7303 Sports, Wacky & Wet (8) Apr 63 7307 Bermuda Moods (8) .. May 63 7306 Rangers of Yellowstone (9) Jun 63 7301 Two on a Pass () Jul 63 TERRYTOON 2-0’s All Ratios — Color 5302 Astronaut (6) Mar 63 5303 The Missing Genie (6) Apr 63 5304 Tea Party (6) Apr 63 5305 Sidney's White Elephant (6) Jun 63 5306 Trouble in Baghdad (6) Jun 63 5307 A Bell for Philadelphia (6) Jul 63 5308 Driven to Extraction ()) Aug 63 5309 Roc-a-Bye Sinbad (..) Sep 63 5310 The Big Clean-Up (..) Sep 63 5311 Split-Level Treehouse (6) Nov 63 5312 King Rounder (6) . . Dec 63 TERRYTOON CINEMASCOPES 5323 Juggler of Our Lady (9). reissue Mar 63 5324 Pearl Crazy (6) May 63 5325 Cherry Blossom Festival ( . .) Jul 63 5326 Spooky-Yaki (6) ...Oct 63 UNIVERSAL ONE-REEL COLOR SPECIALS 4374 End of the Plains Apr 63 4375 Island Spectacular May 63 4376 South of the Amazon ..Jun 63 4377 Land of the Extremes ..Jul 63 4378 Land of Homer Aug 63 TWO-REEL COLOR SPECIALS 4306 Four Hits and a Mister ( . . ) Apr 63 WALTER LANTZ CARTUNES (All run between 6 and 7 min.) 4315 Robin Hoody Woody (WW) Mar 63 4316 Charlie's Mother-in-Law Apr 63 4317 Stowaway Woody (WW) May 63 4318 Hi-Seas Hi-Jacker .... May 63 4319 Shutter Bug (WW) Jun 63 4320 Salmon Loafer Jul 63 4321 Coy Decoy (WW) Jul 63 4322 Goose in the Rough. .. .Aug 63 4323 The Tenant’s Racket (WW) Sep 63 4324 Pesky Pelican Sep 63 4325 Short in the Saddle (WW) Oct 63 4326 Goose Is Wild Oct 63 4327 Tepee for Two (WW) . . Nov 63 4328 Science Friction (WW) Dec 63 4329 Calling Dr. Woodpecker (WW) Dec 63 WALTER LANTZ REISSUES (Color Cartunes. Can be proiected in the anamorchic process. 2.35-1) 4334 International Wood- pecker Apr 63 4335 To Catch a Woodpecker Mar 63 4336 Round Trip to Mars Jun 63 4337 Dopy Dick, the Pink Whale Jul 63 WARNER BROS. BLUE RIBBON HIT PARADE (Technicolor Reissues — 7 min.) 1309 No Barking Apr 63 1310 Uosweot Hare May 63 1311 Bell-Hoppy Jun 63 1312 Satan’s Waitin Jul 63 1313 Big Top Bunny Aug 63 2301 Yankee Dood It Sen 63 2302 Gone Batty Oct 63 2303 From A to Z-Z-Z Nov 63 BUGS BUNNY SPECIALS (Technicolor — 7 min.) 1723 The Million-Hare Apr 63 2721 Mad As A Mars Hare. .Oct 63 MERRIE MELODIES LOONEY TOONS (Technicolor — 7 min.) 1708 Mexican Cat Dance .... Apr 63 1709 Woolen Under Where . .May 63 1710 Hare-Breadth Hurry. . . .Jun 63 1711 Banty Raids Jun 63 1712 Now Hear This Jul 63 1713 Chili Weather Aun 63 2701 The Unmentionables . . . Sen 63 2702 Aqua Duck Sep 63 2703 Claws in the Lease .... Nov 63 2704 Transylvania 6-5000 . Nov 63 WORLD-WIDE ADVENTURE SPECIALS (Color Reissues) (Two- Reel) 1002 Thar She Blows ... Mar 63 1003 Killers of the Swamp. Jun 63 (One-Reel) 1503 (NEW) . .Moroccan Rivieras Mar 63 1504 When Fish Eight May 63 1505 Ski in the Sky Jul 63 1506 Switzerland Sportland. Aug 63 C HOm CHAR] Short subjects, listed by company, in or- der of release. Running time follows title. Date is national release month. Color and process as specified. sn™ p . FOREIGN LANGUAGE FEATURE REVIEWS The Conjugal Bed Comedy Embassy 90 Minutes Rel. Sept. ’63 An Italian-language picture which makes sport of excessive sexual demands which wear out a 40- year-old bridegroom, this Henryk Chroscicki and Alfonso Sansone Franco-Italian co-production, must depend on its bedroom humor to attract large patronage — mostly in the key cities. Marina Vlady, who won the “best actress” award at the recent Cannes Film Festival, is the sole marquee name, but it is Ugo Tognazzi who captures the acting honors as the bewildered middle-aged husband. Under its original title “L’Ape Regina” (The Queen Bee) , the picture is a huge grosser in Italy, where its char- acters and bawdy situations will be better ap- preciated. The slight story and screenplay by Raphael Azcona and Marco Ferreri (the latter also directed) deals with Tognazzi before and after he gives up his carefree bachelor existence and marries a well-bred young girl, who demands endless love- making — to the extent that he becomes worn out. At long last, she becomes pregnant and, after the baby occupies the wife’s time, the husband is ignored and dies — a strange ending for a farcical tale. The many intimate bedroom sequences make this strictly adult fare. Miss Vlady is enchanting but scarcely outstanding. Achille Maieroni, an Italian character actor, does an amusing imper- sonation of a domineering matriarch in the bee- hive of women. Marina Vlady, Ugo Tognazzi, Walter Giller, Achille Maieroni, Riccardo Fellini, Linda Sini. r -| | SEND ME 52 timed-right " complete service” isssues each year □ 1 year at $3 □ 2 years at $5 □ 3 years at $7 □ Check enclosed □ Please bill me THEATRE STREET TOWN ZONE STATE NAME POSITION THE NATIONAL FILM WEEKLY 825 Van Brunt Blvd., Kansas City 24, Mo. 10 BOXOFFICE BookinGuide :: Oct. 7, 1963 Opinions on Current Productions Feature reviews Symbol © denotes color; © CinemaScope; ® VistaVision; ® Technirama; © other anamorphic processes. For story synopsis on each picture, see reverse side. Ratio: Mystery Comedy 1.85-1 © Universal ( ) 114 Minutes Rel. Jan. ’64 Universal has another sure-fire hit and winner of box- office honors such as were bestowed on “That Touch of Mink,” “Thrill of It All,” “Pillow Talk,” “Operation Pet- ticoat” and others of the sophisticated type of comedy. “Charade” is a little different in that it integrates comedy with a deep, dark mystery and winds up with a wild chase through the Paris subway. Admittedly, there are some incongruities and illogical situations, but the chances are that the viewers will be having too good a time to notice them. Cary Grant is his usual suave self in a role that keeps the audience guessing as to whether he is a good guy or a bad guy. Audrey Hepburn, as a bewildered widow of a bumped-off man of mystery, is delightful and the rest of the cast has been well chosen. Filmed on location in Paris, there are some excellent background scenes, as well as some enchanting shots made in the French Alps. It was produced and directed by Stanley Donen who was responsible for a number of highly successful comedies, among them “Funny Face,” “Pajama Game,” and “Damn Yankees.” Based on a story by Peter Stone who also wrote the screenplay with Marc Behm, “Charade” is excellent entertainment. Cary Grant, Audrey Hepburn, Walter Matthau, James Coburn, George Kennedy, Ned Glass, Jacques Marin. Under the Yum Yum Tree 55 ®Comed© Columbia (Oil) 110 Minutes Rel. Nov. ’63 A gay and amusing light comedy in which pre-marital sex is discussed pro and con, yet the proceedings remain innocent, this Frederick Brisson-David Swift production is thoroughly entertaining fare for all ages. Jack Lem- mon, strong marquee draw, plus Carol Lynley, Edie Adams and Imogene Coca, the latter two big stars of this new season’s TV programs, will insure strong grosses generally. Based on the Broadway stage hit by Lawrence Roman, the screenplay by Roman and Swift, who also directed, is as inconsequential as in the play but the laughs are frequent due to the lively portrayals by Lemmon, Miss Adams, Miss Coca and Paul Lynde. And, as the college girl who persuades her fellow-student, Dean Jones, to share an apartment in order to find out if they are psychologically suited for marriage, Miss Lynley has developed into a dazzling beauty with a fine comedy sense, while Jones is a likable romantic foil — a well-nigh perfect cast. Lemmon’s engaging style triumphs over his essentially annoying character, a predatory, prying landlord, who uses every subterfuge to ensnare his women. A pleasing title tune by Sammy Cahn and James Van Heusen is well sung by James Darren, still another selling point. Jack Lemmon, Carol Lynley, Dean Jones, Edie Adams, Paul Lynde, Imogene Coca, Robert Lansing. Cry of Battle Allied Artists (6307) 99 Minutes Rel. Sept. ’63 This is a skillfully handled story of the overnight transition of a sensitive, sheltered boy to manhood. The moving drama, produced by Joe Steinberg, is played against the brutal background of war. James MacArthur as the innocent boy is a convincing foil for Van Heflin, opportunist, murderer and rapist, who feels that war justifies and excuses his behavior. The boy’s education includes a forced sexual experience with a prostitute and later a tender love affair with a young Filipino girl, who attaches herself to the man who can feed her. Rita Moreno underplays this part beautifully, only hinting at her seething resentment and the tragedy of the situa- tion faced by so many girls of her time. Since the startling opening scene of the story is in Manila, Dec. 8, 1941, and the courage of the Philippine people is in- spiring and worthy of record, this could have been an excellent family picture as well as an educational must for history students. But the gore and, certainly, the shocking impact of the happy child, turned into scream- ing incoherence after an attack, limit it to adult viewers. Irving Lerner directed the powerful drama from Bernard Gordon’s screenplay, based on the novel “Fortress in the Rice.” Van Heflin, James MacArthur, Rita Moreno, Leopoldo Salcedo, Oscar Roncal, Vic Solyin, Liza Moreno. The Sword in the Stone Buena Vista (148) 75 Minutes Rel. Dec. ’63 in- ‘ • S. Walt Disney has no peer in the field of animated fea- aii | ' tures and his latest, based on the familiar King Arthur legend, is brimming with mirth, music and magic, as would any picture in which Merlin takes a leading part. In this superbly-animated film, Merlin, portrayed as an absent-minded old codger, is joined by an ugly old sorceress, the Mad Madam Mim, and the two fight a duel in which each changes into frightening animals — a hilarious climax which will delight old and young alike. As Disney’s first all-cartoon feature since “101 Dal- matians” early in 1961, this is, of course, ideal family fare, especially for the coming holiday season. Unlike the current “Sword of Lancelot” and the forthcoming “Camelot,” Arthur is shown as an engaging blond 12- year-old, long before he becomes King of England. The story is based on the novel by T. H. White, first published in 1938. Of the six bright songs by Richard M. and Robert B. Sherman, “That’s What Makes the World Go Round,” shows hit possibilities. The voices employed include Sebastian Cabot, star of the TV series, “Check- mate,” and Rickie Sorenson, for the juvenile hero. Wolf- gang Reitherman directed with Ken Anderson responsi- ble for the art direction. As always, Technicolor adds the magic quality to another fine Disney animated feature. Johnny Cool 0r,ra United Artists (6319) 101 Minutes Rel. Oct. ’63 Henry Silva, a member of Frank Sinatra’s “rat pack,” who has been featured in “Sergeants 3” and “Oceans 11” with the star, makes a strong bid for stardom on his own with this rousing crime melodrama reminiscent of the gangster films which flourished in the 1930-40 period. Produced and directed by William Asher for Peter Lawford’s Chrislaw Productions, the cast includes two other pack members, Joey Bishop and Sammy Davis jr., both in vivid cameo roles, as well as the craggy- faced Marc Lawrence, long familiar for Warner picture gangster parts. Heavily exploited for its cruelty and -- killings, this should attract action devotees, although it’s too vicious and realistic for the kiddies. Another selling point is Elizabeth Montgomery, Robert’s daugh- ter, who scores as the gangster’s wealthy girl friend. Mort Sahl of nightclub fame. Telly Savalas and old- timers Robert Armstrong and Frank Albertson are other selling assets, but it is the evil-looking Silva who domi- nates the film as the ruthless killer who meets a violent end. The screenplay by Joseph Landon drags in too many characters (at least six are killed off by Silva) but Asher maintains interest to the startling fadeout. Except for a few humorous bits, this is grim fare. Henry Silva, Elizabeth Montgomery, Jim Backus, Marc Lawrence, Joey Bishop, Sammy Davis jr., Telly Savalas. Stark Fear Ellis Films 86 Minutes Ratio: 1.85-1 Rel. Psychological Drama A production threesome — consisting of writer Dwight V. Swain, director Ned Hockman and Joe E. Burke — can be credited here for an impressive study of contemporary psychological behavior, and while the more sensation- alized selling, understandably, will lure the action-in- clined crowds in the bigger cities, it can just as easily be sold as competently developed entertainment concerned with topical theme and resolvement. Moreover, it con- tains the considerable talents of Beverly Garland, a most capable actress who has been exposed extensively on the home tube (as witness CBS-TV’s top-rated “Perry Mason,” and prior to this, the “Medic” and “Decoy” series) . Skip Homeier, whose thespian beginnings go back to the memorable New York drama, “Tomorrow the World,” at the tender age of 13, deservedly, takes acting honors as a psychopath, honing the demanding role to razor sharp brilliance. Swain’s screenplay is not to be labeled conventional, nor is it to be characterized as something merely emulating the top-grossing theatrical .yWht films delving into the complexities of psychological ab- e, Ir normality. Lawrence V. Fisher was responsible for the ac- companying score. Carl G. Stevenson served as the as- sociate producer. Beverly Garland, Skip Homeier, Kenneth Tobey, Hannah Stone, George Clow, Paul Scovil. The reviews on these pages may be filed for future reference in any of the following ways: (1) in any standard three-ring loose-leaf binder; (2) individually, by company, in any standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and daily business record sheets, may be obtained from Associated Publications, 825 Van Brunt Bivd., Kansas City 24, Mo., for $1.00, postage paid. 2770 BOXOFFICE BookinGuide :: Oct. 7, 1963 2769 FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs THE STORY: “The Sword in the Stone’’ (BV) In olden days, England is without a King until some- one appeal's who can pull out a sword buried deep in a stone in a London churchyard. Meanwhile, a 12-year- old boy, being brought up by his foster-father, wanders into the woods and slips into the cottage of Merlin, a wizard who can see into the future, and his owl, Archi- medes. Merlin plans to educate the youth to be Eng- land’s future king but, while traveling through the forest, the two encounter squirrels, who take a fancy to the boy, a ravenous wolf and, finally. Madam Mim, an evil witch who challenges her rival, Merlin, to a duel in which both change themselves into various animals. A tourna- ment is planned in London and when the boy arrives he accidentally pulls out the sword after every other con- tender failed. The boy is acclaimed King of England and Merlin becomes his tutor. EXPLOITIPS: As in other Disney all-cartoon features, play up the animals, this time an owl, a wolf, squirrels and fish, to attract the youngsters. For adults, make tieups with bookstores for displays of T. E. White’s King Arthur novels and music shops for the Sherman songs. CATCHLINES: In Days of Old, When Knights Were Bold and Animals Roamed the Enchanted Forest ... Walt Disney Brings Forth Another Picture Brimming With Mirth, Music and Marvelous Music. THE STORY: “Charade” (Univ.) When Audrey Hepburn returns to her Paris home after a French Alps holiday, she finds her home stripped of (ioj furniture and her husband in the morgue, murdered. & ' Cary Grant, whom she met at the resort, offers to help her untangle the mystery. It is apparent that the hus- band had hidden $250,000 somewhere and his ex-cronies want it, believing that Miss Hepburn knows where it is. Then it becomes apparent, too, that Grant is a member of the gang. One by one members of the gang are murdered and suspicion is pointed at just about every- body. Miss Hepburn, after a chase through the subways, is about to be killed by a heretofore unsuspected man when she is saved by the quick action of Grant. The clue to the missing money is found in the postage stamps of an unmailed letter and it turns out that Grant is any- thing but a crook. It has a real surprise ending. EXPLOITIPS: Stress the comedy mystery angle. The famous Givenchy designed Miss Hepburn’s wardrobe which should be a plus in attracting the feminine patrons. Emphasize that patrons, after seeing the picture, should not tell their friends about the big surprise ending. CATCHLINES: It Will Keep You Guessing Till the Very End ... A Murder Mystery With a Laugh-a-Minute . . . Romance and Adventure Wrapped Up in a Whirlwind of Comedy. THE STORY: “Johnny Cool” (UA) During World War II, an Italian boy sees his mother killed by Germans and is brought up by a Sicilian guerilla. When the boy grows to manhood as Henry Silva, he is ordered by an American expatriate gangster (Marc Lawrence) to go to New York and wreak venge- ance on those who had plotted his downfall. Posing as “Johnny Cool,” Silva manages to either attack or kill the several Americans on Lawrence’s list. In the meantime, Silva picks up a wealthy divorcee (Elizabeth Mont- gomery), who follows his orders until she realizes what a ruthless man he is. While the law is tracking down “Johnny,” Silva bombs the Hollywood home of Brad Sa|m Dexter with Elizabeth aiding him to plant the explosive, coy The remorseful Elizabeth later tips off “Johnny’s” ^oo' enemies, who take a vicious revenge on the killer as she puts herself in the hands of the police. EXPLOITIPS: Sell this as a gangster film, similar to “Little Caesar,” “Scarface” and others popular some years ago. Henry Silva, a member of Frank Sinatra’s clan, has played in “Sergeants 3” and “Oceans 11” in support of the stars, and Sammy Davis jr. and Joey Bishop play cameo roles while Peter Lawford produced. CATCHLINES: This Cool, Calm Character Is Headline Hot and Gun- Happy . . . The International Murder Machine — They Couldn’t Turn It Off. THE STORY: “Under the Yum Yum Tree” (Col) Carol Lynley and Dean Jones, serious-minded fellow- students who plan marriage, decide to share an apart- ment, without sleeping together, to find out if they are psychologically suited to each other. Carol learns that her aunt, Edie Adams, is vacating her apartment and immediately rents it from Jack Lemmon, the landlord who has a key to each apartment, and makes a practice of trying to seduce each of his many women tenants. Not realizing that Jones is sharing Carol’s apartment, Lemmon bursts in and learns that his amorous plans for his new tenant are useless. Lemmon then tries other tactics, such as wearing out Jones by exercise, but he wj.\’ never wins out with Carol. Later, Edie, who is ac- ,'ugh customed to Lemmon’s predatory antics, arrives in time to save her niece. Finally, Carol and Jones decide to elope, Edie takes up with a fellow-professor and Lem- mon is left alone — until a new girl rents the apartment. EXPLOITIPS: Make a play on the catchy title, which is familiar through the stage play, which also toured the U.S. and was a hit in summer stock. Jack Lemmon is currently starring in another comedy hit, “Irma La Douce,” while Edie Adams and Imogene Coca are popular TV stars. CATCHLINES: Here Comes Jack Lemmon and His Yum Yum Girls With a “Yes Yes” on Their Lips ... He Had a Pass Key to Every Room in His Own Private Sin-Den. THE STORY: “Stark Fear” (Ellis) Beverly Garland, a woman hungering for affection, finds herself chained to a hate-warped husband, Skip Homeier. Her sense of loyalty and duty, however, won’t let her abandon him, even when he disappears in a jealous rage when she has taken a job. Her search for Homeier leads to the latter’s home town, where he at- tacks her anew for inquiring into his past. To forget anguish, Beverly busies herself in a job, falls in love with boss Kenneth Tobey, the romance reaching its peak during a business weekend at a resort. Neither Beverly nor Tobey, however, want to see the love become a shoddy affair. Increasingly now, Beverly realizes that Homeier was never emotionally prepared for mar- riage and his delight in watching a home-town crony humiliate and abuse her convinces her that the guilt is his, not hers. Beverly joins Tobey for a happy future in Mexico. EXPLOITIPS: Remembering careers of childhood stars, such as Skip Homeier, can well serve as basis of much-read local columnists’ daily outpourings. Bulk of players — Homeier, ia>( et al — have appeared extensively on TV. Get local psy- /Trans chologists to comment on ramifications of this case. wRLr CATCHLINES: It’s a Shocker! A New Kind of Suspense As You Follow the Psycho Into a New Dimension of Horror! . . . “I Ain’t Gonna Hurt You Baby.” THE STORY: “Cry of Battle” (AA) James MacArthur, son of a wealthy plantation owner, narrowly escapes death on Dec. 8, 1941, and is hidden in the hills by Filipino patriots, although the task of defense seems futile when everything in the Pacific, west of Hawaii, is controlled by Japan. Van Heflin, crew member of a sunken ship, offers to protect him, hoping for reward. MacArthur is repulsed by Heflin’s cold- blooded outlook, loathing him when he learns of his bestial attack on a young girl, but fleeing with him to another stronghold when he realizes both of them will be held responsible. In their adventures, he learns to be grateful to the older man for saving his life, but hates the philosophy that rules him. Rita Moreno transfers her affections to Heflin when the Filipino bandit she is following is killed, but later switches to MacArthur who is deeply in love with her. MacArthur is forced to kill Heflin, then joins the Filipino guerillas who never give up hope that help will come. EXPLOITIPS: Use lobby display of World War II souvenir material, helmets, guns with bayonets, etc. Local museum can <000 help here. If a jeep is available for sound car, drive Wen through town with drivers in helmets and army gear. CATCHLINES: See What They Did While They Waited for MacArthur to Return . . . Their Motto Was “Fight to Win and Grab a Dame!” . . . They Lived by the Laws of War. BOXOFFICE BookinGuide :: Oct. 7, 1963 BATES: 20? per word, minimum $2.00, cash with copy. Four consecutive insertions for price of three. CLOSING DATE: Monday noon preceding publication date. Send copy and • answers to Box Numbers to BOXOFFTCE, 825 Van Brunt Blvd., Kansas City 24. Mo. • CLEfiRIllG HOUSE HELP WANTED Expanding first run circuit, now inter- viewing tor management. Deluxe first run theatres and large drive-ins. Address reply Boxoftice, 9743. Operator wanted at once. Salary $50.00 per week. Call: Ray Theatre, Tonkawa, Okla. District manager. Excellent opportunity for aggressive young man who knows film distribution and is familiar with territor- ies of Kansas City, Oklahoma City, Des Moines, Omaha, Minneapolis, Milwaukee and St. Louis. To travel for independent compcny. Excellent salary. Please send age, photograph, experience, references and other qualifications. All replies strictly confidential. Boxoffice, 9746. Experienced projectionist. Nonunion, steady. Boxoffice, 9745. Wanted, Manager, small town theatre. Can be husband and wife combination. Unity Theatre Management Co., 3238 West Fond Du Lac Ave., Milwaukee, Wis. 53210. SALESMAN wanted to represent firm selling outdoor advertising in conjunction with theatre display frame service. Oppor- tunity to build for future. Exclusive terri- tory available. Contact Romar-Vide Co., Chetek. Wisconsin. Wanted: Experienced manager for Southern city. Salary, $15,000 a year. Do not apply unless fully qualified. Box- office, 9755. Managers wanted. Conventional the- atres, New York state. Young, aggres- sive assistants who have served- their ap- prenticeship considered. Send resume, references and recent snapshot. Replies held in confidence. Boxoffice, 9756. EQUIPMENT REPAIRING All makes, all models projection equip- ment repaired. LOU WALTERS SALES & SERVICE CO., 4207 LAWNVIEW AVE., DALLAS 27, TEXAS. WHAT DO YOU WANT - To Sell, Your Theatre? To Buy, A Theatre? A lob? A Position Open? To Buy or Sell, Equipment? Miscellaneous Articles? Whatever you want — it will pay you to advertise your needs in THE CLEARING HOUSE HERE IS YOUR HANDY "AD ORDER" BLANK BOXOFFICE 825 Van Brunt Blvd. Kansas City 24, Mo. 4 insertions at the price of 3 (Send Cash With Order) Kindly insert the following ad times in your "CLEARING HOUSE" Section, running through ALL nine sec- tional editions of BOXOFFICE. Blind Ads — 12c extra to cover cost of postage. CLASSIFICATION WANTED: POSITIONS WANTED POSITION WANTED: BUYER BOOKER, general management. 20 years experience. Boxoffice, 9748. Projectionist desires employment in hardtop or drive-in theatre. Excellent ref- erences. Boxoffice, 975U. GENERAL MANAGER available! Oper- ated two 1,500-car drive-ins and one in- door house 15 years. In addition did all Buying, booking and advertising three other drive-ins in opposition same town. Desirous of change to California or Flor- ida area. Top references. Married, 39 years ol age. Anxious lor personal inter- view. Boxoffice, 9751. Manager or assistant manager. Experi- enced, married. References, dependable and nondrinker. Seeks position with future. Preferably in South California Available immediately. Very good on exploitation Boxoffice, 9757. GENERAL EQUIPMENT— USED Lamphouses. Magnarc. Simplex Hi- Strong, also Standard Simplex mechanisms and movements, also pair supports for 5- point bases (new), bargains. LOU WAL- TERS SALES AND SERVICE CO., 4207 Lawnview Ave., Dallas 27, Texas. Like newl Century CC heads. R-3 SH. A-5 amplifier, A-5 speaker system. HD bases, 80 amp. lamps, 80 amp. generator Complete, make offer. 1220 E. 7th St., Charlotte, No. Car. Used coin change machines. $25.00 up; ticket machines, $75.00 up. New Simplex or DeVry intermittent movements, $99.00. In- dependent Theatre Supply, 2750 East Houston, Son Antonio, Texas. For Sale: Complete drive-in equipment, consisting of XL equipment and speakers. Complete de luxe concession equipment. Only run a few years. Ideal for moving into new drive-in location. Harrv Melcher Enterprises, 3238 Fond Du Lac Ave., Mil- waukee, Wis. Phone: HI 2-5020. SPECIAL! Pair DeVry 12,000 projectors, rebuilt, Suprex lamphouses, rectifiers, ready to operate, only $1,995 pair; thous- and other bargains. STAR CINEMA SUP- PLY, 621 W. 55th St., New York 19. TWO 200 amp Hertner generators with 20 hp motors. Excellent condition Ideal for drive-in theatre. Not compound wound, therefore must be used one generator to each lamphouse. $750 pair, FOB San Francisco. Orian Gardner, 1866 23rd Ave- nue, San Francisco, Calif. GENERAL EQUIPMENT— NEW "HORTSON" world famous professional 16mm sound projector, intermittent move- ment, 75-amps arc lamp, 5,000' reels, with ALL 35mm techniques, only $1,470.00 NEW. A "HORTSON" with Xenon lamp, operated 12 hours daily for six months at Seattle World's Fair. Just think of it! AMERICAN THEATRE SUPPLY, Distributors, 2300 1st Ave., Seattle 98121, Washington EQUIPMENT WANTED Wanted: metal screen tower, within 200 miles of Tyler, Texas. Write price and de- scription. Jack Miller, Rt. 2, Tyler, Texas. DRIVE-IN THEATRE EQUIPMENT RAIN VISORS. Drizzle-Gards are sold in hundreds of drive-in theatres from coast to coast. Earns profit, helps business. Dri- View Mfg. Co., 2223 Paris Drive, Louis- ville 18, Ky. SOUND PROJECTION MAINTENANCE MANUAL > < < 0pC&46e& CASTILIAN, THE (WB) — Magnificently filmed in Panacolor, which gives softness and beauty to the rocky mountains and arid plains of the Spanish provinces and realism to the spectacular and bloody battles, this Sidney W. Pink production will attract the action devotees and the youngsters. For average audiences, the epic tale of a legendary Spanish hero is over-long, laden wih intrigue and re- ligious significance and lacking in humor or sympathy for its poker-faced hero. Javier Seto directed the Cinemagic of Spain coproduction. Cesar Romero, Frankie Avalon, Broderick Crawford, Alida Valli. STOLEN HOURS (UA) — The so-called “woman’s picture,” in which the woes of a long-suffering heroine bring tears to the eyes of feminine patrons, has been in short supply in recent years so there should be a ready market for this poig- nant emotional drama. This Denis Holt production for Mirisch-Barbican is sure- fire audience fare which even most men will enjoy. Color by De Luxe, Daniel Petrie directed. Stuart Millar and Law- rence Turman are the executive pro- ducers. Susan Hayward, Michael Craig, Diane Baker, Edward Judd. These reviews will appear in full in a forthcoming issue of Boxoffice. AA Gets Repeat Bookings On 1959-60 Crime Films NEW YORK — Allied Artists reports a “startling” surge of bookings on “A1 Ca- pone” and “Pay or Die,” originally released in 1959 and 1960, respectively, following the opening of the Senate Committee hear- ings on crime and the exposure given to the questioning of Joseph Valachi. In the Boston area alone, 16 dates for the films were set in the first week of Oc- tober. “A1 Capone,” one of AA’s top gross- ing pictures, stars Rod Steiger while “Pay or Die” stars Ernest Borgnine. “Cry of Battle,” produced by Joe Stein- berg in the Philippines, starring Van Hef- lin, Rita Moreno and James MacArthur, which is being released by Allied Artists, had its world premiere at the Victoria The- atre in New York Friday (11) . 'From Russia, With Love' Has London Premiere LONDON — “From Russia, With Love,” the second of the Harry Saltzman-Albert Broccoli productions based on Ian Flem- ing’s James Bond thrillers, had its world premiere at the Odeon Leicester Square Theatre Thursday (10). Sean Connery, who also starred in “Dr. No,” the first of these Fleming pictures for United Artists, plays Agent 007 and Pedro Armendariz, Lotte Lenya and Bernard Lee are featured. Terence Young directed. 8 BOXOFFICE :: October 14, 1963 Italy Produced 63 Features In First Half of 1963 ROME, ITALY — The Italian film indus- try produced 63 feature-length pictures, in- cluding 11 documentaries during the first six months of 1963, according to Unitalia Film Organization. Twenty-six of the pictures were either in Technicolor, Eastman Color or Agfacolor, the last being used only for the documen- tary, “Russia Under Inquiry.” The other documentaries were “Taboo,” made in Sweden, Thailand, Burma, Japan and the U.S.; “Hand on the Gun,” “Forbidden Italy,” “Italians Like Us,” “The World’s Best Swindles,” “In Italy, It’s Called Love,” “Prohibited Sex,” “Around the World in Ninety Nights,” “Love in the World” and “Pleasures of the World,” the last four be- ing in Eastman Color. The pictures already set for American distribution are “The Queen Bee,” being distributed in the US. by Joseph E. Le- vine’s Embassy Pictures; “Intrigue,” to be released in the U.S. by Universal as “Dark Purpose” with Rossano Brazzi and Shirley Jones starred; “The Devil,” starring Al- berto Sordi, to be distributed by Conti- nental, and “Three Faces of Fear,” to be released in the U.S. by American Inter- national as “Black Sabbath,” with Boris Karloff starred. In addition to Brazzi, Karloff and Miss Jones, other Hollywood players to be seen in these Italian pictures include Lex Barker, who is starred in “The Mystery of the Indian Temple,” “Storm Over Ceylon” and “Kali-Yug, Goddess of Revenge,” Gor- don Scott, also starred in three, “The Hero of Babylon,” “Goliath and the Rebel Slave Girl” and “Zorro and the Three Muske- teers,” Jack Palance, who is starred in “The Criminal,” Rod Steiger, who is starred in the Venice Film Festival winner, “Hands Over the City,” Brett Halsey, who is starred in “The Magnificent Adventure,” Hugh O’Brian and Cyd Charisse, who are starred in “Murderer — Made in Ita’y,” Fernando Lamas, who is starred in “D’Artagnan Against the Three Muske- teers,” George Sanders, who is in “Plane for Baalbeck,” and George Chakiris, who is starred with Claudia Cardinale in “Bebo’s Girl.” Another familiar British player, Ian Hunter, is in “The Mystery of the Indian Temple,” while Marcello Mastroianni, Vit- torio Gassman, Sordi and Walter Chiari, in addition to Miss Cardinale and Rossanna Podesta, are Italian players who have be- come familiar names in the U.S. The Walter Reade-Sterling organization has also acquired U.S. distribution rights to “Bebo’s Girl,” starring George Chakiris and Claudia Cardinale; “The Strikers,” starring Marcello Mastroianni, Renato Sal- vatori and Annie Girardot; “The World’s Greatest Swindles,” a five-part Italo- French co-production, and “Omicron,’ with Renato Salvatori, which will also be released through Continental. Gamer Gets 'Emily' Lead LONDON — James Garner, who played in the Martin Ransohoff production of “The Wheeler Dealers” under the direction of Arthur Hiller, will be reunited with Hiller in the new Ransohoff production of “The Americanization of Emily,” which will go before the cameras at the MGM Studios, Elstree, October 14. Garner replaces Wil- liam Holden in the male lead. Robert F. Kennedy and Nizer TOA Speakers New York — Robert F. Kennedy, U.S. Attorney General, and Louis Nizer, prominent industry attorney, have been added as key speakers at the Theatre Owners of America convention at the Americana Hotel here next week. Kennedy will speak at the dinner party to be given by Joseph E. Levine, president of Embassy Pictures, on the opening night of the convention, Oc- tober 28. Nizer will be the keynote speaker at the opening day’s luncheon. Altec to Hold Workshop Concurrent With TOA NEW YORK— Altec Service Co. will hold its managers’ workshop concurrent with the Theatre Owners of America and the National Allied conventions in October in New York, according to Marty Wolf, sales manager, who said holding the workshop will permit closer communication and un- derstanding between the exhibitors and Altec. Altec executives on hand will include A. A. Ward, president; G. L. Carrington jr., general manager; R. E. Pierce, operating manager, and M. V. Neumann, operations supervisor, as well as the following man- agers: D. S. McLean, Jim Eves and Fred Hall, eastern division; Bruce Mewborn and Norman Schneider, southern division; Ed Lyman and Jim Reed, central division, and M. L. A. Scott, western division. 'The Critic' to Be Shown At San Francisco Fete NEW YORK— “The Critic,” the Ernest Pintoff cartoon short which was shown at festivals in Cannes, Montreal, Edinburgh, where it was awarded one of the five Di- plomas of Merit granted to American films, has been nominated to be shown at the seventh annual San Francisco International Film Festival, to run October 20 to Novem- ber 12. The Columbia Pictures release features the voice of Mel Brooks. “The Critic” has also been selected as one of the six American films to be shown at the Tours, France, International Festi- val, scheduled to be held from November 28 to December 2, marking the fifth invi- tational showing for the Columbia release in 1963. Glen Alden Income Up For 9-Month Period NEW YORK— Glen Alden Corp., the op- erating company consisting of RKO Thea- tres, Inc., Swift Manufacturing Co., Opp Cotton Mills and Aluminum Industries, Inc., among others, reports a preliminary net income of $5,500,000 for the nine months ended Sept. 30, 1963, an increase over the $3,850,000 for the first nine months of 1962. The 1963 figure is equal to $1 per share on sales of $88,200,000, compared to 70 cents per share on sales of $81,350,000 for the same period in 1962. Reade-Sterling in Big Italian Arrangement NEW YORK — Walter Reade-Sterling, Inc., has closed a deal with Franco Cristaldi, one of Italy’s leading producers, for seven pictures, with Reade-Sterling handling the films in more than half of the world. The new pictures include the works of many of Italy’s top directors and stars. At a press luncheon at Leone’s Monday (7), Walter Reade said that because his company had not handled many Italian pictures in the past, having concentrated principally on the French and British mar- kets, the new Italian arrangement opened a whole new area of activity for the company. The seven pictures, Reade said, involved the production facilities of three of Italy’s biggest film-making companies: namely, Lux Films, Ultra Films and Vides Cine- matografica. Among the stars in the prop- erties will be Marcello Mastroianni, Renato Salvatori, Rod Steiger, Shelley Winters, Paulette Goddard, Claudia Cardinale, Jean Seberg, Jean Pierre Cassel, Gabriella Giogelli and Charles Denner. Reade said that Reade-Sterling had ac- quired the distribution rights for all Eng- lish-speaking countries and all of the Far East. The seven films are “The Strikers,” “Omicron,” “Time of Indifference,” “The World’s Greatest Swindles,” all completed, and “Bebo’s Girl” and “Seduced and Abandoned,” in production, and “Fefe,” scheduled for an early start. Arrangements with Cristaldi were com- pleted by Irving Wormser, president of Continental Distributing, the releasing di- vision of Reade-Sterling, during July and August in Europe. On the same trip, Wormser also acquired distribution rights to “The Devil,” an Italian comedy pro- duced by Dino De Laurentiis, and “Ladies Who Do,” a British comedy starring Robert Morley. Reade announced at the meeting that Wormser would take on new duties as head of the company’s expanded international division, including television as well as mo- tion pictures. He said that he and Wormser would establish an office in Rome this month on their way to Moscow where they will confer on the first U.S. -Soviet co- production, “Meeting at a Far Meridian,” in which Reade-Sterling is a principal. That picture will be made in both the Rus- sian and English languages. The company now has offices in Paris and London. In his new duties, Wormser will super- vise not only the company’s worldwide the- atrical arrangements, but also the com- pany’s international television projects. Robt. Sherman Is Manager Of Fox Branch Operations NEW YORK — Robert Sherman, who re- signed last week as film buyer for the Wal- ter Reade circuit, has been appointed man- ager of branch operations for 20th Cen- tury-Fox by Joseph M. Sugar, vice-presi- dent in charge of domestic sales. Sherman has been in the film industry for 30 years, starting as an auditor and film statistician for RKO Theatres. In 1951, he became film buyer for RKO and seven years later joined the Reade circuit in the same capacity. He left the company in 1960, but reaffiliated with it early this year. BOXOFFICE :; October 14, 1963 9 BETWEEN THE LINES = -By AL STEEN On Being Typed J^OGER LEWIS found it was not easy to jump from creative advertising and promotion to film producing creativity. Lewis, former ad-publicity chief of United Artists, is doing what he has wanted to do for a long time — become a producer. And he, with Philip Langner, has embarked on his first venture, “The Pawnbroker,” now before the cameras in New York as an Ely Landau production. Not only performers face the danger of being typed, Lewis told us this week. He said that when he and Langner started out to set the ground work for their produc- tion, he found that he, too, had been categorized. In essence, he was told: “You’re an advertising man. What do you know about production?” A couple of major companies, however, had shown in- terest in the property but they wanted to make so many changes that the basic principles of the deeply moving story would have been corrupted, he said. Lewis said he had a problem in “break- ing the label,” meaning his own identifica- tion with the industry. It’s easier for an outsider with no association with the film business to come in as a producer, he added. Landau was the only one who was willing to back the production without changes, Lewis said. In surrounding himself with creative people, including director Sidney Lumet, Lewis found they were willing to make certain sacrifices because they believed in the project, that they were responsive to a non-conventional picture and looked upon it as not just another commercial film. Lewis said he had had headaches and suffered “birth pains” in getting the pic- ture rolling, but at last he has shaken off the identification of being only an ad man. He will be active in the picture’s promotion, however. • More Family Films? As WAS noted in the last issue of The Green Sheet, only one picture was given a “GA” rating, meaning suitable for general audiences: in other words, for family. In England, a similar trend has been noted over the last two years but the pen- dulum now appears to be swinging the other way. Sir John Trevelyan, secretary of the British Board of Censors, was in New York last week and was the guest at an informal luncheon meeting with of- ficials of the Motion Picture Ass’n. Sir John told the MPAA toppers that the num- ber of “X” certificates in England had in- creased during the last 24 months; that is, until recently. The classification “X” in Britain means that a picture so tagged cannot be shown to children; an “A” designation means a picture is for adults only and a “U” tag means universal, or suitable for all. As many as eight pictures out of ten re- viewed had been given adult ratings by the British censors, Sir John said, and ex- hibitors were getting a bit tired of them. There were just too many of them, he stated. He noted, however, that currently there were fewer “X” films. While the last Green Sheet had only one “GA” picture, it was reported that here, too, the trend would swing the other way in the next issue, with the “GAs” outnumber- ing the “As.” This was regarded as a healthy sign, with a swing back to family pictures, much needed on the exhibitors’ program menus. • A Product Victim JHE DEARTH of pictures of the long-run caliber is such that the Criterion The- atre on Broadway is going to shut down on October 20 for a little more than three weeks on the premise that it is better to stay dark than to operate with a picture that conceivably could turn in a loss. “Lawrence of Arabia” will end a 44-week run on a two-a-day basis on that date at the Criterion which will remain shuttered until November 13 when it will reopen with 20th Century-Fox’s “Take Her, She’s Mine.” The Christmas picture at the the- atre will be Columbia’s Carl Foreman pro- duction, “The Victors.” The go-dark policy appears to be an in- dication that forecasts of a small quantity of quality pictures this fall have materi- alized. The theatre has closed before for renovation purposes, but this is said to be the first time that house, or any other in New York, has stopped operating because of a lack of suitable product, or the inability to acquire any. With the bowing out of “Lawrence of Arabia,” the only two two-a-day films will be on display on Broadway: “How the West Was Won” at the Cine- rama and “Cleopatra” at the Rivoli. How- ever, “It’s a Mad, Mad, Mad, Mad World” will bow at the Warner on November 17 and “The Cardinal” will open at the De- Mille on December 17, both on a two-a-day policy. • 'A Kiss Bestowed' 'J'HE rejection by Darryl Zanuck of the “man of the year” award by As- sociated Motion Picture Advertisers was handled diplomatically by Mel Gold, Ampa president, at the recent awards luncheon. In announcing that Zanuck had informed him that he thought one award a year was sufficient, Gold said that “a kiss once bestowed cannot be taken back.” And so the award will go into the Ampa archives. Statement of Ownership, Management and Circula- tion (Act of October 23, 1962: Section 4369, Title 39, United States Code) 1. Date of filing: Oct. 8, 1963. 2. Title of publication: BOXOFFICE. 3. Frequency of issue: Weekly. 4. Location of known office of publication (Street, county, state, zip cade): 4804 East 9th St., Kansas City, Missouri, 64124. 5. Location of headquarters or general business offices of the publishers (not printers), 825 Van Brunt Blvd., Kansas City, Mo. 64124. 6. Names and addresses of publisher, and manag- ing editor: Publisher and Editor, Ben Shlyen, Kansas City, Mo. Managing Editor: Jesse Shlyen, Kansas City, Mo. 7. Owner: Associated Publications, Inc., 825 Van Brunt Blvd., Kansas City, Mo. 64124. Names and addresses of stockholders owning or holding 1% or more of total amount of stock are: Ben Shlyen, Kansas City, Mo., and Clara Shlyen, Kansas City, Mo. 6. Known bondholders, mortgagees, and other se- curity holders owning or holding 1 per cent or more of total amount of bonds, mortgages or other se- curities (If there are; so state). None. 10. This item must be completed for all publica- tions except those which do not carry advertising other than the publisher's own and which are named in section 132.231, 132,232, and 132.233, postal manual (Sections 4355a, 4355b, and 4356 of Title 39, United States Code.) Average No. Single Cepies each issue issue during nearest preceding to filing 12 mon. date A. Total No. copies printed (net press runs) 18,455 18,243 B. Paid circulation: 1. To subscribers by mail carrier delivery or by other means and 2. Sales through agents, news dealers or otherwise 17,330 17,245 C. Free Distribution (including samples) by mail, carrier delivery or by other means 1,125 998 D. Total No. of copies distributed 18,455 18,243 I certify that the statements made by me above are correct and complete. (Signature of editor, pub- lisher, business manager or owner) MORRIS SCHLOZMAN, Business Manager. Embassy Films Completed In Rome and Moscow NEW YORK — Principal photography on two forthcoming Joseph E. Levine releases have been completed in Rome and Moscow, respectively, according to word received at the Embassy Pictures home office. “Italiani, Brava Gente,” the first Ameri- can-Italian-Russian co-production to be entirely filmed in Russia, was directed by Giuseppe De Santis for Galatea Films with Peter Falk and Arthur Kennedy, American actors, heading the cast including Italy’s Raffaele Pisu and Andrea Checchi, and Russia’s Tatiana Samilova. “The Empty Canvas,” a Levine-Ponti co- production directed by Damiano Damiani, completed 12 weeks of filming in Rome with Bette Davis and Horst Buchholz starred and Catherine Spaak, Daniela Rocca, Isa Miranda, Lea Padovani and Georges Wilson among the Italian and French actors featured. The film is based on Alberto Moravia’s novel. De Laurentiis to Promote His Films From New York NEW YORK — Dino De Laurentiis, who is currently producing “The Bible” in Italy, has opened New York offices at 717 Fifth Ave. to serve as headquarters for the pro- motion of this and his other films in the U.S. and Canada. The other films include “The Devil,” starring Alberto Sordi, to be distributed by Continental, “Mafioso” and “The Trial of Verona.” Ralph Serpe, business representative for De Laurentiis, will be in charge of the New York operation and Arthur Manson is di- rector of publicity and advertising for the U.S. and Canada. 10 BOXOFFICE :: October 14, 1963 Up comedy smash that’s your boxoffice blast for Thanksgiving! . . . from 2(Jth There comes a time in every father's when his baby becomes a babe... 1 ► n bondholae. /lders owning 01 amount of bonds, (If there are; so sta. lis item must be comp xcept those which do i. han the publisher's ow 'n section 132.231, 132,232, (Sections 4355a, 4355b, an fates Code.) A\ a :=s printed COLOR by DeLuxe "My luscious dish of a daughter! Every delicious delinquent inch of her is designed to drive her father (that's me) nuts! She discovers 'causes.'.. and She becomes a beatnik... kand I become page one news. She studies art in Paris, and who are the gendarmes after- me! One of her is enough. But there arejusttoo many boys in this world !' JAMES STEWART SANDRA DEE "TAKE HER, SHE’S MINE” and 40 seconds of film. Although 1 arrive at noon, the rest of the com- pany has been at it from 7:00 A.M., and we frequently do not finish shooting until after seven at night. Because we have to tell a co: story in less than ao h cal sequene He had just come througn ms oral, examination with flying said, because the gram had h i problei aminati tion bl msed- his ireful ident rthe ill- the proper course Who says we are not ia&' L edrionl_ efore all affe are abandone (by this accurat half our air time, are mercifully br a flick of the s with the rest While an a takes almost' ough, Consci Leave-No-Ston edicate rned Dr. Ki dare is limited to a token gesture peering into one eye or giving wrt squeeze of the blood-pressure cuff before pronouncing that a patient has three hours, five minutes, and twen- ty-seven seconds to live Fortunately, most of my act doctors are apt pupil their medical dialog comprehensible to they manage ver Chamberlain is no ternal cardiac m waiting for the day he fin in a real-life situation first aid. He'll l^^uper of the confident the have in him— iMless it1 girl, who will Jps£®pt< sheer joy This is pr confess member of of Richar of all a that he M as nice off th he appears on it^ unfailingly n my clinic are pretty since the university any patients who to find help else- ifficult, often incur- qble^ns. In contrast, iding the crest of sPSson, are full of high When the camera is turning, a" businesslike attitude prevails; but between scenes, some elaborate gags are cooked up. For example, Ray Massey has had learn to check his Rolls-Royce carefully, to be sure no signs have been attached by some wag on the crew. One day, the elegant car bore a laroH -nferarH stating “Student another time, Ray’s li- 4®*had been replaced with saying “Horseless Car- Occasional one of the better afanki^nds its way onto film, e early in the series when walked into Dr. ce, onlytp find Abra- Lincoln seatgg|pWm|fc1d the con- siMation^desk.JKJEbeknownst to the Kjj£u e>*ktev Massey had has ac^lTO from my a Rinfamt I find t are easier now, jfe quickly gain me luctant teen-age girls. Previously®" they d|R'd to drag their feet asjthey were ushered into my office; fret they can't resist me now. After all. they are going to be examined by Dr. Kildare's doctor! In the children's clinic ally stumble over tion room. At Kildar is cables. The entirj trapped with cables grab me around th constrictors whe Failure to negi result in knock, or demolishing the which hardly ende rector. I 1 1 1 1 i m>HT i peculiar gait best des, hopping. 'f. The occasion had been ignored until Richard aWRay Massey were COLOR BY DE LUXE Another countered is the S, reverence )t Watch for it at vour favorite theatre ! 'nWer en- ledical world r(to be uttered with We can’t mention the word “cancer” in our dialogue, be- cause of a cigarette sponsor; nor can he rd ks to the erjf i i^n^Yiey slowly turned to w Wieir profiles and said in uni- And she_4.hinksjft/ie has prob- were Equipped with Pinoafhio-type noses, idele*by the makeup celebrated Rich- erlain’s birthday on the & consulting at the bedside of a coma tose child. Instead of the nurse who uled to make an en- ked the property man nurse, wearing a mop was bearing an elab- pSbkage and a light- *^-resting elegantly le the entire crew around to sing “Happy ’s most populVr ’s highest p/id r.' Kildar^ proudly Jun- ■w'fT his luft./L) ,-^yo ce a °en Casj^ f.-A J ^ W#< ff #^Ws|^egan my JtV career ged home exhausted and plaifiing after a long day on the set, mf husband asked me why I didn’t give up the job. Now I know why. I find I am like the man in the old studio joke who washed the ele- phants in the circus. After he com- plained nightly to his wife about the elephants’ stepping on him, splashing "Pops is a darling but also a square. He gets into so many scrapes, he's practically an adult delinquent. Like with those gendarmes in a Paris dive... or his strip-down dive into the Seme. Orthetime j£% the cops * had to hustle him , . fy off the Y\ campus.^ 1 *" “ He says its all my fault... but can I help it if I love life, and the boys love me r 20lh Century-Foi presents "TAKE HER, SHE’S MINE” co starring AUDREY ROBERT PHILIPPE JOHN MEADOWS MORLEY FOROUET McGIVER Produced and Directed br HENRY ROSIER / Based on the plat br Screenplay by NUNNALLY JOHNSON / PH0E8E and HENRY EPHRON Produced on the stage by HAROLD S PRINCE / A CINEMASCOPE PICTURE Printed in U S A. 111 iii 111 iii 111 mi iii 111 iiniii 111 mi mi 111 1 ii i ii 1 1 ii iim i ii i 'Gidget Goes to Rome ’ (Col) Wins September Blue Ribbon Award By VELMA WEST SYKES ^OLUMBIA’s “Gidget Goes to Rome” was voted the September Boxoffice Blue Rib- bon Award, as the most outstanding picture in current release which was also good entertainment for the whole family. Much of the film’s charm is in the settings and scenic values, since the Jerry Bresler production was made on location in Rome and directed by Paul Wendkos. This is the first of the Gidget series to win this Award but others may have had stiffer competition on the Blue Ribbon ballot. There is a new Gidget — Cindy Carol, but James Darren remains as the male star. Our reviewer said of it in the August issue of Boxoffice: “Cindy Carol, as Gidget, has such a good time going to Rome that most of the youngsters who see the picture, along with the families that send them on vacations, will be sure to tell their friends about the show. Miss Carol proves in this lighthearted summer escapade, produced by Jerry Bresler, that her choice to play Gidget is good casting and that the seven years of training in television has been a fine school for this budding young actress . . . The beautiful fashions for grownup gals and teens will ‘send’ both groups.” The winning film has scored 143 per cent of average business in first run showings in key cities. National Screen Council members, who voted it the Award, commented on their ballots in this fashion : Shows Well-Behaved Youth “Gidget Goes to Rome” is a film which shows young people as wholesome and well-behaved individuals. How refreshing and relaxing it is to look at such a film! Gidget’s amusing adventures in Rome, coupled with good performances by the whole cast, make this a merry, entertain- ing film for the whole family.— Mrs. Ro- deric B. Thomas, Chairman Texas MP Board of Review, Dallas. “Gidget Goes to Rome” is one of the season’s better teen-age attractions, with good plot, good action and elegant color. - — Tom Peck, Charleston Evening Post . . . This was very nicely done and most color- ful. Teenagers liked the young stars. — Mrs. Fred Hire, Fort Wayne (Ind.) In- dorsers of Photoplays. I’ll give my vote to “Gidget Goes to Rome” only because of its lovely views of Rome.— Mrs. Paul Gebhart, Cleveland Cinema Club. (Well, every ingredient of a picture counts for or against it. And settings on location certainly can add to entertainment values. — V.W.S.) . . . Adults can see the sights of Rome, so I’ll have to go for Gidget. — Helen Bower, Greater Detroit Motion Picture Council. This is a poor list, but I have to choose one so it’s “Gidget Goes to Rome” — which could have been better. — J. Coleman Daniel jr., Spartanburg (S.C.) Fine Films Committee . . . This is the best all-round entertainment from a poor selection this month. — John P. Recher, AMPTO of Maryland, Baltimore. “Gidget Goes to Rome” gets my vote. It offers an eye-filling travelog of Rome. — Mrs. Kenneth C. Wilson, San Francisco MP & TV Council ... Of those I’ve seen on the ballot list, this latest Gidget is the best. — Harold L. Cail, Portland (Me.) Press-Herald & Express. A light, gay comedy like “Gidget Goes to Rome” will entertain teenagers and it has beautiful scenes of Rome that will de- light all. — Mrs. Arthur Baumoel, preview chairman, Cleveland MPC . . . This is not too outstanding a picture but the only one I have seen that is for family entertain- ment. — Brainard Platt, Dayton Journal Herald. JESSIE ROYCE LANDIS AS AUNT ALBERTINA ADDS TO SOME OF THE WACKY INCIDENTS IN THE WINNING FILM CLOWNING BEFORE A CAMERA IN THIS SETTNG WHERE GRACEFUL STATUES LOOK OUT FROM HISTORIC RUINS The Cast Gidget Cindy Carol Jeff James Darren Aunt Albertina Jessie Royce Landis Paolo Cellini Cesare Danova Daniela Serrini Danielle de Metz Judge Joby Baker Libby Trudy Ames Lucy Noreen Corcoran Clay Peter Brooks Anna Cellini Lisa Gastoni Alberto Claudio Gora Russ Lawrence Don Porter Dorothy Lawrence Jeff Donnell Pinchman Joe Kamel 1st Italian Boy Antonio Segurini 2nd Italian Boy Leonardo Botta Mario Umberto Raho Contessa Audrey Fairfax Prince Bianchi Vadim Wolkowsky Fat Woman Edra Gale Lean Woman Irina Vasailchikoff White-Face Poet Charles Borromel Production Staff Produced by Jerry Bresler Directed by Paul Wendkos Original Story by Ruth Brooks Flippen Based on Characters Created by Frederick Kohner Screenplay by Ruth Brooks Flippen, Katherine Eunson, Dale Eunson Assistant Directors Tony Brandt, Milton Feldman Photography Directors Enzo Barboni, Robert J. Bronner, A.S.C. Art Directors Antonio Sarzi-Braga, Robert Peterson Set Decorator Ferdinando Ruffo Film Editor .. William A. Lyon, A.C.E. Production Manager Mara Blasetti Costume Designer Pat Barto Sound Supervisor Cyril Collick Vocal Arrangements Stu Phillips Music by Johnny Williams Lyrics, Music for “Gegetta,” “Big Italian Moon’’ by George David Weiss, Al Kasha Eastman Color by Pathe A DREAM SEQUENCE IN WHICH GIDGET SEES HERSELF AS OUTWITTING HER RIVAL WITH SUCH GLAMOR III III I II 1 1 II I II I III I II 1111111111111111111111111111111111111111 1 This award is given each month by the National Screen Council on the basis of out- standing merit and suitability for family entertainment. Council membership comprises motion picture editors, radio and TV film commentators, representatives of better films councils, civic, educational and exhibitor or- ganizations. — ■ By SYD CASSYD gLAKE EDWARDS will produce and direct “Shot in the Dark,” for the Mirisch Co. with a United Artsts release planned for the Sophia Loren -Peter Sellers-Walter Matthau film. The comedy was written by Harry Kumitz based on a French play, “L ’idiote,” and the original Paris and London locales in the play will be used. Starting date of November is scheduled. Following this film. “What Did You Do in the War, Daddy?” will be Edward’s next started for Mirisch . . . Laurence Harvey will have a co-ownership deal in his next property, “The Time of the Barracudas,” from the Broadway play, and owns film rights. Peter Barnes wrote the play, which will open in San Francisco in October, play in Los Angeles, and then open at ANTA Theatre, New York. The type of deal in which actors participate all the way is becoming current as they seek more independence. Along with “Barra- cudas,” Harvey will make another for Co- lumbia, “Life at the Top,” with both on schedule for 1965 . . . Now we will have oil money flowing into Hollywood pro- ductions with Jack Grynberg, from Den- ver, involved with Alexander Ramati, news- paperman-writer, who have formed David Productions. Ramati has written a novel, “Beyond the Mountains,” which will be one of the first properties to be filmed, with “Rebels Against the Light,” the first fea- ture film to actually go into production at a Near Eastern locale. 9 Gerd Oswald will direct the European- based Trio Films production of “The Last 100 Hours,” a story of the last-ditch stand of a German company captured in Italy when World War II is almost over. The trio is a Spanish-Italian financed company. The original story was written by Stanley Ku- brick. Tome of the mining of a bridge is based on a true incident in the war . . . Randolph Hood, who produced a family story picture causing comment here, has signed with Robert L. Lippert to direct two of Hood’s own screenplays, “The Trouble of Cousin Winifred,” and “Shady Rest,” the latter in conjunction with George Fass. Mi The success of raising money for a film by stock sales is being watched carefully here, as the application of Elite Theatrical Produc- tions New York was made to the Securities and Exchange Commission to sell stock. The company is planning to shoot a film about African Congo painters in a coproduction deal with Cine Universal, Ltd. If successful, the entire pattern of financing of inde- pendent productions might result with di- rect appeal to the public possible . . . “Cosa Nosta,” the gangland empire receiving worldwide exposure from the United Senate crime hearings, has been registered as a title for a picture by the Mirsch Co. . . “The Working Woman” and “The Nest” have been assigned to David Swift for pro- duction and direction. He is currently at work for the Columbia lot, where his chore is “Good Neighbor Sam.” . . . Working closely with American Broadcasting-Para- mount Theatres and located on their Holly- wood lot, is Selmur Productions, which has signed Phil Karlson as executive producer. Selig Seligman has put together a combina- tion of feature and television producers such as Karlson who directed “Rampage,” “Kid Galahad” and “The Young Doctors.” The first deal will be “Alexander the Great,” which has been slated for television with features in the background . . . Edward An- drews will film “Sailing Alone Around the World” by Joshua Slocum. A New England sailor made the voyage back in the days when steam power was just coming in. George Montgomery is reactivating his independent production outfit and is cur- rently working with Ferde Grofe jr. on two original screenplays. Properties are “From Hell to Borneo” and “Girl-illos.” Mont- gomery will produce, direct and star in both features . . . The diplomatic corps member, Raul De Smandek, formerly a con- sul in Los Angeles, is now producing films in Brazil, the country he represented in the film capital of the United States . . . Harry E. Eller will join Sidney W. Pink on the production. “Operation Delilah,” as a co- producer. The film will be lensed in Ma- drid . . . Robert Marcucci, Chancellor Records, continues with his plans to enter production and has signed to coproduce “Teenage Party-Crashers,” a story by Liam Sullivan, actor-writer who partners with him on production chores . . . Writer-pro- ducer Robert Pirosh, Cliff Robertson and award-winning cameraman Robert Surees have banded together to produce an inde- pendent feature production to be called “Wait for the West Wind.” New story purchases: “Kings Will Be Tyrants,” a Ward Hawkins award-winning novel, will be filmed by producer Curtis Roberts in association with Christian R. Homes and Arlene Dahl’s Dahlia Produc- tions Co. . . . Brian Moore has completed an adaptation of his own novel, “The Luck of Ginger Coffey,” for Roth-Kershner Pro- ductions which is producing the film in as- sociation with Crawley Films Ltd. of Can- ada. The picture, which will be distributed AIP IS HONORED— James H. Nichol- son, center, and Samuel Z. Arkoff, right, American International Pictures heads, are shown being presented an award by Melvin L. Gold, Associated Motion Pic- ture Advertisers president, at Ampa’s luncheon October 3 in New York. The award was a salute to AIP which Ampa judged had made the most progress in 1963 with important film product. by Continental Distributing Co., will begin production in Canada immediately after the first of the year . . . “Storm Over Silver Peak,” Japanese-made feature film starring the Austrian Ski Champion and former Olympic Games gold-medal winner Tony Sailer, has been purchased by Alexander- Ford-duPont, according to AFD executive vice-president, Alex Alexander. AFD also has acquired the worldwide release rights of “Ken Curtis Songs,” a new series of color musicals featuring the Sons of the Pioneers . . . Dan Lundberg, former news corres- pondent in Mexico for CBS during the early days of the United Nations organizational period, has sold his story, “River Rat,” to Universal. He will handle the adaptation of his property for William Alland, who will work with the production reins. Lundberg is a big wheel in public relations for inde- pendent gas stations in Los Angeles . . . Betty Ulius, a writer, finds her works in demand. “The Retreat,” a mystery story, has been purchased by Peer J. Oppenheimer and “The Journey Back,” another screenplay written in collaboration with Victor Stoloff, is being packaged by agency group General Artists Corp. 11" Castings: Annette Funicello continues to work steadily with “Who Killed the Kind Doctor?” her latest role in Hollywood. She plays opposite Gene Barry in “Burke’s Law” series . . . Producer Bill Redlin has signed veteran actor John Hoyt for the starring role in “Time Trap,” written by lb Melchior. The feature will be released by American International Pictures, for whom Hoyt costarred with Ray Milland in the soon-to-be-released “X” . . . Peter Fonda, currently starring in Samuel Gold- wyn jr.’s “The Young Lovers,” has been of- fered the starring role in “The Fume of Poppies,” from an original story to be pro- duced and directed by John Thiel, with British actress Susan Hampshire costarred . . . Carol Burnett will make three addi- tional pictures for Paramount following the initial showing of “Who’s Been Sleeping in My Bed?” which marked her debut in films. The star is expecting a baby in January. She also will have a play under her belt, “A Girl to Remember,” before reporting to Paramount for her new picture stint, mak- ing her a real busy actress . . . John Smith, who costarred in the highly successful tele- vision western, “Laramie,” has been signed for his first major starring motion picture role in the Paramount release, Samuel Bron- ston’s “Circus World.” The young actor’s best-known motion picture role prior to his signing for the current picture was that of the young honeymooner in “The High and the Mighty.” . . . Hardy Kruger was signed by producer Tony Ades to star in Electra Films’ psychological thriller, “The Big Bite,” to be filmed in Paris. Jean Valere directs and Emmanuela Riva will costar. This will be Kruger’s first since the Oscar -winning “Sundays and Cybele.” Hrf “Miss Jude” will be a Universal pub- licity man’s dream with John and Hayley Mills playing together in the starring ro’es in Allan Brown’s coproduction deal. Ed- ward Muhl who made the deal is said to be quite interested in the prospects of wide coverage of the unique tieup . . . Robert Taylor goes with “Thunder Mountain,” as his coproduction deal in his maiden effort as a producer. Herb Brenner, International Management Associates, is packaging the feature which is a World War II story by Richard Carpendale. 16 BOXOFFICE :: October 14, 1963 & ©®© THEATRE OWNERS OF AMERICA NATIONAL ASSOCIATION OF CONCESSIONAIRES merica OF r 1a NEW VORK NATIONAL MEETING PLACE FOR ALL THEATRE AND CONCESSION EQUIPMENT MANUFACTURERS AND SUPPLIERS SERVING THE NATION’S ★ motion picture theatres ★ concessionaires ★ drive-in theatres ★ amusement and recreation centers MAKE BOOTH RESERVATIONS NOWI WRITE - WIRE - PHONE Louis L. Abramson. Trade Show Administrator National Association of Concessionaires 201 North Wells St. - Suite 1300 ■ Chicago 6. III. Phone: CEntrat 6-3858 BOXOFFICE :: October 14, 1963 17 BOXOFFICE BAROMETER This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 'WA Beach Party (AIP) 170 150 250 200 135 160 170 125 150 90 115 120 145 200 175 157 Black Zoo (AA) 100 120 80 65 100 110 96 124 Bluebeard (Embassy) 165 100 100 80 175 Castilian, The (WB) 90 105 100 95 95 95 135 90 m 101 | Condemned of Altona, The (20th-Fox) 160 120 95 90 115 120 130 75 100 75 110 100 125 140 90 110 !| David and Lisa (Cont'l) 175 200 200 235 100 115 165 255 115 125 125 165 90 159 I ;i Donovan's Reef (Para) 120 125 175 195 95 110 100 200 90 100 120 160 125 210 130 137 1 8V2 (Embassy) 130 200 195 250 325 225 210 275 300 250 225 160 225 200 226 1 H 55 Days at Peking (AA) j;| For Love or Money (Univ) 150 225 175 225 125 150 175 120 135 125 300 150 225 120 130 190 130 135 125 250 168 130 130 125 150 200 135 275 75 300 110 100 165 175 135 135 150 70 151 | Four Days of Naples. The (MGM) 120 160 165 120 165 120 165 110 190 130 100 125 225 146 Freud: The Secret Passion (Univ) 140 200 125 165 120 125 165 150 300 100 140 90 200 150 200 158 ; Haunted Palace. The (AIP) || Haunting. The (MGM) M Heavens Above (Janus) 140 : Hercules & Captive Women (Woolner) 150 90 160 100 150 100 105 110 140 200 95 80 230 200 110 175 170 100 190 105 125 150 124 1 125 90 144 r. 135 125 250 250 130 125 115 200 163 155 100 165 120 140 100 90 100 135 123 Hootenanny Hoot (MGM) Irma La Douce (UA) Island of Love (WB) 215 100 80 90 60 109 400 300 225 160 400 190 300 150 320 300 350 250 200 260 200 170 200 257 100 160 115 90 80 115 110 65 80 80 100 100 90 99 || Main Attraction. The (MGM) I Marilyn (20th-Fox) i| Mouse on the Moon, The (Lopert) 115 125 100 90 115 115 90 65 100 90 100 70 80 75 95 1 135 75 105 90 150 90 100 120 108 150 165 170 110 230 200 120 180 150 100 195 145 200 163 Murder at the Gallop (MGM) 155 210 195 150 200 182 Nutty Professor, The (Para) 165 200 130 175 425 150 150 175 120 125 210 165 150 90 174 Of Love and Desire (20th-Fox) Slave, The (MGM) 75 115 90 120 90 125 250 124 100 125 100 100 no 100 100 75 90 100 100 100 Sparrows Can't Sing (Janus) Sword of Lancelot (Univ) 170 125 85 120 110 100 115 185 126 125 95 60 125 65 90 93 I Swordsmen of Siena (MGM ) 1 Terror. The (AIP) 100 90 65 100 90 65 100 115 100 85 85 90 30 Years of Fun (20th-Fox) 125 100 100 150 100 105 150 100 135 80 100 100 no 117 109 p This Sporting Life (Cont'l) I Toys in the Attic (UA) 1 V.LP.s, The (MGM) If Wall of Noise (WB) 175 165 205 125 90 125 90 130 195 200 150 200 175 230 90 150 115 150 170 175 175 100 140 200 120 156 190 200 225 200 300 150 400 200 170 200 225 185 300 225 226 HO 135 115 90 75 105 100 100 90 100 90 130 80 101 Wives and Lovers (Para) inn 200 — || Women of the World (Embassy) 140 135 170 150 160 70 100 100 130 170 160 135 133 1 80 100 220 350 250 100 165 210 155 200 120 ;| Yellow Canary, The (20th-Fox) 115 170 90 65 65 100 115 110 65 100 65 90 100 130 80 80 170 96 | I TOP HITS OF THE WEEK Individual runs, not an average. Listings are confined to opening week figures on new releases only. V.I.P.s, The (MGM) Kansas City 400 Cleveland 300 San Francisco 300 Chicago 225 Seattle 225 Cincinnati 200 Buffalo 200 New Haven 200 Baltimore 190 Portland 185 Minneapolis 170 2. 8V2 (Embassy) Memphis 250 3. Lilies of the Field (UA) Denver 185 4. In the French Style (Col) Chicago 175 5. Wives and Lovers (Para) Los Angeles 170 6. Terror, The (AIP) Milwaukee 150 wmmmmmmmmmmmmmmmmMmmMmmmMmmmz WISCONSIN ALLIED OFFICERS— Here’s the official family of Allied Inde- pendent Theatre Owners of Wisconsin, as elected at the recent convention. Front row, left to right: Ben Marcus, chairman of the board; Edward Johnson, president; Gerry Franzen, vice-president; Otto Settele, secretary, and Larry Beltz, treasurer. Back row; directors Don Deacon, Robert Gross, Rudy Koutnik, Ranee Mason, Sig Goldberg, James Suick and Frank Lesmeister. Missing are Dean Fitzgerald, A1 Bergman, Jack McWilliams and F. J. McWilliams, (honorary). 'V.I.P.s' Strong 250 As Milwaukee Opener MILWAUKEE— “The V.I.P.S” at the River side was the big grosser of the week, with “How the West Was Won” and “Cleopatra” vying for second place and both leveling off after long runs. Around average was the rule elsewhere in the city. (Average Is 100) Downer — Murder at the Gallop (MGM) 100 Palace — How the West Was Won (MGM- Cinerama), 25th wk 175 Riverside — The V.I.P.s (MGM) 250 Strand — Cleopatro (20th-Fox)/ 13th wk 175 Times — The Balcony (Cont'l); The Loneliness of The Long Distance Runner (Cont'l) 100 Tower, Oriental — Arturo's Island (MGM) 100 Towne — Wives and Lovers (Para); Dime With a Halo (MGM) 100 Warner — The Castilian (WB); Wall of Noise (WB).. 80 Wisconsin — Johnny Cool (UA) 100 'How the West Was Won' Top Minneapolis Grosser MINNEAPOLIS— “How the West Was Won” celebrated its 30th week at the Cooper Theatre by advancing to the head of the class in the Mill City, socking home a solid 180 week. Satisfying debuts for “The Leopard,” 125 at the Academy, and “The Caretakers,” likewise at the Mann, kept exhibitors humming a happy tune as busi- ness along Hennepin avenue rolled along according to schedule. Academy — The Leopard (20th-Fox) 125 Century — Cleopatra (20th-Fox), 15th wk 110 Cooper — How the West Was Won (MGM-Cinerama), 30th wk 180 Gopher — Stolen Hours (UA) 100 Lyric — Shock Corridor (AA), 2nd wk 60 Mann— The Caretakers (UA) 125 Orpheum — Hootenanny Hoot (MGM) 90 St. Louis Park — The Thrill of It All (Univ), 11th wk. 90 State— The V.I.P.s (MGM), 2nd wk 120 Suburban World — Three Fables of Love (Janus).... 80 World — Irma La Douce (UA), 13th wk 100 Diversified Competition Hobbles Omaha Theatres OMAHA — There was little to brag about along the Omaha movie front last week, with several theatres seeing grosses dip below the average mark. The Indian Hills led the field, offering “How the West Was Won” in Cinerama for the 18th week. The movies faced some pretty stiff competition, such as the Ak-Sar-Ben rodeo, the Com- munity Playhouse, football and a number of high school activities. Admiral — Hootenanny Hoot (MGM) 105 Cooper— The V.I.P.s (MGM) 125 Indian Hills — How the West Was Won (MGM- Cinerama), 18th wk 175 Omaha — The Three Stooges Go Around the World in a Daze (Col); 13 Frightened Girls (Col). . 70 Orpheum — Wives and Lovers (Para) 90 State — Battle of the Worlds (Topaz) 95 Benton to Be Reproduced From Western Edition HOLLYWOOD — Murals of Frankie and Johnny painted by Thomas Hart Benton, which hang on the walls of the Missouri state capitol building in Jefferson City, will be reproduced at the Samuel Goldwyn studio for use by Edward Small during filming of his production, “Frankie and Johnny.” Confer on New Picture From Western Edition HOLLYWOOD — Producer Douglas Lau- rence returned to MGM following a week of conferences in New York with copro- ducer and director Delbert Mann and writer Dale Wasserman on the farce “Quick, Before It Melts.” Wasserman is adapting the screenplay from the novel by Philip Benjamin. Exhibitor Walter Blaney; In Industry 50 Years MENOMONEE FALLS, WIS.— Walter A. Blaney, 67, who had been in the film in- dustry since he was 17, died recently at his Milwaukee home. He had operated the local Falls Theatre for the last six years. A native of Springfield, Mass., Blaney is survived by his wife Helen; two sons, Walter jr. of Utica, N. Y., and Kenneth, San Diego, Calif.; two grandsons, and his sister, Mrs. Frank (Mary) Hassler, Lake Five. The Ralph Soeffkers Buy Arlington, Minn., Lido ARLINGTON, MINN. — After being closed for more than five months, the Lido The- atre has been reopened under the new ownership of Mr. and Mrs. Ralph Soeffker sr. The theatre is being managed by Mrs. Soeffker. The building and business previously were owned by Melvin Ehlers. Bob Sage to Film Fair From Western Edition HOLLYWOOD — Bob Sage has joined Film Fair as vice-president to serve as producer and director of the commerical and industrial studio headed by Gus Jekel. Wood Lake Exhibitors' Spring Wish FuHilled WOOD LAKE, MINN. — A wish ex- pressed last spring that their closing of the Lake Theatre would be only temporary has come true very pleas- antly for Mr. and Mrs. Davis, popular operators of the situation. They re- cently reopened the Lake — on the 14th anniversary of their original opening of the theatre. When they closed last spring, they had enough faith that they would be able to resume operations some day to retain their equipment as well as their association with their film book- ing company. They have films booked through the fall, showing first-run, family-type movies. Shop Center Theatre For Brookfield, Wis. BROOKFIELD, WIS.— A 1,200-seat mo- tion picture theatre is to be among the facilities of a $15,000,000 shopping center with an enclosed mall planned for con- struction in 1965 on a 56-acre tract on West Capitol drive between North 162nd and North 166th streets. To asssist shops and stores of the center, the theatre would present free children’s shows on Saturdays. Developer of the center is Lambrecht Ent- erprises. The proposed site; now a poultry farm owned by Alfred H. Lambrecht, would have parking for 4,450 cars. La Crosse Airer Manager Ronald K. Young Dies LA CROSSE, WIS.— Ronald K. Young, 23, manager of the Star Lite and North Star theatres since March 1962, died re- cently due to a heart condition which had afflicted him since he had a siege of Asian flu while in his senior year at Logan High. Before he was named manager of the out- door theatres. Young worked in theatres in Manitowoc, Green Bay, Oshkosh, Neenah, Oconomowoc, Wauwatosa, Menasha, Ap- pleton, Tomah and the Riviera of La Crosse. He was a former Logan High athlete and had won letters in football and base- ball. When he was 17, he was given a tryout by the Milwaukee Braves and it was during the tryout that he contracted Asian flu. He is survived by his wife Carol, whom he married last April 20; his parents, Mr. and Mrs. Harrison Young; three brothers, Ralph and Roger Young and Robert Ames; his grandmothers, Mrs. Sarah Ames, La Crosse, and Mrs. Anna Young, Onalaska. Traveler Rights to Dick Berg From Western Edition HOLLYWOOD — Rights to film “The Dark Traveler,” a novel by Pulitzer prize winner Josephine Johnson, have been ac- quired by Revue producer Dick Berg for NBC-TV’s Bob Hope Presents the Chrysler Theatre. Miss Johnson’s Pulitzer Prize was awarded for “Now in November.” BOXOFFICE October 14, 1963 NC-1 MINNEAPOLIS gen Berger called ’em the way he sees ’em in a recent organization bulletin of North Central Allied, putting the finger on film companies charging rentals “that are tightening the noose around our necks” . . . With drive-in operators preparing to hiber- nate during the winter counting the re- turns of one of the most successful seasons on record, reports of four-wall reopenings are flocking into this comer. The most recent items came from Tripp, Miller and Selby, S.D., and Wood Lake and Arlington, Minn. UA STAR IN DES MOINES — Publicizing his latest motion picture, “Lilies of the Field,” Sidney Poitier met exhibitors in United Artists exchange office. Standing about the star, left to right, are Larry Day, advertising director, Central States circuit; Harry Weiss, division manager, RKO Theatres; Dorothy Probst, UA office manager, subbing for exchange manager John Dugan, who was ill the day of Poitier's visit; Richard Davis, Pioneer Drive-In; Gary Sandler, Nathan Sandler Theatre Enterprises, and George Catanzano, Tri- States Theatres. DES MOINES J^ll WOMPI roads will lead to Des Moines in 1966 when the Filmrow women will have their national convention in Iowa’s capital city. St. Louis is to be host next year and New York City in 1965. Four Des Moines WOMPIs who attended the recent national shindig in Dallas had an eventful flight home when their plane developed an ailment. Dorothy Probst, Leone Matthews, Janice Funk and Florence Bundy were “guests of the airlines” at Holiday Inn in Kansas City and arrived back home a day late . . . Art Thiele of Iowa Theatre Sup- ply was in Des Moines General Hospital through the first week in October. His speedy and complete recovery is our sin- cere wish. Jean Conrad, booker’s steno at Columbia, is engaged to Dick Michaelson . . . Bill Barker of Co-Op Theatre Service at Omaha was in Des Moines visiting a brother . . . John Q. Public’s problem for WAHOO is the ideal boxoffice attraction to increase business on your "off-nights". Write today for com- plete details. Be sure to give seat- ing or car capacity. HOLLYWOOD AMUSEMENT CO. 3750 Oakton St. Skokie, Illinois October seemed not in finding someplace in Des Moines to spend his entertainment dollar, but rather how to stretch it. As the month got under way the city certainly was not wanting for entertainment, and the “live theatre” offered a genuine challenge to motion picture exhibitors. Sunday (6) saw the last performances of Shipstad’s & Johnson’s “Ice Follies” at the Veterans Auditorium. At KRNT the same Sunday was Apex of Culture — which always draws at least 6,000 paid admissions — “The Grand Ole Opry.” Tuesday the 8th should go down in booking annals as the “day of infamy” with Ray Charles at the KRNT theatre at $4.50 top and Drake University’s first of several Fieldhouse Hootenanny concerts on tap the same night. At Drake were the Wayfarers, Raun MacKinnon and Josh White for two bucks. Four nights later, the frosting on the cake: Peter, Paul and Mary at KRNT for anyone with from 2-4 dollars left in his Bermudas. Indeed the competition seemed especially great, even before one considered TV and local weekend gridiron activities. This was the same October week that Iowa’s more than 10,000 teachers invaded the city for their state convention. Noticeable was the In- gersoll’s fat “Cleo” ad, with coupon and special call to teachers, inviting them to “order now” for the convention. “Little Boy Blue,” a first cousin to last year’s “Little Red Riding Hood” which did phenomenal business here on one-shot weekend matinees, blowed his horn at the local Varsity, Hiland and Eastown the afternoons of the 12th and 13th . . . An autumn vacation was the choice of Bill Lyons at United Artists . . . Marilyn Smith of the Universal staff was another fall traveler. Author John Howard Griffin, who packed ’em in everywhere he spoke on a recent three-day stay in Des Moines, said his award-winning book, “Black Like Me” will go into film production this winter. If the film version of Griffin’s penetrating book remains faithful to the original (know- ing Mr. Griffin, it will), this should be on the Great Films. “Black Like Me,” a start- ling report on Griffin’s life in the Deep South after he darkened his skin and lived for six weeks as a Negro, is available as a Signet paperback. Jess McBride’s retirement at the local Paramount branch has necessitated the following changes: Forrie Myers moves up to replace McBride in the driver’s seat, and Birger Ronning of the sales staff moves in to fill the vacancy left by Myers . . . Final tabulations for the Minneapolis Theatre Guild’s first two stage presentations held at Ted Mann’s Orpheum house are now in and show “A Man for All Seasons” grossed $26,795, and “Beyond the Fringe” totaled $34,855. The moral may be: Give the pub- lic class entertainment and they’ll leave the idiot boxes at home and willingly bring their entertainment dollars out into well managed and advertised theatre trade. Condolences to the family and friends of Ronald K. Young, manager of the Starlite and North Star theatres in La Crosse, who died recently . . . Negotiations between Minnesota Amusement Co. and Duluth Local 509 of projectionists have bogged down over division of a 70-hour work week between three men at Maco’s Norshor Theatre in Duluth. Agreement has been reached on fringe benefits and wages, and a speedy and satisfying resolution to the remaining clinker in the deal is hoped for . . . Pioneer Theatres, operator of a com- bined chain of 19 drive-ins and four-wall houses in Iowa, has moved its buying and booking office from suburban St. Louis Park to Carroll, Iowa. Ted Mann has announced a fantastic promotion program for “Hootenanny Hoot,” the first attempt to cash in filmically on the burgeoning folk-singing craze. Passes, shampoos and a pair of live doves will be awarded customers bearing surnames re- sembling those of birds . . . Broadway producer Alexander H. Cohen conferred with Ted Mann on a recent visit to the Mill City, dangling a production of “Ham- let” on Broadway next spring starring Rich- ard Burton as his newest investment pos- sibility. Backers shouldn’t be hard to find with that star . . . Witty eyecatchers are those “It’s not too early to get her in a holiday mood — take her to see ‘Cleopatra’ ” ads tucked into pages of the Minneapolis Tribune. ENDLESS BURNS THE ENTIRE POSITIVE ROD Sava Carbon Coat •((oiunoiiUT PROJECTOR X C1M0M W«st Coost Th*otr* S«rvic« mi K.W. IUIM1T - POITl AMD OttGON NC-2 BOXOFFICE :: October 14, 1963 ! 'nXejviatLonjzL exchange MINNEAPOLIS 1000 Currie Ave. North Room 3, Suite B Minneapolis 3, Minnesota Phone: 333-8293 Branch Manager: Hy Chapman OJVLAhjA JJoward Chapman and Robert Herbold are reopening the Gem Theatre at Moville, Iowa . . . And at Ida Grove, Bob Fridley is making good progress on re- modeling operations at the King in prepar- ation for opening there . . . Glenn Slipper was in town last week from Kansas City in connection with the closing of the Na- tional Theatre Supply office here. Slipper formerly was manager of the National branch here before it was consolidated with the Kansas City point. Sally Fox, an Omaha girl, started a batch of letters rolling into the Public Pulse column in the Omaha World-Her- ald when she contributed a letter urging theatres to give special rates to teenagers . . . Another contributor, Carol Janiak, wrote “I agree with Sally Fox that the- atres should give teenagers special rates. I think boys and girls on dates in the evening should not be included. Dates are for adults and they should pay adult fair. I am 13.” Other letters supporting Sally were from 12-to-14-year-old movie fans. Abbott Swartz, who has leased the Dun- dee Theatre from the Cooper Foundation Theatres, opened with “SVz,” a surrealistic film starring Italy’s matinee idol, Marcello Mastroianni and the movie drew a variety of comment, from “great” to “it’s way beyond me.” Swartz said the theatre will be operated on an adult-only basis and those under 16 will not be admitted. Show- ings will be evenings Monday through Satur- day, with matinees on Sunday only. The new operator has scheduled a number of Brit- ish films and he plans to offer filmed operettas from time to time on a one- day basis. Omaha’s movie men have felt the effects of the fall football activity on the box- office and undoubtedly took another rap during the annual Ak-Sar-Ben Stock Show and Rodeo. And now comes a listing of some of the attractions in legitimate musi- cal, comedy and dramatic presentations which are scheduled for the Music Hall at the city auditorium, including the Norman Luboff choir, October 21; a stage comedy, “A Thousand Clowns,” October 23; Man- tovani’s concert orchestra, October 26, and Roger Williams, his piano and combo, No- READV FOR DELIVERY! n s — izU vember 3 — plus other November attrac- tions, such as Nat King Cole, the musical “Camelot,” a drama and a revue. Bob Hirz, Warner city manager, re- ported that “Spencer’s Mountain” is still going great guns in the territory, even in smaller situations. Hirz and his wife have been busy getting their daughter to a number of fall appearances as a majorette with the Plattsmouth High band. Mr. and Mrs. Richard Max, exhibitors at Sibley, Iowa, had relatives visiting from Scot- land, S. D. . . . Betty Roberts, Warner secretary, had a guest from California, her sister, Mrs. Howard Smith, whom she entertained at a family picnic and a screening. Exhibitors in town included Nebraskans Frank Hollingsworth, Beatrice; Sid Met- calf, Nebraska City; Walt Jancke, Lin- coln; Irv Dubinsky and son Sarge, Lin- coln; Phil Lannon, West Point; Iowans Jim Dixon, Anthon; Arnold Johnson, Ona- wa; John Rentfle, Aubudon; S. J. Backer, Harlan, and Missourian Orville Muntz, Rock Port. A. E. Thacker jr. has reopened the State Theatre at South Sioux City on a Satur- day-matinee-only schedule for children . . . Ed Cohen, Columbia, and his wife attended the Atokad races on South Sioux with Mr. and Mrs. Thacker and A. E.’s mother Mar- garet . . . Eskel Lund, who has been on the city council or served as mayor at Viborg, S. D., the past 26 years, broke away for one of his rare booking trips to Omaha . . . Charles Craig, projectionist in Omaha many years, had just recovered from a heart ailment that had him laid up for a couple of months when he had to return to the hospital for a hernia operation. Robert Taylor, film star who was born at Filley near Beatrice, will return to the place where he started his acting career — Doane College at Crete. President Donald Typer announced that Taylor and his wife would be guests October 25 at an all-college banquet which would kick off a $5,000,000 campus improvement campaign. Taylor’s collegiate dramatic career started under the instruction of Mary Ellen Farries, who will return for the program. Taylor later continued his studies in California, where he was discovered by a Hollywood film scout. Senators Roman Hruska and Carl Curtis of Nebraska have relayed to movie pro- ducer John Ford in Hollywood the dis- appointment of Crawford, Neb., that the filming of Nebraskan Mari Sandoz’s “Chey- enne Autumn” is not to be in western Ne- braska. Dr. Vernon C. Rockey, president of the Crawford Chamber of Commerce, wrote the senators about the movie loca- tions and said “we of western Nebraska just hate to have our history stolen from us and given to Utah, New Mexico and Arizona.” Senator Hruska invited Ford to visit western Nebraska to “inspect at first hand the natural beauty we have to offer your cameras.” Senator Curtis wrote Ford that “it is a truly beautiful and colorful part of the Old West.” Producer Expounds Horror From Western Edition HOLLYWOOD — Producer Herman Cohen spoke at the annual meeting of Count Dracula Society at the Zeta Beta Tau fraternity house on the USC campus, and screened Allied Artists’ “Horrors of the Black Zoo.” MILWAUKEE Recently we reported a banker has taken over operation of a theatre. Lowell F. McNeill, president of the West Racine Bank who became proprietor of the Capi- tol there, explained the move was a chal- lenge since he knew nothing about theatre operation. Now he announces he has pur- cased the property from Mrs. Max Krofta and intends to operate the 900-seater from five to seven days a week. Bill Exton of the Roosevelt Theatre in Kenosha is as- sisting McNeill in the booking. Sidney Poitier was in town to help pro- mote his “The Lilies of the Field.” . . . Clark Wilkinson, Baraboo, a member of the board of curators of the State Historical Society of Wisconsin, will speak at the an- nual dinner of the 14th annual Institute for Local History. Wilkinson is an au- thority on the history of the motion pic- ture industry. The dinner will be held at the University of Wisconsin Memorial Union . . . John McKay, manager at the Riverside Theatre, worked up a success- ful promotion for “For Love or Money.” He had a Tall Girl contest, with 25 beauties covorting at the Leilani’s swimming pool, with station WITI-TV on hand to cover. The Leilani management picked up the tab. Cleveland Grant, famous wildlife photog- rapher who hails from Mineral Point, Wis., has just returned from an expedition into Africa, where he obtained some scenes which will be seen on screens most every- where around the first of the year. So precious did he consider some of his film, that he gave away most of his clothing in order to meet the plane’s weight limits. Mrs. Shirley Cooper, wrote in to the “A Penny for Your Thoughts” column in the Northwest News, a neighborhood paper here, the following thought: “I wish we had a showhouse closer in this area. When my children want to go to a motion pic- ture, I have to drive them to some place not near. The buses run too far apart. I get tired of driving them, especially in winter time when they need entertain- ment. They get tired of television!” Chet DeMarsh Into Oil City From Eastern Edition OIL CITY, PA. — Chester DeMarsh, who operates drive-in theatres at Grove City and Butler, has taken over the Drake and Latonia theatres here. Drake Realty Co. had been operating the indoor houses on a lease with John Muller as manager. Vernon L. Wise jr. is a partner of DeMarsh. Take A ^^8 Merchants' | Holiday Tip From f f trS. Greeting C a ~~ Manual SanW / S f | Ready Now Start Selling W Merchant Holiday 7 Greeting Trailers Early ^ | START SELLING TODAY, YOU'LL BE GLAD YOU DID M » For Speed And Quality Order From Dependable M t 1327 S. WABASH JUnuick CHICAGO 5, ILL. | SOMETHING NEW FROM FILMACK Merchants Christmas Trailers Photographed On Beautilul Holiday Greeting Cards NC-4 BOXOFFICE :: October 14, 1963 • ADLINES & EXPLOITI PS • ALPHABETICAL INDEX • EXHIBITOR HAS HIS SAY • FEATURE RELEASE CHART • FEATURE REVIEW DIGEST • SHORTS RELEASE CHART • SHORT SUBJECT REVIEWS • REVIEWS OF FEATURES • SHOWMANDISING IDEAS THE GUIDE TO BETTER BOOKING AND BUSINESS-BUILDING Good Promotions Don’t Die! Film Gimmicks Put Aside as Fuddy-Duddy Now Doing Yoeman's Service for Radio Ben Catlin Doing Well In Small Town Theatre The New Theatre ground and building, in New Baltimore, Mich., (population 3,159) has been purchased by Ben W. Catlin who built the theatre a year ago. The property was sold by Robert Jordan, a Pontiac, Mich., electrician, who acquired it in April 1962 from Mrs. Vincent Laica, whose husband had operated the former New Theatre on the same site for many years. Catlin’s boxoffice experience this past season, part of his program to make this “the finest small city theatre in Michi- gan,” is proof that a forward looking pro- motion program can bring results. He re- ports that “this past summer has been most successful, showing a substantial gain over last year’s grosses. “I set a new high gross record for my theatre since I took over operation, with the seven-day rim of ‘The Longest Day.’ This was the most ambitious advertising campaign I ever did for a feature, and it paid off.” Catlin formerly managed the big Riviera Theatre in Detroit before going into the present operation in a little town. Theft of Big Liz Standee Makes Talk for 'V.I.P.S John Coussoule of Manos Theatres, and George Potts, manager of the Indiana (Pa.) Theatre, scratched their thatches over the theft from the Indiana lobby of an eight-foot standee of Elizabeth Taylor which advertised “The V.I.P.s.” Cous- soule commented (to the newspaper, of course) : “Richard Burton is not the only one who finds Liz attractive . . . We’ll not prosecute if the standee is returned.” The Indiana Evening Gazette carried the story and the good people around Indiana had a conversation piece to chew on. Potts then told the reporters, “We’ll return the giant photo after the run of the picture to the person or persons who sneaked it out of the lobby, apparently right in front of our noses.” Two Stores Buy Kid Show James Macris, who manages the Ash- land (Ohio) Theatre, staged a Back-to- School kiddy show rental August 30, spon- sored by the W. T. Grant and the Jupiter discount stores. 'Hootenany' Contest at Beach Joe Reynolds, manager of the Towne Theatre in Milwaukee, engineered a “Hootenanny Hoot” dance contest at the popular Muskego beach. Several radio stations sponsored the affair. Merchants donated prizes. A good promotion, like a ten-dollar gold coin, never loses its value, a fact some- times overlooked in these days when the big word is obsoles- cence. This is strikingly illustrated in a recent issue of the Broad- casters’ Promotion Ass’n Bulletin, which lists numerous stunts and advertising ideas, all standbys in the book of oldtime motion picture show- manship, which to- day are performing yeomen’s service in promoting listener interest and profit for radio stations. “If these promotions are good enough for radio, they still are worthwhile for theatres,” Irving Mack, president and founder of Filmack Trailer Service, points out. The radio station promotion magazine was forwarded to Boxoffice by Irving with this comment: “I’ve been told by some (film people) that the material I used in Inspiration (Filmack’s promotion publication) is now old stuff — obsolete — and that only old fuddy-duddys will use that kind of idea.” OLD THUNDER STOLEN BY RADIO Well, Irving’s answer to this: that “old stuff” scorned by some theatremen now is a mainstay in radio promotion. The Au- gust Broadcasters’ Promotion Bulletin contains stunt after stunt, long familiar in motion picture exploitation, which now are being used by radio stations, some with little or no change. For example, there’s the old June Bride promotion, which some theatremen may pass up as too corny. Radio KEX, Port- land, Ore., dusted off this one and adapted it for a 1963 Rose Festival attraction at the Portland Memorial Coliseum. The sta- tion ran a contest for the most deserving couple and received “a multitude” of entrants. Bridal attire for the bride and attendants, formal wear for the groom and party, wedding rings, a wedding trip, photographs, carpet, limousine service, a private wedding reception, the minister, organist, flowers and a host of gifts were promoted. Old, yes, but tastefully arranged, a stage wedding still can be a theatre attraction. VALENTINE CONTEST: WBTM, Dan- ville, W. Va., offered to buy the license of anyone getting married on Valentine’s Day. In this town, there are only about four each year, but it “caused lots of comment though.” PHONE CALLS: (Exhibitors ask persons answering about some detail in theatre ad or herald.) WBTM makes a call to a Dan- ville home five times daily. If the person answering says, “I’m listening to WBTM,” he or she wins 500 Top Value stamps. Pick your own prize! The sales promotion manager at WBTM must have been schooled in theatre promo- tion. He lists these tried and true pro- motions (with his comments) : LITTLE MISS DANVILLE CONTEST. Profit of $2,800 made on this — 30 sponsors at $100 each. It works like any beauty contest — the difference is that the con- testants are little girls, age 3 to 6. Spon- sors give away tickets. The gimmick is to place the tickets with the sponsors the last week, which makes them hard to get. It works great. USELESS CONTEST — Contest asking (Continued on next page) Here's a little street ballyhoo that stirred up a lot of interest and laughs in front of the Fox-Warfield The- atre on Market street in San Francisco. One of the ushers dressed in an intern's outfit gave out little cards with red pills attached reading: "For Couples Who Want Children . . . Producer of 'Promises, Promises!' Not Responsible for Off-Spring!" Irving Mack BOXOFFICE Showmandiser :: Oct. 14, 1963 — 161 — 1 Batty Getups Quicken 'The Vampire' on 13th You Need a War Hero for Longest Day ; Small City Showman Finds One Nearby St. Joseph, Mo., is large enough (about 75.000) to make good energetic promotion pay well but it’s not exactly big name ! For these, you have to go out of town most of the time. And that’s what Everett T. Hughes, manager of the Missouri Theatre, did to get his key man for his campaign for “The Longest Day.” The man was Lt. Col. Lewis L. Millet, who won a Congressional Medal of Honor, the highest military award, for leading a bayonet charge on a fortified Chinese hill in the Korean war. At the time of the film booking, Millet was on the Command and Staff School staff at Ft. Leavenworth, about 45 miles from St. Joseph in Kansas. A trip there was successful. With Millet agreeing to ap- pear in town on opening day, Hughes laid out a civic-type program to capitalize on Millet’s appearance. This included lining up cooperation from the mayor, patriotic groups, local army units, radio stations and newspapers. Approximately a week in advance. Man- ager Everett and local recruiting service officers got Mayor Arthur Meers to pro- claim opening day (the date was June 26) as a D-Day observance in honor of the men who lost their lives on the Normandy beaches in June 1944. The mayor also issued a permit for a parade planned by Everett to start at the city hall and proceed through town to the Missouri Theatre, with Millet in the front car, civic and patriotic officials in others and military equipment augmenting the lineup. Mayor Meers gave Colonel Millet a key to the city and the parade got under way. Hughes had a loudspeaker system playing “The Longest Day” march throughout, and a mobile television camera covered the event. After the parade the military vehicles parked in front of the theatre. Millet pro- ceeded to the radio and television station with his wife, two recruiter officers and Hughes, where they were interviewed. After that Colonel Millet spoke at a lunch- eon of the Sertoma Club on the value of Lt. Col. Lewis Millet, Congressional Medal of Honor winner, and Everett Hughes, manager of the Missouri Theatre in St. Joseph, shake hands before a lobby army recruiting display on opening day of "The Longest Day." Hughes arranged a city salute to the D-Day dead with the appearance of Colonel Millet from Ft. Leavenworth, Kas. U.S. maintaining armed forces in Vietnam. He was back at the theatre at 1:15 for the formal opening of “The Longest Day.” At dusk, with a giant searchlight fanning the sky, people lined up for the regular opening. The crowd of ticketbuyers formed down the street and around the corner. That night the only empty seat in the house was Manager Hughes’ office chair. An effective dogtag gimmick was used. Imprinted slips, 3 1/2x6, were distributed around town — a total of 10,000 — with open- ing copy plus an invitation to fill in the name and address form on the slip and send it to the Missouri Theatre for a G.I. Identification Tag for a charge of 75 cents. Hughes concluded his campaign, kicked off “The Longest Day” to full houses, and it did not exceed his budget. Patrons coming into the Lyric Theatre at Minneapolis recently had to look twice as they entered into what appeared to be -i- a bat cave. The entire staff was attired tre in the theme of the current attraction, “Kiss of the Vampire,” complete wTith fangs — but no kisses. Manager Bob Carr took advantage of the title of the feature and the date on which the picture opened, Friday the 13th, and pulled out the stops. Outside the theatre, people plodding to work at 9:30 a.m. were brought to attention by a street display showing a “vampire bat” drinking hot “blood” — something to think about when that coffee break came to mind. Every female patron received a free “jinx” gift, a devilish looking lapel skele- ton. Each 13th patron was given a pair of passes to a future attraction. The theatre front reeked bad luck with skeletons hang- ing from the entire length of the marquee and black cats underfoot everywhere. As a topper to the run, Bob and his canopy man Larry Gauthier were inspect- ing a portion of loose plexiglas paneling while the latter was completing his sign change at the end of the run, and as Larry lifted a letter of the panel, lo and behold what should appear hanging onto one of the runners? You guessed it — a bat. Promotion for Operettas By A1 Kruger Wins $100 in Old Film Gimmicks Good for Radio < Continued from page one) for the most useless thing you own (no mothers-in-law accepted). Works great; listeners send in everything from false teeth to radio batteries with dead cells. MONEY TREE CONTEST — Lots of ways to work this, but the best is to get an eight-foot aluminum Christmas tree and decorate it with 500 brand new dollar bills and put on display . . . and have customers register in sponsor stores. Just one win- ner who gets the tree. On one page is an account of a Teenage Underground Movement Against Rock and Roll Music, organized by WTCN of Min- neapolis with the first meeting being held in the Orpheum Theatre there, followed by a special screening of “Bye Bye Birdie.” Mel Jass of the station was host at the showing, which included greetings from the Winter Carnival queen, a fashion show for young men and women and a long- distance telephone conversation with Ann- Margret. Over $2,000 in prizes were awarded to the Teenage Underground Movement, which was established by WTCN to give teenagers full credit for the scope of their musical appreciation. Over 2,000 young people were enrolled with membership cards going to such units and the Beethoven Brigade, the Bach Battalion, the Dvorak Division and the Puccini Patrol ! Alvin Kruger Alvin Kruger, who manages the Laurel Theatre in San Antonio for Cinema Arts Theatres, won a $100 award for making the best boxoffice show- ing with a series of one-day-a-week pres- entations of six re- issued MGM oper- ettas. Kruger’s winning idea was inexpensive. He employed the per- son-to-person touch by phoning the secre- taries and presidents of every civic, social and cultural organ- ization in Bexar County about his operetta program. He even went down the mem- bership list of the some of the groups, literally making several hundred calls. This personal contact paid off right from the first showing; in fact, attendance at “Naughty Marietta” was far above ex- pectations. Kruger then went down his phone list again, thanking the civic, so- cial, etc., group’s presidents for the ex- cellent response to the musical program. This had the psychological effect he had in mind — wanted to achieve — it got the group presidents personally interested and they talked up the musicals. In addition, by basing his campaign solidly on personal and cultural contacts, Kruger was able to get extraordinary cooperation from the newspapers and radio and television media. Starting with Naughty Marietta, the Laurel followed with Student Prince, Maytime, Brigadoon, Firefly and Bitter- sweet. A second fall series is planned at the Laurel. 2 — 162 — BOXOFFICE Showmondiser :: Oct. 14, 1963 Store Holds '8 VI' Sale With Passes to Film Citations for August-September 1963 Virginia Howell, manager of Lovett’s Western (W . Va.) Drive-In. Cited for her tasteful selling of “Walk on the Wild Side,” which produced substantial extra revenue at a late Saturday night showing. • Al Marsden, manager of the Centre Theatre, Corpus Christie, Tex. His Elvis Presley photos — old phonograph records lobby stunt executed by local radio station helped put over “It Happened at the World’s Fair” in a big way. • Odis R. Owens, manager of the Keith Theatre, Cincinnati. Outstanding radio-TV pro- motion for “Bye Bye Birdie,” in which all eight of city’s stations participated, in- cluding a deejay broadcast from the Keith lobby from noon to 4 on opening day. This was followed by performances of local amateur combos until 8 p.m. • Tal Richardson, owner of Tals Midland Theatre, Coffeyville, Kas. Lobby displays in behalf of “Days of Wine and Roses” featuring pictures (of himself with star Jack Lemmon) and other material he obtained at the Show-A-Rama VI con- vention in Kansas City. • Allen Johnson, owner, Eastown in Grand Rapids, Mich. Fullfledged campaign for the start of his MGM Musicals series, in which his Miss MGM Musicals ob- tained wide publicity by posing with Mayor Stan Davis high in a hydraulic lift bucket. John W. Creamer, manager. Federal Theatre, Denver, Colo. Extra revenue effort. A featurette he viewed aboard ship on a Pacific cruise, “A Great Ship,” was lined up for a special promotion. John Meehan, assistant manager at the Imperial Theatre, Jacksonville, Fla. His imaginatively planned and executed campaign for “Flipper” gave his theatre its best attendance in two years. • Leon Rountree, owner of the Holly Theatre, Holly Springs, Miss. Striking theatre front constructed with bamboo screens for “Tarzan’s Three Challenges.” • Oscar Brotman, theatre owner, Chicago. Courageous promotion for “Flipper” at his downtown Loop Theatre. Obtained a live dolphin (at great expense) from Florida for large tank on sidewalk in front of theatre. Paid off not only at the Loop, but residual interest benefitted subsequent runs. • Walter W. Bell, owner of theatres in Dewey and Chetopa, Okla. Cited for success at his new Capri in Dewey. Ivan Ackery, manager of the Orpheum Theatre, Vancouver, B.C. Put on biggest radio campaign “in many moons” for “Summer Holiday” and collected ex- cellent dividends at his boxoffice. 'Hill Mob' Rebooked After Big Gold Robbery An alert promotion for “ 8V2 ” at the Hell- man Theatre, Albany, N.Y. tied the Italian picture into a Friday-Saturday sale of the same name at the MaXam Discount City in suburban Colonie. A seven-column newspaper ad pro- claimed: “Don’t Miss It! Big ‘8V2’ SALE.” To the left, at the top, was a box capped “MaXam ‘8V2’ Sale Being Held in Con- junction With the Movie ‘8V2’ at the Hell- man Theatre.” A strip read: “Now Show- ing ‘8V2.’ Joseph E. Levine Presents Federico Fellini’s,” etc., with a head cut of Fellini, at the right. Underneath was the message: “FREE PASSES. One of each sale item will be marked with a spe- cial code entitling purchaser of that par- ticular item to a FREE PASS to the pic- ture ‘8V2’ at HELLMAN Theatre.” Dave Weinstein directs Heilman pro- motion. 'Hud' Author at Preview Which Radio Sponsors A “Hud” screening in the Parkway The- atre at Fort Worth, Tex., sponsored by radio station KXOL, was attended by Larry McMurtry, the young university professor of Austin who wrote the book on which the film was based. KXOL guests, invited businessmen, waitresses, barbers, salesgirls, cab drivers, bellhops, beauty operators filled the house, made available by Inter- state Theatres. The screening was arranged two weeks in advance by Dick Empey and Bob Lynch of the Hollywood, a Trans-Texas operation. McMurtry was interviewed on the stage before and after the showing. Afterward he was a guest at dinner at the Farmer’s Daughter restaurant with selected news- paper folk. The radio buildup, the screening word- of-mouth and the resulting generous news- paper coverage went a long way in publi- cizing the Hollywood showing. In addition, a screening was held a week prior for students of high school papers. Letters of invitation were followed up by personal phone calls. Sneaks were held on a Friday and Sat- urday before opening. Empey reports these attracted full houses, indicating the film already was becoming known by the pub- lic as a result of word-of-mouth. Jack Gordon of the Fort Worth Press had a full page on “Hud,” and this was blown up for a 40x60 board. 'Thrill' — Miami Trip Paper Gets Big Play in Stores “The Thrill of It All” and Universal’s trip to Miami contest received extensive advertising via shadowboxes and window cards in Sattler’s downtown Buffalo de- partment store, and via 60 window cards and three-sheets in the Thruway Shopping Center. The film opened at the Granada, Schine de luxe suburban theatre in north Buffalo. Joe Garvey, manager, had the fashion trailer on WGR-TV, arranged WEBR radio and WGR-TV contests, had the open-end interview on radio and planted a crossword puzzle contest in Catholic weekly and a pictorial layout in the roto section of the Sunday Courier-Express. When E. D. Harris, promotion-publicity director for Herbert Rosener Theatres in southern California, and Sydney Lyndon, general manager, read in the newspapers that $580,000 had been stolen in London holdup that recalls “Lavender Hill Mob,” a film that has been making the rounds in Britain and America, they agreed it would be worth while to book a return of the film, although it played around Los Angeles many times. Enough time was allowed to tip off the columnists and get some material in the newspapers. The front proclaimed the London gold robbery. People stopped, noted the copy and got a kick out of it, realizing that it was impossible to get out a documentary on the crime so quickly. Ad copy emphasized that the gold bul- lion stolen in the London holdup recalls the “Lavender Hill Mob” . . . “Did the bandits get their ideas from this classic gangster movie?” Profit in Religious Film The Ritz in Albany, N.Y., attracted a profitable three-day business with a booking of “The Life of Saint Maria Goretti” and a color short on the Vatican. Manager Joseph Stowell and distributor John Harm worked with the Catholic chancellery in a parochial schools promotion. BOXOFFICE Showmandiser :: Oct. 14, 1963 — 163 — 3 '"5. X HI B I TOR HAS HIS SAY """ABOUT PICTURES AMERICAN INTERNATIONAL Battle Beyond the Sun (AIF) — Edd Perry, Aria Powell. Indescribably bad and almost totally unplayable. This is a Russian sci- ence-fiction film dubbed in English. Don’t be fooled by its exploitable title and the names of the actors, Edd Perry and Aria Powell. These actors are obviously the voices of the Russian actors in the film. This is a perfect example of how the Amer- ican public is being fooled and most of all, the exhibitor. I do not blame American International; I blame Filmgroup for de- livering the year's worst pile of garbage film. AIP must have been taken for suckers, too!! Played Thurs., Fri., Sat. Weather: Hot — Paul Fournier, Acadia Theatre, St. Leonard, N. B. BUENA VISTA In Search of the Castaways (BV) — Mau- rice Chevalier, Hayley Mills, George San- ders. As usual, Disney is up to standard for family trade and this was no exception. Bigger situations playing ahead of me hurt bad, though. Played Thurs., Fri., Sat. Weather : Hot. — Terry Axley, New Theatre, England, Ark. Pop. 2,136. COLUMBIA Mothra (Col) — Frankie Sakai, Hiroshi Koizumi, Emi Itoh. Here is a fantastic foreign production, rather off-beat and, hence, did better business than expected. Played Fri., Sat. Weather: Good. — Mel Danner, Circle Theatre, Waynoka, Okla. Pop. 2,018. Pirates of Blood River (Col) — Kerwin Mathews, Glenn Corbett, Christopher Lee. We played this one with a repeat on “Deli- cate Delinquent” and expected above aver- age business. We only did slightly better than normal and still don’t understand. Usually programs of this type go over here. Played Thur., Fri., Sat. Weather: Hot. — Larry Thomas, Fayette Theatre, Fay- etteville, W. Va. Pop. 2,000. METRO-GOLDWYN-MAYER All Fall Down (MGM) — Eva Marie Saint, Warren Beatty, Karl Malden, Angela Lansbury. Not so hot for me. Maybe it is okay on a double bill. I play only a single bill. — John M. Bailey, Opera House, Mil- tonvale, Kas. Pop. 911. Billy Rose’s Jumbo (MGM) — Doris Day, Stephen Boyd, Jimmy Durante, Martha Raye. Many people thought this was a kid 'Hud Good Adult Drama ; A Bow to Paramount “Hud” is a very good adult drama, and Paul Newman gets better every time. Good to see Patricia Neal again. She has been absent from the screen too long. Brandon de Wilde turns in a good job of acting, also. Did aver- age both nights. Well done, Paramount! JAMES HARDY Crescent Theatre Jasonville, Ind. Right Kind of Picture Pleases Customers Light and airy and full of fun, “40 Pounds of Trouble” did a good job for me. I like to see the customers leave with smiles on their faces. It makes me feel that there is a future in this business after all. All we need are the right kinds of pictures — the kinds they want to see, not those that some pro- ducer thinks they should see. Tony Curtis did a fine job with the little girl who almost stole the picture away from the rest of the cast, all of whom were good. ORAL LEDBETTER Howard Theatre Monon, Ind. picture. In this town not too many know about Billy Rose and Jumbo. We worked hard trying to correct this impression and succeeded in getting a fair gross out of a picture that should have done a big busi- ness. I think the title hurt our adult busi- ness. Played Sun. through Wed. Weather: Good. — Frank Patterson, Mansfield The- atre, Mansfield, La. Pop. 6,000. PARAMOUNT Forever My Love (Para) — Romy Schnei- der, Karl Boehm, Magda Schneider. Good color and scenery, but about 34 minutes were cut out. What is in the previews isn’t in the feature. Disappointed persons who had seen the trailer. Played Wed., Thurs., Fri. Weather: Warm. — John W. Johnson, State Theatre, Caspian, Mich. Pop. 1,600. Who’s Got the Action? (Para)- — Dean Martin, Lana Turner, Eddie Albert. More action at the boxoffice than in the picture. Dean Martin is a draw here. Sex, comedy and Dino made this above average here. But for entertainment have seen better. Played Sun., Mon. Weather: Hot. — Ken Christianson, Roxy Theatre, Washburn, N.D. Pop. 968. 20th CENTURY-FOX Thirty Years of Fun (20th-Fox) — Yes, I know . . . old as the hills and half the actors in the picture are deceased, but again the people have a chance to laugh and have fun and forget about the bills they owe at the finance company. That is really why they come to our theatres isn’t it . . . to be entertained? I was surprised to find that half my trade on this one was adult. They like to laugh, too, and the con- cession business was good. This one will make you remember when you were a kid and you went to the theatre to be enter- tained— not to procure a lesson on sex or how to drink whisky better than Joe. Played Thur., Fri., Sat. Weather: Hot. — Oral Ledbetter, Howard Theatre, Monon, Ind. UNITED ARTISTS Love Is a Ball (UA) — Glenn Ford, Hope Lange, Charles Boyer. This was too talky and not quite funny enough to be classified as a comedy. It has some oeautilul scenery and beautiful color. My small Monday night crowd seemed to enjoy it better than the way below average Sunday night crowd. Played Sun., Mon. Weather: Warm. — James Hardy, Crescent Theatre, Jason- ville, Ind. Pop. 2,500. Taras Bulba (UA) — Tony Curtis, Yul Brynner, Christine Kaufmann. An excel- tre lent picture with one of the best musical scores I have heard in quite sometime. It did below average business though. Played Sun., thru Wed. Weather: Very Hot. — Larry Thomas, Fayette Theatre, Fayette- ville, West Va. Pop. 2,000. Two for the Seesaw (UA) — Robert Mitchum, Shirley MacLaine, Edmon Ryan. This was one of the worst flops ever shown here. Should have closed and headed for a good fishing spot. Played Sun., Mon. — Leonard J. Leise, Roxy Theatre, Randolph, Neb. Pop. 1,029. UNIVERSAL Mystery Submarine (Univ) — Edward Judd, James Robertson Justice, Robert Fleming. One of those talky British pic- tures that left many bored and some try- ing to understand some of the dialog. Ran with “Who’s Got the Action?” It was in color and you could understand them. All in all a very weak program. Played Fri., Sat. Weather: Good. — Frank Patterson, Mansfield Theatre, Mansfield, La. Pop. 6,000. No Man Is an Island (Univ) — Jeffrey Hunter, Marshall Thompson, Barbara Pe- rez. A true war picture in color that was really entertaining. Did real well at the boxoffice. A tip from local exhibitor said xn “It’s boxoffice.” It sure is — teens — pop- ■» eye set — adults all enjoyed it. Played Fri., Sat. Weather: Hot. — Ken Christianson, Roxy Theatre, Washburn, N. D. Pop. 968. WARNER BROS. Days of Wine and Roses (WB) — Jack Lemmon, Lee Remick, Charles Bickford. A picture that everybody should see. Su- perb acting. A very good show of this kind. — John M. Bailey, Opera House, Milton- vale, Kas. Pop. 911. Giant (WB-reissue) — Elizabeth Taylor, Rock Hudson, James Dean. Fourth time I have played this and still a big grosser, with some extra advertising. Liz helped a lot, but the fact that it is a fine picture was the biggest factor at the boxoffice. Played Sun., Wed. Weather: Good. — Paul Wood, Escambia Drive-In Theatre, Cen- tury, Fla. Pop. 1,500. Story of the Count of Monte Cristo, The (WB) — Louis Jourdan, Yvonne Furneaux, Pierre Mondy. This is the all time dog! Don’t touch it! Had more walk-outs in this one than all others in the past year combined. Many patrons remarked on this one. All bad! Played Thurs., Fri., Sat. Weather: Fair.— Bill Curran, Ramona The- atre, Kremmling, Colo. Pop. 900. MISCELLANEOUS i Playgirl After Dark (Topaz) — Jayne Mansfield, Leo Genn, Karl Boehm. Best midweek I’ve had all summer. Jayne Mans- field singing “sexy” and showing her “bosom” got the curious in. Played Tues., Wed. Weather: Hot. — Teri-y Axley, New Theatre, England, Ark. Pop. 2,136. 4 — 164 — BOXOFFICE Showmandiser :: Oct. 14, 1963 An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department also serves as an ALPHABETICAL INDEX to feature releases. © is for CinemaScope; ® VistaVision; © Panavision; © Technirama; (§) Other anamorphic processes. Symbol Q denotes EOXOFFICE Blue Ribbon Award; © color photography. Legion of Decency (LOD) ratings: A1 — Unobjectionable for General Patron- age; A2 — Unobjectionable for Adults or Adolescents; A3 — Unobjectionable for Adulfs; A4 — Morally Unobjectionable for Adults, with Reservations; B — Objectionable in Part for all; C — Condemned. For listings by company in the order of release, see FEATURE CHART. Review digest AND ALPHABETICAL INDEX tt Very Good; + Good; — Fair; — Poor; — Very Poor. CL d 2 E i- OJ O -o rviewed Issue ID Rating O $ >» ’c5 Q E O V O OJ 5 -r ^ o o £ |'a ^ l o Z > » 3j.-= C3 E E CL. i— tr |— O o:£ 3 CD > Li- z tr (L5 Z Q CO 2767 All the Way Home (103) Dr. . . . Para 9-30-63 A2 + tt tt + 6+ Arturo's Island (90) Drama (sub titles) .... . MGM 2-23-63 B + + + tt 5+ 2736 Atom Age Vampire (87) Ho • Topaz 6- 3-63 1+1- — B — ©Ballad of a Hussar, The (94) Operetta . Artkino 7-29-63 + + 2+ 2739 ©Battle of the Worlds (84) SF . .Topaz 6-17-63 Hh 1+1- 2750 ©Beach Party (100) © Com . . . . . .AIP 7-22-63 A3 tt tt tt + + 9+1- 2750 Big Risk, The (111) ..Susp-Dr UA 7-22-63 A3 + 2+1- 2718 ©Birds, The (120) Ho Dr ... . . . Univ 4- 1-63 A2 + + tt tt + tt 9+ 2732 Black Fox (89) Doc’y 5-20-63 A1 tt + tt tt + 8+ 2733 Black Gold (98) Action WB 5-27-63 A1 + + + + ±2 5+1- 2732 Black Zoo (88) © Shock Dr... . . . .AA 4-29-63 A2 + -4- + — 4+3- ©Bluebeard (Reviewed as Landru) (114) Com-Dr (subtitles) . . Embassy 5- 6-63 B -H- + tt tt 8+1- 2705 Bomb for a Dictator (73) Ac. . Medallion 2-18-63 + 1+ 27?7 Break, The (75) Ac Dr . . . .SR 5- 6-63 + 1+ 2764 Burning Court, The (102) Drama Trans-Lux 9-16-63 A2 + tt + 5+1- 2720 ^©Bye Bye Birdie (111) © Musical Col 4- 8-63 A3 tt tt tt tt + tt H+ — C — 2737 ©Call Me Bwana (103) Comedy . . . .UA 6-10-63 A2 -H- tt tt tt + + 10+ Candide (90) Satire (sub titles) 2-18-63 B + + 3+1- 2748 Captain Sindbad (85) Adv-Dr.. . .MGM 7-15-63 A1 +f + + + tt + 8+ 2757 Caretakers, The (97) Melodrama . . . .UA 8-26-63 A3 tt tt + — 6+2- 2749 Carry On Regardless (87) Com Gov. Films 7-22-63 + + 2+ 2743 ©Cattle King (89) West-Dr. . . .MGM 7- 1-63 A1 + tt tt 7+2- 2770 ©Charade (114) Mys-Com . . . Univ 10- 7-63 A2 tt tt tt tt 8+ 2751 ©Checkered Flag, The (S3) Dr. . . .MPI 7-29-63 + 2+1- Ciske the Rat (88) Melodrama (sub titles) 8-26-63 + 1+ 2742 ©Cleopatra (221) Todd-AO Hist -Spectacle 20th-Fox 6-24-63 B tt tt tt tt + tt 11+ 2705 ©Cleopatra’s Daughter (93) © Adv Spectacle Medallion 2-18-63 + 1+ 2734 ©Come Blow Your Horn (115) ® Comedy 5-27-63 A3 + + tt tt + 7+ 2719 ©Come Fly With Me (109) © Romantic Comedy MGM 4- 8-63 A2 tt + tt + + + 8+ 2764 Condemned of Altona, The (114) © Drama 20th-Fox 9-16-63 A3 ■tt tt tt tt 8+ Conjugal Bed, The (90) Com.... Embassy 10- 7-63 ± 1+1- 2720 ©Critic’s Choice (100) © Com. . . .WB 4- 8-63 A3 + Hh — + + 5+3- 2704 Crooks Anonymous (87) Comedy . .Janus 2-11-63 A3 tt 2+ Cross of the Living (90) Drama. . . . Cari 4-22-63 -f- + — 2+2— 2770 Cry of Battle (99) Drama. . . . AA 10- 7-63 B + 1+ — D — 2735 Day in Court, A (70) Eng-dubbed Episodes .Ultra 6- 3-63 A3 3+3— 2722 ©Day of the Triffids, The (94) © Science-Fiction- Horror .... . .AA 4-15-63 A2 tt + tt + tt ± 9+1- 2753 Defiant Daughters (91) Melodrama. . Times 8- 5-63 tt 2+ 2718 Dime With a Halo (94) Com-Dr. MGM 4- 1-63 A3 H- + + ± 6+4— 2742 ©Donovan’s Reef (109) Com-Dr... . Para 6-24-63 A2 tt + tt + + + 8+ 2751 Double Deception (101) Melodr UMPO 7-29-63 + 1+ 2717 ©Dr. No (111) Adv Dr . .UA 4- 1-63 B + + tt tt tt 8+ 2725 ©Drums of Africa (92) © Adv... .MGM 4-29-63 A1 + — + + ■±2 5+3 — 2721 ©Duel of the Titans (90) © Ad . . . . Para 4-15-63 A2 + + -tt — ^tt 5+4- 2704 During One Night (84) Dr . Astor 2-11-63 C + 1+ — E — 8/2 (135) Dr-Faritasy Embassy 7-15-63 A4 tt + + + tt 8+1- 2762 ©Erik the Conqueror (90) © Ad. .AIP 9- 9-63 A2 + + 2+ 2725 ©European Nights (82) Tour of Europe's night spots Burstyn 5-13-63 + + + 5+ 2703 Fatal Desire (80) Melodrama. . . Ultra 2-11-63 A3 + + 2+1- Fiasco in Milan (104) Comedy A-T-U 5-20-63 + + 4+2- 2730 ©55 Days at Peking (150) © Adventure Drama . .AA 5-13-63 A1 tt + tt tt tt tt 11+ 2708 Five Minutes to Live (80) Crime. . Astor 2-25-63 B tt- 1+1- Flamboyant Sex, The (76) Drama Shawn Int’l 9-30-63 ^tt + 2+1- 2728 ©Flipper (92) Drama MGM 5- 6-63 A1 tt + + + tt + 8+ 2744 ©For Love or Money (108) Comedy Univ 7- 1-63 B tt + + tt + tt 9+ 2708 Four for the Morgue (84) Action. .MPA 2-25-63 + 1+ 2694 Freud: The Secret Passion (120) Drama . .Univ 12-24-62 A4 + tt T+ tt tt tt 11+ 2729 Fruit Is Ripe, The (90) Eng-dubbed Melodrama Janus 5-13-63 + 1+ 2749 Fury of the Pagans (86) Hist Spec Col 7-22-63 A2 ± l+l_ In the summery tt is rated 2 pluses, — as 2 minuses. O VII ° s. *2 • H 'Z a - = £ t; rviewed Issue )D Rating $ O E O o oj 11 '«/i — + a ^ £ >* ro E c ol H cc t— 0 cc. = _| CO > Li- X CL CL ^ Z Q — G - — 2737 Garbage Man, The (86) Corn-Satire. . CDA 6-10-63 + i+ 2738 ©Gathering of Eagles, A (115) Air Drama Univ 6-10-63 A1 tt + tt + tt tt 10+ 2741 Get On With It (88) Comedy. . . .Governor 6-24-63 + i+ 2766 ©Giant of Metropolis, The (91) Sc-Fiction Seven Arts 9-23-63 + i+ 2753 ©Gidget Goes to Rome (101) Com . Col 8- 5-63 A1 tt Hh tt + + + 8+1- 2738 Girl Hunters, The (103) ® Cr..Colorama 6-10-63 + + + + 5+1- Golden Plague, The (95) Melodrama (sub-titles) Bakros 8-26-63 tt 2+ Great Battle of the Volga, The (75) Doc’y Artkino 6-10-63 + 1+ 2724 ©Great Escape, The (168) © Dr....UA 4-22-63 A1 tt tt tt tt tt tt 12+ 2752 Greenwich Village Story (95) Drama Shawn Inti 7-29-63 + + + 4+1- Grown-Up Children: (75) Comedy .. Artkino 5-13-63 1+1- Hand in. the Trap (90) Drama. .. .Angel 8- 5-63 tt tt 5+1- 2751 Harbor Lights (68) Ac Dr. . . ,20th-Fox 7-29-63 A2 ±1 — 2+3- 2759©Haunted Palace, The (85) ® Dr.. AIP 9- 2-63 tt tt tt 6+ 2758 Haunting, The (112) © Mys-Dr. . MGM 8-26-63 tt + + tt + 8+1- 2750 Heavens Above (105) Com Janus 7-22-63 A3 tt + 4+1- 2726 ©Hercules and the Captive Women (93) © Adv Woolner 4-29-63 A1 + 1+ Hidden Fortress, The (90) Melodr. . Albex 7-29-63 + + 2+ 2762 Hootenanny Hoot (91) Folk Mus..MGM 9- 9-63 + + + 3+ House on the Front Line, The (105) War Drama ....Artkino 9-23-63 tt 2+ 2686 ©How the West Was Won (165) Cinerama H istor.cal Drama MGM-Cinerama 11-26-62 A1 tt tt tt tt tt tt 12+ 2729 Hud (112) ® Wn Drama Para 5-13-63 A3 tt + tt tt tt 9+ 2714©l Could Go on Singing (99) ® Drama/Songs UA 3-18-63 A3 + tt tt + + 8+1- Idiot, The (165) Melodrama. Shochiku 5-20-63 + tt 5+2- 2747 ©In the Cool of the Day (88) © Drama MGM 7-15-63 B — tt 5+4- 2765 In the French Style (105) Drama.. Col 9-23-63 A3 tt tt tt + + tt 10+ 2765 ©Invincible Gladiator, The (96) Adv Spec Seven Arts 9-23-63 + 1+ 2761 Invitation to Murder (65) Sus Melodr Atlantic 2740 ©Irma La Douce (146) ® Com UA 9- 9-63 6-17-63 B + tt + tt tt + 1+ 9+1- 2724 ©Island of Love (101) © Comedy. .WB 4-22-63 B + tt -+- + ± 7+3- 2723 ©It Happened at the World’s Fair (105) © Com-Romance/Songs. . MGM 4-22-63 A2 + + + 5+2- 2737 ©Jason and the Argonauts (104) Dynamation. Fantasy Adv . .Col 6-10-63 A1 + + tt + + tt 8+ 2769 Johnny Cool (101) Drama . .UA 10- 7-63 B + 1+ 2741 Just for Fun (72) Teenage Mus. .. . Col 6-24-63 A2 -+- — 2+3- 2764 Just Once More! (78) Melodrama. — K— 2740 ©King Kong vs. Godzilla (91) .Janus 9-16-63 tt 2+ Horror Spoof 6-17-63 A1 + + + — ± 5+3- 2754 ©Kiss of the Vampire (88) Hor-Dr. . Univ 8- 5-63 A2 tt tt + 5+ — L— 2715 ©Lafayette (110) © 70 Historical Drama . Maco 3-25-63 A1 tt + ++ + 6+ 2698 syh©Lawrence of Arabia (204) Super © 70 Adv. Drama . .Col 1-21-63 A2 tt tt tt ■h +• tt 12+ Lazarillo (100) Com-Dr . . Union 5-13-63 A2 + + tt 4+ 2755 ©Leopard, The (165) © Period Drama ■20th-Fox 8-19-63 A3 tt tt ■+ -+ + 9+ 2752 Lilies of the Field (94) Drama. . . .UA 7-29-63 A1 tt + + ■h -+ 8+ 2736 List of Adrian Messenger, The (98) Mystery Drama . . . 6- 3-63 A1 + + tt ++ tt 9+1— 2674 Longest Day, The (ISO) © War Drama 10-15-62 A1 tt ■+ ■+ ■+ tt tt 12+ 2741 L-Shaped Room, The (124) Drama 6-24-63 A4 + ■h ++ + ++ tt 10+ 2758 Lord of the Flies (90) Drama 2687 Lovers on a Tight Rope (83) Cont’l 8-26-63 + + Hh 3+1- Suspense Drama .Ellis 12- 3-62 B + 2+1- — M— 2715 ©Magic Voyage of Sinbad, The (79) © Adv Sped . Filmgroup 3-25-63 + 1+ 2728 ©Magnificent Sinner (91) Eng-dubbed Period Drama.. Film -Mart 5- 6-63 A3 + ± 4+3- 2730 Maid for Murder (89) Comedy Janus 5-13-63 tt 2+ 2739 ©Main Attraction, The (85) Dr. . MGM 6-17-63 B + + + + 6+2- 2732 Man and His Woman: (S3) Dr. .: Starkey-SR 5-20-63 + 1+ 2720 Man From the Diners’ Club, The BOXOFFICE BookinGuide Oct. 14, 1963 5 REVIEW DIGEST AND ALPHABETICAL INDEX In the summary tr is rated 2 pluses, — as 2 mm 11 *n o 1 U i X o ilm Daily ollywood eporter 3s.i II ew York aily News 1 i cc j= — 1 1 co > Li- x cc o-S z o (A 4- 8-63 A1 44 + 44 + + 8+1- 6-17-63 B + + 44 Hi + 7+2- 8-12-63 A3 44 44 + + + 7+ 9- 9-63 44 + 44 44 7+ 12- 3-63 B + 1+ 5-20-63 + 1+ 3-25-63 A3 44 + 44 44 8+1- 4- 8-63 A1 + — 44 + 44 44 8+1- 4-15-63 A4 + 44 = = + 4+4- 6- 3-63 A1 + 44 + 44 44 9+1- 8-26-63 A1 44 + 44 + + 44 9+ 9- 2-63 44 - 2+1- 7-15-63 A2 4- H^ 2+1- 8- 5-63 A2 44 — + 44 5+1- 8-26-63 -H- 4+ + 5+ 3-11-63 A1 + H; 44 44 44 + 9+1- 9-30-63 H; + + ± 4+2- 9-16-63 Hh 1+1- 8-19-63 H; 1+1- 9- 2-63 -H- 44 44 7+1- 2-25-63 A3 + + 44 44 44 44 10+ 1-21-63 B H; + H^ — 3+3- 3-11-63 H; 1+1- 5-20-63 A1 44 44 + + + 8+1- 9- 2-63 B 44 + + 44 _ + 7+1- 7-22-63 1+1- 4-15-63 B + H; + — 4+3- 9- 9-63 + it — 2+2- 4-22-63 A2 + + 44 + H; + 7+1- 6-10-63 + + 3+1- 9-23-63 44 2+ 5- 6-63 + 44 3+ 7- 1-63 A2 + + 3+1- 5-27-63 A2 + + 2+ 7- 8-63 C + 1+ 5-27-63 A3 Hh + — 2+2- 8- 5-63 + 1+ 3-25-63 A1 + 44 44 + 44 8+ 12- 3-62 A3 +f + + 4+ 5-27-63 + - 3+2- 9-16-63 44 3+1- 7- 8-63 + + H; 5+3- 8-26-63 B + — H^ + 3+2- 9-23-63 44 + 44 + 6+ 10- 1-62 A1 + - 44 + 44 + 7+1- 9-24-62 A2 + + 44 ±: + 44 8+1- 2- 4-63 A3 + — 2+2- 4-15-63 A3 + -4- 44 4+1- 8-19-63 3+3- 11-12-62 + + + 3+ 12-17-62 H; 1+1- 9-30-63 A3 44 44 44 44 8+ 4-29-63 + H^ 3+2- 7- 8-63 A2 + 44 44 44 Hi 8+1- 6- 3-63 A1 + 44 44 44 + 8+1- 8-12-63 + 1+ 1-28-63 H- — + 2+2- 2-18-63 C 4+ 44 + _ 5+1- 12-10-62 1+1- 7-15-63 B + — + + — H; 4+3- 4-15-63 A2 + + + 4+1- 8-19-63 + + + Hi 4+1- Very Good; f Good; — Pair; — Poor; = Very Poor. a. t- cc (96) Farce Comedy Col 2739 ©Marilyn (S3) © Compilation 20th-Fox ©Marriaoe of Figaro, The (105) Fr. Classic Union 2761 ©Mary, Mary (126) Comedy WB 26S7 Maxime (93) Comedy-Drama Ellis 2731 ©Mill of the Stone Women (94) Horror Drama Parade 2715 Mind Benders, The (99) Dr AIP 2719 ©©Miracle of the White Stallions (118) Drama BV 2721©Mondo Cane (102) Documentary. .Times 2735 ©Mouse on the Moon, The (82) Comedy Lopert 2758 Murder at the Gallop (81) Mystery-Corn MGM 2670 Murder Can Be Deadly (60) Sus. Melodr Colorama 2748 Murder on the Campus (61) Mys-Melo Colorama My Name Is Ivan (97) Melodr. . Sig Shore My Hobo (98) Comedy Toho 2712 ©My Six Loves (101) Comedy. ... Para 2767 ©My Son, the Hero (111) Ac Dr. UA — N— 2765 ©Nature’s Sweethearts (63) I kay 2755 ©Nero’s Mistress (86) © Period Comedy MFI 2760 ©New Kind of Love, A (110) Com .. Para 2708 ©Nine Hours to Rama (125) © Suspense Drama 20th-Fox 2697 No Exit (85) Drama Zenith 2711 No Time to Kill (70) Melodr ADP-SR 2732 ©Nutty Professor, The (107) Comedy Para — 0— 2759 ©Of Love and Desire (97) Drama 20th-Fox Of Love and Lust (109) Com-Dr F-A-W 2722 Operation Bikini (84) War Dr AIP 2761 Ordered to Love (65) Drama. .Transocean PQ 2723 Paranoiac (80) Mystery Dr Univ Pickpocket (75) Drama Delahaye 2766 Pair of Briefs, A (90) Comedy. ... Davis 2727 Pillar of Fire (75) Eng-dubbed War Action Drama Noel Meadow 2744 Play It Cool (74) Teenage Mus AA 2734 ©Playboy of the Western World, The (100) Corn-Drama Janus 2745 Please, Not Now! (74) © Rom-Com 20th-Fox 2733 Police Nurse (64) Action 20th-Fox 2753 Prelude to Ecstasy (84) Sus Melo Manson. 2716 ©PT 109 (140) ® War Dr WB 2687 Quare Fellow, The (85) Drama. .. .Astor 2733 Quick and the Dead, The (90) War Drama Beckman — R— 2765 ©Rage of the Buccaneers (90) © Colorama 2746 Raiders of Leyte Gulf (80) Ac-Dr Hemisphere 2757 ©Rampage (98) Adv-Drama WB 2765 Reach for Glory (89) War Dr Col 2760 Reluctant Saint, The (105) Drama Davis-Royal 2667 Reguiem for a Heavyweight (87) Drama Col 2701 ©Rice Girl, The (90) © Drama.. Ultra 2722 Rififi in Tokyo (89) Cr Dr MGM 2755 Right Hand of the Devil, The (72) Farce Cinema- Video 2681 ©Roommates (91) Comedy. ... Herts-Lion 2692 Run Across the River (74) Ac.. Citation 2768 ©Running Man, The (103) ® Dr.. Col 2725 Sadist, The (94) Psycho Dr. ... Fairway Sanjuro (96) Adv-Dr Toho 2736©Sa/age Sam (103) Outdoor Com. . . . BV Secrets of the City (88) Melodr . .Bakros 2699 Seducers, The (88) Melodrama. . . . Brenner 7 Capital Sins (113) Episode Comedy (sub titles) Embassy 2689 Seven Daring Girls (76) Action Manson 2748©Shock Corridor (101) Psycho-Dr. ,AA 2721 Showdown (79) Western Univ 2756 ©Siege of the Saxons (85) Adv Dr. ..Col i <9 CL. 2731 2731 2757 2684 2735 2713 2709 2769 Sin You Sinners (73) Melodr. ©Slave, The (102) © Adv Small World of Sammy Lee, The (105) Com-Dr Seven Smashing of the Reich (89) . Brenner ..MGM Arts Sparrows Can’t Sing (93) Comedy Janus Speaking of Murder (80) Eng-dubbed Dr UMPO ^©Spencer’s Mountain (118) ® Drama WB Stark Fear (86) Psy Drama Ellis Stray Dog (122) Drama Toho 2727 Stripper, The (95) © Dr 20th-Fox 2744 ©Summer Magic (108) Period Com . . BV Sundays and Cybele (110) Dr Davis- Royal 2728 ©Sword of Lancelot (reviewed as Lancelot and Guinevere) (116) ® Adv Dr Univ 2769 ©Sword in the Stone, The (75) Cartoon BV — T— 2730 ©Tammy and the Doctor (89) Comedy-Drama Univ 2745 ©Tarzan's Three Challenges (92) © Adv-Dr MGM ©Temptress and the Monk, The (87) Drama Hakim 2762 ©Terror, The (81) © Horror AIP Third Lover, The (85) Drama. .Atlantic 2740 ©13 Frightened Girls (89) Action Mystery Col 2753 This Sporting Life (129) Dr....ContT Three Fables of Love (76) Episode Comedy Janus 2760 Three Stooges Go Around the World in a Daze, The (94) Comedy Col 2738 ©Thrill of It All (108) Com Univ 2747 ©Ticklish Affair, A (89) ® Rom-Com MGM Time Out for Love (91) Drama. .Zenith 2746 Toys in the Attic (90) ® Drama.... UA 2746 Traitors, The (71) Spy Dr Univ 2696 Trial and Error (91) Comedy MGM 2710 Trial, The (118) Drama Astor 2767 ©Twice Told Tales (119) Horror. .UA 2768 Twilight of Honor (105) ® Dr.... MGM Two Daughters (114) Com-Dr ... .Janus — UV— 2718 ^©Ugly American, The (120) Dr.. Univ 2770 ©Under the Yum Yum Tree (110) ® Comedy Col 2752 ©Violated Paradise (67) Doc Times 2759 Violent Midnight Sus. Melodr Times Film 2756 ©V.I.P.s, The (119) ® Drama.. MGM — W— 2756 Wall of Noise, The (112) Ac Dr WB We Have Only One Life (90) Rom Melo Greek 2703 West End Jungle (60) Prostitution Documentary Atlantic 2765 What a Woman ! (92) Films Around the World 2766 ©Wheeler Dealers, The (106) ® Comedy MGM When a Woman Ascends the Stairs (111) Melodr Tojo 2706 Wild Is My Love (74) Drama. . Mishkin Winter Light (80) Drama (sub titles) Janus 2743 Wild Guitar (87) Musical .. Fairway Int’l 2754 Wives and Lovers (103) Com Para 2749 ©Women of the World (107) Doc Embassy 2658 ©Wonderful World of the Brothers Grimm (135) MGM-Cinerama 2723 Wrong Arm of the Law, The (91) Farce-Comedy Cont’l — XYZ— 2768 ©“X”— the Man With the X-Ray Eyes (80) © Science-Fiction .. Amer Int’l 2726 Yellow Canary, The (93) © Mystery Drama 20th-Fox 2734 Young and the Brave, The (84) War Action MGM 2742 ©Young Racers, The (84) Ac-Dr.. AIP 2745 ©Your Shadow Is Mine (90) Dr Cont'l eviewed i Issue OD Rating | 2f .2 « ilm Daily ollywood eporter V a j j* | o z > » >* CC _J tu > u_ X cc o-S z o 5-20-63 H- 1+1- 5-20-63 A2 + H; H- + Hi 6+4- 8-26-63 C 44 + 44 44 7+ 11-19-62 + H- - 44 4+2- 6- 3-63 A3 + + 44 + 5+ 3-18-63 44 2+ 3- 4-63 A3 44 + 44 44 H^ 44 10+1- 10- 7-63 + + 2+ 9-30-63 + 1+ 5- 6-63 B + H^ 44 + + + 7+1- 7- 1-63 A1 + 44 44 44 7+ 2-11-63 A3 44 44 44 44 + 9+ 5- 6-63 A2 + + 44 + + 6+ 10- 7-63 44 44 44 6+ 5-13-63 A1 + -±_ 44 44 44 8+1- 7- 8-63 A1 + + 44 + + 44 8+ 7-15-63 B + + 2+ 9- 9-63 A2 + 1+ 7-22-63 H- -4- 3+3— 6-17-63 A1 H; — H- H- + + 5+4- 8- 5-63 A4 + 44 44 44 7+ 9-23-63 44 3+1- 9- 2-63 44 44 44 6+ 6-10-63 A2 44 44 44 44 44 44 12+ 7-15-63 A1 H^ H- H^ H- 44 44 8+4 5-20-63 B H; — ± 2+3- 7- 8-63 A3 44 + 44 ± + + 8+1- 7- 8-63 A1 H^ ± 3+3- 1- 7-63 A3 H; + + + 44 7+2- 3- 4-63 A3 + 44 H; + + 6+1- 9-30-63 + + 2+ 9-30-63 44 44 44 + 7+ 5-27-63 A1 44 44 44 6+ 4- 8-63 A1 44 + 44 44 44 44 n+ 10- 7-63 44 2+ 7-29-63 + 2+1- 9- 2-63 44 2+ 8-19-63 A3 44 44 44 44 84- 8-19-63 B + + + + - + 5+1- 9-23-63 44 2+ 2-11-63 4- 1+ 9-16-63 44 2+ 3-23-63 A2 44 44 44 44 + 9+ 8- 5-63 +4 + + 4+ 2-18-63 H^ 2+2- 5- 6-63 A3 + + + + 44 6+ 7- 1-63 — 1+2- 8- 5-63 B 44 + 44 44 44 + 10+ 7-22-63 C + 44 H; — + 5+2 8-20-62 A1 +■ 44 44 44 44 44 12+ 4-22-63 A3 + + + 9-30-63 4- 29-63 A2 5- 27-63 A1 6- 24-63 A2 7- 8-63 44 44 + + ± + ± + + 5+ + 6+ + 44 44 7+1- ± 3+2— + 3+2- - ± 2+3— 6 BOXOFFICE BookinGuide :: Oct. 14, 1963 Feature productions by company in order of release. Running time is in parentheses. © is for CinemaScope; ® VistaVision; ® Panavision; © Technirama; © Other anamorphic processes. Symbol tj denotes BOXOFFICE Blue Ribbon Award; © Color Photography. Letters and combinations thereof indicate story type — (Complete key on next page). For review dates and Picture Guide page numbers, see REVIEW DIGEST. Feature chart ALLIED ARTISTS | H AMERICAN INT'L 1 a h- 2C C BUENA VISTA g a COLUMBIA | H CONTINENTAL | California (86) W..806 Jock Mahoney, Faith Domergue The Balcony (84) D.. Shelley Winters, Peter Falk, Lee Grant MARCH Operation Bikini (84) . . . Ac . 803 Tab Hunter, Frankie Avalon, Scott Brady, Jim Backus, Gary Crosby Free, White and 21 (102) . . D . .807 Frederick O'Neal, Annalena Lund (Special release) 0©Miracle of the White Stallions (118) D..141 Robert Taylor, Lilli Palmer, James Franciscus The Mam From the Diners’ Club (96) C. .718 Danny Kaye, Cara Williams, Martha Hyer The Wrong Arm of the Law (91) C. . Peter Sellers, Lionel Jeffries APRIL ©The Day of the Triffids (94 © Ho.. 6301 Howard Keel, Nicole Maurey, Janette Scott, Kieron Moore The Mind Benders (99) . ...D..802 Dick Bogarde, Mary Ure ©The Young Racers (84) . .Ac . 805 Mark Damon, William Campbell Fury of the Pagans (86) © S. .721 Edmund Purdom, Rossana Podesta AVW Play It Cool (74) M..6302 Billy Fury, Helen Shapiro, Bobby Vee ©Black Zoo (88) ® Ho.. 6303 Michael Gough, Jeanne Cooper, Rod Lauren, Virginia Grey ©Erik the Conqueror (90) © Ad.. 808 Cameron Mitchell, Alice and Ellen Kessler Dementia 13 (81) Ho. .801 William Campbell. Luana Anders, Mary Mitchel ©Savage Sam (108) CD . 144 Brian Keith, Tommy Kirk, Dewey Martin, Kevin Corcoran y©Bye Bye Birdie (111) ® C/M 719 Janet Leigh. Dick Van Dyke, Ann-Margaret ©Jason and the Argonauts (104) Ad.. 722 Todd Armstrong, Nancy Kovack ©Your Shadow Is Mine (90).. D.. Jill Haworth, Michael Buhl JUNE ©55 Days at Peking (150) © 70 D..6304 Charlton Heston, Ava Gardner, David Niven (playing special engagements in May) ©The Terror (81) © Ho. .804 Boris Karloff, Sandra Knight ©Summer Magic (108) ....CD.. 144 Hayley Mil Is, Burl Ives, Dorothy McGuire, Deborah Walley, Eddie Hodges ©13 Frightened Girls (89) My.. Ac.. 001 Murray Hamilton, Joyce Taylor, Hugh Marlow, Kathy Dunn. Just for Fun (72) M..003 Bobby Vee, The Crickets, Freddy Cannon The L-Shaped Room (See Mlsc. DAVIS-ROYAL) This Spor'ing Life (126) ....D.. R.cha. d Harris, Rachel Roberts JULY | ©Beach Party (100) ® C..810 Robert Cummings, Dorothy Malone, Frankie Avalon, Annette Funicello ©Gidget Goes to Rome (101) C. .002 James Darren, Cindy Carol Lord of the Flies (90) D.. James Aubrey, Tom Chapin, Hugh Eduards, Roger Elwln AUGUST ©The Gun Hawk (91) Ac.. 6306 Rory Calhoun, Rod Cameron, Ruta Lee, Rod Lauren Cry of Battle (99) D..6307 Van Heflin, Rita Moreno, James MacArthur ©The Haunted Palace (85) ® Ho.. 812 Vincent Price, Lon Chaney, Debra Paget In the French Style (105) ..D..0O5 Jean Seberg, Stanley Baker Around the World in a Daze (94) C. 009 The Three Stooges SEPTEMBER | Shock Corridor (101) . ...D..6305 Peter Brock, Constance Towers, Gene Evans, James Best ©“X”— The Man With the X-Ray Eyes (80) SF..809 Ray Milland, Diana van der Vlis ©Summer Holiday (100) © C/M.. 813 Cliff Richard, Lauri Peters The Old Dark House (86).. D.. 007 Tom Poston, Robert Morley, Janette Scott The Maniac (86) Ho. .008 Kerwin Mathews, Nadia Gray ©The Running Man (103) . . D . . 006 Laurence Harvey, Lee Remick, Alan Bates Billy Liar (98) CD. . Tom Courtenay OCTOBER | ©Gunfight at Comanche Creek (..) W. . Audie Murphy, Colleen Miller Soldier in the Rain CD.. Jackie Gleason, Steve McQueen, Tuesday Weld, Tom Poston ©Pyro — The Man Without a Face (93) Ho.. Barry Sullivan, Martha Hyer ©Incredible Journey (145).. D .. True Life Adventure ©Under the Yum Yum Tree (110) C . Oil Jack Lemmon, Carol Lynley. Dean Jones, Edie Adams ©Mediterranean Holiday (70) Doc.. Narrated by Burl Ives Black Like Me (..) James Whitmore NOVEMBER ©Black Sabbath Ho. .815 Boris Karloff, Mark Damon Maniac D . .814 Leticia Roman, John Saxon ©The Sword in the Stone. .An. .148 Cartoon feature Thomasina (..) Ac.. ©The Cardinal (111) ® . D.. Tom Tryon, Romy Schneider Ladies Who Do ( . . ) Robert Morley The Love Goddesses ( . . ) .... Anth . . DECEMBER War Madness D.. Tony Russell, Baynes Barron, Judy Dan ©Masque of the Red Death ® Ho.. Vincent Price Congo Vivo Ad.. Jean Seberg, Gabriele Frezctti The Victors ® D. Vincent Edwards, Melina Mercouri, Jeanne Moreau, Romy Schneider Dr. Strangelove or: How 1 Learned to Stop Worrying and Love the Bomb C Peter Sellers 1 9NIW0D BOXOFFICE BookinGuide Oct. 14, 1963 7 isnon COMING I DECEMBER | NOVEMBER OCTOBER I SEPTEMBER FEATURE CHART The key to letters and combinations thereof indicating story type: (Ad) Adventure Drama; (Ac) Action Drama; An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama with Music; (Doc) Documentary; Dr) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Drama; (M) Musical- (My) Mystery; (OD) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; (W) Western. EMBASSY Q£ a_ < A Face in the Ran (81) . . . t Rory Calhoun. Marina Berti (French) . . Jean Pierre, Leaud, Marie-France Pisier Kenny Delmar. Robert Gentile The Law (126) D. (Italian) . .Gina Lollobrigida ©The Bear (86) C. (Eng-dubbed) . . Renato Rascel Francis Blance-Gocha 302 (Eng-dubbed) . .Anna Magnani >- ©Bluebeard (114) CD . 311 (Eng-dubbed) . .Michele Morgan, Danielle Darrieux (Reviewed as "Landru”) Gentle Art of Murder (122) . . D . . 215 (French) .. Danielle Darrieux [©Women of the World (107) © Doc.. 318 Narrated by Peter Ustinov 9/2 (135) D. .317 (Italian) ■ -Marcello Mastroianni, Claudia Cardinale, Anouk Aimee ©Three Penny Opera ( . .) © D. .313 Sammy Davis jr.. Curt Jurgens, Hildegarde Neff, June Ritchie The Conjugal Bed (..).... D . (Italian) . .Ugo Tognazzi, Marina Vlady, Walter Giller The Light Fantastic (84).. D. 308 Danielle Darrieux Only One New York Doc. . M-G-M | U PARAMOUNT s « (- "VZ 20TH-FOX a ^ = J— o cz UNITED ARTISTS £ | = ©Seven Seas to Calais (102) © D. .309 Rod Taylor, Keith Slichell ©Follow the Boys (95) ® CD.. 320 Connie Francis, Paula Prentiss, J Dany Robin, Russ Tamblyn ©The Courtship of Eddie’s Father (117) © C. .321 Glenn Ford. Shirley Jones ©Papa’s Delicate Condition (98) C..6212 Jackie Gleason, Glynis Johns, Laurel Goodwin, Chas. Ruggles 30 Years of Fun (85) . ...C..308 Comedy compilation. .Charlie Chaplin, Buster Keaton House of the Damned (62) © D . .313 Ronald Foster, Merry Anders Five Miles to Midnight (110) D .6306 Sophia Loren, Anthony Perkins ©Diary of a Madman (96) Ho. .6308 Vincent Price, Nancy Kovack ©Love Is a Ball (111) ®..C..6309 Glenn Ford, Hope Lange ©Come Fly With Me . i (109) ® C 322 Dolores Hart, Hugh O'Brian, Pamela Tiffin. Karl Boehm, Karl Malden ©It Happened at the World’s Fair (105) © C/M. 323 Elvis Presley, Joan O’Brien Rififi in Tokyo (89) D . .324 Karl Boehm. Barbara Lass ©My Six Loves (101) ...©..6213 Debbie Remolds, Cliff Robertson, David Janssen, Eileen Heckart ©Nine Hours to Rama (125 © D . .307 Horst Buchholz, Jose Ferrer, Diane Baker, Robert Morley Police Nurse (64) D..316 Merry Anders, Ken Scott ©1 Could Go on Singing (99) ® D/M.. 6311 Judy Garland, Dirk Bogarde ©In the Cool of the Day (88) ® D..325 Jane Fonda, Peter Finch ©Drums of Africa (92) © Ad . 327 Frankie Avalon, Mariette Hartley Hud (112) ® 0D. .6216 Paul Newman, Patricial Neal, Melvyn Douglas, Brandon de Wilde The Yellow Canary (93) © My.. 315 Pat Boone, Barbara Eden ©Dr. No (111) Ad.. 6307 Sean Connery, Ursula Andress, Joseph Wiseman ©Cattle King (89) 0D..331 Robert Taylor, Joan Caulfield ©Tarzan’s Three Challenges (92) © Ad.. 333 Jock Mahoney, Woody Strode ©Flipper (92) Ad.. 330 Chuck Connors, Luke Halpin ©Main Attraction, The (85) D 070 Pat Boone, Nancy Kwan ©The Nutty Professor (107) C. 6219 Jerry Lewis, Stella Stevens ©Duel of the Titans (90) © S .6217 Steve Reeves, Gordon Scott The Stripper (95) © D..309 Joanne Woodward, Richard Beymer ©Cleopatra (221) . Todd-A0 . HiD Elizabeth Taylor, Richard Burton, Rex Harrison (Special release) ©Call Me Bwana (103) C. .6314 Bob Hope, Anita Ekberg, Edie Adams ©Amazons of Rome (93) Ac.. 6310 Louis Jourdan, Sylvia Syms ©The Slave (102) © ..Adv.,328 Steve Reeves, Jacques Sernas ©Captain Sindbad (90) ...Ad. .326 Guy Williams, Heidi Bruehl ©A Ticklish Affair (89) ® C. .224 Shirley Jones, Gig Young Dime With a Halo (94) . .C/D. .318 Barbara Luna, Paul Langton ©Donovan’s Reef (109) . . Ad . . 6220 John Wayne, Lee Marvin, Dorothy Lamour, Elizabeth Allen QThe Longest Day (180) © D. .221 All-Star cast general release Harbor Lights (68) © ...Ac.. 317 Miriam Colon, Curt Jurgens ©The Great Escape (168) ® Ac.. 6312 Steve McQueen, James Gamer, Richard Attenborough ©Irma La Douce (146) ® C..6313 Jack Lemmon, Shirley MacLaine, Herschel Bernard! The Young and the Brave (84) Ac.. 336 Rory Calhoun, Wm. Bendlx, Rich- ard Jaeckel, Manuel Padilla Hootenanny Hoot (91) . . . . M . . 406 The Brothers Four, Sheb Wooley, Johnny Cash ©Come Blow Your Horn (115) ® C..6221 Frank Sinatra, Lee J. Cobb, Barbara Rush, Molly Picon, Jill St. John ©Of Love and Desire (97) © D. .319 Merle Oberon, Curt Jurgens, Steve Cochran Lassie's Great Adventure (103) D .322 June Lockhart, Hugh Riley, Lassie ©The Leopard (165) © ...D..311 Burt Lancaster, Claudia Cardinale, Alain Delon (Special release) Toys in the Attic (90) ®..D..6316 Dean Martin, Geraldine Page, Wendy Hiller, Yvette Mlmieux The Caretakers (97) . ...D..6315 Robert Stack, Joan Crawford, Polly Bergen, Janis Paige ©The Haunting (112) D..401 Julie Harris, Claire Bloom, Richard Johnson, Russ Tamblyn ©The V.I.P.s (119) C/D . .402 Elizabeth Taylor, Richard Burton, Louis Jourdan, Elsa Martinelli, Margaret Rutherford, Rod Taylor ©The Young Swingers () © M . .325 Rod Lauren, Molly Bee Lilies of the Field (94) . D..6321 Sidney Poitier, Lilia Skala Tiko and the Shark (107 . .D..407 Tahitian Cast ©The Golden Arrow Tab Hunter, Rosanna Podesta (..) © Ad. .408 Twilight of Honor (..) . ...D..409 Richard Chamberlain, Nick Adams Wives and Lovers (103) . .C . .6303 Janet Leigh, Van Johnson, Shelley Winters, Martha Hyer ©A New Kind of Love (110) C..6304 Paul Newman, Joanne Woodward, Thelma Ritter, Maurice Chevalier The Condemned of Altona (109) © D .312 Sophia Loren. Maxmillian Schell ©Marilyn (S3) © Doc.. 302 Narated by Rock Hudson ©Thunder Island (65) ©. D..326 Gene Nelson, Fay Spain ©The Leopard (165) © ...D..311 Burt Lancaster, Claudia Cardinale (General release) ©Twice Told Tales (119) H . ,6318 Vincent Price, Mari Blanchard Johnny Cool (101) D. .6319 Henry Silva, Elizabeth Montgomery ©Stolen Hours (100) D.. Susan Hayward. Michael Craig, Diane Baker, Edward Judd ©My Son, the Hero (111) C..6320 Pedro Armendariz, Jacqueline Sassard MGM's Big Parade of Comedy ( . . ) C . . 410 Comedy stars of the past ©Gladiators Seven (92) . D..411 Richard Harrison, Loredana Nusciak ©The Wheeler Dealers (106).. 404 James Gamer, Lee Remick All the Way Home (103) .. D . .6307 Robert Preston, Jean Simmons ©Fun in Acapulco (97) . . M . .6305 Elvis Presley, Ursula Andress ©Take Her, She’s Mine (..) © C. .323 James Stewart, Sandra Dee ©McLintock! (125) ®..CD.. 6322 John Wayne, Maureen O’Hara ©It’s a Mad, Mad, Mad, Mad World (..) Cin C Spencer Tracy, Milton Berle ©The Prize ® D . . Paul Newman, Edward G. Robinson, Elke Sommer Who’s Minding the Store? (..) C. .6306 Jerry Lewis, Jill St. John; Agnes Moorehead Who’s Been Sleeping in My Bed? (103) C..6310 Dean Martin, Elizabeth Montgomery, Carol Burnett ©Move Over Darling © C. . Doris Day, James Gamer ©Kings of the Sun Ad. . Yul Brynner, George Chakirls ©Sunday in New York ® . . . . C . . Cliff Robertson, Jane Fonda, Rod Taylor Children of the Damned . . . . D . . Ian Hendry, Alan Badcl ©Paris When It Sizzles. . CD . .6314 William Holden, Audrey Hepburn Lady in a Cage (93) D..6311 Olivia de Havilland ©Love With the Proper Stranger C . . 6312 Natalie Wood, Steve McQueen ©The Man in the Middle ©..D.. Robert Mitchum, France Nuyen The Ceremony (108) D . . Laurence Harvey, Sarah Miles 8 BOXOFFICE BookinGuide :: Oct. 14, 1963 FEATURE CHART UNIVERSAL g £g WARNER BROS. £ £g QTo Kill a Mockingbird (129) D. 6306 Gregory Peck, Mary Badham, Phillip Alford, John Megna ©The Birds (120) D..6307 Rod Taylor, Tippi Hedren Suzanne Pleshette, Jessica Tandy H©The Ugly American (120) D. 6308 Marlon' Brando, Sandra Church, Eliji Okada, Pat Hingle, Jocelyn Brando ©Crit c’s Choice (100) ® C . .259 Bob Hope, Lucille Ball Paranoiac (SO) D..6309 Janette Scott, Oliver Reed, Sheila Burrell Showdown (79) 0D..6310 Audie Murphy, Kathleen Crowley, Charles Drake, Harold J. Stone ©Island of Love (101) © C..264 Robert Preston, Tony Randall, Georgia Moll ©Tammy and the Doctor (89) CD.. 6311 Sandra Dee, Peter Fonda ©Sword of Lancelot (116) (?) Ad. .6312 Cornel Wilde, Jean YVallace, Brian Aheme Black Gold (98) D . .263 Philip Carey, Diane McBain ©A Gathering of Eagles (115) D . .6313 Rock Hudson, Rod Taylor The List of Adrian Messenger (98) My.. 6315 (TOA Hollywood Preview May 29) George C. Scott, Dana Wynter, plus several surprise guests ©King Kong vs. Godzilla (91) HoC.. 6314 Micliael Keith, Harry Holcomb Cjs©Scencer’s Mountain (118) © D .265 Henry Fonda, Maureen O'Hara, James MacArthur, Wally Cox, Donald Crisp, Mimsy Farmer ©PT 109 (140) © D. .266 Cliff Robertson, Ty Hardin, James Gregory, Robert Culp, Grant Williams ©The Thrill of It All (108) C..6316 Doris Day, James Garner, Arlene Francis. Edw. Andrews The Traitors (71) D..6317 Patrick Allen, James Maxwell, Freud: The Secret Passion (formerly titled Freud) (120) D .6301 Montgomery Clift, Susannah York, (General release) ©Kiss of the Vampire (88) Ho .6318 Clifford Evans, Jennifer Daniels, Edward De Souza ©The Castilian (129) © AD .352 Cesar Romero, Frankie Avalon, Broderick Crawford, Alida Valli Wall of Noise (112) Ac.. 351 Suzanne Pleshette, Ty Hardin, Dorothy Provine ©For Love or Money (108) C..6319 Kirk Douglas, Mitzi Gaynor, Gig Young, Thelma Ritter ©Rampage (98) Ad. .353 Robert Mitchum, Elsa Martinelli, Jack Hawkins ©Dark Purpose (..) D.. Shirley Jones, Rossano Brazzi, George Sanders Pre-release ©Mary, Mary (126) C..354 Debbie Reynolds, Barry Nelson Michael Rennie ©Palm Springs Weekend (..).. CD . . Troy Donahue, Connie Stevens ©Charade © MyC.. Cary Grant, Audrey Hepburn. Walter Matthau, James Coburn ©Four for Texas D..356 Frank Sinatra, Dean Martin, Anita Ekberg, Ursula Andress ©Man’s Favorite Sport? C.. Rock Hudson, Paula Prentis, Maria Perschy America America D.. Stathis Giallelis, Elena Karam nci. Date A.D.P. PRODS. -SR No Time to Kill (70) Dr . Mar 63 John Ireland, Ellen Schwiers ASTOR (APEX) The Quare Fellow (85) D . Feb-63 Patrick McGoohan, Sylvia Syms During One Night (84) . . D . . Don Borisenko, Susan Hampshire Fi.e Minutes to Live (80) Cr. . Johnny Cash. Donald YVoods The Trial (118) D . . Feb 63 Anthony Perkins, Romy Schneider, Orson Welles, E'sa Martinelli ATLANTIC PICTURES West End Jungle (60) .. Doc. . Feb-63 London’s prostitution problem Invitation to Murder (65) Sus. . M . . Jun 63 Robert Beatty, Lisa Daniely CAPRI FILMS Black Fox (89) . . . . Doc. . May 63 Narration Marlene Dietrich CINEMA DISTRIBUTORS OF AMERICA The Garbage Man (86) C. Jun 63 Toney Naylor. Joseph Lincoln CINEMA-VIDEO The Right Hand of the Devil (72) Ho..Jul63 Aram Katcher, Lisa McDonald COLORAMA The Girl Hunters (103) . . My. .Jun 63 Mickey Spillane, Lloyd Nolan Murder Can Be Deadly (60) My. July 63 Liz Fraser, Kenneth Griffith . . . Murder on the Campus (61) My. .June 63 Terence Longdon, Donald Gray, Diana Clare CROWN-INTERNATIONAL Stakeout (81) D . . Dec 62 Bing Russell. Bill Hale Terrified (81) Ac. . May 63 Rod Lauren. Tracy Olsen As Nature Intended (64) D . May 63 . Pamela Green DAVIS-ROYAL The Reluctant Saint (105).. CD.. Maximilian Schell, Ricardo Montalban The L-Shaped Room (124) D.. Jun 63 Leslie Caron, Tom Bell ELLIS Two Before Zero (78) .. Doc. . Oct 62 Lovers on a Tight Rope (S3) D . Dec 62 Annie Girardot. Francois Perier EMERSON FILM ENTERPRISES A Swingin’ Affair (85) . . M . . May 63 Arline Judge, Bill Wellman jr., Dick Dale & the Dell Tones ©The King’s Musketeers (96) Ac . . Jul 63 Sebastian Cabot, Jeffrey Stone, Marina Berti Two Living, One Dead (. ) D . .Jul 63 The Creation of the Humanoids (75) . . . . Ho. .Oct 62 Don Megowan, Erica Elliot FAIRWAY INT'L The Sadist (94) Ac.. Jun 63 MISCELLANEOUS Arch Hall jr., Helen Hovey FILMGROUP ©Mermaids of Tiburon (75) © Ad. Dec 62 Diane Webber, George Rowe GOVERNOR Carry On Regardless (87) C.. Jul 63 Sidney James, Kenneth Connor Get On With It (88) . . C . . Jun 63 Bob Monkhouse, Kenneth Connor, Shirley Eaton HERTS-LION INT'L Escape to Berlin (75) . . . D . . Aug 63 Christian Doermer, Suzanne Korda ©Dungeons of Horror (80) Ho. .Aug 63 Russ Harvey ©Gorilla (90) © Dr . Sep 63 Gia Retry JANUS Crooks Anonymous (87) . . C . . Feb 63 Leslie Phillips, Stanley Baxter The Fruit Is Ripe (90) . . D . . (Eng-dubbed) . .Scilla Gabel Maid for Murder (89) . . C . . Mar 63 Bob Monkhouse, Hattie Jacques ©The Playboy of the Western World (100) CD . Apr 63 Siobhan McKenna, Gary Raymond Sparrows Can’t Sing (93) C . Jun 63 James Booth, Barbara Windsor Heavens Above (105) . . . . C . . Jun 63 Peter Sellers, Cecil Parker, Brock Peters JOSEPH BRENNER ASSOCIATES Karate (80) Ad.. Joel Holt, Frank Blaine The Seducers (88) ... D. Dec 62 Nuella Dierking, Mark Saegers LOPERT FILMS ©The Mouse on the Moon (82) C . Jun 63 Margaret Rutherford, Terry-Thomas MACO FILM CORP. ©Lafavette (110) © 70 HiD . . May 63 (Eng-dubbed) . .Jack Hawkins, Orons Welles, Lilo Pulver, Edmund Purdom MANCUNIAN-PLANET-SR The Break (75) D. .Apr 63 Tnny Britton, William Lucas MEDALLION ©Cleopatra's Daughter (93) © Ad.. Feb 63 Debra Paget, E. Manni, Robt. Alda Bomb for a Dictator (73) Ac.. Feb 63 Pierre Fresnay, Michel Auclair MOTION PICTURE INVESTORS The Checkered Flag (83) . . D. .July 63 Evelyn King, Charles G. Martin MPA FEATURE FILMS Four for the Morgue (84).. Ac Stacy Harris, Louis Sirgo OLYMPIC INT'L FILMS The Fesival Girls (80) . . C . . Feb 63 Barbara Valentine. Alex D’ArCy PARADE RELEASING ORG. ©Mill of the Stone Women (94) Ho. .Mar 63 (Eng-dubbed) . .Scilla Gabel ©Cavalry Command (84) Ad.. Oct 63 Rel. Date John Agar, Richard Arlen, Myron llealy ©Bal ad of a Gunfighter (84) Ad. . Sep 63 Marty Robbins PREMIER PICTURES Nude ni Charcoal (75) Dr. Mar 63 Richard Kronold, Sally Ardrey, Peter Craig SHAWN INTERNATIONAL Greenwich Village Story (95) D July 63 Robert Hogan, Melinda Plank, Tani Seitz STARKEY ASSOCIATES-SR Man and H.s Woman (S3) D.. Jun 63 John Haveron, Mary llarrigan, Lisa Roland TIMES FILM ©Mondo Cane (102) .. Doc. . Feb 63 "World-wide film portrayal of real life” E\a (..) D. Mar 63 Jeanne Moreau, Stanley Baker Def ant Daughters (92) . D . . Apr 63 Barbara Rutting, Fred Tanner ©Pagan Hellcat (62) . D .. Apr 63 Tumata Teuiau Violent Midnight (90) .. My. . May 63 Lee Philips, Shepperd Struduick V.olated Paradise (67) Doc.. July 63 Narration: Thomas I,. Row, Paulette Gi ard TOPAZ FILMS Atom Age Vampire (87) Ho . Jun 63 Albert Lupo, Susanne Loret ©Battle of the Worlds (84) SF. Jun 63 Claude Rains. Bill Carter TRANSOCEAN FILMS Ordered to Love (82) . D . . Aug 63 Mara Per«chv, Harry Mcyen ULTRA PICTURES CORP. ©Rice Girl (90) © D . . Feb 63 Elsa Martinelli (Eng-dubbed) Fa’al Desire (80) D . Feb 63 Anthony Quinn, May Britt, Kerlma, Ettore Manni (Eng-duhbcd) A Day in Court (70) Ep-C..May63 Sophia Loren. Alberto Sordl ©2 Nights With Cleopatra ( . . ) ©. .Jun 63 (Eng-dubbed) .. Sophia Loren, Alherto Sordl. Ettore Manni UNION FILM DISTRIBUTORS Two and Two Make Six (89).. C.. George Chakiris, Janette Scott UMPO Double Deception (101) My.. Jul 63 Jacques Riberolles, Alice Kessler, E'len Kessler WOOLNER BROS. ©Haunted World (89) © D . Oct 63 Christopher Lee, Reg Parks, Leonora Ruffo ©Hercules and the Captive Women (93) © . . . . Ad. . Apr 63 Reg Park. Fay Spain ZENITH INT'L No Exit (85) D. Dec 62 Viveca Lindfors, Rita Gam ^Date FOREIGN LANGUAGE ARGENTINA Hand in the Trap (90) 8- 5-63 (Angel) .. Elsa Daniel, Francisco Rabal DENMARK A Stranger Knocks (81) . . 4-22-63 (Trans-Lux) Birgitte Federspiel FRANCE Army Game, The (87) .... 5-27-63 (SR) C. de Tiliere, Ricet-Barrier Ciske the Rat (88) 8-26-63 (Bakros) Dick van de Velde, Kees Brusse Counterfeiters of Paris (99 ) 4-22-63 (MGM) . .Jean Gabin. Martine Carol Cross of the Living (90) . . 4-22-63 (Carl) . .Karl Boehm, Pascale Petit Marriage of Figaro, The (105) 8-12-63 (Union) . .Jean Plat, Micheline Boudet Pickpocket (75) 6-10-63 (Delahaye) . .Martin LaSalle Sundays and Cybele (110) . . 2-11-63 (Davis-Royal) .. Hardy Kruger, Patricia Gozzi. Nicole Courcel Third Lover, The (85) . . 7-29-63 (Atlantic) . .Jacques Charrier Three Fables of Love (76) . . 9-29-63 (Janus) Leslie Caron, Rossano Brazzi GERMANY Ciske the Rat (88) 8-26-63 (Bakros) .. Dick van der Velde Faust (121) 5-27-63 ( Divina-Traut) . . Will Quadflieg Secrets of the City (88) . . 8-12-63 (Bakros) . .Annemarie Dueringer The Golden Plague (95) . . 8-26-63 (Bakros) . .Ivan Desny GREECE Alice in the Navy (90) .... 4- 1-63 (GMP)..Aliki Vouyouklaki Electra (110) 1-14-63 (Lopert) .. Irene Papas Policeman of the 16th Precinct 5-13-63 (GMP) Costas Hadjichristos We Have Only One Life (116) 7-22-63 (Greek M.P.) .. Dimitri Horn, Yvonne Sanson INDIA Devi (The Goddess) (95) 11-12-62 (Harrison) . .C. Biswas, S. Chatter’ee Two Daughters (114) 5-27-63 (Janus).. A. Chatterjee, C. Banerjee ITALY Arturo’s Island (90) 1-21-63 (MGM).. Reg Kerman, Key Meersman Eclipse (123) 2-11-63 (Times) . .Alain Delon, Monica Vitti Fiasco in Milan (104) .... 5-20-63 (A-T-U) Vittorio Gassman Four Days of Naples, The (124) 3-25-63 (MGM) . .Jean Sorel. Lea Massari, Georges Wilson, Regina Bianchi II Grido (The Outcry) (115) 11-12-62 (Astor) Steve Cochran, Valli, B. Blair Love and Larceny (94) .... 3-11-63 (Major) . .Vittorio Gassman, Anna Maria Ferrero, Peppino de Filippo JAPAN Ballad of a Hussar (94) . . 7-29-63 (Artkino) . .Larissa Golubkina, Hidden Fortress, The (90) 7-29-63 (Albex) . .Toshiro Mifune, Misa Uehara Date Review ©My Hobo (98) 8-26-63 (Toho) . . Keiju Koabayashi Sanjuro (96) 7- 8-63 (Toho) . .Toshiro Mifune The Idiot (165) 5-20-63 (Shochiko) . .Setsuko Hara ©Temptress and the Monk, The (87) 7-15-63 (Hakim) .. Yumeji Tsukioka When a Woman Ascends the Stairs (111) 8- 5-63 (Toho) . . Hideko Takamine POLAND Fa-tings (101) 12- 3-62 (Telepix) . .Maria Wachowiak RUSSIA Ballad of a Hussar, The (94) 7-29-63 (Artkino) . . Larissa Golubkina Great Battle of the Volga (75) 6-10-63 (Artkino) . .Documentary Grown-Up Children (75).. 5-13-63 (Artkino) .. A. Gribov, Z. Fedorova House on the Front Line, The (105) 9-23-63 (Artkino) . Larissa Luzina, Leonid Bykov My Name Is Ivan (97) .... 8-5-63 (Sig Shore) Kolya Burlaiev SPAIN Lararillo (100) 5-13-63 (Union) . Marco Paoletti, Juan Jose Menendez, Memmo Carotenuto SWEDEN Of Love and Lust (109) . . 7-22-63 (F-A-W) . .Mai Zetterling, Anita Bjork Winter Light (80) 5- 6-63 (Janus) . .Ingrid Thulin. Gunnar Bjornstrand, Max von Sydow BOXOFFICE BookinGuide :: Oct. 14, 1963 9 Shorts chart Short subjects, listed bv company, In or- der of release. Running time follows title. Dote is national release month. Color and process as specified. a. z or o BUENA VISTA (All in color) FEATURETTE SPECIALS 5049 Yellowstone Cubs (47) May 63 114 The Hound That Thought He Was A Raccoon (48) 118 Horse W th the Flying Tail (48) 150 Yellowstone Cubs (48) 0094 Legend of Sleepy Hollow (33) . . REISSUE CARTOONS 18201 Winter Storage (7) 18202 Frank Duck Brings Em Back Alive (7) 18203 Crazy With the Heat (7) .. 38204 Light Housekeeping (7) 18205 Pluto’s Quin-puplets (7) . . 18206 Canine Patrol (7) 18207 Plutopia (7) 18208 Cold Turkey (7) 18209 How to Fish (7) 18210 Tennis Racquet (7) 18211 Tomorrow We Diet (7) ... 18212 Brave Engineer (7) SINGLE REEL CARTOONS 125 Aquamania (9) 123 The Litterbug (7) 101 How to Have an Acc dent at Work (7) 149 Toot. Whistle. Plunk & Boom TWO-REEL CARTOON SPECIALS 122 Donald and the Wheel (18) . . 119 Sana of Windwaqon Sm th (14) . . 102 Noah’s Ark (20) 0097 Goliath II (15) 139 A Symposium on Popular So-qs (20) THREE REEL LIVE ACTION SPECIALS 106 Mysteries of the Deep (25)... 105 Is'ands of the Sea (28) 0099 Eves in Outer Space (26) .... THREE REEL CINEMASCOPE 0071 Wales (24) 0072 Scotland (25) 0079 Japan (28) 0086 The Danube (27) THREE REEL REISSUE 127 Bear Country (33) 331 Water Birds (31) 137 The Olympic Elk (27) COLUMBIA ASSORTED & COMEDY FAVORITES (Reissues) 7425 She's Oil Mine (17'/2) Apr 63 7426 Meet Mr. Mischief ( 17V2 ) May 63 7436 Pardon My Terror (lff/2) June 63 4421 Down the Hatch (17'/2) Sep 63 4431 Kids Will Be Kids (16) Oct 63 CANDID MICROPHONE (Reissues) 7555 No. 5. Series 4 (11). Mav 63 7556 No. 6, Series 4 (9'/2) Jul 63 4551 No. 1, Series 5 (10*/2) Sep 63 COLOR FAVORITES (Technicolor Reissues) 7612 Let’s Go (7>/2) Apr 63 7613 Gerald McBoing Boing (7) May 63 7614 Bon Bon Parade (8) ..Jun63 7615 Madeline (7) Jul 63 4601 Carnival Courage (7) ..Sep 63 4602 Woodman Spare that Tree (7l/2) Sep 63 4603 Up’n Atom (6) Oct 63 LOOPY de LOOP (Color Cartoons) 7707 Watcha Watchin’ (7). . Apr 63 7708 Fallible Fable (7) . May 63 7709 Sheep Stealers Anonymous (7) Jun 63 7710 Wolf in Sheep's Clothing (7) Jul 63 4701 Not in Nottingham (7) Sep 63 4752 Magoo’s Check Up (6'/2) MR. MAGOO REISSUES (Technicolor) 7756 Maqoo Goes Overboard (6) (1J and standard) . Mar 63 7757 Bwana Maqoo (6).... May 63 7758 Matador Maqoo (6) ... .Jul 63 4751 Destination Magoo (&A) Sep 63 4752 Magoo’s Check Up (0/2) Oct 63 ONE-REEL SPECIALS 4651 ©Three Stooges Scrapbook (8) Sen 63 SPECIAL COLOR FEATURETTES 7444 Wonderful Africa (18) Mar 63 7445 Wonderful New York (18) May 63 7446 Wonderful Beaulieu (18) Jul 63 4441 Swiss Water Paradise (18) Sep 63 SERIALS (15 Chapter-Reissues) 7140 Roar of the Iron Horse Mar 63 7160 Gunfighters of the Northwest Jul 63 STOOGE COMEDIES 'Reissues) 7406 Hot Stuff (16) Apr 63 er o /-tU7 Scheming Schemers 1-161 May 6^ 7408 Commotion in the Ocean (17) Jul 63 4401 Pest Man Wins (16) . Sep 63 4402 A Missed Fortune (16'/j) Oct 63 WORLD OF SPORTS 7801 Hunting Unlimited (9'/2) Jun 63 7802 Rasslin’ Rampage (9'/2 Jul 63 CROWN INTERNATIONAL COLOR SUBJECTS The Plucky Plumber (18) . . . . Oct 62 M-G-M TOM AND JERRY CARTOONS All 1.75-1 Rati* (Color — All New) C6431 Dickie Moe (7) C6432 Cartoon Kit (..) C6433 Tall in the Trap (..y D6434 Sorry Safari (7) C6435 Buddies Thicker Than Water ( . . ) C6436 Carmen Get It (..)... GOLD MEDAL REPRINTS (Tom and Jerrys) W6561 Yankee Doodle Mouse (8) . . W6562 Mouse Trouble (7) W6563 Mouse in Manhattan (8) . . . W6564 Two For Tee (7) W6565 Flirty Birdy (7) "6566 Qu et Please (8) W6567 Springtime for Thomas (8) . . W6568 The Milky Waif (7) '*'6569 Trap Happy (7) W6570 Solid Serenade (7) W6571 Salt Water Tabby (7) .... W6572 Mouse in the House (8) W6573 The Invisible Mouse (7) W6574 The Truce Hurts (8) V'6575 K tty Foiled (7) PARAMOUNT COMIC KINGS HIGH TOPPERS (Single Reel-B&W) T22-1 Thin Along (10) . . MODERN MADCAPS (Technicolor) M 23-1 Harry Happy (7).. M23-2 Tell Me a Badtime Story (7) M23-3 The Plq's Feat (7) M23-4 Sour Gripes (7) . . M23-5 Goodie Good Deed (7) Nov 63 M23-6 Muggy-Doo Boycat (7) Dec 63 . Feb 63 .Sep 63 Oct 63 Oct 63 . Oct 63 NOVELTOONS (Technicolor) P22-7 A Sight for Squaw Fves (7) Mar 63 P23-1 Gramns to the Rescue (7) Sep 63 P23-2 Hoho’s Holiday (7) Oct 63 P23-3 Hound for Pound (7) Oct 63 P23-4 The Sheepish Wolf '7) Nov 63 D23-5 Hiccup Hound (7) . . Nov 63 P23-6 Whiz Quiz Kid (7) . . Dec 63 POPEYE CHAMPIONS F23-1 Beach Peach (7) .... Sep 63 E23-2 Jitterbug Jive (7).... Sep 63 E23-3 Popeve Makes a Movie (7) Sep 63 E23-4 The Fly’s Last Flight (7) Sep 63 E23-5 How Green Is My Spinach? (7) Sep 63 E23-6 Gym Jam (7) Sep 63 SPECIALS (Color) AA22-1 Snnrtarama (65) . May 63 SPORTS IN ACTION (Single Reel-Color) D-22-1 Gun Play (9) Apr 63 TRAVELRAMA (Single Reel-Color) T21-4 Swinoln’ West (10) .. April 63 LESTER A SCHOENFELD FEATURETTES ’e"v (30) Mar 63 ©Travel Game (30) Jun 63 ©Home Made Car (30) .... Jul 63 ©Three Is Company (30) . . . . Aug 63 ONE-REELERS r> Ravenna (12i/2) Mar 63 Thed Heath and His Orchestra (10) Jun 63 Modern Rhythm (10) Jul 63 ©Color Symphony (10) . .Aug 63 ©Pictures in the Fire (10) Sep 63 ©Michelangelo and Raphaello (10) Sep 63 TWO-REELERS (All in color) Peonle of the Rock (14) . . . . Mar 63 ©Wedding of the Year (22). .Jun 63 ©Greek Rock (17) Jun 63 ©Extravaganza (15) Jul 63 ©Jackaroo (20) Jul 63 ©Holiday (18) Aug 63 Chris Ba-ber Jazz Band (15) Aug 63 ©Yorkshire Sands (15) Sep 63 ©Thousand Island Summer °-g ID (15) Oct 63 ©Cattle Ranch (20) Oct 63 20th CENTURY-FOX MOVIETONE CINEMASCOPES (Color, unless specified) 7302 Maine, U.S.A. (10) . Mar 63 7303 Sports. Wacky & Wet (8) Apr 63 7307 Bermuda Moods (8) .. May 63 7306 Rangers of Yellowstone (9) Jun 63 7301 Two on a Pass () Jul 63 TERRYTOON 2-D’s All Ratios — Color 5302 Astronaut (6) Mar 63 5303 The Missing Genie (6) Apr 63 5304 Tea Party (6) Apr 63 5305 Sidney's White Elephant (6) Jun 63 5306 Trouble in Baghdad (6) Jun 63 5307 A Bell for Philadelphia (6) Jul 63 5308 Driven to Extraction ()) Aug 63 5309 Roc-a-Bye Sinbad (..) Sep 63 5310 The Big Clean-Up (..) Sep 63 5311 Split-Level Treehouse (6) Nov 63 5312 King Rounder (6) . . Dec 63 TERRYTOON CINEMASCOPES 5323 Juggler of Our Lady (9). reissue Mar 63 5324 Pearl Crazy (6) May 63 5325 Cherry Blossom Festival ( ■ ) Jul 63 5326 Spooky-Yaki (6) ...Oct 63 UNIVERSAL ONE-REEL COLOR SPECIALS 4374 End of the Plains Apr 63 4375 Island Spectacular May 63 4376 South of the Amazon . .Jun 63 4377 Land of the Extremes . .Jul 63 4378 Land of Homer Aug 63 TWO-REEL COLOR SPECIALS 4306 Four Hits and a Mister (. .) Apr 63 WALTER LANTZ CARTUNES (All run between 6 and 7 min.) 4315 Robin Hoody Woody (WW) Mar 63 4316 Charlie's Mother-in-Law Apr 63 4317 Stowaway Woody (WW) May 63 4318 Hi-Seas Hi-Jacker .... May 63 4319 Shutter Bug (WW) Jun 63 4320 Salmon Loafer Jul 63 4321 Coy Decoy (WW) Jul 63 4322 Goose in the Rough. .. .Aug 63 4323 The Tenant's Racket (WW) Sep 63 4324 Pesky Pelican Sep 63 4325 Short in the Saddle (WW) Oct 63 4326 Goose Is Wild Oct 63 4327 Tepee for Two (WW) . . Nov 63 4328 Science Friction (WW) Dec 63 4329 Calling Dr. Woodpecker (WW) Dec 63 WALTER LANTZ REISSUES (Color Cartunes. Can be projected in the anamorphic process, 2.35-1) 4334 International Wood- pecker Apr 63 4335 To Catch a Woodpecker Mar 63 4336 Round Trip to Mars . .Jun 63 4337 Dopy Dick, the Pink Whale Jul 63 WARNER BROS. BLUE RIBBON HIT PARADE (Technicolor Reissues — 7 min.) 1309 No Barking Apr 63 1310 Upswept Hare May 63 1311 Bell-Hoppy Jun 63 1312 Satan’s Wa'tin Jul 63 131? Pig Top Bunny Aug 63 2301 Yankee Dood It ....Sep 63 2302 Gone Batty Oct 63 2303 From A to Z-Z-Z Nov 63 BUGS BUNNY SPECIALS (Technicolor — 7 min.) 1723 The Million-Hare Apr 63 2721 Mad As A Mars Hare Oct 63 MERRIE MELODIES LOONEY TOONS (Technicolor — 7 min.) 1708 Mexican Cat Dance. . . Apr 63 1709 Woolen Under Where . .May 63 1710 Hare- Breadth Hurry. .. .Jun 63 1711 Banty Raids Jun 63 1712 Now Hear This Jul 63 1713 Chill Weather Auo 63 2701 The Unmentionables . . . .Sep 63 2702 Aqua Duck Sep 63 2703 Claws in the Lease .... Nov 63 2704 Transylvania 6-5000 ..Nov 63 WORLD-WIDE ADVENTURE SPECIALS (Color Reissues) (Two-Reel) 1002 Thar She Blows .... Mar 63 1003 Killers of the Swamp. .Jun 63 (One-Reel) 1503 (NEW).. Moroccan Rivieras 63 1504 When Fish Fight May 63 1505 Ski in the Sky Jul 63 1506 Switzerland Sportland. Aug 63 FOREIGN LANGUAGE FEATURE REVIEWS The Suitor (Le Soupirant) 1R*tj°.: comedy 1.55*1 Atlantic Films 83 Minutes Rel. Oct. ’63 Always delightfully amusing, frequently hilarious, this French-made comedy is in the tradition of the memorable silent films made by Chaplin, Keaton, Harry Langdon and Larry Semon, to mention a few of the masters of pantomime. Here’s a sure-fire art house attraction which is certain to benefit from critical acclaim and favorable word-of-mouth and, with its few subtitles, could even play many regular situations. Produced by Paul Claudon, the star is Pierre Etaix who also wrote and directed, a sober- faced young man (amazingly like the young Kea- ton) who also starred in Claudon’s “Happy Anni- versary,” the short which won this year’s Academy Award. This film is almost a one-man show with a slight tale of a shy bachelor whose parents finally persuade him to get out and meet some girls. His adventures in the streets and cafes of Paris are filled with sight gags (such as getting a drunken woman in and out of her apartment ele- vator) , much gentle humor and several slapstick touches all of which will keep patrons chuckling throughout. While Etaix, with his indefinable quality of being funny and touching at the same time, is always the center of things, he receives fine support by Laurence Lignieres, as his tipsy girl friend, France Arnell, as the famed chanteuse who disillusions him and Karin Vesely, as a Swedish girl, whose dialog is translated in Swedish in her few subtitles — a brilliant touch. A Capac-Cocinor production. A Wilshire International release. Pierre Etaix, Laurence Lignieres, Claude Massot, Denise Perrone, France Arnell, Karin Vesely. Chushingura Ratio: Drama 2.35-1 © Tohoscop* Toho 108 Minutes Rel. Oct. ’63 Japan’s Toho Co. is celebrating its 30th anni- versary with the release of its most impressive film to date, at least insofar as American distribution is concerned. “Chushingura,” which means “The Faithful Ones,” is a colorful account of a long venerated legend of Japan, that of a baron who refused to be bribed by a villainous shogun and therefore was sentenced to commit hara-kiri. Consequently, the baron’s faithful followers or- ganized to avenge their leader. The manner in which they accomplish their goal makes for exciting screen fare. The color is magnificent and the sets and backgrounds are eye-filling. Presented with expertly written titles, the story has occasional nar- ration in English which permits the viewer to get a better understanding of the narrative. Toshiro Mifune, who is one of Japan’s leading male stars and has been seen in other imports, is the on'y well known name in the U.S. but he plays a com- paratively minor role in this one. Lovely-looking Japanese girls provide the slim threads of romance. The film looks like a natural for art theatres in this country. Hiroshi Inagaki directed from a screenplay by Toshio Yasumi. Koushiro Matsumoto, Toshiro Mifune, Yoko Tsukasa, Akira Takarada, Yuzo Kavama. Invest In U.S. DEFENSE BONDS Now Even Better 10 BOXOFFICE BookinGuide :: Oct. 14, 1963 PJ TTC CL’D VTn-1 herewith, alphabetically by companies, are all of the feature pictures OUl w Xwtl reviewed in BOXOFFICE from January 1 through September 30, 1963. This is designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures. Foreign Language Date Reviewed Alice in the Navy (Greek M.P.) Greek Apr 1 Bad Sleep Well, The (Toho) Japanese Feb 25 Ballad of a Hussar, The (Artkino) Russian Jul 29 Date Reviewed q My Hobo (Toho) Japanese Aug 26 My Name Is Ivan (Sig Shore) Russian Aug 5 Of Love and Lust (F-A-W) Swedish Jul 22 I. ilOi. cc C. $3 K s. P QUARTERLY INDEX Candide (Union) French Feb 18 Ciske the Rat (Bakros) German Aug 26 Cress cf the Living (Cari) French Apr 22 Eclipse (Times) Italian Feb 11 Electro (Lopert) Greek Jan 14 Faust (Divina-Walter Traut) German May 27 Fiasco in Milan (A-T-U) Italian May 20 Flamboyant Sex, The (Shawn- Int'l) Swedish Sep 30 Golden Plague, The (Bakros) German Aug 26 Great Battle of the Volga, The (Artkino) Russian Jun 10 Grown-Up Children (Artkino- Mosfilm) Russian May 13 Hand in the Trap (Angel) Argentinian Aug 5 Hidden Fortress, The (Albex) Japanese Jul 29 House on the Front Line, The (Artkino) Russian Sep 23 Hunting in Siberia (Artkino) Russian Jan 21 Idiot, The (Shochiku) Japanese May 20 Lazarille (Union) Spanish May 13 Letter That Was Never Sent, The (Artkino) Russian Jan 21 Love and Larceny (Major) Italian Mar 11 Marriage of Figaro, The (Union) French Aug 12 Musical Spring (Artkino-Mosfilm) Russian May 27 Paris Belongs to Us (Merlyn) French Jan 14 Pickpocket (Delahaye) French Jun 10 Playtime (Audubon) French Feb 4 Policeman of the 16th Precinct, The (Greek M. P.) Greek May 13 Sanjuro (Toho) Japanese Jul 8 Secrets of the City (Bakros) German Aug 12 Stranger Knocks, A (Trans-Lux) Danish Apr 22 Stray Dog (Toho) Japanese Sep 30 Sundays and Cybele (Davis-Royal) French Feb 11 Temptress and the Monk, The (Hakim) Japanese Jul 15 Three Fables of Love (Janus) French Sep 23 Third Lover, The (Atlantic) French Jul 22 Time Out for Love (Zenith) French May 20 _ Tire-Au-Flanc (Les Films du Carisse) French May 27 Two Daughters (Janus) Indian May 27 We Have Only One Life (Greek M. P.) Greek Sep 23 When a Woman Ascends the Stairs (Toho) Japanese Aug 5 Winter Light (Janus) Swedish May 6 Young Love (Exclusive Int'l) Finnish Mar 25 Youth and His Amulet, The (Toho) Japanese Apr 8 ti V/ r TO PICTURE GUIDE REVIEWS First, Second and i qoq January Third Quarters mOo Through September Allied Artists P. G. Page Black Zoo 2726 Day of the Triffids, The 2722 55 Days at Peking 2730 P. G. Page Play It Cool 2744 Shock Corridor 2748 American International ot t. rash 'ice. Battle Beyond the Sun 2717 Beach Party 2750 California 2743 Erik the Conqueror 2762 Haunted Palace, The 2759 Mind Benders, The 2715 Night Tide 2724 Operation Bikini 2722 Buena Miracle of the White Stallions 2719 Savage Sam 2736 Raven, The 2701 Reptilicus 2695 Samson and the 7 Miracles of the World 2700 Terror, The 2762 "X" — The Man With the X-Ray Eyes 2768 Young Racers, The 2742 Vista Son of Flubber 2698 Summer Magic 2744 4 Columbia Bye Bye Birdie Diamond Head Fury of the Pagans Gidget Goes to Rome In the French Style Jas:n and the Argonauts Just for Fun Lawrence of Arabia Continental Balcony, The 2718 This Sporting Life 2753 David and Lisa 2702 Your Shadow Is Mine 2745 Great Chase, The 2697 Voodoo Village 2747 Lord of the Flies 2758 l ...2720 ,..2696 ...2749 ..2753 ..2765 .2737 .2741 ..2698 L-Shaped Room, The 2741 Man From the Diners' Club The 2720 Reach for Glory 2765 Running Man, The 2768 Siege of the Saxons 2756 13 Frightened Girls 2740 Three Stooges Go ArGund the World in a Daze, The 2760 Embassy ZOt. P. G. Page P. G. Page IVIETI 3 (Coir Constantine and the Cross . 2696 Women of the World 2749 Face in the Rain, A 2717 Wrong Aim 0f t|ie Law, Madame 2711 The 2723 Metro-Goldwyn-Mayer Cairo 2702 Captain Sindbad 2748 Cattle King 2743 Ccme Fly With Me 2719 Courtship of Eddie's Father, The 2713 Dime With a Halo 2718 Drums cf Africa 2725 Flipper 2728 Follow the Boys 2710 Haunting, The 2758 Hook, The .2699 Hootenanny Hoot 2762 In the Cool of the Day 2747 It Happened at the World's Fair 2723 Main Attraction, The 2739 Murder at the Gallop 2758 Rififi in Tokyo 2722 Savage Guns, The 2702 Seven Seas to Calais 2716 Slave, The 2731 Tarzan's Three Challenges ..2745 Ticklish Affair, A 2747 Trial and Error 2696 Twilight of Honor 2768 V.I.P.s, The 2756 Wheeler Dealers, The 2766 Young and the Brave, The .. .2734 Paramount All the Way Home 2767 My Six Loves ...2712 Come Blow Your Horn ... 2734 New Kind of Love, A ...2760 Donovan's Reef 2742 Nutty Professor, The ...2732 Duel of the Titans 2721 Papa's Delicate Condition ...2706 Hud 2729 Wives and Lovers ...2754 Shuttei '?lmr 20th Century-Fox Cleopatra .2742 Nine Hours to Rama 2708 Condemned of Altona, The .2764 Of Love and Desire 2759 Day Mars Invaded Earth, Police Nurse 2733 The .2701 Sodom and Gomorrah 2700 Harbor Lights .2751 Stripper, The 2727 House of the Damned .2716 30 Years of Fun 2704 Leopard, The .2755 Yellow Canary, The 2/26 Marilyn ...2739 United Artists Beauty and the Beast 2703 1 Could Go on Singing ..2714 Big Risk, The 2750 lima La Douce .2740 Cell Me Bwana 2737 Lilies of the Field .2752 Caretakers, The 2757 Love Is a Ball ..2712 Child Is Waiting, A 2697 My Son, the Hero .2767 Diary of a Madman 2714 Toys in the Attic .2746 Dr. No 2717 Twice Told Tales .2767 Five Miles to Midnight ... 2707 Vampire and the Ballerina, Great Escape, The 2724 The ..2700 Great Van Robbery, The ... 2707 Universal Birds, The ...2718 Showdown 2721 For Love or Money ...2744 Sword of Lancelot (Reviewed Gathering of Eagles, A ...2738 as "Lancelot and King Kong vs. Godzilla ...2740 Guinevere") 2728 Kiss of the Vampire ...2754 Tammy and the Doctor ... 2730 List of Adrian Messenger, Thrill of It All, The 2738 The ...2736 Traitors, The 2746 Mystery Submarine ...2698 Ugly American, The 2719 Paranoiac ...2723 Warner Bros, EMASi p- G- Page oeci'' Black Gold 2733 Critic's Choice 2720 Island of Love 2724 Mary, Mary 2761 PT 109 2716 P. G. Page Rampage 2757 Spencer's Mountain 2709 Term of Trial 2699 Wall of Noise 2756 Miscellaneous AX . . VW) . Atom Age Vampire (Topaz) 2736 Battle of the Worlds (Topaz) 2739 Black Fox (Capri) 2732 Bomb for a Dictator (Medallion) 2705 Break, The (Mancunian- Planet-SR) 2727 Burning Court, The (Trans-Lux) 2764 Carry On Regardless (Governor) 2749 Checkered Flag, The (Motion Picture Investors) 2751 Cleopatra's Daughter (Medallion) 2705 Creation of the Humanoids, The (Emerson) 2729 Crooks Anonymous (Janus) ..2704 Day in Court, A (Ultra) 2735 Defiant Daughters (Times) ....2753 Double Deception (UMPO) ..2751 During One Night (Astor- Apex) 2704 European Nights (Burstyn) ....2725 Fatal Desire (Ultra) 2703 Festival Girls (Olympic Int'l-SR) 2709 Fiend of Dope Island (Joseph-Friedman-SR) 2707 First Spaceship on Venus (Crown Int'l) 2695 Five Minutes to Live (Astor-Apex) 2708 Flower Thief, The (Filmmaker's Cooperative) 2711 For Lovers and Others (Gotham) 2714 Four for the Morgue (MPA Feature Films) 2708 Friends and Neighbors (Schoenfeld) 2705 Fruit Is Ripe, The (Janus) ....2729 Garbage Man, The (CDA) ....2737 Get On With It (Governor) ..2741 Giant of Metropolis, The (Seven Arts) 2766 Girl Hunters, The (Colorama) 2738 Greenwich Village Story (Shawn Int'l) 2752 Heavens Above (Janus) 2750 Hercules and the Captive Women (Woolner) 2726 Invincible Gladiator, The (Seven Arts) 2765 Invitation to Murder (Atlantic) 2761 It's Hot in Paradise (Pacemaker) 2710 Just Once More! (Janus) 2764 Lafayette (Maco) 2715 Magic Voyage of Sinbad, The (Filmgroup) 2715 Magnificent Sinner (Film-Mart) 2728 Maid for Murder (Janus) 2730 Man and His Woman (Starkey Assoc. -SR) 2732 Mill of the Stone Women (Parade) 2731 Mcndo Cane (Times) 2721 Mouse on the Moon, The (Lopert) 2735 Murder Can Be Deadly (Colorama) 2760 Murder on the Campus (Colorama) 2748 Nature's Sweethearts (Ikay Beautiful Films) 2763 Nero's Mistress (Manhattan) 2755 No Exit (Zenith) 2697 No Time to Kill (A.D.P. Prod. -SR) 2711 Nude in Charcoal (Premier) ..2712 Ordered to Love (Transocean) 2761 Pair of Briefs, A (Davis) 2766 Passionate Demons, The (Manson-SR) 2706 Pillar of Fire (Hoffberg Prods.) 2727 Playboy of the Western World, The (Janus) 2734 Please, Not Now! (Int'l Classics) 2745 Prelude to Ecstasy (Manson) 2754 Quick and the Dead, The (Beckman-SR) 2733 Rage of the Buccaneers (Colorama) 2763 Raiders of Leyte Gulf (Hemisphere-SR) 2746 Rice Girl (Ultra) 2701 Right Hand of the Devil (Cinema-Video) 2755 Sadist, The (Fairway Int'l) ... 2725 Seducers, The (Joseph Brenner) 2699 Sin You Sinners (Joseph Brenner) 2731 Small Hours, The (Norman C. Chaitin) 2709 Small World of Sammy Lee, The (Seven Arts) 2757 Sparrows Can't Sing (Janus) 2735 Speaking of Murder (UMPO) 2713 Stark Fear (Ellis) 2769 Trial, The (Astor-Apex) 2710 Varan, the Unbelievable (Crown-lnt'l) 2695 Violated Paradise (Times) ....2752 Violent Midnight (Times) . ..2759 West End Jungle (Atlantic) 2703 What a Woman! (F-A-W) ..2763 Wild Guitar (Fairway Int'l) 2743 Wild Is My Love (General Films) 2706 2 3 RATES: 20(Z per word, minimum $2.00, cash with copy. Four consecutive insertions for price •f three. CLOSING DATE: Monday noon preceding publication date. Send copy and • answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • CLtHRiHG HOUSE HELP WANTED Experienced projectionist. Nonunion, steady. Boxoltice, 9745. Wanted, Manager, small town theatre. Can be husband and wile combination. Unity Theatre Management Co., 3238 West Fond Du Lac Ave., Milwaukee, Wis. 53210. SALESMAN wanted to represent firm selling outdoor advertising in conjunction with theatre display frame service. Oppor- tunity to build tor future. Exclusive terri- tory available. Contact Romar-Vide Co., Chetek, Wisconsin. Wanted: Experienced manager for Southern city. Salary, $15,000 a year. Do not apply unless lully qualified. Box- office, 9755. Managers wanted. Conventional the- atres, New York state. Young, aggres- sive assistants who have served- their ap- prenticeship considered. Send resume, references and recent snapshot. Replies held in confidence. Boxoffice, 9756. Manager! Experienced for first run the- atre in town of 40,000. Berger Amusement Co., 317 Plymouth Bldg., Minneapolis 2, Minn. Manager! Expanding circuit in midwest area needs experienced men. Excellent opportunity for aggressive showmen. Drive-in theatre experience preferred. Send complete resume, references, recent snap- shot and salary requirements. All replies strictly confidential. Boxoffice, 9759. Theatre manager, male or female for Chicago south side art house! Salary open. Write: H. Schoenstadt & Sons, Inc., 1118 South Michigan Ave., Chicago 5, 111., or call HArrison 7-3034. POSITIONS WANTED Projectionist desires employment in hardtop or drive-in theatre. Excellent ref- erences. Boxoffice, 9750. GENERAL MANAGER available] Oper- ated two 1,500-car drive-ins and one in- door house 15 years. In addition did all buying, booking and advertising three other drive-ins in opposition same town. Desirous of change to California or Flor- ida area. Top references. Married, 39 years of age. Anxious for personal inter- view. Boxoffice, 9751. Manager or assistant manager. Experi- enced, married. References, dependable and nondrinker. Seeks position with future. Preferably in South California. Avcrilpble immediately. Very good on exploitation. Boxoffice, 9757. Projectionist! 32 years experience. Age 46. Full time, go anywhere, hard top or drive-in and theatre circuit. Boxoffice, 9760. Projectionist or assistant manager. 28 years old, family, references. Fully ex- perienced all phases. Call: Clay Wayne, 773-2306, Sumter, South Carolina. Exploitation and promotion minded. 12 years managerial experience. Seeking per- manent position in northeast. Boxoffice, 9761. BUY! SELL! TRADE! FIND HELP OR POSITION Through BOXOFFICE Classified Advertising Greatest Coverage in the Field at Lowest Cost Per Reader 4 insertions for the price of 3 GENERAL EQUIPMENT— USED Lamphouses, Magnarc. Simplex Hi- Strong, also Standard Simplex mechanisms and movements, also pair supports for 5- point bases (new), bargains. LOU WAL- TERS SALES AND SERVICE CO., 4207 Lawnview Ave., Dallas 27, Texas. Like newl Century CC heads. R-3 SH. A-5 amplifier, A-5 speaker system. HD bases, 80 amp. lamps, 80 amp. generator. Complete, make offer. 1220 E. 7th St., Charlotte, No. Car. Used coin change machines, $25.00 up, ticket machines, $75.00 up. New Simplex or DeVry intermittent movements, $99.00. In- dependent Theatre Supply, 2750 East Houston, Son Antonio, Texas. For Sale: Complete drive-in equipment, consisting of XL equipment and speakers. Complete de luxe concession equipment. Only run a few years. Ideal for moving into new drive-in location. Harry Melcher Enterprises, 3238 Fond Du Lac Ave., Mil- waukee, Wis. Phone: HI 2-5020. SPECIAL! Pair DeVry 12,000 projectors, rebuilt, Suprex lamphouses, rectifiers, ready to operate, only $1,995 pair; thous- and other bargains. STAR CINEMA SUP- PLY. 621 W. 55th St., New York 19. Equipment from 2 well equipped and maintained theatres. Will sell as units or in pert. 350 very good spring and uphol- stered seats. Economy Electric Company, 502 16th Avenue, N., Clinton, Iowa. Pair Holmes projectors, pedestals, am- plifier and speaker. Third projector nearly complete. See at: 1303 E. 69th Terr., North Kansas City 18, Mo. EQUIPMENT REPAIRING All makes, all models projection equip- ment repaired. LOU WALTERS SALES & SERVICE CO., 4207 LAWNVIEW AVE., DALLAS 27. TEXAS. EQUIPMENT WANTED Wanted: metal screen tower, within 200 miles of Tyler, Texas. Write price and de- scription. jack Miller, Rt. 2, Tyler, Texas. DRIVE-IN THEATRE EQUIPMENT RAIN VISORS. Drizzle-Gards are sold in hundreds of drive-in theatres from coast to coast. Earns profit, helps business. Dri- View Mfg. Co., 2223 Paris Drive, Louis- ville 18, Ky. Drive-In Theatre Ticket ! 100,000 1x2" special printed roll tickets, $40.75. Send for samples of our special printed stub rod tickets for drive-ins. Safe, distinctive, pri- vate, easy to check. Kansas City Ticket Co., Dept. 10, 109 W. 18th St., (Filmrow), Kansas City 8, Mo. SOUND PROJECTION MAINTENANCE MANUAL & MONTHLY SERVICE BULLETINS SAVE FROM 20 TO 30 per cent in pro- jection room operation. Theatre owners, managers, projectionists, circuits, send TODAY for Trout's Loose-Leaf Service Manual and Monthly Service Sheets. Maintenance data on projectors, arc lamps, generators, lenses, screens; service data on theatre sound systems, amplifiers, preamplifiers, speakers, soundheads, drives, etc. New transistor sound systems. Data on 16, 35/70mm equipment. Course on sound servicing; schematics and pictures. Data on Xenon lamps. The "Blue Book" of the industry. Edited by the writer, 12 years technical editor of Modern Theatre. MONTHLY SERVICE SHEETS, one year, $6.50; Binder only $1 extra. Cash or check. No CODs. WESLEY TROUT, Publisher, Box 575, Enid, Oklahoma. POPCORN MACHINES Brand new counter model, all electric. Capacity, hundred portions per hour, $199 00. Replacement kettles all machines. 120 S. Halsted, Chicago 6, 111. ANTI-THEFT SPEAKER PROTECTION ANTI-THEFT SPEAKER CABLE PRICE RE- DUCED! Protect your speakers-heaters for less than 75c per unit! Complete satisfac- tion reported by chains and exhibitors. Write: Speaker Security Company, 1650 Willow, Hoboken, N.J. THEATRES FOR SALE West Coast theatres for sale. Write for list. Theatre Exchange Company, 260 Kearney Street, San Francisco 8, Cali- fornia. BARGA1N1 50'xl20' steel and concrete theatre building in Mission, near Van- couver, B.C. $35,000. $5,000 cash, balance 10 years. S. A. Lechtzier, 945 Granville, Vancouver, B. C., Canada. For sale: theatre equipment and build- ing. Terms to right party. 400 seats, pop- ulation 3,600. Howell Roberts, Wahoo The- atre, Wahoo, Nebraska. Theatre for sale. Beautiful Morro Bay, Calif., ocean resort town. Family operation. Boxoffice, 9754. Sale or lease! Auto drive-in, de luxe the- atre. 1, 500-cat capacity or more. Almost completed. Strategically located in the Cleveland-Akron area. Will take partner or will sell my 40-year lease. Opportunity to develop additional recreational activi- ties. Boxoffice, 9763. Doctor says, “Must Sell," operating the- atre 400 seats, air conditioned. Brenkerts, RCA opt. and Mag. sound. CinemaScopes. All equipment A-l condition. Town of 3,000. Write: Rex Theatre, Evansville, Wis- consin. THEATRES WANTED Wanted to Buy or Lease: Indoor the- atre in metropolitan areas, population at least 75,000. Contact William Berger, Metropole Hotel, Cincinnati, Ohio. Wanted to Buy or Lease: Indoor theatre in Metropolitan area. Population at least 200,000. Contact Harry Wald, 506 St. Charles St., St. Louis, Mo. Wanted to buy or lease by aggressive exhibitor, drive-in or indoor theatre in Southeastern section of U.S. Boxoffice re- ceipts must be $35,000 or more per year. Would not be interested in so-called family operation. Reply: Boxoffice, 9753. Drive-in wanted. Year around opera- tion. State of Arizona, California or Texas. Will pay cash for one showing profit. Re- ply, Boxoffice, 9758. Buy or lease! Hard top or drive-in the- atre for family operation. Boxoffice, 9764. Wanted to buy or lease! Small indoor theatre, vicinity Central Florida. L.E.S., P.O. Box 1, Homosassa Springs, Fla. THEATRES FOR LEASE For lease! Excellent family operation, managing operator. Southwest health town. Good equipment, improvements, metal screen. Only drive-in 70 miles. Does not fit with our circuit type absent man- agement operation. $1,000 advance rent. Interested people oniy please. Boxoffice, 9762. BUSINESS STIMULATORS Bingo, more action $4.50 M cards. Other games available, on, off screen. Novelty Games Co., 106 Rogers Ave., Brooklyn, N Y Build attendance with real Hawaiian o.rchids. Few cents each. Write Flowers of Hawaii, 670 S. Lafayette Place, Los An- geles 5, Calif. Bingo Cards. Die cut 1, 75-500 combina- tions. 1, 100-200 combinations. Can be used for KENO, $4.50 per M. Premium Products, 339 West 44th St., New York 36, N. Y. BIG KIDDIE ATTRACTIONS. Flicker pic- ture rings, Stooge, Tarzan, many others available. Inexpensive. Box 248, Pulaski, Wise. FILMS WANTED Silent films, trade magazines. 611 North Fairfax, Los Angeles, Calif. PHOTO BLOWUPS PHOTO BLOWUPS in beautiful colors from your photos. Send for price list. Fast service anywhere. STITES PORTRAIT CO., Shelbyville, Indiana. THEATRE SEATING Specialists in rebuilding chairs. Best workmanship, reasonable prices. Have men, will travel. Rebuilt theatre chairs for sale. Neva Burn Products Corp., 262 South St., N.Y.C. Theatre chairs, folding chairs, tables. Box 1734, Dallas, Texas. Wanted to Buy, theatre chairs. Will re- move and pay cash. W. G. Goritsan, 1114 N.W. 21st Ave., Portland, Oregon. 800 Heywood Wakefield theatre chairs. Good condition, sacrifice price. Write: Abe Darbose, 8 Parker St., Gardner, Mass. Telephone: 6-321115. CHAIRS REBUILT ANYWHERE1 Expert workmanship, personal service, finest ma- terials. ARTHUR JUDGE. 2100 E. Newton Ave., Milwaukee, Wisconsin. Wanted: Used International chairs. Any model, any condition. Riegel Theatre Chair Service, 933 N. Howard St., Union City, Ind. We specialize m rebuilding opera chairs. Our 40 years experience is your guar- antee. Factory trained men do the job properly. Write for our low prices. We go anywhere. Sewed covers to fit your seats, $1.65 each. Chicago Used Chair Mart, 829 So. State St., Chicago 5, Illinois. Phone: WEbster 9-4519. Handy Subscription Order Form BOXOFFICE: 825 Van Brunt Blvd., Kansas City 24, Mo. Please enter my subscription to BOXOFFICE, 52 issues per year (13 of which contain The MODERN THEATRE Section). □ $3.00 FOR 1 YEAR □ $5.00 FOR 2 YEARS □ $7.00 FOR 3 YEARS □ Remittance Enclosed □ Send Invoice THEATRE STREET TOWN STATE NAME POSITION BOXOFFICE :: October 14, 1963 Mtvv ytAP isPloyb^m? 'ol0r a&>M ••as* *K£jr HD-63-2 $2^5 each Dazzling HOLIDAY DISPLAYS INCOMPARABLY SPARKLING AND EYE-CATCHING Magnificent Array Of Glittering Colors And Unsurpassable Beauty • * FOR FASTEST SERVICE ORDER FROM YOUR NEAREST NSS EXCHANGE. SEE THEM THERE! M0b$. V The 34th annual convention of Allied States Ass'n is being held October 21-24 at the Ameri- cana Hotel in New York City. Jack Armstrong, left, Allied president, and Milton H. London, executive director, also are members of the convention committee, composed of Irving Dollinger, chairman, and Sidney J. Cohen, Marshall H. Fine, Harry B. Hendel, William Infald, Ben Marcus, Wilbur Snaper and William M. Wetsman . . . Convention story on page 4. REALISTIC APPROACH ■An Editorial /W‘M/Ro$W HoiftCtai • FOREVER DEDICATED TO PREVENTION AND CURE OF TUBERCULOSIS • EMPHYSEMA- LUNG CANCER CHRONIC HEART DISEASE • and all other lung and chest diseases r HEALING ■facrt (9un c ARE TAKING UP 'W'M'Rog&u AUDIENCE COLLECTIONS RESEARCH fan* \ Ullll ROGERS HOSPITRI RRD ODORREII H1ER10RIRI RESEARCH IRB0RRT0RIE5 NATIONAL OFFICE: 1501 BROADWAY, NEW YORK 36, N.Y. ffa/idffltJdJy, Tf.ty THE NATIONAL FILM WEEKLY Published in Nine Sectional Editions BEN SHLYEN Editor-in-Chiei and Publisher DONALD M. MERSEREAU, Associate Publisher & General Manager JESSE SHLYEN Managing Editor HUGH FRAZE Field Editor AL STEEN Eastern Editor I L. THATCHER Equipment Editor MORRIS SCHLOZMAN Business Mgr. Publication Offices: 825 Van Brunt Blvd. Kansas City 24, Mo. Jesse Shlyen. Man- aging Editor; Morris Sctdozman, Business Manager; Hugh Fraze, Field Editor; 1. L Thatcher, Editor The Modern Theatre Section. Telephone CHestnut 1-7777. Editorial Offices; 127U Sixth Ave., Rocke- feller Center, New York 20, N. Y. Donald M. Mersereau, Associate Publisher & General Manager; Al Steen. Eistern Edi- tor. Telephone COlumbus 5-6370. Central Offices: Editorial — 920 N. Mich- igan Ave., Chicago 11, 111., Frances B. Clow, Telephone superior 7-3972. Adver- tising— 5811 North Lincoln, Louis Didier and Jack Broderick, Telephone LUngbeach 1-5284. Western Offices: Editorial and Film Adver- tising— 6362 Hollywood Blvd., Hollywood 28, Calif., Syd Cassyd. Telephone Holly- wood 5-1186. Equipment and Non-Film Advertising — New York Life Bldg., 2801 West Sixth St., Los Angeles 57, Calif. Bob Wettstein, manager. Telephone Dun- kirk 8-2286. London Office: Anthony Gruner, 1 Wood- berry Way, Finchley, N. 12. Telephone Hillside 6733. The MODERN THEATRE Section Is In- cluded in the first issue of each month. Albany: J. S. Conners, 140 State St. Atlanta: Mary Charles Watts, 205 Walton St., N. W. Baltimore: George Browning, 208 E. 25th St. Boston: Guy Livingston, 80 Boylston, Boston, Mass. Charlotte: Blanche Carr, 301 S. Church. Cincinnati: Frances Hanford, UNlversity 1- 7180. Cleveland: W. Ward Marsh, Plain Dealer. Columbus: Fred Oestrelcber, 52% W. North Broadway. Dallas: Mable Guinan, 5927 Winton. Denver: Bruce Marshall, 2881 S. Cherry Way. Des Moines: Pat Cooney, 2727 49th St. Detroit: II. F. lieves, 906 Fox Theatre Bldg., WOodward 2-1144. Hartford: Allen M. Widem, CH. 9-8211. Indianapolis: Norma Geraghty, 436 N. Illinois St. Jacksonville: Robert Cornwall, 1199 Edge- wood Ave. Manchester, N. H. : Guy Langley, P.O. Box 56. Memphis: Null Adams, 707 Spring St. Miami: Martha Lummus, 622 N.E. 98 St. Milwaukee: Wm. Nichol, 2251 S. Layton. MinneapoUs: Jon Pankake, 729 8tb Ave. S.E. New Orleans: Mrs. Jack Auslet, 2268% St. Claude Ave. Oklahoma City: Sam Brunk, 3416 N. Virginia. Omaha: Irving Baker, 5108 Izard St. Philadelphia: A I Zurawski, The Bulletin. Pittsburgh: R. F. Klingensmith, 516 Jean- ette, Wilkinsburg. 412-241-2809. Portland, Ore.: Arnold Marks, Journal. St. Louis: Joe & Joan Pollack, 7335 Shaftsbury, University City, I’A 5-7181. Salt Lake City: 11. Pearson, Deseret News. San Francisco: Dolores Barusch, 25 Tay- lor St., Olldway 3-4813; Advertising: Jerry Nowell, 417 Market St., YUkon 2- 9537 Washington: Virginia R. Collier, 2308 Ashmead Place, N. W., DUpont 7-0892. In Canada Montreal: Room 314, 625 Belmont St., Jules Larochelle. St. John: 43 Waterloo, Sam Babb. Toronto: 2675 Bayview Ave., WUlowdale, Ont. VV. Gladish. Vancouver: 411 Lyric Theatre Bldg. 751 Granville St., Jack Droy. Winnipeg: The Tribune, Jim Peters. Member Audit Bureau of Circulations Second Class postage paid at Kansas City, Mo. Sectional Edition, $3.00 per year. National Edition, $7.50. OCTOBER 2 1, 1963 Vol. 83 No. 26 REALISTIC APPROACH THERE is no fire and brimstone in the keynote address, delivered by Marshall Fine at the opening of the 34th annual convention of Allied States Ass’n, of which we received an advance copy and which is highlighted in this issue. Instead, this progressive young exhibitor, who grew up in this business, takes a calm and reasoned approach in the set- ting forth of industry problems, seeking their solution in rapport with the prin- cipal three branches of the industry — production, distribution and exhibition. And, from among the latter group in another “camp,” he confidently antici- pates wholehearted cooperation and fore- sees eventual unification. Mr. Fine’s address, in contrast to similar such talks of the past, strikes an optimistic note. He cites the encouraging signs in the continuing upsurge in new theatre building, in improved quality of product and in terms of notable increases in attendance. In fact, he refers to the industry’s entrance upon an “era of pros- perity,” which, he says, good movies and good theatres will continue for years to come. That has become increasingly evident in recent months. Yet, while the signs generally are good, there are some stones in the road that only unity of purpose and unity of action can dislodge and re- move. Mr. Fine takes a realistic view thereon, naming the various problems: Rental terms and policies and the basis for their application; motion pictures on free TV, particularly at prime time; the peaks and valleys in product release, bunching too many of top quality for holiday dates, with not enough during long periods in between. He puts into secondary categories such perennials as forced zoning and bidding; 16mm compe- tition; unfair competition from army bases, and constantly spreading attempts at censorship. Mr. Fine advocates that exhibitors do “a little less hollering” about picture terms for a while and, instead, “give a little more thought to those constant problems which should be able to be solved more quickly.” He adds that the first attempt should be “to solve those annoyances which can be listed readily and specifically, the solution of which will bring a great betterment for all of exhibition.” That may not get any loud hurrahs from the crowd, but it makes good sense. As often has been proved, first getting the little problems out of the way, makes easier the task of dealing with the big- ger ones. In citing motion pictures on TV as the “main problem,” Mr. Fine has voiced not only the feeling of virtually every ex- hibitor in the industry, both here and abroad, but this has been proved through experience. And the value of giving- clearance or preference to theatre out- lets over TV also has been proved, time and again. Producer-distributors, as well as exhibitors, are finding out that there are vast and countless thousands of people who will pay to see — IN THE- ATRES— pictures that are among studio backlogs; that they have a greater po- tential than can be realized dollar-wise from showings on TV. But, even if this income were to be less, every producer and distributor should realize it as a sound business, as well as moral, obliga- tion to protect his regular customers, to perpetuate their existence in which his own is largely involved. There is nothing Utopian about this; it is just plain fact. Furthermore, exhibitors are not ask- ing that no theatrical films be sold to TV; merely, that they not be shown at prime time and that those offered to this medium be at least five years old. The second biggest problem, what might be termed the “irrational releas- ing schedules,” should, this past sum- mer, have proved how really ridiculous it is to flood the market with top product and then leave it high and dry. And, especially, when the “dry period” that immediately followed included virtual elimination of opposition to TV, while TV was allowed to take the public’s mind off theatre screens and focus it on the TV boxes. Poor as some of the new TV season’s offerings may be, the viewers they thus attract are patrons lost to the theatres and, all too often, beyond that seasonal break-in period for TV programs. Some gains have been made toward eliminating some of the “valleys” in re- leasing practices, in which the leader- ship of Edward L. Hyman has been of extraordinary value. But the complete victory that is so much needed is yet to be won. That, as in resolving other problems — from which the entire in- dustry will benefit — requires understand- ing cooperation from the industry’s three inter dependents — producers, distributors and exhibitors. ALLIED CONVENTION TO HEAR PLEA FOR CLEARANCE OVER TV Change in Distribution Patterns Asked By Ben Marcus to Aid Product Flow Keynoter Marshall H. Fine To Urge Need for United Action by Industy NEW YORK — Without losing sight of the necessity of negotiating equitable terms for product, there are other prob- lems which could be solved more quickly. That is the opinion of Marshall H. Fine, chairman of the board of Allied States Ass’n, who will deliver the keynote address of the organization’s 34th annual conven- tion which will open formally Tuesday (22) here. Outlining his thoughts on the industry status in advance, Fine said exhibitors first should try to solve those annoyances which could be listed readily and specifically, the solution of which would bring a great betterment for all of exhibition. INDIVIDUALIZED SELLING Fine pointed out that film could not be evaluated at a basic cost per person view- ing it and for that reason every sale must be negotiated, an annoying situation and yet “not such a problem that it should be- come the sole matter of focus between ex- hibitor and distributor.” Fine said the main problem was motion pictures on television, particularly those shown on prime time. He admitted that those pictures which had been made and released heretofore could not be prevented from being shown at almost any time, but he contended that every exhibitor could do his part to prevent those pictures now being made from being shown free very shortly after their appearance in his the- atre. He said the law justified an exhibitor requesting a reasonable period of clearance over any TV showing and his own eco- nomic welfare should demand that he give loud voice to this effect. This should be done through combining forces with his fellow exhibitors and his national and regional organizations to let the distribu- tors know that he must be protected in his contract with some amount of clearance over TV showings before he will play any specific forthcoming picture. AGAINST BUNCHING TOP FILMS “Let him do his hollering about this and take a sincere stand to this effect and he will achieve for himself a great measure of relief,” Fine stated. The next problem, Fine continued, was product and he asked: “How many dis- tributors are mad at you now because you won’t play their big picture at Christmas or New Year’s?” Fine said there were nine pictures slated for release at the holiday time, but only four, or five at the most, could play during the holiday season in any given area; in DETROIT — A change in film distribu- tion patterns to provide for a steady and orderly flow of pro- duct the year-around, plus a reappraisal of distribution sales poli- cies, are called for in an article, “The Chal- lenge of Changing Pattern s,” by Ben Marcus, chairman of the Allied States Ass’n executive committee, in the 1964 edition of the Allied Merchan- dising Manual, pub- lished in connection with the organization’s 34th annual con- vention in New York. Marcus outlines the changes occurring in the industry and issues a renewed call for a market research program to develop more modern and effective means for mer- chandising motion picture entertainment. He points to the building boom in shop- ping center and drive-in theatres, occa- sioned by population shifts to suburban areas, and to the extensive remodeling and renovation of existing properties, and he predicts that this trend will bring a change in the releasing pattern of film product in larger cities. “The increase in multiple many cases only three, or perhaps even only two, could play. “Yet distribution will not let itself be shown how much better off they and, of course, the industry as a whole, will be if they would release two or three of these pictures in the slack period of October, in- stead,” Fine said. “Indeed, it could be proven that some of the lesser of these nine films could gross way more in this manner, capturing, as they would, much of the sub- run business at the holiday time, to every- one’s great advantage.” Fine suggested that if exhibitors agreed with him, they should “holler about this, too.” He proposed the exhibitors deluge their local and national organizations with complaints to this effect, asserting that a big enough file of complaints would mean that exhibition would be heard at every stockholders meeting of every company. Sooner or later, he said, this type of mis- management will have to disappear. “This, in turn, will help bring about a releasing pattern wherein all product will be delivered in an even flow, thereby tending to encourage and build patronage, rather than allow the present ‘boom or bust’ periods which really tell our customers to stay out much of the time,” Fine stated. Fine said that other problems such as forced zoning and bidding, 16mm competi- tion, unfair competition from army bases first runs appears to be almost a certainty in many localities,” he writes, “and what else may evolve from this remains to be seen.” Marcus forecasts technical advances in equipment and changes in presentation methods, and adds, “There is definite evi- dence of a pattern change in the produc- tion of motion pictures, with the pendulum swinging back to more lower budget pic- tures with good grossing potentials rather than a heavy concentration of production capital being put into roadshows. “With the surge in new theatre construc- tion and the increase in theatre patronage over the past three years, the pattern now should call for more product of the caliber released during this past summer,” Marcus says, adding, “boxoffice grosses in many situations are zooming to all-time highs.” Terming a change in distribution pat- terns “an urgent necessity,” Marcus says, “A mox-e realistic method of selling motion pictures should be developed and accepted by all of distribution to end all of the con- fusion that has been plaguing our industry for many years. A steady flow of product, together with the adoption of an intelli- gent sales policy, would be a pattern change that would encourage the updating of many more theatres throughout the country.” and the constantly spreading attempts at censorship could be met and sensibly dis- cussed and handled if “exhibitors will holler a little more about these, too.” And if, he continued, exhibition will devote a little more of its energies to a study of these problems and how they may be eased, and a little less to worrying about paying too much for good pictures. Fine insisted that he was not suggesting that unrealistic terms be given on any film, but that he felt by working to stem the other problem first, “we can all enter this era of prosperity with an even better chance of less grievances and more suc- cess.” He said Allied States stood ready to move in whatever direction its regional af- filiates and grass roots exhibitors desired it to head and that “if you tell us what troubles you most, we will do everything in our power to give you aid.” The Allied board chairman pointed out that there was a strong feeling in regard to the establishment of a single exhibitor organization and he expressed the opinion that some day it would happen. But speak- ing only for the present, Fine said he could not see how this would benefit exhibition any more than the current system of two fine national associations, working closely together in mutual respect and concert for the same overall aims and ideals. (Continued on page 7) Marshall Fine Ben Marcus 4 BOXOFFICE :: October 21, 1963 r He likes his whiskey hard . . . His women soft ...And his west all to himself! ■ y I • - ir l ? v. r And 6uest Star 'ng Co-sta i PM WAYNE / SIEFANIE POWERS / JACK KRUSCHEN / CHILL WILLS \ 'ritten by Directed by Produced by JAMFS EDWARD 6RANT / ANDREW V. McLAGLEN/ MICHAEL WAYNE TECHNICOLOR* PANAVISION* A BATJAC PRODUCTI ' ON ...AND IT'S BACKED WITH A McNIFICENT McCAMPAIGN! UA A REFRESHER COURSE ON ALLIED With Allied members currently assembled in New York for what the organization has tagged its 34th annual convention, it is inter- esting, and remorseful, to note that hardly one, if any, of the original founders is still active in its affairs. Most of them are deceased and, in many cases, the sons are carrying on the work of their sires. The beginnings of Allied have been some- what lost in the annals of exhibition progress and some “historians” peg 1928 as its founding year, the year in which the Motion Picture Theatre Owners of America voted to admit affiliated circuits to its membership at a convention in Toronto. Others claim the real beginning came with the election of Abram F. Myers as president and general counsel in January 1929. Actually, the original Allied States Ass’n was founded in 1923 by several prominent members of MPTOA who had protested some of the practices of the organization. The MPTOA had been formed in 1920, primarily to combat Famous Players-Lasky Corp.’s pol- icy of acquiring theatres. But dissension was created when MPTOA, in 1923, elected cer- tain officers who were said to be in sympathy with the development of producer-owned the- atres. Spearheaded by A1 Steffes of Minneapolis, Allied was formed and several of the MPTOA regional units affiliated themselves with the new group. However, the apparent indifference of the majority of the units was a factor in keeping Allied from becoming a strong na- tional body at the time. But its threat against alleged unfair producer activities did have important value and, in 1926, the MPTOA agreed to serve primarily the interests of the Allied Convention (Continued From Page 4) “One organization will be no panacea to correct all the ills that two organizations are working hard to correct right now,” Fine said, “because in the end the exhibi- tor support necessary to make any cause or effort successful must come from the individual theatre owners themselves.” Fine said that much was to be gained by exhibitors banding together and finding a common arena to air their grievances, such as both national bodies now allowed, “but whether one voice or two can best de- liver their message is only an academic point to ponder.” He said, personally, he believed economics and nature would com- bine to best chart the course in that di- rection and that Allied stood ready to do whatever was best for the exhibitors of America. On that issue, and any other, he said, Allied would always listen and be alert to exhibitors’ calls. “In the meantime,” Fine concluded, “Allied looks forward to maintaining its chosen task of attempting to better condi- tions for all of our great industry, with our constantly sincere belief that only by working to achieve success for all can that success be attained by any one of its three distinct segments. We feel that the era of gloom is long behind us, the leveling-off period wherein stability and solidarity re- A Brief History independent exhibitor. Acting on that promise, Allied voted to disband and affiliate again with MPTOA. There followed, however, many changes within the industry which adversely affected the independent exhibitor, such as block- booking, enforced arbitration and what was regarded as an unwieldly standard exhibition contract, plus the continued invasion into exhibition by the producer-distributors. The introduction of sound brought charges of producers cornering the supply of approved sound systems and preventing interchange- ability among the various media. Meanwhile, the MPTOA continued to function, but it was unable to prescribe reme- dies for the ailments and, when circuit rep- resentatives were elected to the board of di- rectors, the independent operators realized that control had passed from their hands. So some of the original members of the Allied group decided to reorganize the dissolved as- sociation. Their premise was that the public’s interest and that of the independent exhibitor were one and the same, whereas the affiliated theatre’s interest was declared primarily that of the producer. The preliminary efforts were confined to the election of temporary officers and the raising of funds. A sum of $25,000 was sub- scribed immediately, with an assurance of $100,000 forthcoming in the near future. It was further determined that a prominent fig- ure outside of the industry should be obtained to lead the organization. In January 1929, Allied announced in the tradepress that Abram Myers, former chair- man of the Federal Trade Commission, had been appointed president and general counsel. turned to exhibition is now ending and a glorious new era ushering in success and prosperity is now to be welcomed. We are happy to be here to welcome it and we look forward to enjoying it with you.” Allied Merchandising Book Available at Convention NEW YORK— The 1964 edition of the Allied Merchandising Manual, a 128-page, 9x12 inch handbook for exhibitors, will be distributed at National Allied’s 34th an- nual convention here this week and will be made available without charge to more than 5,000 Allied member theatres across the nation. Executive director Milton H. London described the handbook as a “practical tool for converting a little effort and a little time into a lot of money.” In addition to seven featured articles, the book contains separate sections on pub- lic relations, merchandising, market re- search, group sales, exploitation, promo- tions, special kiddie shows, PTA sponsored series, student activities, vending promo- tions, special campaigns for drive-ins and small town campaigns. The Manual also provides basic speeches for theatremen to give at Lions, Kiwanis and Rotary lunch- eons and other organizational meetings. Several speeches also are included to be used in opposition to film classification or censorship. STATES ASS'N Myers had acquired a knowledge of the in- dustry through his activities in the govern- ment’s suits against the General Film Co. and as chairman of the motion picture trade practice conference which was held in New York in October 1927. By March 1932, Allied was active in 36 states and had a total mem- bership representing approximately 6,000 the- atres. From that time on, Allied was involved in a variety of activities, including a franchise ar- rangement with RKO Radio Pictures, Tiffany Productions and RCA Photophone sound equipment ; changes achieved in the standard exhibition contract, establishment of an Al- lied newsreel and many other events pre- liminary to the filing of the government’s antitrust suit and following the introduction of several anti-block booking bills in Congress under Allied’s sponsorship. The government suit brought about most of the aims which Allied had been seeking and for which it has been both praised and condemned. In any event, the history of Allied has been a colorful one, always active in the field of trade practice reforms. The more recent aspects of Allied’s history does not warrant repetition here. The old “war horses” of the organization have passed on and the new generation of leaders is carrying on in more tolerant manner, but still inheriting the old fight and aggressive- ness of their predecessors and ready to go to bat against inequities and unfair trade prac- tices. Internal strife almost wrecked the or- ganization a few years ago, but the problems have been overcome and Allied again is a dominant factor in the industry of today. Allied Convention to Hear Halpern on Theatre TV NEW YORK — Allied States Ass’n mem- bers will hear about large screen, closed circuit theatre television Thursday (24) when Nathan L. Halpern, president of Theatre Network Television, will address the closing session of Allied’s 34th annual convention in the Americana Hotel. “Theatre of Tomorrow: A Communica- tions Center” will be the title of Halpern’s talk. He organized TNT in 1949 and has presented more than 90 per cent of theatre pay TV, in the musical, dramatic and sports fields. In announcing the selection of the TNT president as the windup speaker of the convention, Irving Dollinger, convention chairman, paid tribute to Halpern’s “courage as a pioneer.” He said Halpern had opened up new avenues of progress for everyone in the entertainment business and that his courage in developing large screen, closed circuit television had pro- vided the nation’s exhibitors with new and exciting ways of reaching the public. Col. Preferred Dividend NEW YORK — The board of directors of Columbia Pictures on Tuesday (15) de- clared the regular quarterly dividend of $1.0614 per share on the $4.25 cumulative preferred stock, payable November 15 to stockholders of record on November 1. BOXOFFICE :: October 21, 1963 7 Burton Robbins Says Prosperous Era Here CHICAGO — National Screen Service is investing almost 80 per cent more in the production and dis- tribution material in the year ahead “to meet the require- ments of the exten- sive resurgence of promotional activi- ties in all areas of exhibition,” Burton E. Robbins, president, told his branch man- agers at the three- day meeting at the Ascot Hotel, which ended Sunday (13). “Almost half of the increased cost rep- resents promotional material required in the development of unprecedented revital- ization drives in which exhibitors in all areas are participating with local mer- chants, bankers, Chambers of Commerce and other civic groups,” he said. A cross-section survey of exhibitors’ pro- motional needs disclosed a “very exhilarat- ing development that cannot help but re- sult in a substantially more important stature for the motion picture industry,” Robbins said. He believes that no year in the post-World War II period saw the mo- tion picture industry’s image in the public and general business eyes brighten to the extent it has in 1963. “We are in what I believe is the most fruitful quarter of any post-war year. Not only is there an abundance of fine product, but exhibitors on the local level and dis- tributors generally are engaged in a na- tional promotional activity that dwarfs any in the past five years. The so-called ‘grass-roots areas,’ with their theatres, have undergone an urbanization that is inducing promotional support of motion pictures that has been increasingly soften- ing the impact on boxoffice by free enter- tainment. Poor programming and too much mediocre TV fare are establishing a trend in moviegoing increasingly accelerated by the availability of more and better screen entertainment,” Robbins concluded. Concluding the three-day sessions, Mel- vin L. Gold, general sales manager, dis- closed that NSS will offer exhibitors “44 per cent more holi- day promotional stimulants” than it did for the corres- ponding pre-Christ- mas period in 1962. “Whereas in 1962,” Gold said, “we marketed 45 items, this year in the same period we are offer- ing 65.” He pointed out that more than 90 per cent of the output is completely new. “This year,” he said, “we are intro- ducing many new promotional concepts. These represent a strict departure from precedent and constitute a modern ap- proach to exhibitors’ needs that we con- fidently believe will help them not only do a more thorough job of local-level P’-omotion, but also open numerous doors to new means to develop a maximum re- turn of screen entertainments.” The expanded holiday program, he said, comprises “four showmanship packages,” including banners, valances, streamers, pennants and other cloth attention-arrest- ing materials; displays; trailers, and local- level promotions covering the entire holi- day period and enabling exhibitors to ef- fect many outlined tie-ins with business establishments. The four “packages” will be displayed at both Allied and Theatre Owners of America conventions in New York later this month, Gold said. Coyne Family Buys Comerford Control SCRANTON, PA. — John E. Coyne jr. and members of his immediate family have ac- quired the interest of Thomas F. Friday and his wife in the Comerford Enterprises for an undisclosed sum. Mrs. Friday is the daughter of the late Michael E. Comer- ford, founder of the theatre circuit. Coyne jr. will assume the office of presi- dent of the company and his father, Coyne sr., will remain as executive vice-president and general manager. The junior Coyne operates Coyne & Co., insurance agency in Scranton. The Comerford Enterprises consists of theatres and real estate throughout north- ern Pennsylvania and southern New York and consists of both conventional and drive-in theatres. Policies and traditions of the Comerford organization for the last 50 years will remain the same, it was announced. Mr. and Mrs. Friday will devote their time to other business interests and per- sonal matters, but Friday has agreed to ra- main with the company in an advisory capacity. The Fridays owned the control- ling interest in the circuit. 20th-Fox Names Evans Continental Controller NEW YORK — Peter G. Evans, who has been with 20th-Fox since 1956, has been named controller of the Continental di- vision by Seymour Poe, executive vice- president. Evans, who headquarters in Paris, will supervise all accounting and the administration of Fox distribution op- erations in Continental Europe and the Middle East. He joined Fox as a traveling auditor, first in Latin America and later in the Near East. In London, John Fairbairn, who began his film career in 1932 with Paramount Theatres, has been named director of advertising and publicity for 20th-Fox in the United Kingdom by Percy Living- stone, managing director of 20th Century- Fox, Ltd. He succeeds Rowland Hill, who had been with 20th-Fox since last May. Fairbairn will operate under the overall supervision of Fred Hift, the company’s ad- vertising-publicity director for Britain, Europe and the Middle East. Ronald Shinn will continue as assistant advertising and publicity director for the UK. Fairbairn most recently was associated with the pub- licity for Samuel Bronston’s “55 Days at Peking” and “The Fall of the Roman Em- pire.” Frankovich Is Named Col. Production Head NEW YORK— M. J. “Mike” Frankovich has been appointed head of worldwide pro- duction activities for Columbia Pictures, with headquarters in Hollywood. The post is a newly created one. Sol Schwartz, who had been in charge of the Holly- wood studio, recently was named senior vice-president with activities to be cen- tered on worldwide activities in all de- M j Frankovich partments. Schwartz will make New York his headquarters. A. Schneider, Columbia president, said Frankovich was admirably suited for the new post and cited his outstanding record as vice-president in charge of British and continental production during the last several years. Leo Jaffe, Columbia’s executive vice- president, said that the naming of Franko- vich to the production position represented a specific desire on the part of the com- pany to encourage as much production as possible at the Hollywood studio. Arthur Kramer and Gordon Stulberg, studio vice- presidents, will be given increased re- sponsibilities under the new setup. Addi- tional changes in the administration of European production will be announced shortly, Jaffe said. Frankovich joined Columbia in 1955 as managing director of its British operation and was elected a vice-president of Colum- bia Pictures International the same year. He was made a vice-president of the par- ent company in September 1959 and first vice-president in April 1962. #Circus# Films in Madrid; John Smith, From TV, Set MADRID — Following 11 days of location shooting in Barcelona, Samuel Bronston’s “Circus World,” being directed by Henry Hathaway for Paramount release, has moved to Bronston’s studios here for inter- ior scenes. John Smith, TV star of “Laramie” for several years, has replaced Rod Taylor in a starring role with John Wayne, Rita Hayworth and Lloyd Nolan, also from Hollywood, and Claudia Cardinale. Also recently signed for “Circus World,” which is being filmed in Super Technirama-70 and Technicolor, are Richard Conte, from the U.S.; Kay Walsh and Miles Malleson, from England; Katherine Kath, French ac- tress, and Wanda Rotha from Vienna. Philippe Forquet to Tour HOLLYWOOD — Philippe Forquet, young French costar with Sandra Dee in the 20th-Fox picture, “Take Her, She’s Mine,” has been set for a major personal appearance promotion tour in eight cities across the country, including Los Angeles and New York. Forquet, who starred with James Stewart, Sandra Dee and Audrey Meadows in the picture, is under contract to 20th-Fox. Burton Robbins Melvin L. Gold 8 BOXOFFICE October 21, 1963 E. V. Klein lo Address TOA Convention NEW YORK — “Horizons Unlimited’ will be the subject of the address delivered by Eugene V. Klein, president of National General Corp., at the opening business ses- sion of the TOA convention on Monday morning (28) in the Georgian Ballroom of the Americana Hotel in New York City. Other speeches scheduled for the ses- sion are: “The Progressive Exhibitor Looks Ahead,” by Richard A. Smith, General Drive-In Theatres, Boston, Mass.; “A Look Behind and a Look Ahead at Industry Legis- lation,” by E. LaMar Sarra, Florida State Theatres, Jacksonville, Fla.; “A Look at Pay TV” by Philip F. Harling, Stanley Warner Corp., New York City, and “A Look Ahead at Theatre Trends,” by Drew Eberson, New York City. The following speeches will be delivered at the convention business session on Tues- day (29), during “The Art Theatre Look” seminar chaired by Norman Levinson, Trans-Texas Theatres of Dallas. “What Art Product Can Do for You,” by Richard P. Brandt, Trans-Lux Corp., New York City; “Art Theatre Advertising and Pub- licity,” by Sidney Deneau, Continental Dis- tributing Co., New York City; “Public Re- lations for Art Theatres,” by Melvin Brown, Peachtree Theatre, Atlanta, Georgia, and “The Rise of Today’s Art Theatre,” by Bosley Crowther, motion picture critic of the New York Times, New York City. Speeches at Wednesday’s business session will include: “The Value of Tie-in Mer- chandising,” by Charles Baker, Pepsi-Cola Co., New York City; “Quality and Quantity Control,” by Louis Collins, Crush-Inter- national, Evanston, 111.; “Diet Drinks for Entertainment and Fun Spots,” by W. E. Uzzell, Royal Crown Cola Co., Columbus, Ga.; “The Impact and Value of Name Brands,” by Wesby Parker, the Dr Pepper Co., Dallas, Texas; “Art and Conventional Theatres, Concessions and Vending,” by John Johnson, Walter Reade-Sterling, Inc., Oakhurst, N.J.; “Drive-In Concession and Vending Highlights,” by Phil Lowe, Lowe Merchandising Service, Newton Center, Mass.; “How to Plus Refreshment and Food Sales,” by William Fishman, Auto- matic Retailers of America, Philadelphia; “Putting Our House in Order,” by Jack Fitzgibbons jr„ Theatre Confections, Ltd., Toronto; “Automatic Vending, Present and Future,” by Pat O’Malley, Automatic Can- teen of America, Chicago; “Feeding 70 Mil- lion People,” by Thomas J. Deegan, Coca- Cola Co., New York City; “The Importance of Motion Pictures to the Public,” by L. V. Burrows, Eastman Kodak Co., Rochester, N.Y., and “Security,” by Addison Verrill, Dale Systems, Inc., New York City. Jessel to Be Toastmaster At TOA-Levine Dinner NEW YORK — George Jessel will serve as toastmaster at the opening dinner of the Theatre Owners of America convention at the Americana Hotel on the evening of October 28. Jessel will introduce the eve- ning’s principal speaker, U.S. Attorney General Robert F. Kennedy. The dinner, which will be preceded by a reception, will be sponsored by Joseph E. Levine, under the title of “A World of Showmanship for the Showmen of the World.” Hockey on Closed Circuit In Good Start in Canada TORONTO — If the debut of closed cir- cuit theatre television as a sports presenta- tion as offered here on October 13 is an indication of the future, then a giant stride has been made in that direction. This was the consensus of observers fol- lowing the telecasting of the season’s first away-from-home game of the Toronto Maple Leafs. Nine theatres played to capacity audiences for a gross of $24,000, according to Famous Players Canadian Corp. and International Telemeter Co., which presented the program. The nine theatres, with a price scale ranging from $1.25 to $2.50, have a seating capacity of 11,000. It was stated that more than 2,500 persons were turned away from the sold- out theatres. The telecast game, in which the Chicago Black Hawks defeated the Toronto hockey team by a score of 4 to 2, was the first of 32 games to be presented until next March by the network. In addition, the games are available to Telemeter home subscribers for $1.50 per game. The theatres are equipped with the Eidophor large screen system. International Telemeter, a subsidiary of Paramount Pictures, is aligned with Famous Players Canadian which is owned 51 per cent by Paramount. Arnold Haynes to Conduct TOA Small-Town Seminar NEW YORK — Arnold Haynes, exhibitor of Naples, Fla., will conduct a special seminar on the op- eration of theatres in small towns at the TOA convention, scheduled for New York’s Americana Ho- tel October 28-31. Haynes, a past presi- dent of the Motion Picture Exhibitors of Florida, now operates three four-wall and one outside theatre. He will be assisted at the seminar by Paul Ricketts, Ness City, Kas; J. T. Hitt, president of Independent Theatre Owners of Arkansas; Virgil Odell, president of Mountain States Theatre Owners; Ross Campbell, Sheridan, Wyo., and Mel Gold, National Screen Service. Zanuck to Address TOA Convention Luncheon NEW YORK — Darryl F. Zanuck, presi- dent of 20th Century-Fox, will be the principal speaker and guest of honor at the Tuesday (29) luncheon of the Theatre Owners of America convention in the Americana Hotel. The luncheon will be sponsored by the member companies of the Motion Picture Ass’n of America. Zanuck will be introduced by Spyros P. Skouras, chairman of the board of 20th- Fox. Other speakers at the luncheon will be Henry “Hi” Martin, vice-president of Uni- versal Pictures, and Ralph Hetzel, acting head of the MPAA. Arthur Tolchin, assistant to the president of Loew’s Theatres and Hotels, will serve as toastmaster. AA Has Backlog of 12, Largest in 2 Years' HOLLYWOOD— Allied Artists’ backlog of completed pictures and films now in the final stages of dubbing and editing is the biggest in over two years, according to Steve Broidy, president. He listed 12 productions ready now or in the near future. The c o m p a n y’s most important pic- ture of the year, “Soldier in the Rain,” a Blake Edwards Production, starring Jackie Gleason and Steve McQueen, is in its final editing form with music being scored by Henry Mancini. Also in the cast are Tuesday Weld, Tony Bill, Tom Poston and Ed Nelson. With “Cry of Battle,” starring Van Hef- lin, Rita Moreno and James MacArthur, and “The Gun Hawk” in color, starring Rory Calhoun, Rod Cameron, Ruta Lee and Rod Lauren, just entering their first release patterns, completed productions in- clude “Gunfight at Comanche Creek,” in color and Panavision, starring Audie Mur- phy, Colleen Miller and Ben Cooper; “Wai- ls Hell” featuring Tony Russell, Baynes Barron and Judy Dan; “Year of the Tiger,’ starring Marshall Thompson, story of an American Marine in Vietnam and filmed entirely in that country; “Now It Can Be Told,” an espionage thriller in color, star- ring Robert Hutton, Martin Benson, Peter Illing and Sandra Dorn; and “Life in Danger,” a suspense drama. Editing is well along on “The Strangler,” first starring vehicle for Victor Buono, Academy Award nominee for his perform- ance in “What Ever Happened to Baby Jane?” Scheduled for future release will be “The Thin Red Line.” This is a production of Security Pictures, in association with A.C.E. Films, which Philip Yordan is mak- ing, based on the novel by James Jones, author of “From Here to Eternity.” An- drew Marton is directing and Keir Dullea and Jack Warden head the cast. AA will release this picture in the Western Hemis- phere and Japan. Nearing completion is “Never Put It in Writing,” a Seven Arts Production starring Pat Boone, and pro- duced and directed by Andrew Stone. This, too, will be an AA release in the Western Hemisphere and Japan. Filming was scheduled to start Octo- ber 21 on “The Iron Kiss,” written, pro- duced and directed by Samuel Fuller. This is a Leon Fromkess-Samuel Firks Produc- tion and reunites the same group which de- livered “Shock Corridor.” Broidy said additional films will be an- nounced by November 1. MGM Role to Don Woods HOLLYWOOD — Motion picture and stage actor, Donald Woods, has been chosen for the role of an Air Force col- onel in MGM’s “Kissin’ Cousins.” Sam Katzman is producing, with Gene Nelson directing and Elvis Presley starring. Steve Broidy BOXOFFICE :; October 21, 1963 9 Atlanta Film Rating 'Unconstitutional' ATLANTA — This city’s film rating ord- inance was declared unconstitutional by the Georgia supreme court Thursday (10) following hearings held earlier in the week. The decision was handed down by Judge T. S. Candler and eliminates the decree that motion picture exhibitors must sub- mit their films for review prior to the time they are to be presented in the theatres here. The court held that a prior rating or censorship was a direct violation of the guarantee of freedom of speech. Judge Candler held that prior restraint was not permissible; Judge Carlton Mo- bley dissented. In effect the decision was similar to the one issued last year by Fulton superior court Judge Durwood Pye who ruled it was invalid for the city to have such a reviewing board. Immediate action on Judge Pye’s decision had not been effected as the constitutional ques- tion was appealed to the supreme court. In support of the previous decision by Judge Pye, Chief Justice W. H. Duckworth had surmised last month in a warning to attorneys for Atlanta that the city gov- ernment should “punish the fire” out of movie houses that show obscene films, but it should wait until the movies had been shown before taking action. In the hearings preceding the decision handed down Thursday, attorneys for the city had argued that the city had the right to protect the health and good order of the city. Motion pictures of low moral standing were, according to them, placed in that jurisdiction. Meanwhile attorneys for the film industry pointed out that you “can’t burn a house to get rid of the rats” hence the city should not interfere with movies before they are shown. MCA-TV Gets 500 Rights For Closed-Circuit TV HOLLYWOOD— David “Sonny” Werb- lin, president, said MCA-TV disclosed it has acquired exclusive rights for pay tele- vision to the Indianapolis 500-mile auto race for closed-circuit presentation to the- atres and sports arenas. It is the first time in the event’s 53 years that television rights had been granted for the Memorial Day classic. Under the arrangement with MCA, all of Indiana and other areas to be determined by mutual agreement will be blacked out. Allowance is made for filmed footage to be made available to car manu- facturers and associated products for pro- motional purposes. 48th 'Cleopatra' Roadshow Set for Nashville Oct. 24 NEW YORK — The 48th domestic road- show of “Cleopatra” for 20th Century-Fox will take place at the Crescent Downtown Theatre, Nashville, October 24. The Todd- AO picture opened last week in Ottawa, Canada, and Albuquerque, N. M. The sixth Latin American engagement of "Cleopatra” has been set for the Metro- politan Theatre, San Juan, Puerto Rico, November 6. The first four days have been allocated as charity benefits, starting with the Puerto Rican Red Cross. “Cleopatra” is currently playing in Caracas, Sao Paolo, Rio de Janeiro, Buenos Aires and Quito. 'A1 Capone' and 'Pay or Die' Set for San Diego Area SAN DIEGO — Allied Artists’ rerelease of two films dealing with the Cosa Nostra (Mafia) in the United States, “A1 Capone” and “Pay or Die,” were booked to open in two theatres in this area on October 30. The combination, backed by a completely new advertising campaign, will play the Cabrillo in this city and the Big Sky Drive- In in nearby Chula Vista. Rerelease of the films was prompted by the public interest in Cosa Nostra aroused by Joseph Valachi’s testimony at the Mc- Clellan Committee hearings anent the in- ternational crime syndicate. “A1 Capone,” dealing with the king-pin of the Mafia in Chicago, stai’s Rod Steiger. Ernest Borg- nine stars in “Pay or Die,” an expose of the syndicate’s operations in New York City. Appeal Filed lo Test Md. Censorship Law BALTIMORE — An action designed to test the constitutionality of a state statute which prohibits public showing of a pic- ture before being granted a license has been started in the Maryland Court of Appeals. Briefs were filed in an appeal from the conviction of Ronald Freedman, owner of the Rex Theatre here, who pre- sented “Revenge at Daybreak” on last No- vember 1, after refusing to show it to the censor board. “Revenge at Daybreak,” regarded as an inoffensive film dealing with the Irish re- bellion, was shown only one day at the Rex, but this was sufficient to violate the law and set the stage for the test action. The state had conceded that the picture did not violate any standards of decency; the en- tire issue was one of prior censorship and licensing. Freedman was found guilty and fined $25 by Judge Anselm Sodaro in Bal- timore Criminal Court. The Court of Ap- peals, highst tribunal in Maryland, will hear arguments on the appeal in December. The case is the first in the state in which there has been an appeal from a convic- tion for publicly showing an unlicensed motion picture. The briefs, filed by Felix Bilgrey and Richard Whiteford, cocounsel in the case, contend that the law in question violates the First and Fourteenth Amendment to the Constitution in that it “imposes an invalid infringement upon the exercise of the right of free speech and press.” The briefs also hold that the law is “contra- dictory to Maryland’s Declaration of Rights.” Bilgrey is counsel for Times Film Corp., distributor of “Revenge at Daybreak.” He and Jean Goldwurm, president of Times, have been active in efforts to wipe out film censorship in the United States. 'Twilight of Honor' Next Allied-COMPO Plan Film PITTSBURGH — The central exhibitors committee of Allied MPTO of Western Pennsylvania has selected MGM’s “Twi- light of Honor,” starring Richard Cham- berlain, as the next Allied-COMPO mer- chandising plan picture. Approximately 100 theatres in the area will participate in the teamwork promotion, starting October 23. National Symposium On Documentaries NEW YORK — Charles Lee and Jack Copeland have announced jointly the first national symposium on “Documentary Films — Its Issues and Prospects” which will be held in the spring of 1964. Lee is vice-dean of the Annenberg School of Communication of Pennsylvania Univer- sity and motion picture producer Copeland is chairman of the Documentary Com- mittee of the Hollywood Museum for the motion picture, television, radio and re- cording arts and industries. Arthur Knight, film curator of the HdI- lywood Museum, stated, “The Annenberg School in Philadelphia was unanimously selected for the inaugural symposium to be followed by the second national symposium to be held in 1966 at the new Hollywood Museum, construction of which will be completed on the site opposite the Holly- wood Bowl before that date.” Leaders in the fields of education, re- ligion, science and government, as well as those in every field of the documentary film world, will be invited to take part in the symposium. The latter group will in- clude screen and television producers, critics, stars, exhibitors and distributors. Topics discussed will be the documentary film as it is affected by public interest, education, culture, industry, business op- portunity and the future. Sol Lesser, museum president, pointed out, “The cooperative program of the Hol- lywood Museum with the Annenberg School of Communication is endorsed by our board of directors because it carries out our policy to establish the Hollywood Museum as a multi-centered international institution for the audio-visual arts and in- dustries.” “The Hollywood Museum,” he said, “is cooperating with universities, museums, libraries, academies and other public serv- ice organizations all over the world — wherever there is the mutuality of interest in motion pictures, television, radio and recording.” Solon's 'Runaway' Piece Called Demagoguery HOLLYWOOD — Manning Clagett, Mo- tion Picture Ass’n of America vice-presi- dent, has written a letter to Rep. Everett G. Burkhalter, Democrat, who represents Burbank and adjacent areas in the House of Representatives, stating that “your re- marks in the appendix of the Congressional Record of August 27 represent the worst kind of demagoguery.” Burkhalter, member of the Los Angeles city council prior to 1962 election to the house, last summer inserted in the Congressional Record some observations anent “runaway film produc- tion.” Reprints of his remarks then were widely circulated in Hollywood, especially among union workers. Dick Pearl to Museum HOLLYWOOD— Richard J. Pearl, for 17 years business manager in charge of back lot operations for Columbia Pictures and Screen Gems and assistant to executive production manager Jack Fier, has been named production coordinator for the Los Angeles County Hollywood Museum. 10 BOXOFFICE ;: October 21, 1963 ADVOCATES NATIONAL FILM SCHOOL Producer Carl Foreman Renews Plea For Government Film Subsidy Plan NEW YORK — Producer-director-writer Carl Foreman discussed three of his favor- ite subjects here last week when he (1) ad- vocated greater sup- port for the San Francisco Film Fes- tival, (2) voiced the need for a national film school and an- nounced he would push further for a government film sub- sidy of some kind. Foreman had ar- rived from London to deliver the print of his latest production, “The Victors,” which will have its initial openings in New York and Los Angeles in December. It will premiere at the Criterion on Broad- way on December 19 and at the Fox-Wil- shire on December 22. It is a Columbia Pictures release. Carl Foreman In announcing that “The Victors” would be shown at the San Francisco festi- val out of competition, Foreman said he believed festivals were helpful on the pub- lic relations and sales levels and that it was a mistake for the industry not to sup- port the San Francisco event. He cited the Edinburgh festival as being the best be- cause it was the least commercial and “phony” and the most honest of the European affairs. He said the San Fran- cisco festival was in the same category and yet there had been a dearth of film stars assigned to that affair. The Euro- pean festivals, he said, had captured world attention and it was a mistake to let Europe take the lead. URGES STOPPING RUNAWAYS Foreman will give impetus to his sub- sidy and film school proposals when he gives a series of lectures at various uni- versities this fall. He said that there was a need for some sort of subsidy in this country, pointing out that producers were the beneficiaries of subsidies of foreign governments which were far-sighted enough to recognize the importance of their film industries, not only as a means of revenue, but as both an internal and ex- ternal social force. He said that runaway production would continue to increase un- til something was done along the lines of government subsidy, as had been done for the oil, airline and railroad industries, as well as the farm bloc. The producer said that anybody who thought that the very survival of the American film industry was not being threatened by the lack of subsidies when they were so easily available abroad was just not thinking realistically. He said that everybody in the American industry should put aside individual differences and unite in this one effort because, he added, with- out it things could only get worse and not better. Foreman said he was particularly con- cerned over the need for a national film school, a project he had been advocating for the last five years. This, too, would be under government subsidy and would be attached to the Hollywood studios where creators and craftsmen could be developed. Stressing that new creative people must be developed to take the place of the cur- rent producers, Foreman said that a large number of great filmmakers had passed on. He said he had been told constantly that “there are no good, new, young pro- ducers around,” but, he added, nobody has done anything about it. Foreman said that he was 48 years old and that the average age of the top Holly- wood producers was the mid-forties, ad- ding that “that doesn’t give any of us too much longer to go.” “I could very easily sit back and not give a damn who takes my place,” Foreman said, “but I happen to consider films a fine art form and I happen to care about the future of the American film industry. This is why I think that the national film school is not a matter of luxury but a mat- ter of survival.” Foreman will give lectures at Ohio State University and Northwestern University among others. He spoke at Yale on October 11. Allied Artists Reports Loss For Year Ended June 29 HOLLYWOOD — In the annual report of Allied Artists Pictures Corp., mailed to stockholders Friday (11), Steve Broidy, president, disclosed that the consolidated operations of Allied Artists Pictures Corp. and its subsidiary corporations for the fiscal year ended June 29, 1963, resulted in a net loss of $2,747,000, equivalent, after payment of preferred dividends, to $2.97 per share on the 931,608 common shares outstanding at the yearend. This com- pared with a net loss in 1962 of $1,580,000 or $1.73 per common share after preferred dividends. The net loss, Broidy explained, included the following write-offs and yearend ad- justments as indicated in the financial re- port: approximately $1,000,000 in picture inventory; unabsorbed studio overhead of $572,000. In addition to the $2,747,000 loss a reserve of $376,000 was provided covering claims of the Internal Revenue Service for additional federal income taxes for the years 1949 through 1957, which claims Allied Artists is contesting. He also stated that management believes that the first quarter of the current year will show good earnings. Myerson a Loew's Director NEW YORK — Bernard Myerson, execu- tive vice-president of Loew’s Theatres, has been elected to the board of directors. Myerson joined Loew’s in September after 25 years in executive posts with Fabian Theatres. A Big Grosser! UNQUESTIONABLY One of the BEST pictures of the year the Sadist ..." 'SADIST . . . Looms big." — Variety "ARCH HALL JR. WHO PLAYS THE TITLE ROLE IS A REAL DISCOVERY." — Manila Mirror COMING! IN TECHNICOLOR • The TRAVELING SALESMAN • DEADWOOD • STRIGANZA IN RELEASE ★ WILD GUITAR ★ FALL GUY ★ EEGAH ★ THE CHOPPERS F airway-international Films 2221 W. Olive Avenue 845-6628 BURBANK, CALIF. WRITE OR PHONE BOXOFFICE October 21, 1963 11 Says Planning, Research and Purpose Are Needed to Battle Industry Ills M. WIDEM illogical contention interests that what’s not seen cannot be distracting only con- tributes to industry woes and worries, ac- cording to Julian Rif- kin of Rifkin The- atres and president of Theatre Owners of New England. A second-genera- tion industry execu- tive — his dad Her- man, an Allied Art- ists Pictures Corp. board member, was distributing film back in 1910 — Julian Rif- kin brooks no sympathy for the industry echelons of command who pay mere lip service to industry unity and neglect long- range planning, research and purposeful- ness. FACED SERIOUS PROBLEMS He told Boxoffice in an interview here that within the past decade and a half, this industry has been beset by problems and forces that might easily have been fatal to a business with less hardy or cour- ageous leaders and pace-setters. Television, consent decrees and govern- mental regulations, product curtailment, “do-gooder” groups both within and with- out the field, bowling alleys, night racing and other competition for the entertain- ment dollar, shifting population away from the bright lights have all taken their tragic toll on the boxoffice. “We have been fighting hard and long, many of our numbers have been forced out and I am afraid that many of us remain- ing are a bit ‘punchy’ at this point,” he said. “And here, I believe, is our greatest problem — determining just who our real and most dangerous adversaries are.” Like it or not, Rifkin has come to the sad conclusion that if industry forces turn right or left as they sit at trade conclaves and conventions, they will see their worst enemies — themselves. URGES FIGHT ON TV FILM “We have been fighting pay TV with a vengeance,” he asserted, “and yet we do absolutely nothing about fighting the use of our product being given away FREE. Only one company— not one of the old- line majors — has taken a positive stand on this problem, but most of us allow his product to go undated, unless, of course, he has a proven boxoffice attraction. “We have a tremendous product short- age and only make it worse by allowing the distributor to force us into exorbitant bidding against our neighbor for what little product there is and thereby proving that he was correct in producing less.” Moreover: “When unusual or exceptional product is available, we rarely take advan- tage of it because ‘WE KNOW’ that it is not right for our theatre or we are too tired to exploit it properly. “We pay the newspapers a major por- tion of our advertising dollar and at ad- vanced rates for special services that we don’t receive and don’t even complain when our ads are almost illegible due to inadequate printing. We sit back with res- ignation when they dictate what and how we will advertise. Oh, these ‘Champions of Freedom of the Press!’ “We allow our civic and municipal gov- ernment to dictate what we will play and when, without even bothering to investi- gate what our rights or obligations are. “We allow the film publicity departments to enter into cooperative advertising cam- paigns and contribute minor shares of the costs, yet dictate just how we will spend our dollar, and, of course, the cure-all of the campaign always lies only in increasing the size of the newspaper ad or the number of radio or TV spots. “We allow the local banker and trades- people to lay every civic and moral evil of the community at our doorstep and are usually too poorly informed — too afraid or lazy to answer back.” Rifkin told Boxoffice that the industry’s main problems are in not recognizing prob- lems and proceeding apathetically as in the past. BETTER UNDERSTANDING NEED Better understanding, primarily on the local showman’s level, he said, can point the way to a more promising tomorrow. Although all of the Rifkin interests at the moment are in the outdoor theatre field — ten in the New England states — Julian Rifkin stresses that the theatre of tomorrow will be very much integrated into the scope-and-sphere of de luxe shopping centers with adequate, accessible, free parking facilities. He’s training his son Buddy, a Clark University student, to become a third- generation executive. The future, he avers, is as bright as the individual showman wants it. Movie Attendance Now 'Night Out' Occasion Austin — “Impulse movie attendance” is becoming a thing of the past, R. M. Daugherty, division manager of Gen- eral Drive-In Corp., told the Austin American recently. “Now, when people leave home,” Daugherty said, “they know in ad- vance if they are going to a movie. Formerly, many moviegoers decided to attend a show on the spur of the mo- ment while downtown. Moviegoing now is in the ‘night out’ category.” Daugherty was here on an inspec- tion trip to check construction prog- ress on the Cinema, the luxury theatre being built by the Boston-based cir- cuit in Capital Plaza. Daugherty said the project is on schedule and the grand opening of the 1, 200-seat house should come off around Thanksgiv- ing. By ALLEN HARTFORD— The of certain industry Julian Rifkin Harvey Reports on V.C. Progress and Plans NEW YORK — Membership in Variety Clubs International has been growing in the area of younger people in show busi- ness and among other branches of the amusement world aside from motion pic- tures, according to Rotus Harvey, interna- tional chief barker, in a report to the mid- winter meeting of the international of- ficers at the New York Hilton Hotel. Harvey said this progress was most en- couraging because the more members ob- tained, the better to meet the challenge of the ever-increasing charitable activities on behalf of the children throughout the world. Harvey also predicted that 1964 would be the year of Variety’s greatest growth and activity. He said the needs for Variety support were greater today than at any time in the 35-year history of the show business organization. Among the subjects discussed at the three-day meeting were operations, fund- raising, plans for the celebration of Variety Week in February and for the next na- tional convention in Buffalo in June. Attending the sessions were James Car- reras, first assistant international chief barker, London; Ralph W. Pries, second assistant, Philadelphia; J. J. Fitzgibbons jr., property master, Toronto; Joseph Podoloff, dough guy, Minneapolis; George C. Hoover, executive director, South Miami, and Philip Gerard, press guy, New York. Executive board members were John H. Harris, Big Boss; John H. Rowley, George W. Eby, C. J. Latta, Jack Beresin and Ed- ward Emanuel. International representa- tives present were D. J. Goodlatte, Nat Nathanson, Robert L. Bostick and Harry Kodinsky. Finish This Is My Country' PITTSBURGH — John Murphy, head of the Murphy Motion Picture Studio, has just finished producing a color docu- mentary film entitled, “This Is My Coun- try.” Much of the film was made in the Pittsburgh area, but other scenes for the picture were made in many parts of the United States, including many of national parks. The film, which shows some of American Heritage, is a new idea in the art film field. Three Crown Releases Set HOLLYWOOD — Crown International president Newton P. Jacobs announces new release dates for three upcoming pictures. “Skydivers,” first feature on the dangerous new sport, will be released on November 1, followed on November 8 by “Madman of Mandoras,” science-fiction melodrama. “Sleeping Partners,” starring Jean Pierre Aumont, will be released on December 18. Poe Concludes Travels NEW YORK — Seymour Poe, executive vice-president of 20th Century-Fox, was due in New York Sunday (20) after a tour of the Far East in connection with exhibi- tion arrangements on “Cleopatra.” He visited Tokyo, Hong Kong, Manila, Bom- bay and Bangkok, returning by way of Beirut, Lebanon, and Rome. 12 BOXOFFICE :; October 21, 1963 FEATURE REVIEW 'The Cardinal7 Abraham Swerdlow Upped To U Regional Manager NEW YORK — Abraham Swerdlow, Uni- versal Pictures branch manager in Los An- geles since 1952, has been promoted to re- gional sales manager with headquarters in Los Angeles by Henry H. “Hi” Martin, vice- president and gen- eral sales manager. Swerdlow replaces Barney Ross, who died a few weeks ago and who had head- quartered in San Abraham Swerdlow Fiancisco- At the same time, Martin promoted Robert L. Carpenter, sales manager in Memphis since 1957, to the post of branch manager in Los An- geles, effective October 28, to replace Swerdlow. Lewis Dreisbach, office manager and head booker in Dallas, has been promoted to sales manager in Memphis. Swerdlow joined Universal as a cashier in Los Angeles in 1941 and was branch manager in San Francisco starting in May of 1948 before being promoted to the Los Angeles post. Carpenter started with Uni- versal in August 1949 as a booker in Mem- phis and Dreisbach has been with Uni- versal since 1958. National General Building Fifth CATS in Biloxi HOLLYWOOD — National General Corp., which now operates five Community An- tenna Television Systems in four states with 30,000 subscribers, is building a fifth system in Biloxi, Miss., to cost $350,000, re- ports Eugene V. Klein, NGC president. The new one will be the first such system to be built from the ground up. The other five systems acquired by NGC from previous owners are in Hattiesburg, Miss., Bluefield, W. Va., Logan, W. Va., Alpena, Mich., and Williamsport, Pa. Robert R. Lee has been named resident manager for Biloxi. Erwin Bernstein Named To TNT Electronics Post NEW YORK — Erwin Bernstein, formerly associated with General Precision, Inc., has been named director of marketing of TNT Electronics, Inc., engineering subsidiary of Theatre Network Television, Inc. Nathan L. Halpern, TNT president, said Bernstein will be in charge of marketing for the new color Eidophor, TNT’s large-screen, color television system. Bernstein, with General Precision for the last five years, previously was associated with Emerson Radio and Bendix Radio. AA Film Gets Big Buildup Chris Noel, costarred in “Soldier in the Rain,” Jackie Gleason-Steve McQueen starrer and a Blake Edwards Production for Allied Artists, is the subject of a ten- page layout in the current Ladies’ Home Companion and a six-page spread in Pageant. The film which also stars Tues- day Weld and costars Tony Bill, Tom Pos- ton and Ed Nelson, was directed by Ralph Nelson for producer Martin Jurow. Columbia By FRANK LEYENDECKER QTTO PREMINGER, whose picturization of the Israeli novel “Exodus” was an artistic as well as a boxoffice triumph, now turns to a best-selling novel about Cath- olics, “The Cardinal,” for another mag- nificent, stirring and completely absorbing film, one that deals with a period encom- passing both World War I and II yet is extremely timely in view of today’s news headlines about bigotry and racial inte- gration in the South and the current Ecumenical Council in Rome. With all these conflicts and vital issues as background, Robert Dozier’s screenplay, based on Henry Morton Robinson’s novel which was long on the best-seller list a few years back, concentrates on the tender and moving personal tale of a young American who eventually attains the eminence of a Prince of the Church. His devotion to his family, his struggles with a poor country parish, his temporary leave of absence from the Church when he is at- tracted to a Viennese girl and his cham- pioning the cause of a young Negro priest in Ku Klux Klan-ridden Georgia are all fine human episodes, shown as flashbacks as he assumes his robes as a Cardinal. As producer-director Preminger’s finest screen work, the picture will be acclaimed and widely discussed and, while there is no top star marquee name, the players are all familiar and becoming increasingly popu- lar. With its appeal to the huge Catholic audience, plus the fame of the novel, this should be a boxoffice smash, first in its several key city two-a-day runs and later in regular situations. Preminger, who has always been noted for his astute casting, both in the leading roles and his reliance on players of stature for the vital smaller parts, gives the title THE CARDINAL In Panavision and Technicolor Ratio: 2.55-1 Running time: 175 minutes CREDITS Produced and directed by Otto Preminger. A Columbia release. Screenplay by Robert Dozier. Based on the novel by Henry Morton Robinson. Filmed in Panavision and Technicolor. Music by Jerome Moross. Production designer, Lyle Wheeler. Director of photography, Leon Shamroy, A.S.C. Editor, Louis R. Loeffler. Set decorator. Gene Cal- lahan. Art director (Vienna), Otto Niedermoser. Executive assistant to the producer, Nat Rudich. Associate producer, Martin C. Shute. Costume de- signer, Donald Brooks. Filmed in Boston, Stamford, Rome, Vienna and Hollywood. THE CAST Stephen Fermolye . . . Annemarie Mona Lalage Menton .... Cardinal Quarenghi Renny Rampell Father Ned Halley . . Cardinal Innitzer . . . Celia Father Gillis Cardinal Giacobbi . . . Florrie Frank Monsignor Monaghan Cardinal Glennon . . . Monsignor Tom Tryon and Romy Schneider in a scene from “The Cardinal.” role to Tom Tryon, heretofore a handsome leading man who had never had so im- portant and demanding an acting assign- ment. Tryon’s sincere and thoughtful por- trayal is an excellent one, even if he does not always seem mature-looking enough for the later scenes. Both Germany’s Romy Schneider, becoming popular through her many foreign-made pictures, and Carol Lynley, currently starred in “Under the Yum Yum Tree,” are ravishingly lovely and names to conjure with in the near future. Miss Schneider’s performance is especially captivating. However, Preminger’s master stroke was in the off-beat casting of famed director John Huston in the key role of Cardinal Glennon, the seemingly autocratic and stern prelate, who later reveals his gentle traits. Huston is so outstanding that he might be in line for an Academy Award nomination and he could become a leading American actor, if he ever wants to re- linquish directing. Equally fine are Bur- gess Meredith, as the selfless, ailing priest in a tiny country parish; the Italian Raf Vallone, as the young priest’s mentor in Rome, a gentle, philosophical figure, and Josef Meinrad, as the troubled Cardinal Innitzer of Vienna during the Nazi’s Anschluss — the only real person in this fictional tale. Notable bits are contributed by Dorothy Gish, making her first screen appearance in several years; the Negro actor Ossie Davis; John Saxon and Bill Hayes, both personable young players; Chill Wills, in his first try at a religious role; Patrick O’Neal and Murray Hamilton, Broadway stage actors; Tullio Carminati, leading man of the silent days, and, in a suprise night- club interlude, Robert Morse, star of “How to Succeed in Business Without Really Trying,” as a variety star who warbles a World War I tune, “They Haven’t Got the Girls in the U.S.A.” Leon Shamroy’s photography of the actual locations in Boston, Stamford, Rome and Vienna, exquisitely lensed in Pana- vision 70 and Technicolor, is also of Acad- emy Award caliber. The music by Jerome Moross, including several impressive choral and liturgical chants, is also worthy of mention. Otto Preminger’s masterful picturization of an important novel is a fine, serious drama which must stand with the greatest screen works. Tom Tryon . . .Romy Schneider Carol Lynley Jill Haworth Raf Vallone John Saxon . . Burgess Meredith .... Josef Meinrad Dorothy Gish Ossie Davis . . .Tullio Carminati Maggie McNamara Bill Hayes . . .Cecil Kellaway John Huston Chill Wills BOXOFFICE :: October 21, 1963 13 It shouldn’t happen to a dog . . ■ or cat for that matter. But it does — all too often! Someone gets behind schedule— feels that he has to cut corners. Result: dull, “tired" prints, even though the original negatives were top quality. Fact is, with a crisp, sparkling negative, anything less than the best is a waste of time and money. That’s why it pays to GO EASTMAN all the way— negative and print-stock. And in the case of questions— production, processing, projection —always call Eastman Technical Service. For more information write or phone: Motion Picture Film Department, EASTMAN KODAK COMPANY, Rochester 4, N. Y. Or— for the purchase of film: W. J. German, Inc. Agents for the sale and distribution of EASTMAN Professional Film for Motion Pictures and Television, Fort Lee, N. J., Chicago, III., Hollywood, Calif. 2 KTS SSTii v ... EASTMAN FILM ■■■lUwnHii ^efeont ■By SYD CASSYD JACK L. WARNER announced Sinatra En- terprises. under its three-picture deal with Warner Bros., will make “None But the Brave,” as the first in the series. Star- ring Frank Sinatra, the story, purchased as an original from Raoul Walsh and John Twist, will be scripted by Twist, and will be filmed in 1964 in Panavision and Tech- nicolor. Locations in Japan, Hawaii and Hollywood are set for the story about a group of United States Marines shot down during World War II over a Pacific island held by a small Japanese force. It will be detailed in large measure through Jap- anese eyes with Sinatra playing the Ma- rine captain-pilot of the downed plane. American International Pictures has ac- quired H. P. Lovecraft’s “Color Out of Space,” a science-fiction story for 1964 production. The deal was set by Frank Cooper agency . . . Writer-producer Wal- ter Bernstein has acquired for film pro- duction, “The Money Trap,” by Lionel White . . . Stan Zipperman, who at 24 was a drama critic, and is now with the Van Nuys News in the same capacity, has written “The Rape of God,” a story of Liberation of Paris after World War II. Story is now being handled by Frank Cooper Agency for publication and screen- play rights . . . George Maharis checks in to work with John Sturges on “The Satan Bug,” a Mirisch-Kappa story for United Artists release. The novel by Ian Stuart, a nom de plume for Alistair Mac- Lean, author of “The Guns of Navarone,” has a screenplay by James Clavell. Maharis’ new contract with Mirisch calls for a non- exclusive three-picture deal. ft “The Aerialist,” a half-hour subject with a circus background, is being filmed in Europe by Ted Taylor for theatre and television release by Paramount Pictures as an entertainment short which will be used to promote Samuel Bronston’s “Cir- cus World.” The latter film production is the source of the material being edited for the short, with Ingrid Hustudt, Ger- man actress-acrobat, featured ... A new version of “Rashomon” for Martin Ritt and MGM will be prepared by producer Ronald Lubin who goes to South America at the invitation of the president of Co- lombia, the Hon. Guillermo Leon Valencia, to discuss governmental cooperation in the filming of “Simon Bolivar” ... A Can- adian film, “The Littlest Hobo,” is moving from Canada to be filmed in the United States. Canamac Pictures, Ltd. is the group making the move. “Kitten With a Whip” will have Ann- Margret portraying her first highly dra- matic role of a girl who wields a whip over a married man because he once tried to help her. Edward Muhl, Universal vice- president in charge of production, signed the star for the novel by Wade Miller . . . Another top deal by the lot was the sign- ing of Neman Jewison, director, to handle the Rock Hudson-Doris Day comedy, “Send Me No Flowers, ” following the success of his work in “The Thrill of It All.” Harry Keller will produce and Marty Melcher will act as executive producer on the Julius Epstein screenplay, based on the Broad- way play. Jewison currently is doing the Judy Garland television series. Milt Ebbins of Chrislaw Productions has scheduled six films over the next four years, at the budget-level of “Johnny Cool,” with United Artists as distributors. “Surf’s Up” is next on the schedule with “The Major and the Private,” starring Chris- law’s Peter Lawford and Tracemark Pro- ductions’ Sammy Davis jr., to go before the cameras in March of next year . . . “Teen- Age Party Crashers” by Liam Sullivan is being discussed in Philadelphia offices of Bob Marcucci’s Chancellor Films for pos- sible production . . . Another party title, this time, “The Wild Party,” will be made by a local producing firm, WILBO Pro- ductions, Inc. The firm is composed of Robert L. Bogle, president; Donald L. Wil- son, vice-president-secretary and Nole Ed- wards, treasurer. ft Walt Disney snared one of television’s creative crew with the signing of Fletcher Markle to direct “The Incredible Journey,” which was completed by Cangary Produc- tions, Ltd., and will use his services in an unnamed vehicle now being prepared. Markle, though still young, grew up in the early creative years of live television, with Studio One, and other top shows . . . Irving Berlin and Arthur Laurents step up the pace on “Say It With Music” as both get together in Hollywood after work- ing in New York. Berlin returned from London where he attended the marriage of his daughter . . . “There Ought to Be a Pony,” will be John T. Kelly’s new assign- ment when he moves over to Columbia, where Arthur Kramer inked him to handle the script. The writer is presently handling “Rage to Live” for Mirisch. “Robinson Crusoe on Mars,” a way-out production, will be filmed as a Schenck- Zabel Productions-Paramount feature for Paramount release. Aubrey Schenck and Edwin F. Zabel have checked into the Marathon Street lot for pre-production with Byron Haskin assigned to direct the script by lb J. Melchior, former science editor of Life Magazine. As indicated by the title, based on the Daniel Defoe novel, a shipwrecked mariner transfers the lonely man’s problems to outer space, with the added loneliness of that locale. According to space scientists, the script is said to be entirely plausible and feasible. Donald Kerr celebrated his 38-year career as a motion picture actor with a portrayal of a happy, inebriated New Yorker, in Martin Manulis’ “The Out-of- Towners” . . . Lois Nettleton, who appears with Keir Dullea in “Mail Order Bride,” plays the title role in “The Guilt of Molly Kane,” a dramatic story of a nurse who faces a complex personal problem . . . Out at the Culver City MGM lot, both Gloria Swanson and Barbara Stanwyck will be working on the “World’s Greatest Show- man,” the Cecil B. De Mille tribute . . . A six -year -old girl Kimberly Jean Block in Houston, Tex., celebrates her birthday with her entry into the Hollywood scene as the daughter of Steve McQueen and Lee Remick in “The Traveling Lady.” Pakula -Mulligan will do the picture for Columbia release . . . Columbia signed George Segal to a multiple-picture con- tract extending over a period of years. Currently on the lot in a starring role for “The New Interns,” he is a John Garfield- Humphrey Bogart type. Walt Disney has taken an option on Sid Fleishman’s original, “By the Great Horn Spoon,” for a full-length feature . . . The rough cut of Bob Hope’s “A Global Affair,” at MGM has been turned over by Hall Bartlett to the lab for printing while Dominic Frontiere is composing the musi- cal score. Dorcas Cochran is writing the lyrics for three individual songs to be used in the production . . . Producer Robert Angus has taken an option on a new novel by Yael Lotan, 21 -year-old Israeli au- thoress. In a deal set by the Frank Cooper Agency, the story, titled “The Other I,” will be scheduled as Angus’ next produc- tion. He last produced “Whistle Down the Wind,” starring Hayley Mills. With the scripters: Agency man Peter Thomas finalized the deal for one of his clients, James Lee Barrett, to screenplay a novel for production by Alan Brown at the Universal lot. Titled “Miss Jude,” it was written by H. DeVere Stacpoole. The Mills family, Hayley and John, are set for starring roles . . . Richard Breen was set by pro- ducer Arthur Loew jr. to write the screen- play on Universal’s “Under No Flag.” an original adventure-drama by Harold Jack Bloom . . . Ivan Tors’ next feature film, “Birds Do It,” will be written by James Komack. It concerns the whimsical idea, based on scientific fact, according to the producer, that man can fly; it doesn’t men- tion the source of power for the feat . . . Krainarsky-Cash Productions is the name of the new company of Jack Cash and David Kramarsky. Plans have been drawn for three films. “Dino,” the Sal Mineo picture, was part of a coproduction deal of Kramarsky some time ago . . . Cinerama has assigned Ray Bradbury to write the story-line nar- rative for “The Pioneer Spirit,” filmed ex- hibit in preparation at Cinerama’s Redwood facility for the U.S. Pavilion at the New York World’s Fair. Bradbury will work with Jeremy Lepard, creative director for Cine- rama on the two-and-a-half million presen- tation . . . Dick Bernstein has snagged Lee Bradley under a non-exclusive pact to work in the “Fatty Arbuckle Story,” the Crown International release to be made by Bern-Field Productions, with starting date set for November . . . Writer John T. Kel- ley, now writing “A Rage to Live,” screen- play of the John O’Hara novel, will go into production upon completion of the writing stint, under J. T. K. Productions, Inc. His own story, “Ninth Floor of the Plaza,” has been chosen for his starter . . . From the mysterious to the past is the path of Paul Mason, story consultant, who has exited Revue to work on his screenplay, “Medea,” which he will coproduce in its actual loca- tion, Greece. 16 BOXOFFICE October 21, 1963 Warner Eastern-Central Divisions Meet in N.Y. NEW YORK — Warner Bros, held a com- bined eastern-central divisional sales meet- ing at the New York Hilton Hotel Thursday and Friday (17, 18) with Morey “Razz” Goldstein, vice-president and general sales manager, presiding to discuss the five- month “Winners From Warners” sales drive and the forthcoming releases in the drive. These pictures are “Rampage,” an Oc- tober release; “Mary, Mary” and “Palm Springs Weekend,” for November” and “4 for Texas,” “Dead Ringer"’ and “America, America,” for December and early 1964 release. Joining Goldstein at the meeting were Larry Leshansky, coordinator of field sales activities; Ralph Iannuzzi, playdate de- partment and circuit sales manager; Jules Lapidus, eastern division sales head; Grover Livingston, central division sales manager, and Sam Keller, supervisor of branch op- erations. Branch managers on hand were A1 Blum- berg of New York; Ben Bache of Wash- ington, William G. Mansell of Philadel- phia; William Kumins, Boston; H. L. Gaines, Albany; Angelo Lombardi, New Haven; A1 Kolinski, Buffalo; A. Duren, Cincinnati; William Twigg, Cleveland; H. J. Morrison, Detroit; C. A. Blakely of In- dianapolis and William H. Lange of Pitts- burgh. The New York meeting is the second of a series of Warner Bros, regional meetings, following one held in Los Angeles. Chicago and Toronto meetings will be held later. Book Review THE CLEOPATRA PAPERS, A Private Correspondence, by Jack Brodsky and Nathan Weiss (Simon and Schuster, New York— $3.95). Making this private correspondence pub- lic can have but one purpose — to capitalize on the morbid interest of the public in the private lives (and loves) of the major stars of a current motion picture of epic pro- portions. That it also makes public the behind-the-scenes business transactions of one of the major film production com- panies going through financial difficulties puts it on the level of backstairs gossip. Briefly, the book consists of letters and telegx-ams exchanged by these two former publicists for 20th Century-Fox, one in Rome on the “Cleopatra” sets and the other in the New York office. They switched locations once so both were caught up in the early attempts to prevent the Burton-Taylor scandal from making headlines. Just to show they are big boys now and won’t get their mouths washed out with soap, they use uninhibited language of the gut- ter variety — explaining in the preface that this is the way they communicate. More- over, they attribute more of the same to both Elizabeth and Richard, by direct quote. Brodsky and Weiss insist “Cleopatra” is the greatest motion picture of its time — in spite of or because of — but for industry readers, there is little here that has not been better reported in trade papers. And members of the general public will have to wade through a lot of dreary detail to find the dirt for which they were looking. — VWS LETTERS An Extremely Practical Service' We greatly value the pressbooks appearing in Boxoffice. These form a part of our pre-selling and pre-planning sessions and are included in our digest of campaign material circulated in the field. We find these pressbook inserts not only unique, but extremely practical for our pur- poses. We urge you and encourage you to con- tinue this service which, along with the many other valuable departments of Box- office cause us to look forward each week to the publication’s arrival. ROBERT W. SELIG Vice-president in charge of operations National General Corp. Beverly Hills, Calif. The Red Lining in TV Clouds' To Ralph J. Erwin, business analyst, Tulsa, Okla. Your seven paragraph analysis appear- ing in Boxoffice, Oct. 7, is, indeed, (for- give me) in the “kindergarten” stage . . . and may lead some exhibitors astray . . . as well as to whet the appetites of some distributors to “UN-Load” more “Batches” of their back-logues to, our ill-named com- petitors, TV. Now, of course, I must unfold my simple contentions why your “Analysis” is of the “kindergarten” variety and is off course by two body blows! You fell by the wayside, when you stated that TV will finally run out of product and we, the exhibitors, will hold them in our bare hands for mercy! Could you believe the OLD re-runs would again be NEW to some odd millions! . . . who have reached RKO Merchandising Meet For 'Sammy Lee' Dates NEW YORK — RKO Theatres held a merchandising meeting of New York di- vision managers, district managers and managers Friday (11) to help launch the campaign for “The Small World of Sammy Lee,” which will open October 30 on the entire RKO metropolitan circuit. The pic- ture, which recently completed an eight- week first run at the Sutton Theatre, is distributed by Seven Arts. Matty Polon, vice-president, presided at the meeting, during which the advertising and publicity staff discussed all aspects of the campaign, placing the emphasis on making Sammy Lee a household word by the time the film opens. Anthony New- ley, star of the current Broadway hit, “Stop the World, I Want to Get Off,” who plays the title role in the film, addressed the group. Others on hand included Harry Man- del, president of RKO Theatres, and Ed- ward S. Feldman, vice-president in charge of advertising and publicity of Seven Arts. Feldman has named Dick Richman to join Seven Arts’ publicity staff as ex- politation representative for “Sammy Lee” to work with exhibitors across the country. After the meeting, Feldman announced cash prizes for the RKO theatre managers who put on the best campaign. (Letters must be signed. Names withheld on reauest) the age for re-runs! ... as well as repeats shifted to different schedules of time to get the millions of viewers missing the first runs! ... on and on! . . . “The Bells of St. Mary’s” to my knowledge re-run eight times in the Los Angeles area in just three years! . . . Multiply the back-logues by just eight, see the totals! You fell by the wayside, when you inex- cusably omitted and “analyzed” the mat- ter Of ADMISSION COST! . . . Well, Mr. Erwin, here is my simple analysis, please read on — ERWIN’S DOUGHNUT SHOP (on First Street, Any Town) — you hang a banner out front: SPECIAL TODAY! DOUGH- NUTS & COFFEE, 30c; too, you have pretty girl waitresses, or ushers, (if you still can afford them) air-conditioning, clean rest rooms and many other facilities, etc. — and me, right across the street! ZIM- MERMAN’S DOUGHNUT SHOPPE, my banner reads, SPECIAL TODAY! DOUGH- NUTS & COFFEE— FREE! WILL ALSO DELIVER INTO YOUR HOME FREE ! FREE! FREE! Now, come, come, Mr. Erwin, how far would your ANALYSIS allow you to stay in business? Now, please, don’t retort by simply say- ing, “The Zimmerman’s Doughnuts are OLD and will give you indigestion”! — WELL, the beloved public is eating these “OLD DOUGHNUTS” because the “OLD DOUGH- NUTS” built Palatial Theatres, made Great Stars, and most of the folks didn’t see them! . . . AND FOR FREE! — Well, as the grape- fruit sorter said, “I QUIT — decisions — de- cisions— decisions and ANALYSIS.” HENRY ZIMMERMAN Comfort Theatre, Comfort, Texas. Alexander-F ord-duPont To Release 9 Films HOLLYWOOD — Alexander-Ford-du- Pont, newly formed motion picture organ- ization, announces that seven properties, representing a total expenditure of $3,000,- 000, have been acquired during its first nine weeks of operation. According to Alex Alexander, executive vice-president, AFD is preparing release schedules for “All About Love,” “Navajo Run,” “Storm Over Silver Peak” and “Ken Curtis Songs,” series of half-hour TV films featuring Sons of the Pioneers. The newest production acquired for world release by AFD is “Nightmare in the Sun.” Arvid Griffin to Manage MGM's British Studios LONDON — Arvid Griffin has been ap- pointed managing director of the British studios of Metro-Goldwyn-Mayer. Since the resignation of Matthew Raymond in December 1961, the post of managing di- rector has been vacant. Griffin has been with MGM in the United States since 1935 and had served in various executive capacities at the Cul- ver City studios. He joined the British arm of the company in June of this year. Lawrence P. Bachmann will continue as executive producer of MGM’s British pro- ductions. BOXOFFICE October 21, 1963 17 BOXOFFICE BAROMETER This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) O N01S0: iUFFALO o o < CJ X 1 NCI N N ATI LEVELAND fie Ul > z UJ O ce fc YDIAN AP0LIS ANSAS CITY OS ANGELES cn X CL s UJ ILWAUKEE INNEAP0LIS EW HAVEN EW YORK < X < s 0RTLAND 4N FRANCISC UJ —1 £ < o o o Q Q — s s s z z o Q. CO CO % 1 g§ Arturo's Island (MGM) 125 60 100 70 125 96 Balcony. The (Cont'l) 140 200 195 200 125 175 130 95 150 125 115 190 200 157 || Battle of the Worlds (Topaz) 110 85 100 95 90 96 !;| Beach Party (AIP) 170 150 250 200 135 160 170 125 150 90 115 120 145 200 175 157 |§ Caretakers. The (UA) 175 200 100 125 125 100 120 180 150 125 100 125 85 132 || Castilian, The (WB) 90 105 100 95 95 80 95 70 135 90 96 gf Condemned of Altona, The (20th-Fox) 160 120 135 95 90 115 120 130 75 100 75 no 100 125 140 90 m Dime With a Halo (MGM) 100 200 120 100 90 90 117 §1 Drums of Africa (MGM) 135 125 85 65 100 85 90 100 80 95 75 100 60 92 |g Duel of the Titans (Para) 105 150 150 90 150 130 100 115 100 170 126 8V2 (Embassy) 130 200 120 195 250 325 225 210 275 300 250 225 160 225 200 219 ::::£ || For Love or Money (Univ) 130 130 125 150 200 135 275 75 300 110 100 165 175 135 135 150 70 151 gg Gidget Goes to Rome (Col) 170 125 100 110 125 245 100 150 100 175 100 175 175 150 143 |g Haunted Palace, The (AIP) 145 150 90 160 100 150 100 105 no 125 150 126 if Haunting, The (MGM) 150 140 200 95 80 230 200 110 175 170 100 190 105 .125 90 144 1 Hootenanny Hoot (MGM) 215 100 100 80 100 90 90 105 150 60 109 || Irma La Douce (UA) 400 300 225 160 400 190 300 150 320 300 350 250 200 260 200 170 200 257 |i| Island, The (Zenith) 110 175 160 125 100 100 90 185 131 f| Johnny Cool (UA) 125 200 100 100 150 135 §f King Kong vs. Godzilla (Univ) 150 175 170 175 110 250 135 100 205 125 120 156 H Kiss of the Vampire (Univ) 130 100 80 90 90 98 1 Long Day's J'n'y Into Night (Embassy) 150 300 200 175 250 110 150 100 220 150 100 180 100 200 300 179 % Main Attraction, The (MGM) 115 125 100 90 115 115 90 65 100 90 100 70 80 75 95 f| Marilyn (20th-Fox) 135 75 75 105 90 150 90 100 120 104 f| Murder at the Gallop (MGM) 155 210 135 195 150 100 150 200 162 H Of Love and Desire (20th-Fox) 75 75 115 90 120 90 125 250 118 ;i| Shock Corridor (AA) 135 125 70 100 75 145 160 116 |f Stripper, The (20th-Fox) 100 160 150 150 110 125 125 250 110 120 100 90 105 150 100 150 100 no 128 Sword of Lancelot (Univ) 125 95 60 125 65 90 90 93 Terror, The (AIP) 100 145 125 100 100 100 150 100 no 114 gf 30 Years of Fun (20th-Fox) 100 105 150 100 135 80 100 100 109 gf This Sporting Life (Cont'l) 175 165 205 125 90 125 90 130 195 200 150 H Three Fables of Love (Janus) 90 115 80 140 90 103 If 3 Stooges Around W'ld in Daze (Col) 170 80 150 105 70 90 111 | Thrill of It All. The (Univ) 150 200 250 250 275 210 190 200 220 175 225 200 200 200 210 210 150 190 206 || Ticklish Affair, A (MGM) 130 120 150 90 75 100 105 125 100 80 150 95 90 90 no 95 100 150 109 f| Toys in the Attic (UA) 200 175 230 90 150 115 150 170 175 175 100 140 200 120 156 1 V.LP.s, The (MGM) 190 275 200 225 200 300 150 155 400 200 300 250 170 200 225 125 185 300 225 225 | Wall of Noise (WB) 110 135 115 90 75 75 105 100 100 90 80 80 100 70 90 130 80 96 Y/f m H Winter Light (Janus) 85 105 90 110 no 175 300 139 ^ Wives and Lovers (Para) 100 200 160 70 100 100 130 170 100 105 160 90 135 125 p Young and the Brave, The (MGM) 100 100 100 100 95 80 70 100 93 mm £:£>:W:jx i TOP HITS OF THE WEEK Indivio al runs, not an average. Listings are confined to opening week figrres on new releases only. Long Day's Journey Into Night (Embassy) Kansas City 300 V.I.P.s, The (MGM) Memphis 300 Boston 275 Milwaukee 250 Detroit 155 mmmm 3. New King of Love, A (Para) Los Angeles 220 Memphis 190 4. Tom Jones (Lopert) New York 200 5. Hootenanny Hoot (MGM) Portland 150 6. Johnny Cool (UA) New York 150 mmmsmmm Jim Nicholson, AIP, Joins Omaha's Business Jubilee Celebration Meyer Stern, dean of the movie industry in the Omaha territory and one of American International Pictures’ earliest distributors, entertained James Nichol- son, former Omahan and co-founder of AIP, at a cocktail dinner in connection with Omaha’s Golden Jubilee of Retailing. From left at the head table: Mrs. Stern, Mrs. Nicholson, Nicholson, Stern, honor guest Peter Lorre, Mrs. James Dworak (wife of the Omaha mayor who made Lorre an honorary citizen of the city) , Ralph Blank, circuit operator, and Mrs. Blank. In the foreground around the table are (left to right) Don and Justin Stern, sons of Meyer Stern, Mr. and Mrs. Danico, Davenport, Iowa, exhibitors (back to camera), and Frank Rubel, Central States circuit, Des Moines. Newspaper Censorship Brings Maco Ad Move MINNEAPOLIS — Minnesota Amusement Co. ad director Ev Seibel announced this week that the circuit is switching a larger portion of its theatre advertising to radio and television due to increasingly “arbi- trary and unreasonable” censorship of mo- tion picture advertising in the Minneapolis Star and Tribune newspapers. The change in media has been accom- plished with no drop in theatre attendance, and in some instances comparison with St. Paul houses utilizing full newspaper cover- age has disclosed increased patronage. Censorship of Maco’s campaign for UA’s “Toys in the Attic” by the Cowles-owned dailies was the last sti’aw, accoi'ding to Seibel, and all advertising on the flick, which gi’ossed above expectations in its first week at the State Theatre, was shifted to radio and TV. The two Mill City papei’s have a history of blue-pencilling movie advertising reach- ing back several years, but Seibel believes the policy has become unreasonably rigor- ous in recent months. Lido Theatre Relighting Delights Arlington Folks ARLINGTON, MINN. — Reopening of the local Lido Theatre, after many townspeo- ple had resigned themselves to living in a theatreless community, was widely wel- comed by youngsters and their parents aUke. The editor of the Arlington Enter- prise contributed his enthusiasm to the occasion in this editorial: After a shutdown of nearly five months, the announcement of the reopening of the Lido Theatre here caused more than a mild stir with everybody (especially the young- sters) eager to have our hometown theatre back in operation again. There’s something about going to a show that the TV sets will never replace — the big screen with its brilliant color, the smell of popcorn that seems to taste just a litt’e better than at home. Movies are not dead and the little TV set just isn’t a suitable replacement. We are foi'tunate to have citizens in our city with the courage and faith in the pub- lic to venture into this sizeable investment. When most theatres close in smaller cities and towns, it is usually for keeps and the buildings are converted for other purposes. We ai’e fortunate to have a sec- ond chance to keep our theatre. So first chance you get load mom and the kids in the car and head for an enjoy- able evening at the movies. Responsible for giving Arlington a sec- ond chance to keep its theatre are Mr. and Mrs. Ralph Soeffker sr., local residents, who purchased the building and business from Melvin Ehlers. Mrs. Soeffker is in chai'ge of actual opex-ation of the theati’e. Leases Hillsboro Trail HILLSBORO, N.D.— Claude Porterville, Finley exhibitor, has leased the local Ti-ail Theatre from Orville Overmoe and im- mediately began preparing it for reopening. Porterville, owner of the Finley Theatre, said that he will book programs for the Trail for each evening except Monday and Tuesday. OMAHA — Movies and movie personali- ties played a major role as Omaha com- pleted the first week of its Golden Jubilee of Retailing celebration. Among the film industry’s contributions to the jubilee, termed by chairman Morris Miller as “the biggest celebration this area has seen in more than 50 years,” were: The return of an Omahan, James Nicholson, president and co-founder of American International Pictures, as a guest of the jubilee and one of the feature attractions. The attendance of Peter Lorre, who gave hours of his time in personal appearances and intei-views, making it possible for thousands of Omahans to see and hear him. The premiere of “X — the Man With the X-Ray Eyes” at the Admiral, Chief and Skyview theatres. The assistance of innumerable persons in the movie industry in the Omaha trade area which added glamor, zing and show- manship know-how, and contributed gi-eatly to the success of the two-week pro- gram. Meyer Stem, AIP distributor for this area, gave a party for film industry per- sonnel which was attended by a number of exhibitors from this territory. Mrs. James Dworak, acting on behalf of Mayor Dworak, who was absent from the city, made Lorre an honorai’y citizen of Omaha. Special guests at the Stern dinner were four of the Navy’s Blue Angels: Lt. Comdr. Ken Wallace; Marine Capt. John Kret- singer and lieutenants George Neal and Robert Cowles. The Blue Angels put on their jet precision flying demonstration at Eppley Air Field. Stei-n, dean of the movie business in this section of the Midlands, paid tribute to American International’s Nicholson, a former Omaha theatre manager who came back to his hometown after an absence of 20 years. With him was his wife, former Omahan Sylvia Svoboda. “In 1954 Nicholson came into the pro- duction field when others were going out. He came in because he had confidence in the industry,” Stern said. “I have seen big ones come and big ones go, but never have I seen any make a mark in our business like his company. One of the reasons is that Jim was willing to listen. He has done to the industry what we’d like the industry to do unto us.” Nicholson reflected how far he and the fi’m industi’y have come since he entered the business in the late 1930s. “Back in 1954 when we stai'ted the com- pany,” he said, “people used to brag about how long it had been since they had seen a film in a theatre. The motion picture business was in a bad way, several film companies folded up and television seemed to have taken over. “Today things have changed consider- ably for the better. In fact, it seems if you haven’t seen ‘Cleopatra’ or some other big pictui-e, well, you’re just not ‘in.’ ” He said his company managed to occupy a void in the industry occupied when Re- public and RKO Pictures went out of busi- ness. American International stai’ted with a fi’m it didn’t own completely and built up a sales force to promote it. “I believe there’s a new espi’it de corps in the motion picture business,” he de- clared, “and one of the reasons for this is the vital work of Darryl Zanuck (also a former Nebraskan) . “It seemed foolhai’dy,” he mused, “to enter the production end when we did but somehow we had luck and timing and we kind of took over where Republic and RKO left off. There still were enough theatres open to keep the business going. “Today we make and distribute our pictures throughout the world, though we (Continued on next page) BOXOFFICE :: October 21, 1963 NC-1 HORROR IN THEIR HEARTS — You’d never guess the “smiling five” pic- tured above actually had horror in their hearts when a photographer “shot” them at the United Artists offices in Des Moines. The “happy occasion” was Sebastian Cabot’s (center) two-day visit promoting UA’s celluloid terror film, “Twice Told Tales.” With Cabot are (seated, left). Art Stein, Central States Theatre Corp., and (standing), John Dugan, UA manager; Charles Legg, Chief Drive-In, Estherville, and Dick Davis, Pioneer Drive-In, Des Moines. Davis and Carl McFarling, RKO Orpheum manager, greeted Cabot at the airport. DES MOINES Recording to reliable sources, the Quad- Cities area is being considered by the Cooper Foundation as the site of a Cine- rama theatre. Cooper officials have been looking over the Davenport-Rock Island region in recent weeks and reportedly see it as a "very good area for Cinerama.” At present, there is no Cinerama house be- tween Omaha and Chicago, and Minne- apolis and St. Louis . . . Universal Manager R. G. Olson, who returned from his firm’s big New York sales session “gung-ho” on upcoming film product, reports a pleasant meeting with stars Cary Grant and Tony Randall. Ole and wife Betty, the latter a Paramount staffer, planned a week’s vaca- tion with visits to Cedar Rapids and Davenport . . . Residents of Laurens have been exploring the possibility of reopening the Laurens Theatre as a community venture. Special “Cleo” promotion was geared to Iowa’s school teachers, in session at Des Moines October 17-19. The Ingersoll The- atre shifted its midweek matinee from Wednesday to Thursday to accommodate the schoolmarms. In addition, letters went out to school superintendents, handbills were handed the teachers upon arrival at Des Moines hotels, and signs were posted at the Vets Auditorium, scene of the state convention. With the only Iowa showing Take A Tip From Santa Merchants' Holiday Greeting Manual , Ready Now Start Selling Merchant Holiday Greeting Trailers Early START SELLING TODAY, YOU'LL BE GLAD YOU DIO for Speed And Quality Order from Dependable 1327 S. WABASH 3Unutck CHICAGO 5, ILL. SOMETHING NEW FROM FILMACK Merchants Christmas Trailers Photographed On Beautiful Holiday Greeting Cards of “Cleo” on the Ingersoll screen here, and with teachers coming from all schoolrooms in the state, the theatre management left no stone unturned. On October 21, 22, the Varsity Theatre here will replay “A Raisin in the Sun,” with two showings each evening. The Con- gress for Racial Equality (CORE) is spon- soring the thought-provoking movie, with tickets $2 each . . . Senor Leon Doherty played the role of host and “interpreter” for Pancho, “Little Boy Blue’s” monkey friend during the stay here of Pancho and his Spanish -speaking manager, Oreste Canestrelli. Doherty, manager of the Paramount Theatre, may have split a few Spanish infinitives, but Leon got along “amigo” with the Chimp. “Thanks,” said the thieves who broke into the Bel-Air Drive-In’s concessions build- ing at Davenport where they took 16 car- tons of candy and eight cartons of smokes. In a note left for the management, the cul- prits added: “But next time leave every- thing unlocked” . . . Along Filmrow, the “flu bug” felled Joyce Brain at Paramount and Lois Lohr at Warners . . . Back on the job and feeling better after being in trac- tion for an ailing disc was Sam Rich at Paramount. Gladys Dunahoo of UA also was off the sick list and reporting for duty. Visitors on the Row included Don Smith of the Pioneer circuit, which now head- quarters at Carroll, and Bill Arts, Carroll manager; Glen Lambert, Monticello, and Burton Hood of Villisca and Massena . . . Bernie McCarthy of Parade was in from St. Louis . . . Fred Meyer of the Humota Theatre at Humboldt and Bob Davis from Emmetsburg were in on business with Iowa United . . . “That Little Old Lady From Dubuque, long the symbol of provincialism, is dead. She succumbed to mass communi- cations.” These words were spoken here by Joel Chaseman, producer of Steve Allen’s TV show. Chaseman stressed that a midwest farm audience — has the same tastes and hunger for quality as the sub- urbanites of New York or LA. Wonder, would many (if any) midwest exhibitors agree? Jim Nicholson Joins Omaha Celebration (Continued from preceding page) contract out our distribution of films abroad. The situation has changed tre- mendous’y of course since the old days. First of all, there was the enormous impact of the drive-ins. “Then you had the release of a new pic- ture not just in a single first-run house downtown but also in many theatres around a town at the same time. “But the biggest thing in theatres to- day, I think, can be found in the new houses being built into shopping centers, part cularly on the east coast. It seems as if the people want the stores to follow them into their new neighborhoods — and they want the theatres to do this, too. Shop- p:ng center theatres have become eminently successful and do a large afternoon busi- ness, something the older and established theatres have had trouble doing in the past few years. I think we’ll see more the- atres in the shopping centers in the years to come.” Among those at the Stem cocktail-din- ner were Mr. and Mrs. Ralph Blank, own- ers of the Admiral, Chief and Skyview The- atres in Omaha. Mr. Blank said he is the only exhibitor in the world to play all of AIP product. OJW_A_H_A 0 E. Bradshaw, who has the Hip Theatre at Gregory, S.D., has been doing a lot of remodeling and figured he was about at the reopening point but had to delay it because his new carpeting had not ar- rived. He has a new snack bar and other improvements. Bradshaw has closed his drive-in. Don Gibson has reopened his Niobrara Theatre at Springview on a one-change-a- week basis . . . Ronnie Connell is closing his drive-in at Bassett and will reopen his conventional Rock Theatre the first of the month . . . The weather has been great for everybody but the theatreman, judging from the comments coming in from throughout the territory. The balmy Oc- tober weather has not been conducive to inside entertainment and the drive-ins are on the iffy line in parts of the area. Bill Bradley, the enterprising young ex- hibitor at Neligh, and his poodle dog were awaiting a blessed event last week. The mother-to-be, bred to a champion, is ex- pecting her litter by the first of November . . . Pat Halloran, Buena Vista representa- tive in this region, flew to California last week to participate in a meeting at the Disney studios . . . Don Hood, exhibitor at Ainsworth, has been caught up in the fall harvesting operations and helped a neigh- bor put up silage. The American Legion is considering re- opening the theatre at Bonesteel, S.D. . . . Allan Laird, who has the White River The- atre, was among the hunters participating in the opening of the grouse season. The scattergun enthusiasts report that grouse are plentiful and indications are there will be more pheasants than usual in many parts of Nebraska and South Dakota. Peter Frederick is the new manager of NC-2 BOXOFFICE :: October 21, 1963 the Dundee Theatre, which has been re- opened on lease from the Cooper Founda- tion Theatres by Abbott Swartz, a Minne- apolis movie distributor in partnership with Bev Mahon as the Dundee Theatre Co. Mahon, operator of the Capri and Varsity theatres in Des Moines, said the Dundee will be similar in operation to the Varsity. Frederick, a native of Garner, Iowa, is only 21 but he says he’s a veteran of nine years experience. “I went to work in a Garner theatre when I was 12 and in the eighth grade,” he said. He was man- ager of the Capri and Varsity three years and asserts he has some new ideas he hopes to try at the Dundee. Among exhibitors who visited Filmrow were Nebraskans Virgil Kula, Fullerton; Ben Juracek, Albion; Art Sunde, Papillion; Sid Metcalf, Nebraska City; Phil Lannon, West Point, and Iowans Arnold Johnson, Onawa, and Vem Brown, Missouri Valley. Andrew H. Talbol, 81 Cedar Rapids, Dies CEDAR RAPIDS — Andrew H. Talbot, showman whose career ran the full course from old Wild West shows to the wide- screen, died recently. He was 81. Talbot retired in 1954, after managing the RKO-Iowa Theatre here for more than 20 years. During that time, the Iowa often interrupted its movie schedule to bring Broadway roadshows and “live” theatre to residents of this eastern Iowa city. Prompted by his father-in-law, Vernon C. Seaver, also a showman, young Andy Talbot launched his career in show busi- ness in 1908. One of his early jobs was managing the Alcazar Nickelodeon in Chi- cago, where the Morrison Hotel now stands. For a time he was with the Seaver Wild West Show and presented such stars as Tom Mix and Annie Oakley. For a num- ber of years, Talbot booked for the Orpheum circuit, with headquarters in New York. In 1930, he returned to theatre managing, first in Birmingham, Ala., and later in Texas. He came to the Iowa The- atre here in 1933. He was a member of the Friars Club of New York City. Survivors are his wife, the former Dot Seaver; two sons, Jack of Cedar Rapids and Andrew jr., of San Francisco, two grandchildren and four great-grand- children. Associated Theatres, Dubuque, Is Dissolved DUBUQUE, IOWA — Dissolution of As- sociated Theatres, which had operated the Grand, Strand, Orpheum and State thea- tres here for a number of years, became effective October 1. Under the new setup, the Grand and Strand, owned by the Grand Opera House Corp., return to their original operators. M. J. Dew-Brittain, publicity director for all four theatres under the As- sociated banner, now is manager of the Grand and Strand. The Orpheum, owned by Dubuque The- atre Corp., will continue to be operated by James and Nick Yiannias. The State, pur- chased in 1953 by the Grand Opera House Corp. and operated as the State Theatre Co., will be operated jointly by the Grand and Dubuque corporations. LINCOLN Qne of the city’s three drive-ins has re- duced its schedule to a three-night weekend for the fall-winter season — the West O. This coincided more with mid- September school opening than the advent of cooler weather which really hasn’t come yet to Lincolnland. The other Dubinsky local drive-in, the Starview, and the 84th and O are still running every night every week. A fulltime schedule also holds for the Omaha Brehm-Hruska drive-ins — the Q Twin, the 84th and Center and the Airport. Both the 84th and O and the Starview are shining up their car heaters. Out at the former, Manager Dan Flanagan wrote off a week’s run of “The Longest Day” with excellent audiences. News travels Nebraska-way from Grand Junction, Colo., that the Clayton Cheevers have welcomed another new family mem- ber— a baby girl this time. Clayton, for years in the theatre business here, now jointly manages the Cooper- Westmoreland theatres — the Mesa, the Cooper and the Grand Junction drive-in ... No more double careers for Ramona Zerr, nighttime cashier at the Varsity for the past five years. She’s holding on to her daytime job as a First National Bank employe. Taking her ticket office job at the Varsity will be a former employe, Linda Rina. Variety has marked Dean Ziettlow’s job as Cooper Foundation city manager the last week or two — all because of the Founda- tion’s cooperation in renting the Stuart Theatre for special community events. Dean was on hand for the Lincoln Sym- phony’s first concert of the season the first of the month and again on the 8th when the Lincoln General Hospital auxi- liary staged its first big benefit show, “Fashion Capitalized,” with both after- noon and evening performances. There were dazzling settings, high fashions, young and adult models and the governor’s wife, Mrs. Frank Morrison, as production ad- visor for the skit-studded presentation. Walter Jancke, Nebraska Theatres city manager, followed the University of Ne- braska Cornhusker grid team to Minne- apolis for their victorious game with the University of Minnesota. He made the trip with radio KLIN friends — Jack Callaway, Bob Zenner and Hal Joiner . . . The Lin- coln Golden Age Club members who joined others from Cooper Foundation’s Golden Ager groups in Omaha to make a three- week tour of Europe returned to Nebraska October 9. The 27 Golden Agers, all 60 or over, made the trip by air with Mabel Smith of Allied Tour and Travel in Omaha as their tour director. Dean Ziettlow, al- ready thinking of the Lincoln Golden Age Club’s Christmas season party, is hoping some of the local travelers have returned home with some good pictures to show at the holiday gathering. Although Lincoln has about 5,750 Golden Age members, the active list produced by club membership renewals shows 3,200 to date, according to Ziettlow. The State Theatre will close December 2 for its big interior remodeling job with a scheduled reopening Christmas Day with “Sword in the Stone.” After that will come “Lawrence of Arabia.” Some work already has started on some exterior re- modeling on the downtown O street thea- tre. This includes sanding the upper por- tion of the stone surfaces and preparing the lower half for its new mosaic tile cover. All th’s will blend in with the marquee, modernized about a year ago. Also start- ing before the closing date will be the mov- ing of the boxoffice from its recessed loca- tion to the sidewalk line. This will provide a roomier lobby. Actor Robert Taylor and his wife Ursula Theiss will be on Doane College campus at Crete, Neb. October 25 to help launch a $5- million campaign for his former alma mater. Taylor, a native of Nebraska, first began his acting career while a student at Doane . . . Scheduled for a mid-October showing at the Varsity Theatre is “Jungle Rampage,” the third attraction released under this year’s new Great Plains Box- office Builders program. 'V.I.P.s' and 'Lilies' Milwaukee Leaders MILWAUKEE — With two new indoor theatres opening this week and a half- dozen regulars reporting far above aver- age grosses, exhibition here is looking up. “Lilies of the Field” enjoyed excellent pa- tronage at the Tower and Oriental for a combined percentage mark of 215 for the opening week. “The V.I.P.s” had the best percentage in town, however, for its sec- ond week at the Riverside. (Average Is 100) Downer — Murder of the Gallop (MGM), 2nd wk. 100 Palace — How the West Was Won (MGM- Cinerama), 26th wk 175 Riverside — The V.I.P.s (MGM), 2nd wk 225 Strand — Cleopatra (20th-Fox), 14th wk 175 Times — In the French Style (Col) 150 Tower, Oriental — Lilies of the Field (UA) 215 Towne — Sword of Lancelot (Univ); The Traitors (Univ) 100 Warner — Shock Corridor (AA); The Gun Hawk (AA) 150 Wisconsin — The Condemned of Altona (20th-Fox); Marilyn (20th-Fox) 90 layne Mansfield Picture Makes Splash in Balmy Minneapolis MINNEAPOLIS — The talk of Filmrow is the success of “Promises! Promises!” a Jayne Mansfield picture that rode into town unheralded but for the space given it in that certain magazine. Except for the hard-ticket shows, Jayne outgrossed every- thing in town with a 150 opening at the Gopher. “How the West Was Won” led the field at a steady 160, and “A New Kind of Love” debuted handsomely with 135 per cent, but otherwise a balmy, blue- skyed Minnesota Indian summer spelled average and below houses for the week. Academy — The Leopard (20th-Fox), 2nd wk 90 Campus — Greenwich Village Story (Shawn) .... 90 Century — Cleopatra (20th-Fox), 16th wk 100 Cooper — How the West Was Won (MGM- Cinerama), 31st wk 160 Gopher — Promises! Promises! (SR) 150 Lyric — A New Kind of Love (Para) 135 Mann — The Caretakers (UA), 2nd wk 90 Orpheum — Rampage (WB) 90 State— The V.I.P.s (MGM), 3rd wk 70 St. Louis Park — The Thrill of It All (Univ), 12th wk. 80 World — Irma La Douce (UA), 14th wk 100 Double Chore for Previn HOLLYWOOD — Andre Previn, currently musical director on “My Fair Lady” at Warner Bros., will also serve as musical director on the recently completed “Dead Ringer,” which stars Bette Davis, Karl Malden and Peter Lawford. BOXOFFICE :: October 21, 1963 NC-3 MILWAUKEE M’1" aukee had the distinction of having two newly constructed theatres opened during the week. The Point at Point Loomis, with Robert Groenert as manager, opened on Wednesday (9), playing “55 Days at Peking,” and the Mayfair opened at the Mayfair Shopping Center the fol- lowing evening with the usual Hollywood fanfare. John Roche, manager, had “The Caretakers” on the screen. Val Wells, executive secretary of the Mayor’s Motion Picture Commission, re- cently spoke out against some of the for- eign films being played in this area. Mi- chael F. Mayer, executive director of the IFIDA. took exception to some of Wells’ remarks, and Wells responded thus: “After reading the quotes on my opinion and the opinion of Michael F. Mayer, I do not feel that anything further can be gained by either of us in a continuation of this mat- ter of opinion. Members of the exhibitor portion of the motion picture industry in Milwaukee have consistently cooperated with us, and I must assume that they fol- low the recommendations made by the Motion Picture Commission.” CORRECTION: In that Wisconsin Al- lied convention coverage, the photo de- picting Ben Marcus making an award, the caption should have read the award going to Walter Holt, Rialto Theatre, Kaukauna . . . Volmer Dahlstrand was re-elected president of the Wisconsin Musicians Ass’n at the semiannual conference in Oshkosh. Others elected: Loren Schelley, Eau Claire, vice-president; Roy E. Smith, La Crosse, secretary; and Harvey Glaeser, Sheboygan, treasurer. A Jack Benny benefit concert will be held at the Pabst Theatre here November 10 in behalf of the Milwaukee Symphony orchestra. A sellout would net $20,000, and mark the successful completion of a drive to raise $40,000 to pay the orchestra’s ex- penses ... A celebration of the 25th an- niversary of the founding of the Associa- tion of Marquette University Women, was marked by the presentation of the first McElligott medallion for “advancing the educational and cultural interests of women” to actress Jane Wyatt (Mrs. Ed- gard Ward) and her mother Euphemia Van Rensselaer Wyatt, a New York drama critic. Something new has been added at the Downer Theatre. A dramatic reading pro- T WATCH PROJECTION IMPROVE with = I ECHNIKOYE £ PRODUCTS Now! - The Only ^ ANTI STATIC SCREEN XR-171 Pearl • Repels Dust r Available from your authorized Theatre Equipment Supply Dealer: Export— Westrex Corp. i ECHNIKOTE CORP. 63 Seabring St., B'klyn 31, 3 gram on the stage, and a motion picture based on a Moliere comedy will play on the same bill here October 30. The picture is “Le Bourgeois Gentilhomme”; the reading will be presented by Sumner Kernan, a former public relations director of the Miller and Melody Top theatres. He also was coproducer of the “Theatre for Egg- heads” here. Actors Pat O’Brien and Dennis Morgan, both former Milwaukeeans, were in town for their roles in “Showboat” at the Pabst Theatre . . . Ken Hermsen has re- opened the Little Chute Theatre at Little Chute on a weekend basis for the time being . . . The Rudolph at Columbus is being dismantled. The Better Films Council of Greater Mil- waukee held its first meeting of the sea- son at the Wisconsin Telephone Co., Mon- day (7), with a long-distance phone con- versation featuring the opening session. Mrs. Marie Hamilton, film estimates di- rector for the Green Sheet, was contacted for her observations concerning the func- tions of the organization for the benefit of the BFC. The preview committee an- nounced the following movie ratings: FAMILY, outstanding, How the West Was Won. Ex- cellent, Flipper, Summer Magic, Lilies of the Field. Very Good, Tammy and the Doctor, Mouse on the Moon, A Gathering of Eagles, Savage Sam, A Ticklish Affair, Call Me Bwana, PT 109. Good, The Nutty Professor, The Young and the Brave. ADULTS AND YOUNG PEOPLE, excellent, The Four Days of Naples, The Great Escape. Very Good, The List of Adrian Messenger, Don't Give Up the Ship, Donovan's Reef, Captain Sindbad, The Haunting, Hoote- nanny Hoot, 55 Days at Peking. Good, Kill or Cure, King Kong vs. Godzilla, Mystery Submarine, Cattle King, Gidget Goes to Rome, The Haunted Palace. Fair, Duel of the Titans, Tarzan the Magnificent, Jason and the Argonauts, Reptilicus. Poor, The Terror. ADULTS AND MATURE YOUNG PEOPLE, very good, Wrong Arm of the Law, The Thrill of It All, For Love or Money, Spencer's Mountain, Bye Bye Birdie. Good, Trial and Error, Maid for Murder, Tne Slave, It Happened at the World's Fair. Fair, Beach Party, The Castilian. ADULTS, excellent, Hud. Good, Room at the Top, Love and Larceny. Cleopatra. Fair, The Balcony, No Exit, The Main Attraction, Island of Love, The Girl Hunters, Murder on the Campus, Dementia 13, The Stripper, Irma La Douce, The L-Shaped Room, Toys in the Attic, Mondo Cane, Wall of Noise. Poor, Women of the World. The Peter H. Albrecht Co., theatrical equipment firm here, has signed a $1,- 430,000 contract for stage equipment at the new Metropolitan Opera House in New York City. Albrecht will design the ma- chinery, pulley system and other equip- ment for scene changes in the opera house. The equipment includes 109 machines that will be placed on a steel platform 120 feet above the stage level, the machines to be operated by push buttons, to raise a back- drop, a tree, a chandelier, a ceiling, etc. Paul Birkle, president, said his firm had also done stage equipment at the Carthage and Oshkosh State colleges, Northwestern University, and draperies for the new Ma- rine Plaza, and the Art Institute in Chi- cago, and has just received a contract for equipment at the new CBS-TV studios in New York. yyy/A/A/£4PO/./S rt Bean’s 52 Hi Drive-In in Harvey, N.D. wrecked six weeks ago by a savage prairie windstorm, has been repaired and is once again open for business . . . The Rotary Club of Detroit Lakes, Minn., is sponsoring showings of six films in MGM’s Heritage series. Planned as a community venture, the showings will be held in the local Lake Theatre. Tribune entertainment columnist Will Jones has been on a week’s vacation and exhibitors say they miss his influence. An affirmative nod from Jones can really make a picture’s run in Mill City a success. Observers of the area’s state of cultural and entertainment soundness point ap- provingly at the Tyrone Guthrie Theatre group’s recent announcement of its sea- son’s gross receipts. Patrons placed over $720,000 in the organization’s tills during the summer season just past. Ted Mann’s showing of “Madame Butter- fly” at his Academy house on October 17 was the beginning of an opera series prompted by the smashing success of his previous operetta lineup. “Aida” will be the second film in the current series. Ted also treated his patrons this last week to a sneak showing of “Take Her, She’s Mine” in addition to the regular screening of the Academy’s present run, “The Leopard.” Minneapolis Federal Savings & Loan Ass’n has recently instituted a “Dial-a- Movie” information center for Mill Citians. A call to the center’s number brings a prospective moviegoer a rundown on all films currently showing in the city, rated as to standards of acceptability by Parents’ magazine, the Green Sheet and the Legion of Decency. Charles Winchell, president of Minnesota Amusement Co., and Ev Seibal, director of publicity and exploitation, were saluted in a full page welcome ad which 20th-Fox sponsored as part of the promotion for its New York merchandising conference on “Cleopatra.” Plaque for Showmanship To Circuitman Toilette BEAVER DAM, WIS.— Henry B. Toi- lette, vice-president and general manager of the Marcus Theatres Management Co. and part-owner of the local Wisconsin and Beaver outdoor theatres, was awarded a plaque for his many contributions in the field of showmanship at the 30th annual convention of Allied Theatre Owners of Wisconsin in Milwaukee recently. Toilette was presented the plaque by Jack Armstrong of Bowling Green, Ohio, president of the national Allied States Ass’n. Circuitman Toilette is well-known here both as part-owner of the local the- atres and for many years as former dis- trict manager for Fox Theatres. Ex-Theatremcm to SES TOLEDO — Martin J. Smith, former vice-president of the East Side Amuse- ment Co. and secretary-treasurer of Hoff- ner & Smith, has joined the local staff of the Ohio State Employment Service. ENDLESS BURNS THE ENTIRE POSITIVE ROD Save Carbon Cost RCVOIUTIONUT PRCJ( CTOR £ W#it Coo it Thtotr# S«rvi(t ltll H.W. IUIMT - POtTUNO. 0*1 CON Call — »*n* — *irc — for • d«moot»'Oti©« NC-4 BOXOFFICE :: October 21, 1963 • ADLINES & EXPLOITIPS • ALPHABETICAL INDEX • EXHIBITOR HAS HIS SAY • FEATURE RELEASE CHART • FEATURE REVIEW DIGEST • SHORTS RELEASE CHART • SHORT SUBJECT REVIEWS • REVIEWS OF FEATURES • SHOWMANDISING IDEAS THE GUIDE TO BETTER BOOKING AND BUSINESS-BUILDING First Love or Money' Patron Wins Bond In Campaign Built Around Money Theme Polygon Table Tents For Any Type Theatre Table tents can be made in many shapes and sizes; in fact, they can be designed to fit any type of theatre, indoor or outdoor, independent or circuit operation. Don Mott, publicity director for Greater Indian- apolis Amusement Co., points this out in a note describing a five-sided tent designed by E. J. Clumb, general manager of the Indiana capital city operator of four the- atres and a convention facility. NEEDED FIVE SPOTS “There was a need for an unusual type of table tent on which proper advertising could be given to each of our enterprises,” Mott explains. Thus the pentagon, an attractive kiosk -like tent in multicolor which stands about six inches high. There is one side for each of the company’s operations — the Circle, Keith’s, Lyric and Indiana theatres and the Indiana roof convention facility. The tent was designed by Clumb, and they are made locally. As Mott points out, once an exhibitor gets the master die-cutting plates made, and paid for, the expense is not great — merely a matter of printing and paper cost for each change. Mott places the tents in leading Indian- apolis hotel restaurants to remind the guests of the wonderful entertainment in downtown Indianapolis. LETTERS TO NEWCOMERS Clumb and Mott send a letter to every newcomer to the city. This also is a pro- motion that can be used in any type of theatre. The copy, prepared by Clumb, follows: We would like to welcome you to Indianapolis, the Crossroads of America. This is a city that has much to offer for family en- joyment, including the finest in motion picture the- atres with the best in Cinerama entertainment. Two excellent examples of this fine entertainment can be found at our CIRCLE and KEITH'S Theatres. To help you become acquainted with these theatres and their large screen presentations (often in full color), just present this letter at the CIRCLE or KEITH'S The- atre boxoffice and you will receive two (2) admission tickets for the current attractions. The CIRCLE is located on the famed Soldiers and Sailors Monument Circle. The KEITH'S is located at 117 N. Pennsylvania Street. Both operate daily from noon until midnight. We would also like to call your attention to our INDIANA and LYRIC Theatres, both of which are reserved seat theatres — as close to you as your tele- phone. The LYRIC Theatre, at 121 N. Illinois Street, presents all the major roadshow motion picture at- tractions. The INDIANA, unique in the midwest for its architecture, presents the finest in Cinerama pro- ductions. It is the only theatre equipped for the Cinerama, wall-to-wall screen process, in the State of Indiana. The INDIANA is located at 134 W. Wash- ington Street directly below the beautiful Indiana Roof. Yours very truly, E. J. Clumb, General Manager. P.S. If you have small children and there is a baby- sitting problem, please do not hesitate to call me at ME 4-2518, and we will make arrangements to extend the courtesy to the little ones. Would you stay up all night to be first in line at a theatre to see the opening of a new picture . . . for love or money? Well, one man did just that at the Keith in Cin- cinnati, and he received a $25 savings bond for his trouble — being the first in line to see “For Love or Money!” The idea was one of the promotions used by Keith Manager Odis R. Owens and Uni- versal exploiter Carl Ferazza. A represen- tative audience came at 7:30 a.m. open- ing day for an “early bird” show, which was followed by a quickie breakfast of doughnuts and coffee served in the lobby. During the afternoon on opening day WZIP’s popular Will Lenay show was broadcast from the Keith lobby. Two models with transistor radios tuned to the lobby broadcast, were on the downtown streets passing out “For Love or Money” bills, each stamped with a number. Pedes- trians were invited to the Keith lobby to pick up prizes based on lucky numbers. Sixty “For Love or Money” albums — Capitol, Columbia, Decca and RCA — were given away during the day, as were 50 six- bottle cartons of Royal Crown Cola and a like number of Royal Crown Diet Cola. Added to this was another treat. The Fifth Street B&G Restaurant served free cookies and coffee in the lobby all day. Carrying out the money theme in all promotions, Owens and Ferazza well in ad- vance set up numerous spot announce- Ten of the “finest in foreign and do- mestic motion picture classics” are being presented by the Indiana (Pa.) Theatre in a special “Film Arts” series, which opened Monday, October 14, and will extend through December 17 at a package price of $3 for membership, plus 50 cents (half price) for each show attended. Each film is being shown twice nightly on Monday and Tuesday nights. On the program are Carry On, Teacher, The Bal- cony, Kill or Cure, The Counterfeiters of Paris, The Loneliness of the Long Distance Runner, Doctor in Love, Secrets of Women, Hamlet, Yojimbo, and Ivan the Terrible. Booklets emphasize that the Film Arts series is for “Discriminating Theatregoers Who Want . . . and Appreciate . . . Fine and Unusual Entertainment.” Will Lenay of Cincinnati radio station WZIP broad- cast from the lobby of the Keith Theatre on the "For Love or Money" opening day. Two girls walked the streets carrying portable radios tuned to the Lenay program, giving away number "money" slips. Lucky numbers, posted in the lobby, were good for prizes. ments on all radio and TV stations, and in cooperation with several radio stations gave free passes using gimmicks, “Check your dollars” and “Dialing for dollars.” Newspaper ads and stories stressed the money theme. Performances are at 7:30 and 9:30 p.m. Individual tickets are 99 cents. '8V2' Deal With Restaurant At Buffalo Runs Month Three thousand cards stressing the Italian content of “8 V2" were passed out to all Italian-language teachers and Italian organizations in Buffalo. They also were distributed in the lobby and at Santora’s restaurant, which featured an 8 -course dinner. Joe Garvey, manager of the Granada, set up the deal with the restau- rant to run throughout October with men- tion in radio, TV and newspaper ads. Radio station WEBR carried a “You Be the Critic” contest for record album prizes. Film Arts Twice Weekly for Ten Weeks BOXOFFICE Showmcmdiser :: Oct. 21,1963 — 165 — 1 Boxoffice Melody in Musicals MGM s New World Famous Musical Hits Package Fills Midweek Seats By HUGH E. FRAZE When Louis B. Mayer spent fortunes to es- tablish MGM as “The Musical Company,” literally pouring millions into spectacular song-and-ro- mance productions with multi-starred casts of wide popular appeal and talent, little did he dream that these same pictures would become big money- makers at today’s boxoffice a decade and more after their first runs. The Five Points Theatre in Columbia, S.C., did double the business on its first musical of the MGM World Famous Musical Hits series that it did on its first Golden Operetta film. In the long line are all types and ages. The musical is truly family entertainment. They all loved it. The big grossers of the late 1940s and early ’50s are now back again with a BANG! Test bookings of the first of MGM’s new “World Fa- mous Musical Hits” series show the colorful pictures possess high box- office potency to cash in on the cur- rent nationwide screen musical trend. MGM’s Special Sales Unit com- posed of a hard-hitting team headed by Fred Schwartz, with Jack Schlaifer, overseeing sales, and Si Seadler, steaming up promotion, will handle the new series of spark- ling musicals. Reports gathered by Boxoffice magazine from three initial engage- ments show the series doubled the business of similar runs of MGM’s previously issued Golden Operetta series. The test engagements were at the Eastown Theatre in Grand Rapids, Mich.; the Della, in Flint, Mich., and the Five Points Theatre in Columbia, S. C. The industry just doesn’t make lavish musicals like the World Fa- mous Musical Hits anymore — they’re too expensive in these days of in- flated costs. The sparkling package presents : Jerome Kern’s “Till the Clouds Roll By.” Rodgers and Hart’s “Words and Music.” Kalmar and Ruby’s “Three Little Words.” Dietz and Schwartz’ “The Band Wagon.” Arthur Freed and Nacio Brown’s “Singin’ in the Rain.” Mario Lanza in “Because You’re Mine.” The MGM Special Sales Unit la- bored to develop fresh ideas and new tools to advertise and promote the Golden Operetta series, which still is marking boxoffice successes in the U. S. and Canada. Similarly the Schwartz, Schlaifer and Seadler team has worked up ticket-selling stunts and promotion aids for the World Famous Musical Hits series, as evidenced by a nine-minute “An- nouncement Trailer,” which is loaded with entertainment and foot- age selling trimmings that get ap- plause! An innovation, described as the first new accessory in years, is a Poster-in-Action, a 40x60 for the lobby, which comes with an envel- ope of snipes which can be moved each week as the six musicals are played, one midweek day a week. Thus the Poster-in-Action serves throughout the whole series. A detailed 20-page promotion manual describes this innovation along with other fresh showmanship ideas, step by step. To prove to theatre owners that the World Famous Musical Hits series will fill those empty midweek seats that knock a hole in the i "TILL THE CLOUDS ROLL BY" . . . Robert Walker, Judy Garland, Tony Martin THREE LITTLE WORDS" . . . Fred Astaire, "WORDS AND MUSIC" . . . Vera-Ellen, Arlene Dahl, Red Skelton Betty Garrett, Mickey Rooney — 166 — 2 BOXOFFICE Showmandiser :: Oct. 21, 1963 Vocalist... Press Car Are Promotion Musts The seclection of a Miss MGM Musicals, who should be a vocalist, and car dealer tieup for the use of a convertible as a "Press Car" are two musts in promotion of the MGM Famous Musical Hit series. Test campaigns worked out by MGM's Special Sales Unit promotion director Si Seadler and publicist Morrie Steinman in cooperation with local managers have launched the series to big grosses in Grand Rapids and Flint, Mich., and Columbia, S.C. Left above, vocalist Lynn Hart and Allen Johnson of the Eastown Theatre presents MGM musical hits albums to Mayor Stan Davis, center. Grand Rapids. Right, Miss MGM Musicals at Columbia rides the Press Car with columnist Bob Talbert of the State- Record. weekly gross, promotion director Seadler sent Morrie Steinman, vet- eran publicist, to assist in the cam- paigns for the series test openings in Grand Rapids, Flint and Colum- bia. At Grand Rapids, Allen Johnson of the Eastown Theatre and Steinman worked up nearly a big-profit house for the Thursday opening of “Till the Clouds Roll By,” the first of the series. Promotions included a fire-red Plymouth convertible provided by George Weiss of Imperial Motors. Banners on the sides designated it as a “Press Car,” and proclaimed: “MGM Pictures Presents the World’s Greatest Musical Hits . . . Coming to the Eastown Theatre Exclusively . . . One Day Only ...” plus titles and playdates. Giving credit to the dealers was this banner: “This Car Courtesy Im- perial Motors . . . The World’s Great- est Automobile Greets the World’s Greatest Musical Hits.” In the beautiful car was a beauti- ful girl, Miss Lynn Hart, a vocalist with local bands who was dubbed Miss MGM Musicals. The colorful combination toured Grand Rapids and vicinity for ten days, making the shopping centers, supermarkets and the main streets, and stopping at intervals to give a “concert” of songs which are featured in the musical series. Miss MGM Musicals also was fea- tured on radio and TV interviews. Five thousand heralds and 300 window cards were spotted, concen- trated on banks, shopping centers and supermarkets. Radio stations WOOD, WJEF and WGRD not only spotted the music from the soundtrack albums daily but also held memory contests in- volving titles on the records. Val- uable prizes were promoted by John- son. Music stores selling the MGM record albums featured complete window displays of material on the motion picture series and the rec- ords. The Grand Rapids campaign was a winner. The grosses on the World "SiNGIN' IN THE RAIN" . . . Gene Kelly, Debbie Reynolds, Donald O'Connor Famous Musical Hits series were twice that of the operetta series, tops for a series until then. Simultaneously in Flint, Lewis Kervan, top-level showman of the Butterfield circuit, got on the ball selling the series there at the Della Theatre. Assisting in the campaign were Henry Cabogna, ad-publicity manager for Butterfield, and MGM’s Steinman. Early in the promotion surge, Kervan phoned Steinman in Grand Rapids and engaged Miss MGM Musicals. She was introduced at a luncheon arranged for news- papermen and radio and television personalities at Cromers cafe in Flint. Miss Hart presented Mayor George Paulos the LP soundtrack al- bums of the series, and he in turn gave her the key to the city and made her an honorary citizen. Her “royal coach” in Flint was a Buick Wildcat convertible furnished by the Buick people fresh out of the Buick plant there. She was the hon- ored guest at a luncheon given for her by the Buick company at the plant cafeteria, then escorted along "THE BAND WAGON" . . . Fred Astaire, Cyd Charisse the mile-long asembly line where she was seen by 40,000 employes. As in Grand Rapids, she was fea- tured on half a dozen radio and tele- vision interview shows, getting nearly two hours of gratis exposure on these media talking about the musicals. The 16mm print of the announce- ment trailer, furnished gratis by MGM, was shown on a portable screen at many meetings of service clubs, at shopping centers outdoors, women’s clubs. At each showing, leaflets plugging the series were passed out. Kervan distributed 8,000 copies of the flyers in the Flint vicinity, with the local FM radio station mailing 2,000 of them in one of its own pro- motions in connection with the se- ries. Kervan personally covered a 16-story medical building, putting in flyers in every doctor’s office. On the Della Theatre marquee on Monday, Tuesday and Wednesday, dark nights at the house, Kervan had this copy: (Continued on next page) "BECAUSE YOU'RE MINE" . . . Doretta Morrow, Mario Lanza, James Whitmore BOXOFFICE Showmcmdiser : : Oct. 21, 1963 — 167 — 3 Hits for Midweek ( Continued from preceding page) BE SURE TO SEE THE MGM FAMOUS MUSICALS . . . COMING TO THIS THEATRE SOON. The convertible with its signs was parked at a concert in the local park featuring the Detroit Sym- phony. Standing near the stage over 5,000 people saw the signs. In Flint, too, the series more than doubled the Operetta series. Long lines of patrons were waiting at the boxoffice of the Della Theatre at noon on days of the showings. At the Five Points Theatre in Co- lumbia, the last test town for the musicals, alert and promotion- minded Florence Thomas was able to profit from the campaigns at Grand Rapids and Flint, because she started the World’s Famous Musical Hits series a week later. She talked by long distance telephone with the managers of the Eastown and Della theatres, then repeated their stunts for the Press Car, Miss Musicals, etc. But she and Steinman amplified and improvised the campaign. Her Miss MGM Musicals, Elaine Bishop of Columbia, was the guest of honor at the annual South Caro- lina North-South football game be- tween grid stars from the two sec- tions of the state, and was intro- duced from the Press Car in the center of the field at half time to the crowd of more than 15,000 fans. Bob Talbert, Columbia State- Record columnist, had lunch with Miss Musicals and kidded her about the easy life she was leading while doing her stint. She retorted that if he thought riding an open car in 102 degrees of heat was a cinch, then he should be her guest that after- A multimillicn dollar group of stars were assembled for the casts of the MGM musicals. This unprece- dented /ar list is featured on a window card re- produced ebove. METRO GOLOWYN MAYER HI WORLD FAMOUS MUSICAL HITS .. ONE EACH WEEK , *** FOR ONE DAY ONLY! 1 OUR FIRST ATTRACTION FRED ASTAIRE RED SKELTON Y8A-Q1DI. * WHIM DAHl THliR6£PT S SINGIN m THE RAIN THE BAND WAGON THREE UTTtt WORDS BECAUSE YOURE MINE WORDS AND MUSIC xx&'i kSMlMOW* MKXPr «00**T» 1 III/- .1 - METRO GOLDWYN MAYER If! WORLD FAMOUS MUSICAL HITS ' ONE EACH WEEK FOR ONE DAY ONLY! OUR NEXT ATTRACTION MARIO LANZA M a MAX* -W0*0) fAMQUS mxnKAiHtn WKJHT TOW* GALA W-OW- TO TXI HOfUS TKUft S£RT » TttJLTHf CLOUDS ROLL BY SINGIN IN THE RAIN t ttOU'U- Mt*« ll BSC 6 Vi YOUR* mm WORDS AND MUSIC THE BAND WAGON New Poster-in-Action Good for Entire Series MGM provides a new concept in lobby display pieces, a "poster-in-Action" 40x60, which is easily changeable each week as the six musical hits are played. The Poster-in-Action comes with an envelope of title snipes which are to be used through the six weeks with playdates. As the snipes are moved up, note that each panel space has catchlines so it will not be blank. The Next Attraction panel is designed for 22x28 lobby cards. aral •»r» noon. He took her up on the invita- tion and, as a result, did an entire column on the ride, illustrated with a four-column, five-inch picture of himself and the girl riding in the bannered convertible. Many spots were used on the three local radio stations, and one, WQXL, featured on its newscasts, every hour on the hour for two days from sunrise to sunset, the fact that Co- lumbia had been chosen to be one of the first cities in the nation as a test city for the World Famous Mus- ical Hits series. And last but far from least, proving what alert ambitious managers can do for any given pic- ture or series, Mrs. Thomas took ad- vantage of a “once in a lifetime situ- ation. She arranged for the girl and the convertible to be allowed to drive around the boundaries and over the battleground of the largest war game maneuvers ever held in the history of the United States. More than 500,000 soldiers were “fighting” within the vicinity of Columbia at the time. It goes without saying that there were hundreds of uniformed paying customers standing in the record- breaking lines waiting to get into the Five Point Theatre for six straight weeks — for the boxoffice proved to be just that, recordbreaking for the one day midweek dates. In summary, the intensive, three- cities, hard-hitting, imaginative campaign substantiates the adage of show business that people will flock to see good motion pictures when their interest is aroused . . . To quote showman Seadler : “A razzle-dazzle, hoopla campaign will bring people to see and hear the greatest musicals ever made by the only company that had a magic for- mula for them. This is the ‘Tale of Three Cities.’ “Livewire showmanship, backed by pictures that arouse interest and ‘want-to-see,’ has once again proved that there is plenty of business around if managers can only be inspired to go out and get it. “MGM has provided the tools and the incentive.” MGM is providing free a package containing four albums including music of five pictures (no album on "Because You're Mine"). All the exhibitor has to do is arrange for air-time play, and send in name of person, address of radio station and details of air-play, and the albums will be sent direct to the station. oil I 4 — 168 — BOXOFFICE Showmandiser :: Oct. 21, 1963 An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department also serves as an ALPHABETICAL INDEX to feature releases. © is for CinemaScope; (?) VistaVision; © Panavision; © Technirama; © Other anamorphic processes. Symbol O denotes EOXOFFICE Blue Ribbon Award; © color photography. Legion of Decency (LODJ ratings: A1 — Unobjectionable for General Patron- age; A2 — Unobjectionable for Adults or Adolescents; A3 — Unobjectionable for Adults; A4 — Morally Unobjectionable for Adults, with Reservations; B — Objectionable in Part for all; C — Condemned. For listings by company in the order of release, see FEATURE CHART. Review digest AND ALPHABETICAL INDEX 44 Very Good; + Good; — Fair; — Poor; — Very Poor. P. G. Page Title Run Time Type Distributor Reviewed In Issue LOD Rating o> o X o CD "oj n > Film Daily Hollywood Reporter Parents’ Magazine New York Daily News Summary 2767 All the Way Home (103) Dr.. . Para 9-30-63 A2 + 44 44 + 6+ Arturo's Island (90) Drama (sub titles) . MGM 2-23-63 B + + + 44 5+ 2736 Atom Age Vampire (87) Ho 6- 3-63 -4- 1+1- — B — ©Ballad of a Hussar, The (94) Operetta Artkino 7-29-63 + + 2+ 2739 ©Battle of the Worlds (84) SF. .Topaz 6-17-63 -4- 1+1- 2750 ©Beach Party (100) ® Com . .AIP 7-22-63 A3 44 44 44 + 2*2 + 9+1- 2750 Big Risk, The (111) ..Susp-Dr. . .UA 7-22-63 A3 + 2*~ 2+1- 2718 ©Birds, The (120) Ho Dr 4- 1-63 A2 + + 44 44 + 44 9+ 2732 Black Fox (89) Doc’y 5-20-63 A1 44 + 44 44 + 8+ 2733 Black Gold (98) Action . .WB 5-27-63 A1 + + + + -4- 5+1- 2732 Black Zoo (88) ® Shock Dr.... . .AA 4-29-63 A2 + -4- + — -4- 4+3- ©Bluebeard (Reviewed as Landru) (114) Com-Dr (subtitles) ..Embassy 5- 6-63 B 44 + 44 2*2 44 8+1- 2705 Bomb for a Dictator (73) Ac. . Medallion 2-18-63 + 1+ 2727 Break, The (75) Ac Dr 2764 Burning Court, The (102) . . .SR 5- 6-63 + 1+ Drama Trans-Lux 9-16-63 A2 + 44 2*2 + 5+1- 2720 ©©Bye Bye Birdie (111) ® Musical Col 4- 8-63 A3 44 44 44 44 + 44 H+ — c — 2737 ©Call Me Bwana (103) Comedy . ..UA 6-10-63 A2 44 44 44 44 + + 10+ Candide (90) Satire (sub titles) Union 2-18-63 B + 2*2 + 3+1- 2748 Captain Sindbad (85) Adv- Dr... .MGM 7-15-63 A1 -H- + + + 44 + 8+ 2757 Caretakers, The (97) Melodrama. ..UA 8-26-63 A3 44 44 + 6+2- 2749 Carry On Regardless (87) Com Gov. Films 7-22-63 + + 2+ 2743 ©Cattle King (89) West-Dr... .MGM 7- 1-63 A1 + 2*2 44 2*2 44 7+2- 2770 ©Charade (114) Mys-Com 10- 7-63 A2 44 44 44 44 8+ 2751 ©Checkered Flag, The (83) Dr.. .MPI 7-29-63 + 2*2 2+1- ©Chushingura (108) © Drama.. Ciske the Rat (88) Melodrama Toho 10-14-63 It 44 4+ (sub titles) Bakros 8-26-63 + 1+ 2742 ©Cleopatra (221) Todd-AO Hist-Spectacle 20th-Fox 6-24-63 B 44 44 44 44 + 44 H+ 2705 ©Cleopatra's Daughter (93) © Adv Spectacle Medallion 2-18-63 + 1+ 2734 ©Come Blow Your Horn (115) ® Comedy 5-27-63 A3 + + 44 44 + 7+ 2719 ©Come Fly With Me (109) ® Romantic Comedy MGM 4- 8-63 A2 44 + 44 + + + 8+ 2764 Condemned of Altona, The (114) © Drama 20th-Fox 9-16-63 A3 44 44 44 44 8+ Conjugal Bed, The (90) Com Embassy 10- 7-63 1+1- 2720 ©Critic’s Choice (100) ® Com.. ..WB 4- 8-63 A3 + dr — + + 2*2 5+3- 2704 Crooks Anonymous (87) Comedy. Janus 2-11-63 A3 44 2+ Cross of the Living (90) Drama. . . . Cari 4-22-63 2+2 + — 2+2- 2770 Cry of Battle (99) Drama... . .AA 10- 7-63 B + + 2+ — D — 2735 Day in Court, A (70) Eng-dubbed Episodes Ultra 6- 3-63 A3 ■±2 2*2 3+3- 2753 Defiant Daughters (91) Melodrama. Times 8- 5-63 44 2+ 2718 Dime With a Halo (94) Com-Dr. MGM 4- 1-63 A3 2*2 2*2 + + 2*2 2*2 6+4- 2742 ©Donovan's Reef (109) Com-Dr... . Para 6-24-63 A2 44 + 44 + + + »+ 2751 Double Deception (101) Melodr UMPO 7-29-63 + 1+ 2717 ©Dr. No (111) Adv Dr ..UA 4- 1-63 B + + 44 44 44 8+ 2725 ©Drums of Africa (92) © Adv.. MGM 4-29-63 A1 + — + + 2*2 -4- 5+3- 2721 ©Duel of the Titans (90) © Ad. . . Para 4-15-63 A 2 + 2±. + -4- — -4- 5+4- 2704 During One Night (84) Dr Astor 2-11-63 C + 1+ S'/2 (135) Dr-Fantasy Embassy 7-15-63 A4 44 + + + 44 8+1- 2762 ©Erik the Conqueror (90) © Ad 2725 ©European Nights (82) Tour of • AIP 9- 9-63 A2 + + 2+ Europe’s night spots Burstyn 5-13-63 + + + 5+ 2703 Fatal Desire (80) Melodrama... Ultra 2-11-63 A3 + + 2+1- Fiasco in Milan (104) Comedy A-T-U 5-20-63 + + 4+2- 2730 ©55 Days at Peking (150) © Ad.enture Drama . .AA 5-13-63 A1 44 + 44 44 44 44 11+ 2708 Five Minutes to Live (80) Crime. Astor 2-25-63 B 2*2 1+1- Flamboyant Sex, The (76) Drama Shawn Int’l 9-30-63 2*2 + 2+1- 2728 ©Flipper (92) Drama MGM 5- 6-63 A1 4+ + + + 44 + 8+ 2744 ©For Love or Money (108) Comedy Univ 7- 1-63 B 44 + + 44 + 44 9+ 2708 Four for the Morgue (84) Action. 2694 Freud: The Secret Passion (120) MPA 2-25-63 + 1+ Drama .Univ 12-24-62 A4 + 44 44 44 44 44 H+ 2729 Fruit Is Ripe, The (90) Eng-dubbed Melodrama Janus 5-13-63 + 1+ 2749 Fury of the Pagans (86) Hist Spec Col 7-22-63 A2 2*2 1+1- 2737 Garbage Man, The (86) Corn-Satire. • CDA 6-10-63 + 1+ In the summary 44 is rated 2 pluses, — as 2 minuses. 2738 ©Gathering of Eagles, A (115) Air Drama Univ 2741 Get On With It (88) Comedy Governor 2766 ©Giant of Metropolis, The (91) Sc-Fiction Seven Arts 2753 ©Gidget Goes to Rome (101) Com.. Col 2738 Girl Hunters, The (103) ® Cr..Colorama Golden Plague, The (95) Melodrama (sub-titles) Bakros Great Battle of the Volga, The (75) Doc'y Artkino 2724 ©Great Escape, The (168) ® Dr UA 2752 Greenwich Village Story (95) Drama Shawn Inti Grown-Up Children (75) Comedy. .Artkino — H— Hand in the Trap (90) Drama. .. .Angel 2751 Harbor Lights (68) Ac Dr. . . .20lh-Fox 2759 ©Haunted Palace, The (85) ® Dr..AIP 2758 Haunting, The (112) ® Mys-Dr..MGM 2750 Heavens Above (105) Com Janus 2726 ©Hercules and the Captive Women (93) © Adv Woolner Hidden Fortress, The (90) Melodr. . Albex 2762 Hootenanny Hoot (91) Folk Mus..MGM House on the Front Line, The (105) War Drama ....Artkino 2686 ©How the West Was Won (165) Cinerama Historical Drama MGM -Cinerama 2729 Hud (112) ® W’n Drama Par; 2714 ©I Could Go on Singing (99) ® Drama/Songs UA Idiot, The (165) Melodrama. .Shochiku 2747 ©In the Cool of the Day (88) ® Drama MGM 2765 In the French Style (105) Drama.. Col 2765 ©Invincible Gladiator, The (96) Adv Spec Seven Arts 2761 Invitation to Murder (65) Sus Melodr Atlantic 2740 ©Irma La Douce (146) ® Com UA 2724 ©Island of Love (101) ® Comedy. .WB 2723 ©It Happened at the World's Fair (105) ® Com-Romance/Songs. . MGM — J" — 2737 ©Jason and the Argonauts (104) Dynamation Fantasy Adv Col 2769 Johnny Cool (101) Drama UA 2741 Just for Fun (72) Teenage Mus Col 2764 Just Once More! (78) Melodrama. Janus — K— 2740 ©King Kong vs. Godzilla (91) Horror Spoof Univ 2754 ©Kiss of the Vampire (88) Hor-Dr..Univ — L— 2715 ©Lafayette (110) ® 70 Historical Drama Maco 2698 ©©Lawrence of Arabia (204) Super ® 70 Adv. Drama Col Lazarillo (100) Com-Dr Union 2755 ©Leopard, The (165) © Period Drama 20th-Fox 2752 Lilies of the Field (94) Drama... UA 2736 List of Adrian Messenger, The (98) Mystery Drama Univ 2674 ©Longest Day, The (180) © War Drama 20th-Fox 2741 L-Shaped Room, The (124) Drama Col 2758 Lord of the Flies (90) Drama Cont’l 2687 Lovers on a Tight Rope (83) Suspense Drama Ellis — M— 2715 ©Magic Voyage of Sinbad, The (79) © Adv Sped Filmgroup 2728 ©Magnificent Sinner (91) Eng-dubbed Period Drama. .Film-Mart 2730 Maid for Murder (89) Comedy. . . .Janus 2739 ©Main Attraction, The (85) Dr.. MGM 2732 Man and His Woman (S3) Dr. .Starkey-SR 2720 Man From the Diners’ Club, The (96) Farce Comedy Col 2739 ©Marilyn (83) © Compilation 20th-Fox ewed Issue Rating a> >. >v 'ro O "o O QJ 1% OJ fa o z >- >, >* E x JE \ t.— E a. a 3 CD > u. X CL z o (/> 6-10-63 A1 44 + 44 + 44 44 10+ 6-24-63 + i+ 9-23-63 + i+ 8- 5-63 A1 44 2*2 44 + + + 8+1- 6-10-63 + + + + 2*2 5+1- 8-26-63 44 2+ 6-10-63 + 1+ 4-22-63 A1 44 44 44 44 44 44 12+ 7-29-63 + + 2*2 + 4+1- 5-13-63 2± 1+1- 8- 5-63 44 2*2 44 5+1- 7-29-63 A2 2*2 — 2+3- 9- 2-63 44 44 44 + 7+ 8-26-63 44 2*2 + + 44 + 8+1- 7-22-63 A3 44 + 2*2 4+1- 4-29-63 A1 + 1+ 7-29-63 + + 2+ 9- 9-63 + + + 3+ 9-23-63 44 2+ 11-26-62 A1 44 44 44 44 44 44 12+ 5-13-63 A3 44 + 44 44 44 9+ 3-18-63 A3 + 2*2 44 44 + + 8+1- 5-20-63 + 44 5+2- 7-15-63 B _ 2*2 2*2 44 2+2 5+4- 9-23-63 A3 44 44 44 + + 44 10+ 9-23-63 + 1+ 9- 9-63 + 1+ 6-17-63 B 44 + 44 44 2*2 + 9+1- 4-22-63 B + 44 2*2 + 2*2 7+3- 4-22-63 A2 + + + 2*2 2*2 5+2- 6-10-63 A1 + + 44 + + 44 8+ 10- 7-63 B + + + + 4+ 6-24-63 A2 2*2 — + 2+3- 9-16-63 44 2+ 6-17-63 A1 + + _ 2*2 5+3- 8- 5-63 A2 44 44 + 44 2*2 8+1- 3-25-63 A1 44 + 44 + 6+ 1-21-63 A2 44 44 44 44 44 44 12+ 5-13-63 A2 + + 44 4+ 8-19-63 A3 44 44 44 44 44 + H+ 7-29-63 A1 44 + + 44 44 44 10+ 6- 3-63 A1 + + 44 -4- 44 44 9+1- 10-15-62 A1 44 44 44 44 44 44 12+ 6-24-63 A4 + 44 44 + 44 44 10+ 8-26-63 + + — 3+1- 12- 3-62 B + 2*2 2+1- 3-25-63 + 1+ 5- 6-63 A3 2*2 + 2*2 2*2 4+3- 5-13-63 44 2+ 6-17-63 B + + + 2*2 2*2 + 6+2- 5-20-63 + 1+ 4- 8-63 A1 44 + 44 ± + + 8+1- 6-17-63 B + + 44 2*2 + 2*2 7+2- BOXOFFICE BookinGuide :: Oct. 21, 1963 5 REVIEW DIGEST AND ALPHABETICAL INDEX In the summory +t it rated 2 pluses. = as 2 mm a set. SC O ? X o >N Cl '5 ?5 a E § fc is o S C> I! i 1 o z >- X m >* cS E E CO > iZ xae a.2 zo t/> tt tt + + + 7+ tt + ++ ++ 7+ + 1+ + 1+ tt + tt tt; ++ 8+1- + — tt + tt tt 8+1- + tt = = + 4+4- + tt + tt ++ 9+1- tt + tt + + tt 9+ tt - 2+1- + tt; 2+1- tt — + tt 5+1- tt tt tt; + 6+1- + tt; tt tt tt + 9+1- ;+; + + tt; 4+2- tt- 1+1- tt; 1+1- tt tt; tt tt tt; 8+2- + + tt tt tt tt 10+ tt- + tt; — 3+3- tttt 1+1- tt tt- tt + + + 8+1- tt + + tt _ + 7+1- tt- 1+1- + tt; — 2+2- + + tt + tt; + 7+1- + + ±. 3+1- tt 2+ + tt 3+ tt; + + 3+1- + + 2+ + 1+ ± + — 2+2- + 1+ + tt tt + tt 8+ tt + + 4+ tt; + - 3+2- tt tt; tt- 4+2- tt- + + tt; tt; 5+3- + — tt; + 3+2- tt Very Good; -r Good; — Fair; - Poor; = Very Poor. ©Marriage of Figaro, The (105) Fr. Classic Union 2761 ©Mary, Mary (126) Comedy WB 2687 Maxime (93) Comedy-Drama Ellis 2731 ©Mill of the Stone Woman (94) HorTor Drama Parade 2715 Mind Benders, The (99) Dr AIP 2719 L>©Mirade of the White Stallions (118) Drama BV 2721©Mondo Cane (102) Documentary . .Times 2735 ©Mouse on the Moon, The (82) Comedy Lopert 2758 Murder at the Gallos (SI) Mystery-Com MGM 2670 Murde Can Be Deadly (60) Sus. Melodr Colorama 2748 Murder on the Campus (61) Mys-Melo Colorama My Name Is Ivan (97) Melodr. . Sig Shore My Hobo (96) Comedy Toho 2712 ©My Six Loves (101) Comedy .... Para 2767 ©My Son, the Hero (111) Ac Dr..UA — N— 2765 ©Nature's Sweethearts (63) Ikay 2755 ©Nero's Mistress (86) © Period Comedy MFI 2760 ©New Kind of Love, A (110) Com. Para 2708 ©Nine Hours to Rama (125) © Suspense Drama 20th-Fox 2697 No Exit (85) Drama Zenith 2711 No Time to Kill (70) Melodr ADP-SR 2732 ©Nutty Professor, The (107) Comedy Para 2759 ©Of Love and Desire (97) Drama 20th-Fax 9- 2-63 B Of Love and Lust (109) Com- Dr F-A-W 7-22-63 2761 Ordered to Love (65) Drama. .Transocean 9- 9-63 — PQ— 2723 Paranoiac (80) Mystey Dr Uniy 4-22-63 A2 Pickpocket (75) Drama Delahaye 6-10-63 2766 Pair of Briefs, A (90) Comedy .... Davis 9-23-63 2727 Pillar of Fire (75) Eng-dubbed War Action Drama Noel Meadow 5- 6-63 2744 Play It Cool (74) Teenage Mus AA 7- 1-63 A2 2734 ©Playboy of the Western World, The (100) Corn-Drama Janus 5-27-63 A2 2745 Please, Not Now! (74) © Rom-Com 20th-Fox 7- 8-63 C 2733 Police Nurse (64) Action 20th-Fox 5-27-63 A3 2753 Prelude to Ecstasy (84) Sus Melo Man son 8- 5-63 2716 ©PT 109 (140) ® War Dr WB 3-25-63 A1 2687 Quare Fellow, The (85) Drama Astor 12- 3-62 A3 2733 Quick and the Dead, The (90) War Drama Beckman 5-27-63 2765 ©Rage of the Buccaneers (90) © Colorama 2746 Raiders of Leyte Gulf (80) Ac-Dr Hemisphere 7- 8-63 2757 ©Rampage (98) Adv-Drama WB 2765 Reach for Glory (89) War Dr Col 2760 Reluctant Saint, The (105) Drama Davis-Royal 10- 1-62 A1 2667 Requiem for a Heavyweight (87) Drama Col 2701 ©Rice Girl, The (90) © Drama . Ultra 2755 Right Hand of the Devil, The (72) Farce Cinema-Video 9-16-63 8- 26-63 B 9- 23-63 9-24-62 A2 2- 4-63 A3 ■o S 'CS I a oe '? a 3 8- 12-63 A3 9- 9-63 12- 3-63 B 5- 20-63 3- 25-63 A3 4- 8-63 A1 4- 15-63 A4 6- 3-63 A1 8- 26-63 A1 9- 2-63 7- 15-63 A2 8- 5-63 A2 8- 26-63 3-11-63 A1 9- 30-63 9-16-63 ± 8- 19-63 9- 2-63 2- 25-63 A3 1-21-63 B 3- 11-63 5- 20-63 A1 tt + tt + 6+ tt + tt + 7+1— + + ± + 8-19-63 tt 8+1- 2+2- 3+3- 2768 ©Running Man, The (103) ® Dr . Col 2725 Sadist, The (94) Psycho Dr. ... Fairway Sanjuro (96) Adv-Dr Toho 2736 ©Savage Sam (103) Outdoor Com . . . . BV Secrets of the City (88) Melodr . . Bakros 2699 Seducers, The (88) Melodrama. . . . Brenner 7 Capital Sins (113) Episode Comedy (sub titles) Embassy 2689 Seven Daring Girls (76) Action Man son 2748 ©Shock Corridor (101) Psycho-Dr. .AA 2721 Showdown (79) Western Univ 2756 ©Siege of the Saxons (85) Adv Dr. ..Col 2731 Sin You Sinners (73) Melodr. . . . Brenner 2731 ©Slave. The (102) © Adv MGM 2757 Small World of Sammy Lee, 11-12-62 + + + 3+ 12-17-62 1+1- 9-30-63 A3 tt tt tt tt + 9+ 4-29-63 + tt- 3+2- 7- 8-63 A2 + tt tt If tt; 8+1- 6- 3-63 A1 + — tt tt ++ + 8+1- 8-12-63 + 1+ 1-28-63 tt- — + 2+2- 2-18-63 C tt tt + 5+1- 12-10-62 tt~ 1+1- 7-15-63 B + — + + — -tt 4+3- 4-15-63 A2 + tt~ + + 4+1- 8-19-63 + + + tttt 4+1- 5-20-63 tt; 1+1- 5-20-63 A2 + tt; + tt; tt- 6+4- Of 2 re s- 2 CJ O X >. Cl n o E u _ O O £ Cl i! 00 > lA. X oc a- S zo The (105) Com-Dr Seven Arts 2684 Smashing of the Reich (89) Documentary Brigadier 2735 Sparrows Can't Sing (93) Comedy Janus 2713 Speaking of Murder (80) Eng-dubbed Dr UMPO 2709 ©Spencer's Mountain (118) ® Drama WB 2769 Stark Fear (86) Psy Drama ...Ellis Stray Dog (122) Drama Toho 2727 Stripper, The (95) © Dr 20th-Fox Suitor, The (83) Comedy. . . Atlantic 2744 ©Summer Magic (108) Period Com..BV Sundays and Cybele (110) Dr Davis- Royal 2728 ©Sword of Lancelot (reviewed as Lancelot and Guinevere) (116) ® Adv Dr Univ 2769 ©Sword in the Stone, The (75) Cartoon BV — T— 2730 ©Tammy and the Doctor (89) Comedy-Drama Univ 2745 ©Tamm's Three Challenges (92) © Adv-Dr MGM ©Temptress and the Monk, The (87) Drama Hakim 2762 ©Terror, The (81) © Horror AIP Third Lover, The (85) Drama. .Atlantic 2740 ©13 Frightened Girls (89) Action Mystery Col 2753 This Sporting Life (129) Dr Cont’l Three Fables of Love (76) Episode Comedy Janus 2760 Three Stooges Go Around the World in a Daze, The (94) Comedy Col 2738 ©Thrill of It All (108) Com Univ 2747 ©Ticklish Affair, A (89) ® Rom-Com MGM Time Out for Love (91) Drama. . Zenith Tire-Au-Flanc (87) Comedy . . Les Films du Carisse/SEDIF 2746 Toys in the Attic (90) ® Drama. . . . UA 2746 Traitors, The (71) Spy Dr Univ 2696 Trial and Error (91) Comedy MGM 2710 Trial, The (118) Drama Astor 2767 ©Twice Told Tales (119) Horror UA 2768 Twilight of Honor (105) ® Dr MGM Two Daughters (114) Com-Dr. .. .Janus — UV— 2718 y©Ugly American, The (120) Dr.. Univ 2770 ©Under the Yum Yum Tree (110) ® Comedy Col 2752 ©Violated Paradise (67) Doc Times 2759 Violent Midnight Sus. Melodr Times Film 2756 ©V. IP. s, The (119) ® Drama ..MGM — W — 2756 Wall of Noise, The (112) Ac Dr WB We Have Only One Life (90) Rom Melo Greek 2703 West End Jungle (60) Prostitution Documentary Atlantic 2765 What a Woman! (92) Films Around the World 2766 ©Wheeler Dealers, The (106) ® Comedy MGM When a Woman Ascends the Stairs (111) Melodr Tojo 2706 Wild Is My Love (74) Drama. . Mishkin Winter Light (80) Drama (sub titles) Janus 2743 Wild Guitar (87) Musical .. Fairway Int’l 2754 Wives and Lovers (103) Com Para 2749 ©Women of the World (107) Doc Embassy 2658 ©Wonderful World of the Brothers Grimm (135) MGM-Cinerama 2723 Wrong Arm of the Law, The (91) Farce-Comedy Cont’l — XYZ— 2768 ©"X”— the Man With the X-Ray Eyes (80) © Science-Fiction. .Amer Int'l 2726 Yellow Canary, The (93) © Mystery Drama 20tb-Fox 2734 Young and the Brave, The (84) War Action MGM 2742 ©Young Racers, The (84) Ac-Dr . AIP 2745 ©Your Shadow Is Mine (90) Dr Cont'l 8-26-63 C tt + tt tt 7+ 11-19-62 + tt; - tt 4+2— 6- 3-63 A3 + + tt + 5+ 3-18-63 tt 2+ 3- 4-63 A3 tt + tt tt tt 10+1- 10- 7-63 + + 2+ 9-30-63 + 1+ 5- 6-63 B + tt- tt + + + 7+1- 10-14-63 tt tt 4+ 7- 1-63 A1 + tt tt tt 7+ 2-11-63 A3 tt tt tt tt + »+ 5- 6-63 A2 + + tt + + 6+ 10- 7-63 tt tt tt 6+ 5-13-63 A1 + tt; tt tt tt 8+1- 7- 8-63 A1 + + tt + + tt 8+ 7-15-63 B + + 2+ 9- 9-63 A2 + + 2+ 7-22-63 tt- tt; tt- 3+3- 6-17-63 A1 tt- _ tt- tt; + + 5+4- 8- 5-63 A4 + tt tt tt 7+ 9-23-63 tt tt; 3+1- 9- 2-63 tt tt tt 6+ 6-10-63 A2 tt tt tt tt tt tt 12+ 7-15-63 A1 tt~ tt- tt; tt tt 8+4 5-20-63 B -tt — 2+3- 5-27-63 + ± 2+1- 7- 8-63 A3 tt + tt tt; + + 8+1- 7- 8-63 A1 tt- -V- 3+3- 1- 7-63 A3 -t- + + tt; + tt 7+2- 3- 4-63 A3 + tt ± + + 6+1- 9-30-63 + + + + 4+ 9-30-63 tt tt tt + 7+ 5-27-63 A1 tt tt tt 6+ 4- 8-63 A1 tt + tt tt tt tt 11+ 10- 7-63 tt + tt tt 7+ 7-29-63 tt; + 2+1- 9- 2-63 tt 2+ 8-19-63 A3 tt tt tt tt tt 10+ 8-19-63 B + + + + - + 5+1- 9-23-63 tt 2+ 2-11-63 + 1+ 9-16-63 tt 2+ 3-23-63 A2 tt tt tt tt + 9+ 8- 5-63 tt + + 4+ 2-18-63 tt- H; 2+2- 5- 6-63 A3 + + + + tt 6+ 7- 1-63 — 1+2- 8- 5-63 B tt + tt tt tt + 1»+ 7-22-63 C + tt tt; — + 5+2 8-20-62 A1 tt tt tt tt tt tt 12+ 4-22-63 A3 + + + + + 5+ 9-30-63 tt tt + + 6+ 4-29-63 A2 + H- + tt tt 7+1- 5-27-63 A1 + 3+2- 6-24-63 A2 tt; ± + ± 4+3- 7- 8-63 tt- — 2+3- BOXOFFICE BookinGuide Oct. 21, 1963 Feature productions by company in order of release. Running time is in parentheses. © is tor Cinema Scope; ® VistaVision; ( g) Panavision; (r) Techniroma; © Other anamorphic processes. Symbol ij denotes BOXOFFICE Blue Ribbon Award; © Color Photography. Letters and combinations thereof indicate story type — (Complete key on next page). For review dates and Picture Guide page numbers, see REVIEW DIGEST. Feature chart ALLIED ARTISTS | *$ AMERICAN INT'L | a BUENA VISTA g jt COLUMBIA | if CONTINENTAL | a California (86) W. .806 Jock Mahoney, Faith Domergue The Balcony (84) D Shelley Winters, Peter Falk, Lee Grant MARCH Operation Bikini (84) ....Ac.. 803 Tab Hunter, Frankie Avalon, Scott Brady, Jim Backus, Gary Crosby Free, White and 21 (102) . . D . . 807 Frederick O’Neal, Annalena Lund (Special release) !U©Miracle of the White Stallions (118) D . . 141 Robert Taylor, Lilli Palmer, James Franciscus The Man From the Diners’ Club (96) C. .718 Danny Kaye, Cara Williams, Martha Hyer The Wrong Arm of the Law (91) C. . Peter Sellers, Lionel Jefir.es APRIL ©The Day of the Triffids (94 © Ho.. 6301 Howard Keel, Nicole Maurey, Janette Scott, Kieron Moore The Mind Benders (99) D . 802 Dick Bogarde, Mary Ure ©The Young Racers (84) . Ac. 805 Mark Damon, William Campbell Fury of the Pagans (86) © S. .721 Edmund Purdom, Rossana Podesta AVW Play It Cool (74) M..6302 Billy Fury, Helen Shapiro, Bobby Vee ©Black Zoo (88) © ... Ho. .6303 Michael Gough, Jeanne Cooper. Rod Lauren. Virginia Grey ©Erik the Conqueror (90) © Ad. 808 Cameron Mitchell, Alice and Ellen Kessler Dementia 13 (81) Ho. .801 William Campbell, Luana Anders, Mary Mitchel ©Savage Sam (108) . . CD . 144 Brian Keith, Tommy Kirk, Dewey Martin, Kevin Corcoran U©Bye Bye Birdie (111) ® C/M 719 Janet Leigh, Hick Van Dyke, Ann-Margaret ©Jason and the Argonauts (104) Ad.. 722 Todd Armstrong, Nancy Kovack ©Your Shadow Is Mine (90).. D.. Jill Haworth, Michael Ruhl JUNE ©55 Days at Peking (150) ® 70 D..6304 Charlton Heston, Ava Gardner, David Niven (playing special engagements in May) ©The Terror (81) © .... Ho. .804 Boris Karloff, Sandra Knight ©Summer Magic (108) . . . CD . 144 Hayley Mills, Burl Ives, Dorothy McGuire, Deborah Walley, Eddie Hodges ©13 Frightened Girls (89) My. Ac 001 Murray Ham lton, Joyce Taylor, Hugh Marlow, Kathy Dunn. Just for Fun (72) M..003 Bobby Vee, The Crickets, Freddy Cannon The L-Shaped Room (See Misc. DAVIS-ROYAL) This Sporting Life (126) . . . .D.. R.cha. d Harris, Rachel Roberts JULY ©Beach Party (100) ®....C..810 Robert Cummings, Dorothy Malone. Frankie Avalon, Annette Funlcello ©Gidget Goes to Rome (101) C. .002 James Darren, Cindy Carol Lord of the Flies (90) D.. James Aubrey, Tom Chapin, Hugh Ed sards, Roger Elwin AUGUST | ©The Gun Hawk (91) Ac. .6306 Rory Calhoun, Rod Cameron, Ruta Lee, Rod Lauren Cry of Battle (99) D..6307 Van Heflin, Rita Moreno, James MacArthur ©The Haunted Palace (85) ® Ho.. 812 Vincent Price, Lon Chaney, Debra Paget In the French Style (105) . D. .005 Jean Seberg, Stanley Baker The Three Stooges Go Around the World in a Daze (94) C . 009 The Three Stooges SEPTEMBER | Shock Corridor (101) D..6305 Peter Breck, Constance Towers, Gene Evans, James Best ©“X”— The Man With the X-Ray Eyes (80) SF. 809 Ray Milland, Diana van der Vlis ©Summer Holiday (100) © C/M.. 813 Cliff Richard, Lauri Peters The Old Dark House (86) . D . 007 Tom Poston, Robert Morley, Janette Scott The Maniac (86) Ho. .008 Kerwin Mathews, Nadia Gray ©The Running Man (103) . . D. .006 Laurence Harvey, Lee Remick, Alan Bates Billy Liar (98) CD . . Tom Courtenay OCTOBER | ©Gunfight at Comanche Creek (..) W. Audie Murphy, Colleen Miller Soldier in the Rain CD.. Jackie Gleason, Steve McQueen, Tuesday Weld, Tom Poston ©Pyro — The Man Without a Face (93) Ho. . Barry Sullivan, Martha Hyer ©Incredible Journey (145).. D.. True Life Adventure ©Under the Yum Yum Tree (110) C. .011 Jack Lemmon, Caiol Lynley. Dean Jones, Edie Adams ©Mediterranean Holiday (70) Doc.. Narrated by Burl Ives Black L;ke Me ( . . ) James Whitmore NOVEMBER | ©Gohath and the Sins of Babylon (..) © Ac.. 817 Mark Forrest, Scilla Gabel, John Chevron Samson and the Slave Queen ( . . ) © Ac . . Allen Steele, Pierre Brice ©The Sword in the Stone .. An . 148 Cartoon feature Thomasina (..) Ac.. ©The Cardinal (111) ® ,.D.. Tom Tryon, Romy Schneider Ladies Who Do ( . . ) Robert Morley The Love Goddesses ( . . ) .... Anth . . DECEMBER War Madness D. Tony Russell. Baynes Barron, Judy Dan ©Masque of the Red Death ® Ho. . Vincent Price ©The Comedy of Terrors ® C .819 Vincent Price, Peter Lorre ©Muscle Beach Party ® C Frankie Avalon, Annette Funicello Congo Vivo Ad . . Jean Seberg. Gabriele Frezetti The Victors ® D Vincent Edwards, Melina Mercouri, Jeaime Moreau, Romy Schneider Dr. St/angelove or: How 1 Learned to Stop Worrying and Love the Bom b C. . Peter Sellers COMING I BOXOFFICE BookinGuide :: Oct. 21, 1963 7 UGUST COMING DECEMBER I NOVEMBER I OCTOBER FEATURE CHART The key to letters and combinations thereof indicating story type: (Ad) Adventure Drama; (Ac) Action Drama; An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama with Music; (Doc) Documentary; Dr) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; (W) Western. | M-G-M s i g PARAMOUNT a t- z: 20TH-FOX | » | UNITED ARTISTS f U ©Seven Seas to Calais 5 (102) © D. .309 Rod Taylor, Keith Michell 4 ©Follow the Boys (95) ® CD.. 320 Connie Francis, Paula Prentiss, 1 Dany Robin, Russ Tamblyn ©The Courtship of Eddie's Father (117) ® C. .321 Glenn Ford. Shirley Jones ©Papa’s Delicate Condition (98) C .6212 Jackie Gleason, Glynis Johns, Laurel Goodwin, Oias. Ruggles 30 Years of Fim (85) . ...C..308 Comedy compilation . . Charlie Chaplin, Buster Keaton House of fhe Damned (62) © D..313 Ronald Foster, Merry Anders Five Miles to Midnight (110) D..6306 Sophia Loren, Anthony Perkins ©Diary of a Madman (96) Ho. .6308 Vincent Price, Nancy Kovack ©Love Is a Ball (111) ®..C..6309 Glenn Ford, Hope Lange ©Come Fly With Me (109) ® C .322 Dolores Hart, Hugh O'Brian, Pamela Tiffin, Karl Boehm, Karl Malden ©It Happened at the World's Fair (105) ® C/M.. 323 Elvis Presley, Joan O’Brien Rififi in Tokyo (89) D. .324 Karl Boehm, Barbara Lass ©My Six Loves (101) ...©..6213 Debbie Reynolds, Cliff Robertson, David Janssen, Eileen Heckart ©Nine Hours to Rama (125 © D. .307 Horst Buchholz, Jose Ferrer, Diane Baker, Robert Morley Police Nurse (64) D..316 Merry Anders, Ken Scott ©1 Could Go on Singing (99) ® D/M.. 6311 Judy Garland, Dirk Bogarde ©In the Cool of the Day (88) ® D 325 Jane Fonda, Peter Finch ©Drums of Africa (92) © Ad. .327 Frankie Avalon, Mariette Hartley Hud (112) ® OD. .6216 Paul Newman, Patricial Neal, Melvyn Douglas, Brandon de Wilde The Yellow Canary (93) © My.. 315 Pat Boone, Barbara Eden ©Dr. No (111) Ad.. 6307 Sean Connery, Ursula Andress, Joseph Wiseman ©Cattle King (89) 0D..331 Robert Taylor, Joan Caulfield ©Tarzan’s Three Challenges (92) © Ad.. 333 Jock Mahoney, Woody Strode ©Flipper (92) Ad. .330 Chuck Connors, Luke Halpin ©Main Attraction, The (85) D . .070 Pat Boone, Nancy Kwan ©The Nutty Professor (107) C .6219 Jerry Lewis, Stella Stevens ©Duel of the Titans (90) © S .6217 Steve Reeves, Gordon Scott The Stripper (95) © . ...D..309 Joanne Woodward, Richard Beymer ©Cleopatra (221) . Todd-AO . . HiD Elizabeth Taylor, Richard Burton, Rex Harrison (Special release) ©Call Me Bwana (103) C. .6314 Bob Hope, Anita Ekberg, Edie Adams ©Amazons of Rome (93) Ac.. 6310 Louis Jourdan, Sylvia Syms ©The Slave (102) © . Adv..328 Steve Reeves, Jacques Sernas ©Captain Sindbad (90) ...Ad.. 326 Guy Williams, Heidi Bruehl ©A Ticklish Affair (89) ® C..224 Shirley Jones, Gig Young Dime With a Halo (94) ..C/D.. 318 Barbara Luna, Paid Langton ©Donovan's Reef (109) . . Ad . . 6220 John Wayne, Lee Marvin, Dorothy Lamour, Elizabeth Allen ©The Longest Day (ISO) © D . .221 All-Star cast general release Harbor Lights (68) © ...Ac.. 317 Miriam Colon, Curt Jurgens ©The Great Escape (168) ® Ac.. 6312 Steve McQueen, James Gamer. Richard Attenborough ©Irma La Douce (146) ® C. .6313 Jack Lemmon, Shirley MacLaine, Herscbel Bemardi The Young and the Brave (84) Ac 336 Rory Calhoun, Wm. Bendix, Rich- ard Jaeckel, Manuel Padilla Hootenanny Hoot (91) . ...M..406 The Brothers Four, Sheb Wooley, Johnny Cash ©Come Blow Your Horn (115) ® C. .6221 Frank Sinatra, Lee J. Cobb, Barbara Rush, Molly Picon, Jill St. John ©Of Love and Desire (97) © D. .319 Merle Oberon, Curt Jurgens, Steve Cochran Lassie's Great Adventure (103) D . .322 June Lockhart, Hugh Riley, Lassie ©The Leopard (165) © . . . D . .311 Burt Lancaster, Claudia Cardinale, Alain Delon (Special release) Toys in the Attic (90) ®. D. .6316 Dean Martin, Geraldine Page, Wendy Hiller, Yvette Mlmieux The Caretakers (97) D..6315 Robert Stack, Joan Crawford, Polly Bergen, Janis Paige ©The Haunting (112) D..401 Julie Harris, Claire Bloom, Richard Johnson, Russ Tamblyn ©The V.I.P.s (119) ... C/D. .402 Elizabeth Taylor, Richard Burton, Louis Jourdan, Elsa Martinelll, Margaret Rutherford, Rod Taylor ©The Young Swingers () © M .325 Rod Lauren, Molly Bee Lilies of the Field (94) . D. .6321 Sidney Poitier, Lilia Skala Tiko and the Shark (107 ..D..407 Tahitian Cast ©The Golden Arrow Tab Hunter, Rosanna Podesta ( . . ) © Ad . . 408 Twilight of Honor (..) . ...D..409 Richard Chamberlain, Nick Adams Wives and Lovers (103) . . C . .6303 Janet Leigh, Van Johnson, Shelley Winters, Martha Hyer ©A New Kind of Love (110) C . .6304 Paul Newman, Joanne Woodward, Thelma Ritter, Maurice Chevalier The Condemned of Altona (109) © D .312 Sophia Loren, Maxmlllian Schell ©Marilyn (83) © Doc.. 302 Narated by Rock Hudson ©Thunder Island (65) ©..D..326 Gene Nelson, Fay Spain ©The Leopard (165) © ...D..311 Burt Lancaster, Claudia Cardinale (General release) ©Twice Told Tales (119) H . 6318 Vincent Price, Mari Blanchard Johnny Cool (101) D..6319 Henry Silva, Elizabeth Montgomery ©Stolen Hours (97) . . . . D . .6323 Susan Hayward. Michael Craig, Diane Baker, Edward Judd ©My Son, the Hero (111) C. .6320 Pedro Annendariz, Jacqueline Sassard MGM's Big Parade of Comedy (..) C. 410 i Comedy stars of the past ©Gladiators Seven (92) . D..411 Richard Harrison, Loredana Nusciak ©The Wheeler Dealers (106).. 404 James Gamer, Lee Remick All the Way Home (103) .. D . .6307 Robert Preston, Jean Simmons ©Fun in Acapulco (97) . M . 6305 Elvis Presley, Ursula Andress ©Take Her, She's Mine (. .) © C. .323 James Stewart, Sandra Dee ©McLintock! (125) ®. . CD.. 6322 John Wayne, Maureen O’Hara ©It’s a Mad, Mad, Mad, Mad World (..) Cin C Spencer Tracy, Milton Berle ©The Prize ® D Paul Newman, Edward G. Robinson, Elke Sommer i Who’s Minding the Store? (..) C. .6306 Jerry Lewis, Jill St. John, Agnes Moorehead Who’s Been Sleeping in My Bed? (103) C. .6310 Dean Martin, Elizabeth Montgomery, Carol Burnett ©Move Over Darling © C.. Doris Day, James Gamer ©Kings of the Sun Ad. . Yul Brynner, George Chakiris j ©Sunday in New York ® . . . . C . . Cliff Robertson, Jane Fonda, Rod Taylor Children of the Damned ....D.. Ian Hendry, Alan Badel ©Paris When It Sizzles. . CD . .6314 William Holden, Audrey Hepburn Lady in a Cage (93) D..6311 Olivia de Havilland ©Love With the Proper Stranger C..6312 Natalie Wood, Steve McQueen ©The Man in the Middle ©..D.. Robert Mitchum, France Nuyen The Ceremony (108) D.. Laurence Harvey, Sarah Miles EMBASSY Rory Calhoun, Marina Berti Love at Twenty (113) . ...D... (French) . .Jean Pierre, Leaud, Marie-France Pisier Strangers in the City (S3) . D. .1 Kenny Pelinar, Robert Gentile The Law (126) D. (Italian) . .Gina Lollobrigida ©The Bear (S6) C. (ESrg-dubbed) . .Renato Rascel Francis Blance-Gocha 302 305 (Eng-dubbed) . .Anna Magnani ©Bluebeard (114) CO..) (Eng-dubbed) . Michele Morgan, Danielle Darrieux (Reviewed as ''Landru”) (French) . . Danielle Darrieux ©Women of the World (107) © Doc. .318 Narrated by Peter Ustinov S>/2 (135) D . .317 (Italian) • .Marcello Mastroiamni, Claudia Cardinale, Anouk Aimee ©Three Penny Opera ( . . ) © D . . 313 Sammy Davis jr.. Curt Jurgens, Hildegarde Neff, June Ritchie The Conjugal Bed (..) D.. (Italian) . .Ugo Tognazzi, Marina Vlady, Walter Giller The Light Fantastic (84).. D .308 Danielle Darrieux Only One New York Doc. . 8 BOXOFFICE BookinGuide :: Oct. 21, 1963 FEATURE CHART UNIVERSAL OTo Kill a Mockingbird (129) D..6306 Gregory Peck, Mary Badham, Phillip Alford, John Megna ©The Birds (120) D..6307 Kod Taylor, Tippl Hedren Suzanne Pleshette, Jessica Tandy Q©The Ugly American (120) D..6308 Marlon Brando, Sandra Church, Eliji Okada, Pat Hingle, Jocelyn Brando Paranoiac (SO) D. .6309 Janette Scott, Oliver Reed, Shelia Burrell Showdown (79) 0D..6310 Audie Murphy, Kathleen Crowley, Charles Drake, Harold J. Stone ©Tammy and the Doctor